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Most people think AI’s impact on video is about speed. After spending time with our enterprise customers, I’ve realized the bigger unlock is something else entirely: knowledge transfer at global scale. Here’s what changed my thinking: Coursera uses HeyGen to translate instructor-led courses, preserving the teacher’s voice, emotion, and lip sync in Spanish, French, German, and beyond. Students don’t want to read subtitles. They want to feel like someone is teaching them. When Coursera removed that barrier, watch time jumped 40%. Course completion rose 25%. We’re seeing the same pattern everywhere: - Komatsu, a 100-year-old equipment manufacturer with 65,000+ employees across 150+ countries, replaced training slides with computer voiceovers with AI avatar-led videos translated into 14 languages. 80-90% of viewers now watch the full video. Quiz scores went up. - Würth Group (88,000 employees, 80+ countries) cut video translation costs by 80% and now trains their global sales force on complex products without knowledge getting lost in translation. The insight across all of them: the biggest bottleneck in global learning was never the content. It was the format. Text doesn’t land the same as seeing someone speak to you in your language. Subtitles create distance. Traditional dubbing is expensive and slow. When you remove those barriers, people actually learn. Completion rates go up. Retention improves. L&D teams go from producing a handful of videos a quarter to scaling a full multilingual curriculum. This is one of the use cases I’m most excited about at HeyGen. We started with the belief that the camera is replaceable. Turns out, the language barrier is too. If your team is figuring out how to scale training across a global workforce I’m always happy to talk through what we’re seeing. DM me or reach out at joshua-xu@heygen.com.

The best ideas do not always belong to the loudest people in the room. They belong to the researcher who never learned to be on camera. The consultant whose expertise lives in decks nobody reads. The founder who can explain her product better than anyone alive but freezes the moment she hits record. The knowledge was always there. The medium was not. So we built Video Agent to help you turn ideas into videos in minutes. And today, it became even more powerful. Seedance 2.0 is now inside Video Agent. Your AI avatar no longer just appears on screen. It appears inside cinematic shots with real movement and motion, the kind of footage that used to cost thousands and take days to produce. But that’s just the start. Video Agent turns that cinematic a-roll into a complete, finished video. Full video structure, styles, motion graphics, and built-in editing. All from one prompt. And everything in it belongs to you. Your face, your voice, and your likeness. Verified and protected in a way no other platform can offer. The gap between an idea and being heard has never been smaller. Tomorrow morning, we are hosting a live webinar to walk you through exactly how to best use Seedance 2.0 in HeyGen. Prompts, workflows, and best practices, everything you need to start making videos that look like they cost thousands to produce. Save your seat: https://lnkd.in/gp9JSeCS

MCP is exploding and it’s all I’ve been thinking about for the past 3 months. I wrote a short article about it. It’s in the comments. Feel free to read it if this topic interests you 🙏

The song is definitely peak and in native Spanish and the halftime show was 🔥, but thought it would be fun to translate the Bad Bunny Halftime Show in HeyGen. Enjoy 💜

Turn ChatGPT prompts into full videos with HeyGen

When Ken Chung approached me a few months ago about submitting HeyGen for OpenAI’s new App Store in ChatGPT, I was giddy. Two of my favorite AI applications joining forces? In my second month on the job?! Sign me up. Now it’s live: 800M+ people who already use ChatGPT to think, write, and plan can now go from idea to production-grade video without ever leaving the conversation. Not a template. Not a talking head over a slide. A fully produced video with motion graphics, b-roll, and visual storytelling, all powered by our new and improved Video Agent. Here’s why this matters beyond the product itself: Video has been the highest-leverage content format for years, but the creation process has kept it locked behind budgets, timelines, and specialized skill sets. This integration represents one more step toward removing the barrier between idea and video creation. The prompt is the production. Behind the scenes, shipping a native integration inside one of the most-used AI products in the world is exactly as intense as it sounds. Proud of this team. Go try it today: open ChatGPT and ask HeyGen’s Video Agent to make you a video. Then come back and tell me it didn’t change how you think about content creation! Link below 👇 #HeyGen #ChatGPT #AIVideo https://lnkd.in/gtqiHkKu

We admit it: requiring a separate API plan for our integrations was the wrong move. So, we fixed it. Starting now, you no longer need an API subscription to automate and personalize HeyGen videos at scale. You only need a HeyGen for Business plan. The Update... Simpler: No gated API plans. Cheaper: Integrations now use standard Generative credits ($0.05/credit) instead of API credits. Better: A seamless experience for HubSpot, Clay, Zapier, Make, and n8n. High-volume personalization just became more accessible. Go build something amazing (and tell me about it). 🚀

