Circularise

Circularise Competitive Intelligence & Landscape

circularise.com ·

Circularise
ForesightIQ Predictions

What is Circularise likely to do next?

ForesightIQ connects Circularise's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
Circularise Unlock Circularise's predicted moves

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Overview

Circularise Overview

Circularise (circularise.com) is a leading supply chain traceability software company that empowers manufacturers to achieve faster compliance and greater transparency. Founded in 2016 at Delft University of Technology, the company was built on the conviction that efficient, resilient, and circular global supply chains necessitate superior traceability.

Circularise provides a platform to collect, trace, and share supply chain data, addressing the complex problem of making this data visible and usable across intricate industrial networks [circularise.com/company].

The core offerings of Circularise include Collect for gathering n-tier supplier data, Trace for maintaining auditable Mass Balance / Chain of Custody for claims, and Share for publishing Digital Product Passports and permissioned disclosures [circularise.com]. Their solutions are designed to support various industry use cases such as the EU Battery Regulation (Battery Passport), Critical Raw Materials (CRM) Regulation (CRM Passport), Digital Product Passport (DPP ESPR), EURO7 Environmental Vehicle Passport (EVP), ELV Regulation, ISCC PLUS & ISCC EU, and US Section 232 Tariffs [circularise.com]. Notably, Circularise helps companies like Honda prepare for EU digital battery passport requirements and partners with brands like Samsonite to create transparent and sustainable luggage supply chains [circularise.com].

Circularise targets manufacturers and large industrial companies navigating complex supply chains, focusing on enabling compliance with new regulations and fostering a circular economy [circularise.com/contact]. Their solutions facilitate the collection, verification, and sharing of sustainability data, crucial for generating Digital Product Passports and automating mass balance bookkeeping [circularise.com/careers/product-engineer][circularise.com/blogs/unlock-the-power-of-circularity-advancing-the-circular-economy-through-data-exchange]. The company's mission is rooted in the belief that an open, standardized protocol for supply chain transparency is fundamental for industries to build trust and transition from linear production models to more circular ones [circularise.com/faq].

Circularise also engages in research projects, such as developing a blockchain-based traceability system for critical and rare earth materials to improve transparency and sustainability [circularise.com/public-projects/circular-system-for-assessing-rare-earth-sustainability].

Competitors

Circularise Competitors

Circularise (circularise.com) navigates a competitive landscape for supply chain traceability software, with key competitors offering distinct approaches to sustainability and compliance. One prominent direct competitor is Circulor, which also focuses on supply chain transparency and sustainability within the industrial sector.

Circulor provides solutions for digitalizing supply chains, material traceability, automating compliance, and offering sourcing insights, positioning itself similarly to Circularise in enabling auditable data and compliance but potentially with a stronger emphasis on specific industrial applications according to CB Insights. While both aim for robust traceability, Circulor's market share and specific feature sets would need further direct comparison against Circularise's stated capabilities like n-tier supplier data collection and Digital Product Passport publishing.

Another significant competitor identified by CB Insights is Spherity, which specializes in decentralized digital identity solutions for supply chain ecosystems.

Spherity differentiates itself by leveraging blockchain and verifiable credentials to ensure data integrity and secure information exchange, which aligns with Circularise's use of digital product passports and secure data sharing. The core difference likely lies in Spherity's foundational focus on digital identity management versus Circularise's broader suite of data collection, tracing, and sharing functionalities for compliance regulations such as the EU Battery Regulation and DPP ESPR. This could mean Spherity offers a more specialized, identity-centric solution, while Circularise provides a more comprehensive, regulation-driven platform.

Dayrize emerges as an indirect competitor, positioned as a product impact and risk software platform. While Circularise is focused on end-to-end supply chain data for compliance, Dayrize excels in providing AI-driven analytics for product-level impact reports, risk management, and Extended Producer Responsibility (EPR).

Dayrize's strength lies in its extensive database of impact analytics and its ability to model product ranges, which complements but does not directly overlap with Circularise's core offerings of collecting, tracing, and sharing supply chain data to meet specific regulatory requirements like the EU Battery Passport.

Dayrize seems to target a broader sustainability assessment need, whereas Circularise is more tailored to granular supply chain traceability for compliance.

Provenance and Everledger are also notable competitors in the broader traceability and transparency space, as identified by LeadIQ.

Provenance focuses on proving the origin and journey of products, often leveraging blockchain to build trust and transparency for consumers.

Everledger specializes in digitalizing the lifecycle of high-value assets, like diamonds and luxury goods, ensuring authenticity and ethical sourcing. While both share a common goal of traceability with Circularise, their market positioning differs.

Provenance often targets consumer-facing transparency and brand storytelling, and Everledger caters to specific high-value sectors, whereas Circularise appears to offer a more generalized, enterprise-level solution for industrial supply chains to meet regulatory compliance across various use cases such as the Battery Passport and Critical Raw Materials Passport.

