Viva.com Competitive Intelligence & Landscape

Viva.com is a pioneering technology-driven financial services company based in Greece, founded in 2010. It positions itself as the first tech bank in Europe dedicated to businesses, offering a comprehensive suite of financial solutions including omnichannel payments acceptance, card issuing, loans, and deposit accounts (Exa). The company specializes in innovative payment technologies, notably its leadership in Tap on Any Device technology, enabling payments on any device or even without a device, which enhances business transaction flexibility (Exa).

Viva.com aims to provide a holistic, value-driven platform that accelerates the adoption of the latest financial technology for businesses. It has built a dynamic ecosystem with over 450 tech partners across software and hardware sectors, connecting directly to local payment schemes and alternative payment methods throughout Europe (Exa). Its target market primarily includes businesses seeking innovative, integrated financial solutions to streamline operations and improve payment acceptance. The company employs approximately 632 people and is committed to transforming business banking through technology (Exa).

Viva.com’s core mission is to revolutionize business banking by offering all-in-one financial services that foster technological adoption and operational efficiency. Its value proposition centers on providing businesses with a seamless, technologically advanced platform that integrates payments, banking, and financial services, supported by a broad network of partners and local payment systems (Exa). As a relatively recent player in the financial technology space, Viva.com continues to expand its offerings and ecosystem, aiming to lead the transition toward more integrated and flexible business financial solutions in Europe.

Viva.com offers a comprehensive product and pricing intelligence platform designed for growing businesses. Their pricing plans include a free Community tier, which costs $0 per month and provides features such as local discovery, listings, AI-searchable catalogs, and basic knowledge base functionalities, with a 5% transaction fee for marketplace transactions (Viva.com Pricing). The Grow plan, priced at $49 per month, adds AI discovery, site, chat, and CRM features, also with a 5% transaction fee, making it suitable for businesses seeking enhanced engagement (Viva.com Pricing). For more advanced automation and marketing capabilities, the Pro plan costs $99 per month and includes AI-powered phone answering, SMS, email, virtual assistant, and marketing tools, again with a 5% transaction fee (Viva.com Pricing). Custom enterprise solutions are available upon request, offering tailored workflows, integrations, and dedicated support, with pricing discussed directly with Viva (Viva.com Pricing). Overall, Viva's platform emphasizes ease of use, AI-driven features, and flexible tiers to meet various business needs, with a 14-day free trial on paid plans and no credit card required to get started (Viva.com Pricing).

As of March 2026, Viva.com is actively hiring across various departments and locations, with a focus on technology, business development, and legal roles. Recent job openings include positions such as Data Engineer, Backend Developer, Front-End Engineer, and Regulatory Compliance Officer, indicating a strategic emphasis on expanding their technical and compliance teams to support growth and innovation (Viva.com Careers).

Recent hiring trends at Viva highlight a shift towards skills-based and automation-driven recruitment practices, aligning with broader industry trends towards AI-powered hiring and hybrid models. This approach aims to improve hiring efficiency, increase talent pools, and enhance workforce diversity, reflecting Viva’s commitment to innovation and strategic growth (Viva-it.com).

Regarding layoffs, there is no publicly available information indicating recent layoffs at Viva.com. The company’s ongoing recruitment efforts and expansion into new roles suggest a focus on scaling operations rather than downsizing. Viva’s strategic hiring patterns signal a focus on strengthening technological capabilities and market presence, which is typical of a company aiming for sustained growth and competitiveness in the fintech sector (Tracxn).

Viva.com has demonstrated significant growth and financial activity in recent years. As of March 2026, Viva.com is recognized as a unicorn, indicating a valuation of over $1 billion, supported by its substantial funding rounds, including a Series B in July 2025, which contributed to a total raised amount of approximately $228.5 million (CB Insights). The company has attracted a small group of investors, with four known backers, and has achieved a notable valuation, although specific figures remain undisclosed (CB Insights).

Viva.com's financial health appears robust, with ongoing revenue streams and active fundraising efforts. The company's latest funding round in mid-2025, a Series B, suggests continued investor confidence, although exact revenue figures are not publicly disclosed. Additionally, Viva.com has expanded its financial services portfolio, offering omnichannel payments, card issuing, loans, and deposit accounts, which positions it as a leading tech-driven financial institution in Europe (Exa).

In terms of M&A activity, there are no publicly available records of recent acquisitions by Viva.com, but its strategic ecosystem development and partnerships with over 450 tech innovators indicate a focus on expanding its technological and service offerings. Overall, Viva.com’s financial trajectory and strategic investments highlight its status as a key player in the fintech and digital banking sectors in Europe.

Research on Viva.com indicates that the organization actively participates in and hosts a variety of events related to vascular and endovascular care. The VIVA conference, a prominent multidisciplinary event, is scheduled to take place from October 3 to 7, 2026, at the Bellagio in Las Vegas, focusing on cutting-edge techniques, research, and collaboration among specialists in vascular surgery, interventional cardiology, radiology, and related fields (VIVA Foundation). Additionally, Viva.com hosts an exhibit and marketing program, which provides industry partners with opportunities to engage with practitioners and decision-makers across endovascular specialties during the same event in Las Vegas (VIVA Foundation). The organization also participates in the VIVA 2024 event, held at Wynn Las Vegas from November 4 to 7, 2024, which is a major trade show and conference attracting professionals from the vascular and interventional community (Events in America). Furthermore, Viva.com is involved in webinars, community events, and educational programs, emphasizing ongoing learning and professional development in vascular medicine (VIVA Foundation). Overall, Viva.com is highly engaged in organizing, sponsoring, and attending conferences, trade shows, and community events to advance vascular care and foster industry collaboration.