Ken Chung (@kenchung) on X

Check out how our own Ken Chung create a Clawbot version of YouTube in 24 hours using OpenClaw. In 24 hours, Ken’s agent Kenvoy wrote ~200 PRs ~150 Deployments ~16,000 lines of code over night. While this is a personal project, it offers a deep thinking how this might reshape the future of software development.  Truly amazing work! LinkedIn article: https://lnkd.in/gBFwz5-9 X post: https://lnkd.in/gdc-yf6X

Big time HeyGen collab with OpenAI’s ChatGPT - Start with a prompt, script, or conversation. - HeyGen’s Video Agent turns it into production-grade video, complete with motion graphics, b-roll, and visual storytelling.

We just brought video creation inside the agentic workflow. HyperFrames is now an official plugin in Codex, OpenAI’s coding agent. All it takes is one click to install. Write the composition, preview it in Studio, and render the MP4. Codex becomes your production room. Code it. Edit it. Render it. Ship it. Launch-ready motion without leaving your coding agent. Every Codex user across ChatGPT plans now has a built-in video engine.

It finally happened. My Digital Twin has officially passed the "Wifey Turing Test." I asked my wife, Jasey Chung, if she could tell whether it was actually me in the video, and she couldn’t really tell the difference. Finally! I created this demo video for our internal hackathon last week using my Digital Twin. My Hackathon idea - pick a topic, cast your show, and watch AI avatars argue it out in real-time, complete with a provocateur host, escalating drama, and a thought-provoking final question, all powered by our own LiveAvatar. Go check out the project, which I built entirely in a single day with Sean Lee: https://LiveAvatar.stream (It’s running on a free micro-instance server, so if it goes down, well... 🤷🏽♂️) #HeyGenHackathon

Great news for Builders! HeyGen APIs are now available on fal. 🚀

Seedance 2.0 is now in HeyGen! Most AI video tools give you a character. We’re the first company to help you leverage SeeDance 2.0 to turn any idea into a cinematic avatar shot. We give you your Digital Twin with dynamic action, consistent character, and multiple-characters across clips. That’s not a small distinction. Generic AI video is everywhere. Video that looks and moves like you is not. Only available through business email verification for all regions except US and Japan. Rated #1 most realistic avatars by G2. Here’s what that looks like in motion.

HeyGen: AI Video Generator

ICYMI, the HeyGen team just wrapped up its internal hackathon, and the ideas were unreal. In a matter of two days, our global team came together to push the boundaries of what AI video can do. The result? Over 40 projects exploring new ways to create, personalize, and scale video experiences. It showed what’s possible when you give a talented team the freedom to build. But like any hackathon, we had to narrow the submissions down to four standout demos. Now it’s your turn. Watch the video to see the top four projects and help decide what gets built next. 👇 Comment below with your favorite to cast your vote. The winning ideas won’t just stay hackathon projects. We’ll ship them. Discover the full story behind the 10X hackathon and view even more demos from the teams: https://10x.heygen.com/.

this is how we share learnings from eng incidents now — a short incident explainer video shared across the engineering teams. read on if you use Temporal Technologies in your agent infra: earlier today 80%+ of our Video Agent workflows started crashing... It was a 3-month-old bug finally getting triggered. The mistake? doing IO inside a Temporal workflows (via a PubSub client), hidden by lazy imports. The trigger: an unrelated change that pulled Flask into the workflow worker. Suddenly the full import chain executed: Workflow → PubSub → Stats → Metrics Context → Flask Temporal sandbox said: absolutely not 💥 → instant crash. Incident lasted ~1h, the lessons stick way longer: If you’re running Temporal, go audit your workflows today. If it smells like IO, it probably doesn’t belong there. When in doubt — put it in an activity. did you prefer reading this blurb or the explainer video?

