Openprise Competitive Intelligence & Landscape
openprisetech.com ·
Overview
Openprise Overview
Openprise primarily targets enterprises, including Fortune 500 companies and high-growth organizations, seeking to improve their data-driven decision-making and operational efficiency through AI and automation. The company has grown to approximately 109 employees with a focus on delivering end-to-end data solutions that eliminate data silos and improve GTM (go-to-market) strategies (Exa). Its core mission is to turn data chaos into clarity, helping businesses trust their data to make smarter decisions, scale effectively, and work more efficiently (rocketreach).
Financially, Openprise has raised over $58 million in funding, with its latest Series B round completed in March 2024. The company continues to innovate in the data quality and RevOps automation space, competing with firms like Resolve Systems and Dagster, and maintaining a strong presence in the enterprise software market (tracxn). Overall, Openprise's value proposition centers on transforming messy, siloed data into actionable insights through AI-driven automation, empowering revenue teams to operate faster and smarter.
Competitors
Openprise Competitors
BlueConic is a customer data platform (CDP) that focuses on real-time customer data collection, segmentation, and personalization. Unlike Openprise, which centers on data quality and automation for revenue operations, BlueConic offers advanced customer journey orchestration and personalization capabilities. Its key differentiator is its focus on delivering personalized experiences through unified customer profiles, making it ideal for marketing teams aiming to enhance customer engagement (Source). BlueConic tends to target mid-sized to large enterprises with a focus on marketing automation and customer experience, often at a different price point and with a different feature set than Openprise. Its market positioning is more aligned with customer engagement rather than pure data management or RevOps automation (Source).
Segment is a leading customer data platform that specializes in collecting, unifying, and activating customer data across multiple channels. Segment's core strength lies in its ability to integrate with a wide array of marketing, sales, and analytics tools, providing a centralized data infrastructure. Compared to Openprise, Segment is more focused on data integration and activation for marketing automation, whereas Openprise emphasizes data cleansing, enrichment, and automation for revenue operations. Segment's pricing model is often subscription-based, targeting marketing teams looking for easy-to-use data unification solutions with high scalability (Source). Its market share is strong among digital marketers and product teams seeking seamless data integration across platforms (Source).
Talend is an open-source data integration and data management platform that provides extensive ETL (extract, transform, load) capabilities. It is positioned as a flexible, scalable solution suitable for large enterprises needing complex data workflows. Compared to Openprise, Talend offers more customizable and technical data integration solutions with a focus on data migration, data warehousing, and big data projects. Its open-source nature allows for greater flexibility but may require more technical expertise, contrasting with Openprise's no-code, user-friendly automation platform. Talend's market share is significant in industries with complex data needs, such as finance and healthcare, and it often appeals to organizations with in-house data engineering teams (Source).
Sources
Best Openprise Alternatives & Competitors
sourceforge.net
New Report: Marketing Automation Held Back By Budget, Data Management And Lack of Time
martechtoday.com
Openprise Review: Maximize Revenue Operations with a Comprehensive Data Automation Platform
copy.ai
Openprise - CompareYourTech
compareyourtech.com
How Does Openprise Company Work? – CanvasBusinessModel.com
canvasbusinessmodel.com
Alternatives
Openprise Alternatives
Product & Pricing
Openprise Product and Pricing Intelligence
In addition to traditional licensing, Openprise has introduced the OpenPrice API, which delivers real-time, contract-verified pricing data for over 20,000 software products. This API normalizes complex contract variables such as term length, usage tiers, and add-ons, providing precise price ranges and confidence scores via a structured REST API. This service is used by thousands of finance and procurement teams to access accurate market pricing insights (Vendr).
While detailed recent changes to pricing plans are not explicitly documented, the availability of an API for real-time pricing intelligence indicates a strategic move towards more dynamic, data-driven pricing solutions. Openprise's pricing model includes both fixed subscription plans and flexible API-based services, catering to enterprise clients seeking advanced data management and market intelligence tools (Vendr; Vendr API).
Hiring & Layoffs
Openprise Hiring and Layoffs
There is no publicly available information indicating layoffs at Openprise as of now. Instead, the company's hiring patterns and recent funding success signal a strategic focus on growth and innovation within the RevOps automation space. Their ongoing recruitment efforts, combined with their recent funding, suggest that Openprise aims to accelerate product development, expand their customer base, and maintain their leadership in revenue data automation solutions (Openprise). Overall, their hiring trends reflect a company committed to scaling operations and enhancing its technological offerings to stay competitive in the rapidly evolving RevOps market.
Sources
Openprise hiring Sr. Manager, Campaign Programs in San Mateo, CA, US
ventureloop.com
Openprise Secures $25 Million in Series B Funding - Openprise
openprisetech.com
Openprise - Employees, Contact info, Overview - Wiza
wiza.co
Openprise RevTech Careers - RevOps Job Openings
openprisetech.com
Openprise Employee Directory, Headcount & Staff | LeadIQ
leadiq.com
Director, Sales
chiipao.com
Leadership
Openprise Management and Leadership Team
Sources
Openprise Welcomes Data and Analytics Innovator Tom Manning to its Board of Directors
24-7pressrelease.com
List of companies that use Openprise in United States (37) - TheirStack.com
theirstack.com
Openprise - LinkedIn
linkedin.com
Openprise
gh.linkedin.com
Ed King - Executive Bio, Work History, and Contacts - Equilar ExecAtlas
people.equilar.com
Openprise founders & board of directors
tracxn.com
Financials
Openprise Financial Performance, Fundraising, M&A
In terms of revenue, estimates suggest that Openprise generates around $18.9 million annually, reflecting its position as a significant player in the RevOps data automation market (Growjo). The company’s financial health is supported by its strategic funding rounds and expanding customer base, although specific profit and EBITDA figures are not publicly available. Its revenue growth and funding success highlight its strong market presence and ongoing investment in product development and market expansion (Startup Intros).
