Openprise

Openprise Competitive Intelligence & Landscape

openprisetech.com ·

Overview

Openprise Overview

Openprise is a cloud-based data management and automation company founded in 2014 and headquartered in San Mateo, California. The company specializes in providing AI-powered solutions for revenue operations (RevOps), focusing on data quality, enrichment, unification, and orchestration to support modern go-to-market teams (Exa). Its flagship product, the Openprise RevOps Data Automation (RDA) Cloud, is a no-code platform designed to help organizations clean, unify, and automate their data processes, enabling more efficient and reliable sales, marketing, and data operations (Exa).

Openprise primarily targets enterprises, including Fortune 500 companies and high-growth organizations, seeking to improve their data-driven decision-making and operational efficiency through AI and automation. The company has grown to approximately 109 employees with a focus on delivering end-to-end data solutions that eliminate data silos and improve GTM (go-to-market) strategies (Exa). Its core mission is to turn data chaos into clarity, helping businesses trust their data to make smarter decisions, scale effectively, and work more efficiently (rocketreach).

Financially, Openprise has raised over $58 million in funding, with its latest Series B round completed in March 2024. The company continues to innovate in the data quality and RevOps automation space, competing with firms like Resolve Systems and Dagster, and maintaining a strong presence in the enterprise software market (tracxn). Overall, Openprise's value proposition centers on transforming messy, siloed data into actionable insights through AI-driven automation, empowering revenue teams to operate faster and smarter.

Competitors

Openprise Competitors

D&B Hoovers is a leading competitor of Openprise, primarily positioned as a comprehensive business intelligence and data provider. It offers detailed company insights, sales prospecting data, and market intelligence, making it a strong choice for organizations focused on B2B sales and marketing. D&B Hoovers differentiates itself through its extensive database and robust analytics, targeting enterprise clients looking for in-depth market and company data (SourceForge). Compared to Openprise, D&B Hoovers emphasizes data accuracy and market intelligence, but may have a higher price point and a focus on data subscription services rather than automation workflows. Its market share is significant within large enterprises seeking detailed B2B insights (Source).

BlueConic is a customer data platform (CDP) that focuses on real-time customer data collection, segmentation, and personalization. Unlike Openprise, which centers on data quality and automation for revenue operations, BlueConic offers advanced customer journey orchestration and personalization capabilities. Its key differentiator is its focus on delivering personalized experiences through unified customer profiles, making it ideal for marketing teams aiming to enhance customer engagement (Source). BlueConic tends to target mid-sized to large enterprises with a focus on marketing automation and customer experience, often at a different price point and with a different feature set than Openprise. Its market positioning is more aligned with customer engagement rather than pure data management or RevOps automation (Source).

Segment is a leading customer data platform that specializes in collecting, unifying, and activating customer data across multiple channels. Segment's core strength lies in its ability to integrate with a wide array of marketing, sales, and analytics tools, providing a centralized data infrastructure. Compared to Openprise, Segment is more focused on data integration and activation for marketing automation, whereas Openprise emphasizes data cleansing, enrichment, and automation for revenue operations. Segment's pricing model is often subscription-based, targeting marketing teams looking for easy-to-use data unification solutions with high scalability (Source). Its market share is strong among digital marketers and product teams seeking seamless data integration across platforms (Source).

Talend is an open-source data integration and data management platform that provides extensive ETL (extract, transform, load) capabilities. It is positioned as a flexible, scalable solution suitable for large enterprises needing complex data workflows. Compared to Openprise, Talend offers more customizable and technical data integration solutions with a focus on data migration, data warehousing, and big data projects. Its open-source nature allows for greater flexibility but may require more technical expertise, contrasting with Openprise's no-code, user-friendly automation platform. Talend's market share is significant in industries with complex data needs, such as finance and healthcare, and it often appeals to organizations with in-house data engineering teams (Source).

Alternatives

Openprise Alternatives

Product & Pricing

Openprise Product and Pricing Intelligence

Openprise offers a range of RevOps solutions focused on data cleansing, enrichment, lead scoring, and lead-to-account matching, primarily targeting enterprise clients. As of 2025, the median annual cost for Openprise's software is approximately $75,600, with pricing tiers starting at around $35,000 per year for their Professional plan, which includes up to 250,000 records (Vendr). The company provides multiple product tiers, including Openprise: Base, Enterprise, and Professional, with tailored pricing based on specific needs and data volume (Vendr).

