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Everybody in PR wants this. The playbook for managing reputation in the AI era - with a VIP guest.

Obviously you’re attending this. Right?

Our guest manages global communications for one of the travel industry's biggest names.

The most anticipated PR webinar. That’s all.

Find out what a mutually beneficial relationship between PR and media actually looks like

The long-suffering art of disappointing everyone equally.

Our VIP guest is the Director of Global Comms at one of the most recognised travel brands on earth.

Something big is coming to your calendar. Clear it.

Our guest manages global communications for one of the travel industry's biggest names.

The most anticipated PR webinar. That’s all.

Find out what a mutually beneficial relationship between PR and media actually looks like

The long-suffering art of disappointing everyone equally.

Claim my free seat in the simulator.

By the time everyone signs off, the narrative is already set. Join our live crisis simulation and build a process that actually keeps up.

A lot of companies still treat reputation as something you manage after the damage is already done. A crisis happens and suddenly everyone remembers the comms team exists. Then the organisation spends the next two years trying to push down a narrative that already hardened online within 72 hours. Because AI has changed how information moves. Those moments do not just live in old articles or forgotten search results. They get pulled directly into summaries people trust at face value. I’ve seen companies where one badly handled issue became the defining description AI tools kept surfacing long after the situation itself had changed. That should change how comms teams think about reputation management entirely. 𝗔 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗯𝗿𝗮𝗻𝗱 𝗴𝗲𝘁𝘀 𝗯𝘂𝗶𝗹𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗿𝗶𝘀𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝘀. This is exactly what we’re discussing in our upcoming webinar on reputation management in the AI era: 𝗘𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝗪𝗮𝗻𝘁𝘀 𝗧𝗵𝗶𝘀: 𝗔 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝗜 𝗘𝗿𝗮 📅 Tuesday, June 16th, 2026 🕚 15:00 – 16:00 CEST And we’re very excited to finally reveal the guest speaker joining Jesse Finn for the session. The Director of Global Communications at Booking.com, Kristofer Barber himself! Which feels very appropriate for a conversation about what it means to manage reputation at a company that people and LLMs find, quote, and trust in the AI era Grab your seat in the session! Link to sign up is in the comments.

Caring about someone who leaves you on read is a quiet heartbreak. Join our session where the two of you finally talk it through.

The PR-journalist relationship. It’s complicated.

Join our live webinar to find out what makes a journalist text you back.

Stonewalling: bad for relationships, worse for your pitch.

Being treated as the author of everything that goes wrong, while controlling almost none of it, is a uniquely PR flavour of exhaustion.

On being held personally responsible for the entire C-Suite.

Caring about someone who leaves you on read is a quiet heartbreak. Join our session where the two of you finally talk it through.

The PR-journalist relationship. It’s complicated.

Join our live webinar to find out what makes a journalist text you back.

Stonewalling: bad for relationships, worse for your pitch.

Everybody in PR wants this. The playbook for managing reputation in the AI era - with a VIP guest.

Obviously you’re attending this. Right?

If you think AI reputation risk is someone else's problem, this webinar is especially for you.

AI is reshaping reputations. Yes, yours too.

Test my crisis instincts for free.

Crises certainly pick their moment. The question is whether your comms plan is ready for it. Join our live crisis simulation to find out.