Regarding mergers and acquisitions, there is no publicly available information indicating recent M&A activity involving Openprise. The company’s focus appears to be on organic growth, product innovation, and market expansion within the data management and RevOps sectors. Overall, Openprise’s financial health and fundraising efforts position it as a robust and growing enterprise in the technology and data automation industry (The Company Check).
Sources
Openprise Stock Price, Funding, Valuation, Revenue & Financial Statements
cbinsights.com
Openprise Secures $25 Million in Series B Funding - Openprise
openprisetech.com
Openprise — Company Profile | The Company Check
thecompanycheck.com
Openprise: Funding, Team & Investors | Startup Intros | Startup Intros
startupintros.com
Openprise Revenue and Competitors
growjo.com
Openprise Secures $25M in Series B Funding| Morgan Stanley | Eaton Vance
eatonvance.com
Openprise company profile
tracxn.com
Partnerships
Openprise Partnerships, Clients and Vendors
Events
Openprise Event Participations
While Openprise is actively involved in data integration and marketing automation solutions, there are no details about their involvement in industry events or community sponsorships within the current search results. For more comprehensive and up-to-date information, it may be useful to visit their official website or contact their support channels directly.
Frequently Asked Questions
Who are Openprise's main competitors in the RevOps data automation space?
Openprise competes with companies like D&B Hoovers, BlueConic, Segment, and Talend. D&B Hoovers offers comprehensive business intelligence, while BlueConic focuses on customer data platforms. Segment excels in data integration, and Talend provides open-source data integration solutions. Each offers different approaches to data management and automation for revenue operations.
How can I monitor Openprise's strategic initiatives and market positioning?
Tracking Openprise's hiring patterns, product updates, partnerships, and mentions in industry news can reveal their strategic direction. Monitoring their job postings can indicate expansion areas, while tracking product updates shows their focus on innovation. With a platform like ForesightIQ, you can automate this process by monitoring Openprise's 'digital exhaust' from various online sources to detect strategic signals early.
What competitive intelligence sources are most useful for tracking Openprise?
Useful sources include Openprise's website, press releases, job boards, social media, and third-party review sites. Monitoring their partnerships and integrations can also provide insights into their strategic alliances. By analyzing this 'digital exhaust,' you can gain a comprehensive understanding of Openprise's market activities.
How does Openprise compare to Segment as a customer data platform?
While both are customer data platforms, Openprise focuses on data quality and automation for revenue operations, while Segment is geared towards data integration and activation for marketing automation. Segment excels at unifying customer data across various channels, while Openprise emphasizes data cleansing and enrichment for sales and marketing efficiency.
What is Openprise's pricing structure and how much does it cost?
Openprise offers tiered pricing plans, including Professional, Base, and Enterprise options, with costs starting around $35,000 per year for the Professional plan (up to 250,000 records). The median annual cost is approximately $75,600. Openprise also offers the OpenPrice API which delivers real-time, contract-verified pricing data.
Is Openprise currently hiring or undergoing layoffs?
Openprise is currently focused on hiring, particularly within their revenue operations and marketing teams, signaling a growth phase. Recent job postings indicate a strategic emphasis on scaling go-to-market efforts. The company's recent Series B funding will support talent acquisition and product development.
What market signals would indicate Openprise's next strategic moves?
Key signals include significant hiring in specific departments, announcements of new partnerships or integrations, and major product updates or feature releases. Increased activity on their Data Marketplace and mentions in industry publications can also indicate strategic shifts. ForesightIQ can help you automate the process of monitoring these signals, alerting you to key changes as they happen.
Who are the key executives leading Openprise?
Openprise is led by CEO and Founder Ed King, along with CTO Mario Lim. Tom Manning, former Chairman and CEO of Dun & Bradstreet, recently joined Openprise's board, bringing expertise in data analytics and RevOps strategy. This leadership team is focused on driving growth and innovation in the revenue operations and data automation space.
What kind of funding has Openprise received?
Openprise has raised over $58 million in funding, including a $25 million Series B round in March 2024 led by Morgan Stanley Expansion Capital. This funding is being used to bolster talent acquisition, product development, and market expansion. This financial backing indicates strong investor confidence in Openprise's growth potential within the RevOps automation market.
What is Openprise's Data Marketplace and how does it work?
Openprise's Data Marketplace is a platform that integrates with multiple third-party data providers, allowing marketing and sales teams to easily access and ingest data. This streamlines data management from various vendors, supporting advanced segmentation and account-based marketing strategies. By providing access to a wide range of data sources, Openprise helps organizations improve the quality and completeness of their data.
What technologies does Openprise use?
Openprise leverages AI-powered solutions for revenue operations (RevOps), focusing on data quality, enrichment, unification, and orchestration. Its flagship product, the Openprise RevOps Data Automation (RDA) Cloud, is a no-code platform. They focus on delivering end-to-end data solutions that eliminate data silos and improve GTM (go-to-market) strategies.
What are some alternatives to Openprise for revops data automation?
Alternatives to Openprise include Segment, Salesforce Data Cloud, Tealium, Optimove and Zeotap. Segment provides a customer data platform focusing on data integration, Salesforce Data Cloud offers AI-driven insights, and Tealium focuses on data collection and privacy. Optimove specializes in customer journey orchestration, and Zeotap is focused on identity resolution and data enrichment.
Powered by ForesightIQ · Competitive intelligence from digital exhaust