The wait is over! Seedance 2.0 + HeyGen is now available to everyone, globally. No waitlist. No regional limits. This means your AI avatar is no longer standing still. It can walk, move, and carry a scene with cinematic realism that earns trust before you even explain how you made it. It’s live across three workflows directly inside HeyGen: 1. Avatar Shots: Your AI avatar with lifelike movement, consistent likeness, multi-character scenes, and the ability to drop into any shot or background. It’s the version of you that shows up everywhere you can’t. 2. Video Agent: Describe what you want. You’ll get cinematic A-roll, full video structure, motion graphics, and built-in editing for videos up to three minutes. Everything a production team would build for you, generated from a single prompt. 3. AI Video Generator: Specify a shot, drop in a reference, and get back b-roll footage that looks like it was planned and shot on location. Control the camera angle per segment. Stack wide shots, close-ups, and pans into your scenes. If you’ve been holding off, today is the day. See what’s possible: https://lnkd.in/eThT-GAt

Slack 🤝 HeyGen. This is a cool one 🔥 Turn Slack conversations into instant recap videos. Mention @HeyGen in any Slack channel to automatically generate a structured video summary in seconds. No leaving Slack required. Perfect for: catching up after time off, sharing Friday updates, product launch recaps, and new hire onboarding. Let’s go!

now that AI Agents can build almost any feature overnight. saying "NO" becomes an necessity to build a great product - here are some wisdom quoted from @destraynor’s writing: <Product Strategy means saying no> 9. The boss really wants it? Pet projects without real insights could lead to trouble, explorations are critical but need to be time-boxed. 8. Competitors have it? Obsessing over them relegates you to yesterday’s technology. 7. Always beware of massive raw numbers used to justify a need. Any product with traction can make an emotive claim. But is it a valuable experience strengthens your vision? 6. Adding features just to keep engineers occupied and busy, most likely they are taken away from more valuable tasks. 5. The ’Appeal to the Anecdote’ bypasses years of research & intuition for a single, small sample. 4. Giving in to every users’ preferences leads to death by "optionality". It weakens your product definition. 3. Don’t fall for feature blackmail. No single customer is more important than the product. 2. "It’ll only take a few minutes!" Seduced by the "negligible" cost, we then ignore the hidden complexity below the surface. 1. Building a great product means delivering a cohesive experience with a clear vision, NOT delivering a million features. Video made with HeyGen video agent - style prompt: VISUAL STYLE: Josef Müller-Brockmann Swiss International Style. Grid-locked layouts with mathematical precision. Black and white base with ONE accent color (electric blue #0066FF). Strong diagonal compositions. Helvetica typography only. Data visualizations are the hero — animated charts, counters, grids. Every frame snaps to a grid. Transitions are horizontal grid wipes. No organic shapes. No gradients. No stock photography. Everything is geometric, systematic, precise.

Dharmesh Shah created his Digital Twin on HeyGen. Now this is available in Agent.ai. Here’s how it works: 1) Paste in your blog post URL or text 2) Choose from a list of HeyGen avatars 3) Wait about 5-10 minutes for an email with your video 🚀

Today we’re introducing Avatar V, the most advanced AI avatar model in the world. Until now, every avatar tool had the same constraint: you had to record in the exact outfit, setting, and background you wanted your avatar to act in. What you recorded was what you got. Avatar V removes that constraint completely. You record one 15-second clip, wherever you are, in whatever you’re wearing. Avatar V then captures your real motion and micro-expressions to apply it to any “look” you can imagine to your AI avatar. Prompt any outfit, any background, any camera angle, any length. Perfect consistency, zero hallucination. This is the future of video creation. Learn more > https://lnkd.in/g-SRgnAk

If you’re in product and not thinking about ChatGPT as a distribution channel, you’re missing something big. Product Discovery used to look like: Google → website → signup → product Now it can look like: ChatGPT → tool → output That’s why HeyGen launching inside ChatGPT matters. Now you can create communication videos of all kinds: marketing, training, product explainers, updates, onboarding, and more, directly inside ChatGPT, the tool you already use to think, write, and plan. Video creation no longer starts in a video tool. It starts in the conversation where the idea already exists. As a PM working on growth, this changes how I think about distribution. We used to optimize landing pages and onboarding funnels. Now we also think about prompt entry points and in-conversation creation. ChatGPT is becoming an interface layer where user intent forms. And wherever intent forms, products need to exist. For people in product: how are you thinking about distribution in an AI-first world?

You can now use HeyGen inside of ChatGPT

800M+ people already use ChatGPT by OpenAI to write and plan. The moment they need a video, they leave. Now they don’t have to. Introducing HeyGen’s new native app inside of ChatGPT. Start with a prompt, script, or conversation. HeyGen’s Video Agent turns it into production-grade video, complete with motion graphics, b-roll, and visual storytelling. Not a talking head over a slide; a fully produced explainer video. → Describe your video in natural language → Video Agent produces a complete video → Refine through conversation Your videos now start where your prompts end.