In addition to traditional licensing, Openprise has introduced the OpenPrice API, which delivers real-time, contract-verified pricing data for over 20,000 software products. This API normalizes complex contract variables such as term length, usage tiers, and add-ons, providing precise price ranges and confidence scores via a structured REST API. This service is used by thousands of finance and procurement teams to access accurate market pricing insights (Vendr).

While detailed recent changes to pricing plans are not explicitly documented, the availability of an API for real-time pricing intelligence indicates a strategic move towards more dynamic, data-driven pricing solutions. Openprise's pricing model includes both fixed subscription plans and flexible API-based services, catering to enterprise clients seeking advanced data management and market intelligence tools (Vendr; Vendr API).

Hiring & Layoffs

Openprise Hiring and Layoffs

Recent hiring trends at Openprise indicate a focus on expanding their revenue operations and marketing teams, with notable job openings such as the Senior Manager, Campaign Programs position in San Mateo, CA, aimed at leading demand generation initiatives (VentureLoop). This suggests a strategic emphasis on scaling their go-to-market efforts and strengthening their market presence. The company is actively recruiting for roles that support growth in marketing, sales, and RevOps, reflecting an aggressive expansion strategy supported by their recent $25 million Series B funding round, which will be used to bolster talent acquisition and product development (Openprise).

There is no publicly available information indicating layoffs at Openprise as of now. Instead, the company's hiring patterns and recent funding success signal a strategic focus on growth and innovation within the RevOps automation space. Their ongoing recruitment efforts, combined with their recent funding, suggest that Openprise aims to accelerate product development, expand their customer base, and maintain their leadership in revenue data automation solutions (Openprise). Overall, their hiring trends reflect a company committed to scaling operations and enhancing its technological offerings to stay competitive in the rapidly evolving RevOps market.

Leadership

Openprise Management and Leadership Team

Openprise is a private software development company founded in 2014 and headquartered in San Mateo, California. Its management team is led by CEO and Founder Ed King, who has an extensive background in marketing and product management, including roles at Oracle and Qualys (Openprise). Ed King is supported by key executives such as CTO Mario Lim, and the company’s leadership includes board members like Tom Manning, a former Chairman and CEO of Dun & Bradstreet, who joined Openprise's board in January 2023 to bring expertise in data analytics and RevOps strategy (24-7PressRelease). Recent leadership changes include Manning’s appointment, which aims to strengthen the company's growth in revenue operations and data automation. The company has previously had six funding rounds, with the latest Series B round in March 2024, raising $25 million, reflecting its active expansion and strategic focus on AI-driven RevOps solutions (Result 2).

Financials

Openprise Financial Performance, Fundraising, M&A

Openprise has demonstrated strong financial growth and active fundraising activity in recent years. As of March 2024, the company raised $25 million in a Series B funding round led by Morgan Stanley Expansion Capital, bringing its total funding to approximately $44.22 million across multiple rounds (CB Insights, Openprise Tech). The latest valuation figures are not publicly disclosed, but the company’s funding history indicates a solid investor confidence and growth trajectory.

In terms of revenue, estimates suggest that Openprise generates around $18.9 million annually, reflecting its position as a significant player in the RevOps data automation market (Growjo). The company’s financial health is supported by its strategic funding rounds and expanding customer base, although specific profit and EBITDA figures are not publicly available. Its revenue growth and funding success highlight its strong market presence and ongoing investment in product development and market expansion (Startup Intros).

Regarding mergers and acquisitions, there is no publicly available information indicating recent M&A activity involving Openprise. The company’s focus appears to be on organic growth, product innovation, and market expansion within the data management and RevOps sectors. Overall, Openprise’s financial health and fundraising efforts position it as a robust and growing enterprise in the technology and data automation industry (The Company Check).

Partnerships

Openprise Partnerships, Clients and Vendors

Openprise has established notable partnerships and integrations that enhance its data automation and marketing capabilities. A key partnership is with MarketOne, with which Openprise announced a strategic alliance aimed at accelerating AI-driven operations for global B2B enterprises, emphasizing the company's focus on enhancing enterprise marketing and sales processes (MarketOne). Additionally, Openprise offers access to a comprehensive Data Marketplace that integrates with multiple third-party data providers, facilitating seamless data ingestion for marketing and sales teams (Openprise). This ecosystem allows organizations to streamline data management from various vendors, supporting advanced segmentation and account-based marketing strategies. While specific vendor names are not listed, the platform's capability to connect with leading B2B and B2C data providers highlights its extensive ecosystem relationships (Openprise Data Marketplace). Overall, Openprise's partnerships and integrations position it as a key player in data-driven marketing automation, with a focus on enterprise-level solutions.