Data Breach Webinar Asset - guest card

"We take your privacy seriously." That’s what a company sends to the customers whose data it just lost. And somewhere, a real person, a customer, read it and felt completely alone. 𝗜 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝘀𝗲𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗴𝗼 𝗼𝘂𝘁 𝗮𝗳𝘁𝗲𝗿 𝗮 𝗱𝗮𝘁𝗮 𝗯𝗿𝗲𝗮𝗰𝗵.   • A full breakdown of what the company is doing, but no mention of the steps the customer should take   • Emails filled with jargon that no one can understand   • Failing to notify customers of a data breach up to several years after their data was stolen (could name a few companies here…) As comms professionals, I know you’re far from incompetent. But your priorities are a little skewed. Every one of those notifications was optimised for legal protection first and the customer second. Which means the customer gets a document, not an answer. What they want to know is why it happened. What is specifically changing. Not vague reassurance about monitoring, not corporate passive voice about unauthorised parties, not a sentence so carefully constructed it contains no actual information. The real answer, in plain language, to the question of how this was allowed to happen and what is genuinely different now. That’s exactly what we’re working through in our upcoming webinar: 𝗔𝘂𝘁𝗼𝗽𝘀𝘆 𝗼𝗳 𝗮 𝗣𝗥 𝗰𝗿𝗶𝘀𝗶𝘀: 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗯𝗿𝗲𝗮𝗰𝗵 𝗰𝗼𝗺𝗺𝘀 📅 Thursday, May 21st, 2026 🕚 15:00 – 16:00 CEST We’re running this as a live simulation. You’ll work through the crime scene of a failed breach response, examine the evidence and piece together went wrong. Then, together you’ll rebuild a better response. You’ll leave with:   • A clear read on why most breach communications collapse under pressure   • A tested instinct for the hardest decisions around timing and who speaks first   • A framework for managing communications across multiple stakeholder groups simultaneously when everyone wants a different answer at the same time. So grab your seat at the crime scene! Link to register in the comments below

Put me in the simulator.

Transparent comms sounds great until legal gets involved. Join our live webinar and learn how to move fast without losing anyone along the way.

10,000+ data breaches were reported in the globally in 2024 alone. Nearly a record, and included some of the largest-ever leaks in history I know you’ve run your simulations. Your IT team does everything they can to stop it ever happening. But it’s still scary, right? Because when a breach hits, the clock starts ticking on about six different fronts simultaneously. And what we’ve seen at Presspage, time and again, is that comms teams are so focused on the customer response that they forget to look at the rest of the crime scene. Get your magnifying glass out. Because the evidence is everywhere. Customers left without a single clear instruction on what to do next. Investors watching the share price move before they’ve had so much as a holding statement. And employees, the people inside your organisation who are supposed to be the voice of calm reassurance, finding out about it the same way everyone else did. Scrolling through their feed. Reading a headline.  Connecting the dots with red string before anyone inside thought to tell them first. That last one is the one that gets missed most often. And it’s the one that dismantles everything else you tried to do right. That’s why we’re opening an investigation in our next live webinar: 𝗔𝘂𝘁𝗼𝗽𝘀𝘆 𝗼𝗳 𝗮 𝗣𝗥 𝗰𝗿𝗶𝘀𝗶𝘀: 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗯𝗿𝗲𝗮𝗰𝗵 𝗰𝗼𝗺𝗺𝘀 📅 Thursday, 21 May 2026 🕒 15:00 to 16:00 CET Put your detective hat on! Together with Holly Durrance, Director of Communications and Community Engagement at HCA Healthcare Florida Gulf Coast Hospital, I will drop you into the scene of a failed breach response and you’ll examine the evidence, work out what went wrong at each stage, and rebuild a better strategy together. You’ll leave with a clear read on why most breach communications collapse under pressure, a tested instinct for when to speak and who speaks first, and a framework for managing all your stakeholder groups at once when everyone wants a different answer at the same time. Link to register in the comments.

Being treated as the author of everything that goes wrong, while controlling almost none of it, is a uniquely PR flavour of exhaustion.

On being held personally responsible for the entire C-Suite.

If you think AI reputation risk is someone else's problem, this webinar is especially for you.

AI is reshaping reputations. Yes, yours too.

