ACTIVE Network

ACTIVE Network Competitive Intelligence & Landscape

activenetwork.com ·

ACTIVE Network
ForesightIQ Predictions

What is ACTIVE Network likely to do next?

ForesightIQ connects ACTIVE Network's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

ACTIVE Network Overview

ACTIVE Network (activenetwork.com) is a premier provider of intelligent activity management software designed for communities and organizers. The company offers best-in-class solutions built to help organizations and municipalities succeed by connecting people to activities they love, want, and need to do [https://activenetwork.com/]. Their mission, as articulated on their About Us page, is to make the world a more active place [https://www.activenetwork.com/about-us].

ACTIVE Network delivers scalable software solutions that drive success, enabling clients to grow and thrive for years to come with industry-leading products that provide unparalleled experiences for both staff and customers [https://activenetwork.com/].

ACTIVE Network's core product suite includes ACTIVENet Recreation management software for YMCAs and parks & rec, Camp & Class Manager for camps, classes, and clinics, and ACTIVEWorks Endurance Event management software for races, events, and festivals. They also offer Payment Manager for streamlined payment processing [https://activenetwork.com/]. These solutions are used by a diverse target market, including cities, universities, summer camps, fitness chains, endurance-competition and athletic organizations, and other clients [https://www.activenetwork.com/information/privacy-policy]. The company's features extend to marketing & communications, reporting & analytics, and robust security & stability, ensuring comprehensive support for their clients' initiatives [https://activenetwork.com/].

While specific founding year information on activenetwork.com is less explicit, historical information indicates significant developments around the early 2000s, including mergers, product launches, and funding [https://www.activenetwork.com/about-us].

ACTIVE Network is headquartered in Atlanta, GA, with an address at Three Alliance Center, 29th Fl., 3550 Lenox Rd. #3000, Atlanta, GA 30326 [https://www.activenetwork.com/information/terms-of-use]. The company emphasizes an inclusive workplace where ideas thrive, offering perks, career growth opportunities, and fostering an environment where employees are passionate about the industry [https://www.activenetwork.com/careers]. They are committed to ensuring client success and offer dedicated support for existing clients [https://www.activenetwork.com/contact-us].

Competitors

ACTIVE Network Competitors

ACTIVE Network is a leading provider of intelligent activity management software for communities and organizers, offering a suite of solutions including ACTIVENet for recreation management, Camp & Class Manager, ACTIVEWorks Endurance for event management, and Payment Manager. The company serves diverse industries such as camps, classes, education, endurance sports, government, parks & recreation, resorts & ski, swim teams, universities, and YMCAs. As a comprehensive platform, ACTIVE Network aims to streamline operations, enhance marketing and communications, provide robust reporting and analytics, and ensure security and stability for its clients, driving success for organizations and municipalities.

Among its direct competitors, Eventbrite stands out as a significant player in the event management space. While ACTIVE Network offers a broad range of activity and recreation management solutions, Eventbrite is particularly known for its online ticketing and event registration platform, catering to a wide array of events from small workshops to large festivals.

Eventbrite's key differentiator lies in its user-friendly interface for event creators and its vast audience reach, making it a popular choice for event discovery and participation. Comparably, ACTIVE Network focuses more on integrated management solutions for specific sectors, offering deeper administrative functionalities that go beyond just ticketing.

Cvent is another prominent competitor, often recognized for its robust enterprise event management platform. Unlike ACTIVE Network's focus on recreation and activity management, Cvent specializes in corporate meetings, conferences, and large-scale events, offering comprehensive tools for event planning, attendee engagement, and venue sourcing.

Cvent's market positioning leans towards larger organizations and complex event needs, providing an extensive suite of features that might exceed the scope of what some of ACTIVE Network's clients require, but offering more advanced solutions for intricate event logistics and strategic meeting management. Pitchbook identifies Cvent as a Private Equity-Backed company, highlighting its substantial market presence.

Blackbaud also competes with ACTIVE Network, particularly in the non-profit and education sectors. While ACTIVE Network provides software for managing programs and registrations, Blackbaud offers a broader portfolio of cloud software solutions designed for philanthropic organizations, covering fundraising, CRM, accounting, and grant management.

Blackbaud's market share is strong within the non-profit space, providing an integrated ecosystem for organizations to manage their entire operations. In comparison, ACTIVE Network's offerings are more specialized in activity and recreation management, whereas Blackbaud provides a more holistic solution for the overall administrative and financial health of non-profits. According to Comparably, Blackbaud ranks closely behind ACTIVE Network in various metrics, including overall culture score.

