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Revolutionize Product Decisions with Synthetic Research

Leverage Synthetic Research to get consumer insights in 1 hour, not weeks → faster, cheaper, smarter.

Discover what’s driving premium purchasing decisions and how top retail brands can adapt to evolving consumer expectations.

"can we please test some products tonight before bed?" my oldest son James is 5. he hasn’t understood (nor cared) what I do for work, until this week. this Monday night, after watching me use our new MakerLabs capability (which generates feedback from Digital Twins of consumers in minutes), he asks me what I was doing, and if he could help. and so he started testing products with it. and quickly - he became hooked. he asks questions and gets feedback instantaneously, which spurs new ideas and questions, which he can then test out right away, and the cycle continues. (he’s also impressed that his dad now "has robots working for him") Rick Rubin describes an artist as "one who recaptures that child-like fascination with the world.” a wonderful aspect of AI-powered insights capabilities is that creatives are now invited to ask the very question that anyone who spends time around kids hears constantly - "but why?" creatives long had data weaponized against them. they’ve been told that "being data driven" equates to engaging with backwards looking, static data. it’s high time we took facilitating child-like wonder seriously. ____ p.s. here’s the shoe my son designed last night. it fell flat with our U.S. Running audience, but the few ecstatic ratings made his night. MakerSights adidas Hy Rosario Christian Oumard María Marco Doug Smiley Mike Maher Alex Faherty Lisa Bougie Ricky Schramm Julie Pike Casey Ragghianti Matt Stiles Laura Bird Danielle Boeglin (Ragan) Nicole Berg Anne Crisafulli (Einhorn) Brant B. Grace Gibbar Holly Adams Celine Del Genes Bob Mullaney

Revolutionize Product Decisions with Synthetic Research

Leverage Synthetic Research to get consumer insights in 1 hour, not weeks → faster, cheaper, smarter.

Half of all U.S. consumer spending now comes from the top 10%. Do you know what drives their decisions? Download the Premium Consumer Report to learn more.

Revolutionize Product Decisions with Synthetic Research

Leverage Synthetic Research to get consumer insights in 1 hour, not weeks → faster, cheaper, smarter.

Revolutionize Product Decisions with Synthetic Research

Leverage Synthetic Research to get consumer insights in 1 hour, not weeks → faster, cheaper, smarter.

Revolutionize Product Decisions with Synthetic Research

Leverage Synthetic Research to get consumer insights in 1 hour, not weeks → faster, cheaper, smarter.

A high price tag doesn’t make you premium. Consumers demand evidence. Discover what’s driving premium purchasing decisions today.