1-1

I’m noticing the same pattern in conversations with comms teams (globally!) The workload keeps getting framed as “response”. 𝗩𝗲𝗿𝘆 𝗹𝗶𝘁𝘁𝗹𝗲 𝘀𝗽𝗮𝗰𝗲 𝗶𝘀 𝗹𝗲𝗳𝘁 𝗳𝗼𝗿 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝘄𝗿𝗼𝗻𝗴. If you want my honest opinion… some organisations are making this much harder for themselves than they need to. They invest heavily in brand campaigns while their corporate information infrastructure looks like a storage cupboard no one has opened since 2019. Then people act surprised when AI systems misinterpret the company. 𝗧𝗵𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲 𝗽𝗮𝗿𝘁 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗔𝗜 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗰𝗮𝗿𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀 𝘀𝗮𝘆. It cares what it can find. That changes the job for communications teams quite dramatically. Reputation management now means thinking beyond media narratives or stakeholder messaging. You also need to make sure machines can correctly interpret who you are, what you do, and what you actually mean. To help you cope with this change, we’re hosting a webinar on the topic: 𝗘𝘃𝗲𝗿𝘆𝗯𝗼𝗱𝘆 𝗪𝗮𝗻𝘁𝘀 𝗧𝗵𝗶𝘀: 𝗔 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝗜 𝗘𝗿𝗮 📅 Tuesday, June 16th, 2026 🕚 15:00 – 16:00 CEST Marketing & PR Consultant Jesse Finn will walk you through what comms teams can actually doto shape the version of their brand that lives out there before the next issue lands on their desk. And we have a special guest speaker joining us. We’re keeping their identity under wraps for now and letting their reputation do the talking. 𝗕𝘂𝘁 𝘁𝗵𝗶𝘀 𝗺𝘂𝗰𝗵 𝗜 𝗰𝗮𝗻 𝘀𝗮𝘆: 𝗧𝗵𝗲𝘆 𝗹𝗲𝗮𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲𝗱 𝘁𝗿𝗮𝘃𝗲𝗹 𝗯𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱. Which means they understand what it looks like when millions of people search, judge, interpret, screenshot, repost, and form opinions about their company every single day. Registrants get the reveal next week. Link to sign up in the comments below!

Our VIP guest is the Director of Global Comms at one of the most recognised travel brands on earth.

Something big is coming to your calendar. Clear it.

Data Breach Webinar Asset - guest card

"We take your privacy seriously." That’s what a company sends to the customers whose data it just lost. And somewhere, a real person, a customer, read it and felt completely alone. 𝗜 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝘀𝗲𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗴𝗼 𝗼𝘂𝘁 𝗮𝗳𝘁𝗲𝗿 𝗮 𝗱𝗮𝘁𝗮 𝗯𝗿𝗲𝗮𝗰𝗵.   • A full breakdown of what the company is doing, but no mention of the steps the customer should take   • Emails filled with jargon that no one can understand   • Failing to notify customers of a data breach up to several years after their data was stolen (could name a few companies here…) As comms professionals, I know you’re far from incompetent. But your priorities are a little skewed. Every one of those notifications was optimised for legal protection first and the customer second. Which means the customer gets a document, not an answer. What they want to know is why it happened. What is specifically changing. Not vague reassurance about monitoring, not corporate passive voice about unauthorised parties, not a sentence so carefully constructed it contains no actual information. The real answer, in plain language, to the question of how this was allowed to happen and what is genuinely different now. That’s exactly what we’re working through in our upcoming webinar: 𝗔𝘂𝘁𝗼𝗽𝘀𝘆 𝗼𝗳 𝗮 𝗣𝗥 𝗰𝗿𝗶𝘀𝗶𝘀: 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮 𝗯𝗿𝗲𝗮𝗰𝗵 𝗰𝗼𝗺𝗺𝘀 📅 Thursday, May 21st, 2026 🕚 15:00 – 16:00 CEST We’re running this as a live simulation. You’ll work through the crime scene of a failed breach response, examine the evidence and piece together went wrong. Then, together you’ll rebuild a better response. You’ll leave with:   • A clear read on why most breach communications collapse under pressure   • A tested instinct for the hardest decisions around timing and who speaks first   • A framework for managing communications across multiple stakeholder groups simultaneously when everyone wants a different answer at the same time. So grab your seat at the crime scene! Link to register in the comments below

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