Alternatives

Circularise Alternatives

Product & Pricing

Circularise Product and Pricing Intelligence

Circularise (circularise.com) offers a comprehensive supply chain traceability software designed for industrial manufacturers to achieve faster compliance and enhanced sustainability. The platform centralizes data collection, traceability, and sharing capabilities, acting as a crucial tool for meeting various regulatory and corporate goals [circularise.com]. It enables the collection of n-tier supplier data, including declarations, evidence, and due diligence information at scale. Furthermore, Circularise helps maintain auditable Mass Balance and Chain of Custody for claims across transformations and allocations, and facilitates the publication of Digital Product Passports (DPPs) and permissioned disclosures [circularise.com].

While specific pricing plans and tiers are not explicitly detailed on the website, Circularise provides solutions tailored to various industry use cases such as Battery Passports for EU Battery Regulation, CRM Passports for Critical Raw Materials Regulation, and DPP ESPR for the Digital Product Passport. Other applications include EURO7 EVP for environmental vehicle passports, ELV Regulation, ISCC PLUS & ISCC EU, and compliance with US Section 232 Tariffs [circularise.com]. The platform is designed to automate processes like mass balancing, reconciliation, and credit tracking, built on rules from ISCC and REDcert, which allows users to scale certified operations without increasing headcount or risking audit failures [circularise.com/internal-traceability].

Circularise focuses on enterprise-level solutions for complex industrial manufacturers, providing tools for supplier data collection, verifiable insights for sustainability reporting, and custom compliance frameworks [circularise.com/supplier-data-collection][circularise.com/custom-frameworks]. The company highlights features like Chain of Custody 360 and AI Insights (Beta) to transform complex traceability data into clear answers, offering unparalleled visibility and control [circularise.com/chain-of-custody-360-and-ai-insights]. They also offer integration with Minviro's LCA software to automate environmental impact tracking and combine verified traceability data with precise Life Cycle Assessment (LCA) calculations for effortless sustainability reporting [circularise.com/lca-integration]. Although no "free vs. paid" features are outlined, the platform's comprehensive nature and focus on complex regulatory compliance suggest a paid, enterprise-grade service, likely with custom pricing based on the client's specific needs and use cases. Recent press releases, such as Honda's adoption of Circularise for battery passport readiness, underscore its value in meeting upcoming regulatory deadlines [circularise.com].

Hiring & Layoffs

Circularise Hiring and Layoffs

Circularise, a company focused on supply chain traceability, consistently seeks talent to further its mission of accelerating the world's transition to a circular economy. Their careers page highlights a steady demand for professionals in key areas, reflecting a strategic expansion in both technical and customer-facing roles. Currently, Circularise lists open positions for a Project Manager, Customer Implementations & Integration Support [circularise.com/careers/pm-cs] and a Product Engineer [circularise.com/careers/product-engineer], both offering remote or hybrid work options within the Netherlands. This blend of roles signals a commitment to both product development and seamless customer integration of their supply chain traceability platform.

Beyond these core positions, Circularise also advertises openings for a Full-Stack Software Engineer, a Marketing & Design Intern, an IT Intern, an IT Manager, and a Business Development Representative on its Japanese careers page [jp.circularise.com/jp/careers-open-positions], indicating a broader talent search across various departments and potentially international growth. The emphasis on roles like Marketing & Design Intern [circularise.com/jp/careers/marketing-design-intern] suggests an investment in brand building and communication, particularly around sustainability, blockchain, and SaaS solutions. The company's notice to recruiters [circularise.com/notice-to-recruiters] further underscores an active internal recruitment department.

The hiring patterns at Circularise signal a strategic focus on enhancing its core supply chain traceability software and expanding its market reach. The demand for product and engineering talent, including a Product Engineer and Full-Stack Software Engineer, directly supports the continuous development of features like Digital Product Passports and AI Insights [circularise.com/ai-insights-waiting-list], which aim to provide smart, intuitive analysis of traceability data. Simultaneously, roles such as Project Manager, Customer Implementations & Integration Support and Business Development Representative indicate an emphasis on customer success, implementation, and market penetration, crucial for a company working with major clients like Honda and Samsonite to strengthen compliance and transparency [circularise.com/]. While there is no public information indicating recent layoffs, the ongoing recruitment across engineering, customer success, and marketing suggests a period of growth and expansion as Circularise continues to disrupt the industry by changing how companies trace products and materials.

Leadership

Circularise Management and Leadership Team

Circularise, a company originating from Delft University of Technology in 2016, is spearheaded by its co-founders, Mesbah Sabur and Jordi de Vos. Mesbah Sabur, an MSc graduate in Industrial Design Engineering, leads the company's Commercial efforts and Product development, shaping its vision and blockchain-based data-sharing platform. Jordi de Vos, with a background in Mechanical and Industrial Design Engineering, also plays a pivotal role in driving the company forward [circularise.com/jp/company].