Events

Openprise Event Participations

Based on the available search results, there is no specific information indicating that Openprise participates in or hosts conferences, trade shows, webinars, or community events. The focus of the provided content is primarily on their Data Marketplace platform, which facilitates access to third-party data providers for marketing and sales automation (Openprise).

While Openprise is actively involved in data integration and marketing automation solutions, there are no details about their involvement in industry events or community sponsorships within the current search results. For more comprehensive and up-to-date information, it may be useful to visit their official website or contact their support channels directly.

Frequently Asked Questions

Who are Openprise's main competitors in the RevOps data automation space?

Openprise competes with companies like D&B Hoovers, BlueConic, Segment, and Talend. D&B Hoovers offers comprehensive business intelligence, while BlueConic focuses on customer data platforms. Segment excels in data integration, and Talend provides open-source data integration solutions. Each offers different approaches to data management and automation for revenue operations.

How can I monitor Openprise's strategic initiatives and market positioning?

Tracking Openprise's hiring patterns, product updates, partnerships, and mentions in industry news can reveal their strategic direction. Monitoring their job postings can indicate expansion areas, while tracking product updates shows their focus on innovation. With a platform like ForesightIQ, you can automate this process by monitoring Openprise's 'digital exhaust' from various online sources to detect strategic signals early.

What competitive intelligence sources are most useful for tracking Openprise?

Useful sources include Openprise's website, press releases, job boards, social media, and third-party review sites. Monitoring their partnerships and integrations can also provide insights into their strategic alliances. By analyzing this 'digital exhaust,' you can gain a comprehensive understanding of Openprise's market activities.

How does Openprise compare to Segment as a customer data platform?

While both are customer data platforms, Openprise focuses on data quality and automation for revenue operations, while Segment is geared towards data integration and activation for marketing automation. Segment excels at unifying customer data across various channels, while Openprise emphasizes data cleansing and enrichment for sales and marketing efficiency.

What is Openprise's pricing structure and how much does it cost?

Openprise offers tiered pricing plans, including Professional, Base, and Enterprise options, with costs starting around $35,000 per year for the Professional plan (up to 250,000 records). The median annual cost is approximately $75,600. Openprise also offers the OpenPrice API which delivers real-time, contract-verified pricing data.

Is Openprise currently hiring or undergoing layoffs?

Openprise is currently focused on hiring, particularly within their revenue operations and marketing teams, signaling a growth phase. Recent job postings indicate a strategic emphasis on scaling go-to-market efforts. The company's recent Series B funding will support talent acquisition and product development.

What market signals would indicate Openprise's next strategic moves?

Key signals include significant hiring in specific departments, announcements of new partnerships or integrations, and major product updates or feature releases. Increased activity on their Data Marketplace and mentions in industry publications can also indicate strategic shifts. ForesightIQ can help you automate the process of monitoring these signals, alerting you to key changes as they happen.

Who are the key executives leading Openprise?

Openprise is led by CEO and Founder Ed King, along with CTO Mario Lim. Tom Manning, former Chairman and CEO of Dun & Bradstreet, recently joined Openprise's board, bringing expertise in data analytics and RevOps strategy. This leadership team is focused on driving growth and innovation in the revenue operations and data automation space.

What kind of funding has Openprise received?

Openprise has raised over $58 million in funding, including a $25 million Series B round in March 2024 led by Morgan Stanley Expansion Capital. This funding is being used to bolster talent acquisition, product development, and market expansion. This financial backing indicates strong investor confidence in Openprise's growth potential within the RevOps automation market.

What is Openprise's Data Marketplace and how does it work?

Openprise's Data Marketplace is a platform that integrates with multiple third-party data providers, allowing marketing and sales teams to easily access and ingest data. This streamlines data management from various vendors, supporting advanced segmentation and account-based marketing strategies. By providing access to a wide range of data sources, Openprise helps organizations improve the quality and completeness of their data.

What technologies does Openprise use?

Openprise leverages AI-powered solutions for revenue operations (RevOps), focusing on data quality, enrichment, unification, and orchestration. Its flagship product, the Openprise RevOps Data Automation (RDA) Cloud, is a no-code platform. They focus on delivering end-to-end data solutions that eliminate data silos and improve GTM (go-to-market) strategies.

What are some alternatives to Openprise for revops data automation?

Alternatives to Openprise include Segment, Salesforce Data Cloud, Tealium, Optimove and Zeotap. Segment provides a customer data platform focusing on data integration, Salesforce Data Cloud offers AI-driven insights, and Tealium focuses on data collection and privacy. Optimove specializes in customer journey orchestration, and Zeotap is focused on identity resolution and data enrichment.

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