My first major campaign at HeyGen *shattered new subscription records* and hit 2 million impressions in less than a week. That’s also how much time we had to bring it live. Here’s what happened: We were launching the new version Video Agent and I had a choice: make a standard product launch video, or try something HeyGen had never done before. I pitched a character. His name is Dave. Dave can parallel park on the first try. He makes a perfect omelet. But Dave cannot produce a video to save his life. The internal reaction? Skepticism. "This feels more like a Super Bowl ad than a product launch video." My response: Super Bowl ads are the most effective ads in the world at driving customers. The riskiest decision was the creative style. I drew inspiration from one of my favorite childhood animations—Wallace and Gromit by Aardman Animations. That claymation warmth, the dry humor, the lovable imperfection. I knew there was some risk of backlash. But for the most part, it struck the intended emotional chord with our users (and our colleagues). I wrote the script, creative directed, created the narrator voice, chose the channels, wrote every piece of copy, and owned the full GTM. Our Head of Content, Brandon Satterfield , and I spent multiple days and nights weeding through bad ideas to get to this good one. Nailing the creative vision of the visuals, music, and all of the editing, he was essential to bringing Dave to life. The results so far: → 2M+ impressions across social → 30% week-over-week increase in Video Agent usage by paid users → ~60% of new paid users now using Video Agent But the moment I knew it was working wasn’t a metric. It was watching the Twitter comments roll in: "I’m SO Dave." That’s when I knew we’d made something people saw themselves in. Dave was new creative territory for me and HeyGen. Hopefully the first of many. Marketers, what are some of your favorite product launch stories?

Very excited to share that we just launched Edit Styles on HeyGen’s iOS app! This was a unique project - the idea started with a question: could we use code-gen visuals (specifically Remotion) to create stylized templates that act as overlays for avatar videos? We did a ton of user research and found a clear gap - a lot of our mobile users were leaving the app just to add super basic finishing touches like captions or hooks before posting to social. That’s not a great experience. Now if you’ve ever tried using Claude or other AI tools to code Remotion graphics you know the results can be pretty... finicky. So we took a completely different route - our incredible designer would create keyframe animations in Figma for caption animations, hook animations, etc. and we’d essentially build them backwards from there. Having that clear visual direction made it so much easier to control animation behaviors, consistent placement, all of it. This is really just the beginning of this feature but I’m super excited about where we’re headed and how we’re approaching building out the tools our users are asking for.

I restarted YouTube 3 weeks ago as an experiment. No editing. No thumbnails. No titles. No tags. No descriptions. Just AI-generated video. Results: • 21.2K views • 53.8 watch hours • 51 new subscribers • Started with 10 I posted Monday to Friday. 2 to 5 Shorts per day. Single-shot prompt generation. No post production. All videos were generated on the HeyGen (Joshua X.) platform. Avatar from my own photos. Voice clone powered by Fish Audio (Rissa Cao). Rendered and published. That’s it. No filming. No lighting setup. No editor. No content team. Huge shoutout to Bin Liu, the product owner behind this experience, for building something that makes experimentation this frictionless. Here’s what makes the experiment more interesting: I deliberately did not optimize for performance psychology. No high-energy delivery. No exaggerated persona. No clickbait avatar. My voice clone is monotone and low. The avatar doesn’t even look like I’ve ever looked before. The variable I wanted to test was simple: Does curation + iteration beat production quality? Midway through, I noticed a pattern in what resonated. That’s when I coined: #UnfairAdvantage Not because the content was extraordinary. But because the cost of iteration was near zero. This is the shift most teams haven’t internalized yet: When video creation becomes software-native, your advantage is no longer budget. It’s speed. It’s taste. It’s experimentation velocity. If one person can run 15–25 video experiments per week with minimal effort… What does that mean for: • Founder-led brands • Product marketing teams • Recruiters • Sales • Educators This isn’t about replacing humans. It’s about removing friction between idea and distribution. That gap is where most momentum dies. If you’re curious what the experiment looks like in the wild: https://lnkd.in/gqDNb4Vt And if you’re thinking about how your team could test video at scale without production overhead, I’d love to compare notes. #AI #HeyGen #VideoStrategy #ContentExperimentation #UnfairAdvantage #FishAudio #Heygen

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