Kochava Ads

The smartest growth teams aren’t choosing between models.

Media mix modeling (MMM) has a branding problem. Many still think it’s slow, retrospective, academic. This was true. It…

📊 Advertising doesn’t have a data shortage. It has a reconciliation problem.

📊 The ad industry doesn’t have a data shortage. It has a reconciliation problem. The new CIMM + 4As report finds marke…

A statistic that should make every performance marketer pause

Here’s something that should make every performance marketer pause: 👉 TikTok’s true ROI can be 23X higher than last-cl…

🚨 One of the best insights in new research from CIMM + 4As

Advertisers often fall into 3 camps: ⚡ Fast Proof → ROAS + incrementality obsessed 📏 Comparable Proof → consistency + …

💡 Yaqoot Didn’t Outbid Competitors—They Outplayed Them

Many app marketers feel stuck in a runaway spending spree trying to defend their brand on Apple Ads. Yaqoot and OMD ME…

Without protection, 9 out of 10 clicks could be fake.

Here’s a stat every UA leader should know: The ad networks most prone to click fraud average 71% fraudulent click traff…

Marketers obsess over clicks. Consumers respond to attention.

According to Kantar, TikTok ranks #1 globally in ad equity, signaling stronger consumer response and campaign impact.  …

The hardest question in Apple Ads isn’t “Should I bid on brand?”

The hardest question in Apple Ads isn’t “Should I bid on brand?” It’s “How much brand spend is actually incremental?” …

The future of UA on Apple Ads

Modern auction environments move faster than humans can manage. Brand protection is no longer about static bids. It requ…

Excellent industry study sponsored by Kochava, Nielsen, and TechEdge 👉

Modern marketers aren’t lacking metrics, they’re lacking alignment. New CIMM + 4As research captures the core tension i…

Fraud is scaling faster than most ad budgets.

Ad fraud isn’t a rounding error. Global losses surged from ~$19B in 2018 to over $85B in 2023, with projections exceedi…

⚙️ From Manual Defense to Automated Efficiency on Apple Ads

On Apple Ads, managing brand campaigns = constant monitoring, bid changes, reactions ⚙️ OMD MENA streamlined it for Yaq…

Last-touch attribution is comforting—but ultimately incomplete.

Traditional LTA assigns 100% of credit to the final touchpoint, ignoring the exposures that actually create demand.  T…

Marketers in 2026 be like…

📈 “ROAS is up.” 📊 “MMM says TV drove it.” 📱 “Platform attribution says paid social did.” 🧪 “Incrementality testing t…

Imagine receiving 10+ clicks in under 2 seconds immediately before an install…

Imagine receiving 10+ clicks in under 2 seconds immediately before an install—with a time-to-install of just 5–10 second…

You could be experiencing “Fake App Growth”

Some of the strongest campaign KPIs you see may not belong to real app users. Fraudsters manufacture activity using: • …

Excellent new report from CIMM + 4As, sponsored by Kochava

80+% of advertisers believe that AI will significantly impact measurement in the next 3 to 5 years. Not because markete…

Yaqoot + OMD Broke the Brand Auction Loop

Brand bidding on Apple Ads often turns into a loop: Competitors bid → You react → Costs rise → Repeat 🔁 Yaqoot and OM…

🚨 How Yaqoot Took Back Control of Its Brand Spend🚨

When competition increased on Apple Ads, Yaqoot’s brand terms became expensive fast 💸 OMD MENA saw the risk early: 👉 …

🚀 What Yaqoot Did on Apple Ads

Cutting costs is good. Reinvesting them is even better. 🚀 Yaqoot and OMD MENA creatively applied Kochava automation to…

One of the biggest Apple Ads misconceptions

On Apple Ads, winning 100% impression share is often wasteful. Elite teams target the lowest bid threshold that preserv…

Apple Ads Strategy Framework

Most teams approach brand defense blindly. In reality, there are three viable strategies: ⚔️ Imperial Dominance: Maximi…

Fact: Most consumers don’t convert immediately after seeing an ad.

Most consumers don’t convert immediately after seeing an ad. Research shows that only 5–25% take immediate action, wher…

Some of the most dangerous ad fraudsters simulate legitimate devices.

Not all ad fraud is obvious. Some of the most dangerous attacks simulate legitimate devices. Apps targeted by SDK spoof…

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Request a Demo See Kochava in Action!

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