RSVPify and Odoo emerge as indirect competitors offering free or open-source alternatives.

RSVPify specializes in event RSVP and guest management, providing a more focused and often simpler solution for event organizers compared to the comprehensive management suite offered by ACTIVE Network.

Odoo, on the other hand, is an open-source business management software that includes modules for event management, CRM, and other business functions. While ACTIVE Network provides dedicated, industry-specific solutions, RSVPify and Odoo appeal to users seeking more flexible, cost-effective, or customizable options, though they may require more setup or lack the specialized features tailored for recreation and activity management that ACTIVE Network provides.

Alternatives

ACTIVE Network Alternatives

Product & Pricing

ACTIVE Network Product and Pricing Intelligence

ACTIVE Network (activenetwork.com) provides a comprehensive suite of management solutions designed for organizations and municipalities within the event, recreation, and camp industries. Their core offerings include ACTIVENet for recreation, membership, and facility management; Camp & Class Manager (CCM) for program management for camps, classes, and clinics; and ACTIVEWorks Endurance for races, events, and festivals. These platforms aim to streamline operations, enhance participant experiences, and support growth through robust features like mobile-first registration, integrated email marketing, and advanced reporting and analytics capabilities. While specific pricing for ACTIVENet and Camp & Class Manager is not publicly listed and typically requires a demo request [Source: https://www.activenetwork.com/activenet?elqCID=7013o000002bVrvAAE&elqLSO=Direct, Source: https://info.activenetwork.com/camp-management-software], resources indicate pricing details can be found under the Fees & Discounts section within programs like LeagueOne [Source: https://support.activenetwork.com/leagueone/articles/en_US/Article/Active-s-Registration-Fees] and specific articles exist for

Hiring & Layoffs

ACTIVE Network Hiring and Layoffs

ACTIVE Network (activenetwork.com) maintains a consistent focus on growth and employee development, signaling a strategic commitment to expanding its workforce and retaining talent. The company actively recruits for what it describes as "the best and the brightest" to enhance its technology offerings, which include solutions for recreation management, camp and class programs, and endurance events [https://www.activenetwork.com/careers]. Their careers page emphasizes an "open and communicative environment" and a dedication to helping employees build long-term careers within the organization rather than just finding a job [https://www.activenetwork.com/careers].

While specific recent hiring trends or layoff numbers are not explicitly detailed, ACTIVE Network's emphasis on "Open Opportunities & Careers" and featured job listings suggests an ongoing recruitment effort [https://www.activenetwork.com/careers]. The company's leadership team, including individuals like Eric from ECSI and Vikas Nayar, who joined in 2016, contribute to ensuring optimal performance and product development, underscoring the importance of skilled personnel [https://www.activenetwork.com/about-us]. This continuous investment in talent is crucial for a company that delivers "premier software solutions" designed to help organizations and municipalities grow and thrive [https://www.activenetwork.com/?elqCID=7013o000002Su6xAAC&elqLSO=Social+Organic].

ACTIVE Network's strategic hiring patterns are closely tied to its mission of providing intelligent activity management software. The company offers a suite of products, including ACTIVENet, Camp & Class Manager, ACTIVEWorks Endurance, and Payment Manager, all of which require specialized talent for development, marketing, and support [activenetwork.com/]. The content on their blog, such as "Hiring and Retaining Great Staff for Your Camp" and "Hiring and Retaining Great Staff For Your Organization," further highlights their internal expertise and external guidance on effective staffing, indirectly indicating a robust internal HR and talent management focus [https://www.activenetwork.com/resources/hiring-and-retaining-great-staff-for-your-camp]. This focus on attracting and retaining staff directly supports their goal of delivering unparalleled experiences for both staff and customers alike.

Leadership

ACTIVE Network Management and Leadership Team

ACTIVE Network is led by President Eric Ives, who joined the team from ECSI, another company under the Global Payments vertical markets umbrella. His extensive background in information technology, customer service management, and product development helps ensure optimal performance across the organization and industry activenetwork.com/about-us/our-story. Vikas Nayar serves as the Senior Vice President of IT Operations, having joined ACTIVE Network in 2016 to oversee all IT functions activenetwork.com/about-us.

