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Brian Pasch’s recent CRM Research Report reinforces what we’ve believed for a long time. The CRM category is no longer about lead tracking alone. It’s evolving into customer engagement operational platforms that unify data, power real engagement across the lifecycle, and actually execute follow-up, increasingly through natively built AI. That’s why this research looks beyond “core CRM in a vacuum” and evaluates platforms based on where the category has to go. In that context, we’re proud to see DriveCentric recognized in the upper-right quadrant for both strategy and offering. What matters most to us is how that position is earned. Not through bolt-ons or stitched-together ecosystems, but through a natively built, engagement-first platform designed around how dealerships actually operate day to day. This is validation of the shift we’ve been talking about for years. We’re already there, while much of the market is still trying to get there, and we’re focused on continuing to extend that lead. Heading to NADA? Come see DriveCentric live at booth #2523W and judge for yourself what modern CRM execution really looks like. #LiveWithDrive

NADA graphics

🚦The countdown to NADA 2026 starts now. DriveCentric is putting your dealership in The Fast Lane to the Customer with a first look at what’s coming to Booth #2523W. Expect faster workflows, fewer bottlenecks, and a CRM experience built for momentum—designed to help your team answer faster, stay aligned, and match the way today’s buyers actually shop. And yes, we’ve got a few surprises we’re keeping under wraps until showtime. More updates are on the way, including special sessions, booth experiences, and our first-ever Live with Drive & Friends After Party. 🏁 Start your engines. 👉 Learn more & RSVP: https://lnkd.in/ddwKbAci

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FINAL Live with Drive & Friends Graphics

Introducing Live with Drive & Friends: The After Party — a new NADA experience. 🎸🥂 This private after-hours event brings together dealers, partners, and automotive innovators for a high-energy evening just minutes from the Convention Center. 📅 February 4 | 8 PM–12 AM 🎟 Wristband required for entry Proudly sponsored by: VINCUE, Dealer Pay, automotiveMastermind Inc., Dealer eProcess, AutoFi, & RockED. https://lnkd.in/gRdsy-5e

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