In a notable leadership transition, ACTIVE Network appointed Dana Jones as Chief Executive Officer effective April 3, 2017. Concurrently, Darko Dejanovic, who previously served as CEO, transitioned to the role of Executive Chairman info.activenetwork.com/news-and-events/active-press-releases/2017/active-network-names-dana-jones-as-new-ceo-darko-dejanovic-to-become-executive-chairman. Dejanovic had a significant history with the company, having been appointed Chief Technology, Product and Innovation Officer in August 2011 info.activenetwork.com/news-and-events/active-press-releases/2011/active-network-appoints-twenty-year-global-technology-veteran-darko-dejanovic-as-chief-technology-product-and-innovation-officer and later serving as CEO during strategic acquisitions like Maximum Solutions info.activenetwork.com/news-and-events/active-press-releases/2017/active-network-acquires-maximum-solutions.

Other key roles within the company include Byron Carroll, who heads product management at ACTIVE Network, bringing nearly 15 years of experience to the role and focusing on customer feedback for the ACTIVE Net product team activenetwork.com/blog/the-future-of-active-net-an-interview-with-byron-carroll. Historically, the company has seen appointments such as Scott Mendel as Chief Financial Officer info.activenetwork.com/news-and-events/active-press-releases/2010/active-network-announces-appointment-of-scott-mendel-as-chief-financial-officer and Sheryl Roland as Senior Vice President of Human Resources info.activenetwork.com/news-and-events/active-press-releases/archive/the-active-network-names-sheryl-roland-senior-vice-president-of-human-resources. JR Sherman, formerly Senior Vice President of Business Solutions, was also recognized as one of the most influential executives in the industry by Business Travel News in 2012 info.activenetwork.com/news-and-events/active-press-releases/2012/active-network-svp-jr-sherman-honored-by-business-travel-news-as-one-of-the-25-most-influential-executives-in-the-industry.

Financials

ACTIVE Network Financial Performance, Fundraising, M&A

ACTIVE Network (activenetwork.com) has a history of significant financial activity, particularly concerning its funding and subsequent acquisitions. In its early stages, the company secured substantial investment, notably raising $21 million in a second round of financing in November 2000. This funding was led by ABS Ventures, the North American venture capital arm of Deutsche Bank Alex. Brown, underscoring investor confidence in ACTIVE Network's position as a leading online registration platform for participatory sports and recreational activities [info.activenetwork.com/news-and-events/active-press-releases/archive/active-com-secures-21-million-in-second-round-of-funding].

In terms of revenue, ACTIVE Network reported strong financial results in the third quarter of 2013, with total net revenue reaching $117.5 million, an 8% increase compared to the same quarter in 2012. Technology revenue specifically saw a 9% rise during this period. The company also posted an Adjusted EBITDA of $16.4 million for the third quarter of 2013 [info.activenetwork.com/news-and-events/active-press-releases/2013/active-network-reports-third-quarter-2013-financial-results]. This data highlights ACTIVE Network's robust financial health and growth as a leader in cloud-based activity and participant management solutions.

Regarding mergers and acquisitions, ACTIVE Network demonstrated strategic expansion through acquisitions. An example includes the acquisition of eteamz.com in 2001. Dave Alberga, president and CEO of Active.com at the time, noted that this move would accelerate the implementation of key business plan components and enable the company to focus entirely on achieving profitability [info.activenetwork.com/news-and-events/active-press-releases/archive/active-com-to-aquire-eteamz-com]. More recently, in August 2017, Global Payments Inc. announced an agreement to acquire the communities and sports divisions of ACTIVE Network from Vista Equity Partners. This acquisition further solidified ACTIVE Network's role as a prominent provider of cloud-based, mission-critical enterprise software, including payment technology solutions, to event organizers [info.activenetwork.com/news-and-events/active-press-releases/2017/global-payments-to-acquire-active-network-announces-strategic-partnership-with-vista-equity-partners].

Partnerships

ACTIVE Network Partnerships, Clients and Vendors

ACTIVE Network (activenetwork.com) establishes robust partnerships and client relationships within the activity and event management industry. The company collaborates with prominent organizations to enhance its service offerings and extend its reach. Notable strategic alliances include a multi-year partnership with Visa Inc., integrating Visa Checkout as a global payment option across ACTIVE Network's registration platforms, and a strategic alliance with Hotels.com to streamline travel planning for participants of destination events [info.activenetwork.com/news-and-events/active-press-releases/2017/active-network-forms-strategic-alliance-with-hotels-com]. Furthermore, ACTIVEWorks Endurance has partnered with Find a Race to expand event promotion and connect organizers with participants in the UK through a global race discovery platform [www.activenetwork.com/blog/activeworks-endurance-partners-with-find-a-race].

ACTIVE Network serves a diverse portfolio of enterprise clients, including major athletic and recreational organizations. Key clients in the endurance sector include IRONMAN®, with whom ACTIVE Network expanded its relationship globally in 2013 to become the Official Registration Partner and Official Global Sponsor, providing registration solutions for nearly 190 events [info.activenetwork.com/news-and-events/active-press-releases/2013/ironman-and-active-network-expand-relationship-globally-across-all-brands]. Other significant clients include USA Swimming, which designated ACTIVE Network as its exclusive supplier of live results for the Deck Pass™ program and Official Meet Management Software Supplier [info.activenetwork.com/news-and-events/active-press-releases/2012/usa-swimming-announces-partnership-with-active-network].

ACTIVE Network also powers events for Red Frog Events, delivering their Warrior Dash series to a global audience, and supports Lagardère Sports with its ACTIVEWorks® Endurance platform for global expansion [info.activenetwork.com/news-and-events/active-press-releases/2015/active-network-partners-wih-red-frog-events-to-deliver-their-warrior-dash-series-to-global-audience][info.activenetwork.com/news-and-events/active-press-releases/2015/ACTIVE-Network-Powers-Lagard-re-Sports].

Beyond endurance events, ACTIVE Network supports over 27,000 organizations, including numerous parks and recreation departments, educational institutions, and municipalities. Notable clients encompass the Chicago Park District, utilizing ACTIVE Net™'s data reporting to increase program participation, and Seattle Parks & Recreation, which simplified its registration process with ACTIVENet [info.activenetwork.com/success-stories][www.activenetwork.com/customer-success-stories]. The City of Fort Worth relies on ACTIVE Network for streamlined operations, while institutions like San Domenico School and Florida State University also leverage ACTIVE Network's solutions, including its digital marketing agency for program success [www.activenetwork.com/customer-success-stories]. These partnerships and client relationships highlight ACTIVE Network's position as a leading provider of intelligent activity management software for communities and event organizers.

Events

ACTIVE Network Event Participations

ACTIVE Network actively engages with its community and clients through various events, including conferences, trade shows, and a robust schedule of webinars and training programs. The company plans to attend numerous in-person events throughout 2026, focusing on topics relevant to parks and recreation, YMCAs, camps and classes, and endurance technology. These events provide opportunities to connect with the ACTIVE Network team, explore cutting-edge advancements, and discover solutions tailored to help organizations thrive [activenetwork.com/events].

Beyond in-person gatherings, ACTIVE Network offers an extensive array of virtual learning experiences. Their webinar library includes sessions like "ACTIVENet Unleashed!" for product advancements, "Cultivating Stronger Communities: Where Growth Meets Technology" for discussions on social transformation, and "Connect Smarter, Not Harder" for optimized communication strategies. Additional webinar replays address critical topics such as soliciting staff feedback, family communication, preparing for staff training, securing last-minute applicants for camp staff, and supporting staff mental health [info.activenetwork.com/solutions/active-net/webinars]. Specialized webinars also delve into topics like the ACTIVENet Hub for data understanding and the "Endurance Summer Refresher Series" parts one and two, which cover best practices for utilizing the ACTIVEWorks Endurance platform, including virtual event features, branding, marketing, and the Experience App [blog.activenetwork.com/resources/activenet-hub][blog.activenetwork.com/resources/endurance-summer-refresher-series-part-2][activenetwork.com/resources/endurance-summer-refresher-series-part-one].

For more in-depth learning, ACTIVE Network provides dedicated training resources through its academies. The ACTIVENet Academy offers a growing library of trainings accessible via a Learning Management System, categorized by topic, module, or user role [activenetwork.com/activenet/activenet-academy]. Similarly, the Camp & Class Manager Academy provides comprehensive training resources for users of the Camp & Class Manager software, covering navigation, setup, user administration, and administrative settings. These virtual trainings, such as "CCM Essentials: New User Training – Navigation & Setup," are designed to empower users with the knowledge and best practices needed to effectively utilize the platform [activenetwork.com/power-up/ccm][activenetwork.com/camp-and-class-manager/camp-class-manager-academy].

Frequently Asked Questions

What is ACTIVE Network's strategic approach to talent acquisition and retention?

ACTIVE Network maintains a consistent focus on growth and employee development, actively recruiting for "the best and the brightest" to enhance its technology offerings. The company emphasizes an "open and communicative environment" and a dedication to helping employees build long-term careers, rather than just finding a job, which supports their mission of providing intelligent activity management software.

What do ACTIVE Network's recent financial results indicate about its market position?

ACTIVE Network reported strong financial results in Q3 2013, with total net revenue of $117.5 million (an 8% increase year-over-year) and a 9% rise in technology revenue. This data, alongside an Adjusted EBITDA of $16.4 million, highlights the company's robust financial health and leadership in cloud-based activity and participant management solutions from that period.

How has ACTIVE Network used acquisitions to support its strategic growth?

ACTIVE Network has utilized acquisitions to strategically expand its market reach and enhance its offerings. Examples include the acquisition of eteamz.com in 2001 to accelerate business plan implementation, and the 2017 acquisition of its communities and sports divisions by Global Payments Inc., which solidified its role as a provider of cloud-based enterprise software with integrated payment technology.

What is the strategic implication of ACTIVE Network's extensive webinar and academy offerings?

ACTIVE Network's extensive webinar and academy offerings, such as ACTIVENet Unleashed! and the ACTIVENet Academy, indicate a strong commitment to client education and product adoption. These resources aim to empower users with best practices and knowledge, fostering deeper engagement with their platforms and ensuring clients maximize the value of their software solutions.

What do ACTIVE Network's recent leadership appointments suggest about its strategic priorities?

The appointment of Eric Ives as President, bringing expertise from ECSI, and Vikas Nayar as SVP of IT Operations in 2016, suggests ACTIVE Network prioritizes optimal performance, product development, and IT infrastructure. The past transition of Darko Dejanovic from CEO to Executive Chairman and Dana Jones's appointment as CEO in 2017 also reflect a focus on strategic evolution and operational leadership.

How does ACTIVE Network differentiate itself from competitors like Eventbrite and Cvent?

ACTIVE Network differentiates itself from Eventbrite and Cvent by focusing on integrated management solutions for specific sectors like recreation, camps, and endurance events, offering deeper administrative functionalities beyond just ticketing. While Eventbrite specializes in broad online ticketing and Cvent in corporate event management, ACTIVE Network provides comprehensive activity management software tailored for communities and organizers.

What strategic advantage does ACTIVE Network seek through its partnerships with entities like Visa and IRONMAN®?

ACTIVE Network leverages partnerships with entities like Visa and IRONMAN® to enhance its service offerings and expand its market reach. The Visa Inc. partnership integrates a global payment option, while the expanded relationship with IRONMAN® established ACTIVE Network as the Official Registration Partner for nearly 190 events, demonstrating a strategy to streamline user experiences and solidify its position in the endurance sector.

What does ACTIVE Network's diverse client portfolio, including Chicago Park District and USA Swimming, reveal about its market strategy?

ACTIVE Network's diverse client portfolio, including the Chicago Park District, USA Swimming, and Florida State University, reveals a market strategy focused on serving a broad range of sectors including municipalities, educational institutions, and major athletic organizations. This indicates a commitment to providing scalable, intelligent activity management software tailored to varied community and organizational needs.

What are the core components of ACTIVE Network's product suite, and what market needs do they address?

ACTIVE Network's core product suite includes ACTIVENet for recreation, membership, and facility management; Camp & Class Manager for camps, classes, and clinics; and ACTIVEWorks Endurance for races, events, and festivals. These platforms address market needs for streamlined operations, enhanced participant experiences, and growth support through features like mobile-first registration, integrated marketing, and advanced analytics.

How does ACTIVE Network's pricing model influence its competitive positioning against alternatives?

ACTIVE Network's pricing for ACTIVENet and Camp & Class Manager is not publicly listed and often requires a demo, suggesting a customized approach. This contrasts with some alternatives like RecDesk and RegFox, which offer flat monthly or per-attendee pricing. While this allows for tailored solutions, it may present less predictability for organizations compared to transparent, fixed-fee models, potentially influencing competitive positioning based on client preference for pricing structure.

What is the primary competitive threat posed by alternatives like RSVPify and Odoo to ACTIVE Network?

The primary competitive threat posed by alternatives like RSVPify and Odoo to ACTIVE Network stems from their appeal to users seeking more flexible, cost-effective, or customizable options. RSVPify offers focused event RSVP, while Odoo provides open-source business management modules. These alternatives can attract organizations that prioritize lower costs or greater customization over ACTIVE Network's specialized, industry-specific, and comprehensive management solutions.

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