In a significant leadership development, Circularise announced the appointment of Birgitte van Haaren-van Duijn as Chair of the Board on November 29, 2024 [circularise.com/press-releases/circularise-appoints-birgitte-van-haaren-van-duijn-as-chair-of-the-board-2]. This strategic addition to the board aims to further strengthen the company's governance and strategic direction. The company's leadership also includes Dr. Phil Brown, who serves as the VP of Strategy and Business Development [circularise.com/resource/a-key-puzzle-piece-to-a-circular-future].

Circularise has also expanded its team with notable hires in key operational areas. For instance, Laura Corredor, a Chemical Engineer by background, works as a Project Manager, bringing a deep understanding of the circular economy and sustainability to the team.

Nabil Ahmed is another key team member contributing to the company's integration efforts [circularise.com/blogs/integration-expertise]. These individuals contribute to the company's mission of accelerating the shift towards a circular economy through supply chain traceability and transparency.

Financials

Circularise Financial Performance, Fundraising, M&A

Circularise, a company founded in 2016 at Delft University of Technology, specializes in supply chain traceability software designed for faster compliance in industrial supply chains [https://circularise.com/company]. The company has demonstrated strong financial health and growth through several key funding rounds. In November 2022, Circularise successfully secured €11 million in its Series A funding round. This significant capital injection was led by Brightlands Venture Partners, with additional investments from notable partners including Asahi Kasei, Neste, and 4impact, among others [https://www.circularise.com/press-releases/circularise-secures-investment?hss_channel=lcp-7597126]. This funding was earmarked to advance the company's mission of fostering a circular economy by scaling its digital product passport and mass balance bookkeeping solutions.

Building on its Series A success, Circularise continued to attract strategic investments. In December 2023, the company announced a successful SAFE (Simple Agreement for Future Equity) investment with SEKISUI CHEMICAL, a prominent leader in the plastics manufacturing industry [https://www.circularise.com/press-releases/circularise-secures-safe-investment-with-sekisui-chemical]. Further demonstrating confidence in its innovative solutions, Teijin Group made a strategic pre-Series B investment in November 2024, solidifying its position as a significant partner in Circularise's journey towards enhancing supply chain transparency and sustainability [https://www.circularise.com/press-releases/teijin-groups-strategic-investment-in-circularise-paves-the-way-for-enhanced-traceability-in-high-performance-materials]. These strategic investments underscore the strong market confidence and momentum behind Circularise's offerings.

In addition to private investments, Circularise has also received public funding, highlighting the societal impact of its work. The company previously raised €1.5 million from the EU Commission’s H2020’s SME Instrument Phase 2, specifically for tracing plastics supply chains and further rolling out its blockchain technology within the plastics industry [https://www.circularise.com/press-releases/circularise-raises-eu1-5-million-to-trace-the-plastics-supply-chains]. Most recently, in April 2025, Circularise was awarded a grant from the Tokyo Metropolitan Government as part of its flagship GX (Green Transformation) start-up support program, which will accelerate its expansion and partnerships within Japan [https://www.circularise.com/press-releases/circularise-secures-tokyo-government-grant-to-lead-japans-green-supply-chain-revolution]. While specific revenue figures and valuations for the company are not publicly disclosed, the consistent attraction of significant strategic and grant funding rounds suggests robust financial health and a strong growth trajectory.

Partnerships

Circularise Partnerships, Clients and Vendors

Circularise (circularise.com) has cultivated a robust network of partnerships and clients across diverse industries, underscoring its commitment to global supply chain transparency and compliance. A notable collaboration is with Airbus, where Circularise pioneered an aviation cabin traceability framework to enhance environmental transparency [https://www.circularise.com/press-releases/airbus-and-circularise-pioneer-aviation-cabin-traceability-framework-to-scale-sustainability]. The company also works with Honda Motor Europe to strengthen battery passport readiness ahead of 2027 EU requirements, demonstrating its impact in the automotive sector.

In the chemical and materials industry, Circularise boasts significant alliances. It has partnered with Mitsubishi Chemical Corporation to deploy its product traceability platform for managing mass balance credits at their Ibaraki Plant in Japan [https://www.circularise.com/press-releases/mitsubishi-chemical-and-circularise-mass-balance-operations]. Additionally, Teijin Limited leverages Circularise's Digital Product Passports (DPPs) for advanced aramid and carbon fibre materials, enhancing data traceability and circularity, and also for trialing DPPs for EU End-of-Life Vehicle compliance [https://www.circularise.com/press-releases/circularises-digital-product-passports-drive-material-traceability-and-circularity-in-partnership-with-teijin, https://www.circularise.com/press-releases/teijin-and-circularise-dpp-recycled-polycarbonate].

Neste has also teamed up with Circularise to increase visibility along circular polymers and chemicals value chains [https://www.circularise.com/press-releases/transparent-and-traceable-neste-teams-up-with-circularise].

Beyond these, Circularise has engaged with prominent automotive and plastics industry players. It collaborated with Porsche and material suppliers such as Borealis, Covestro, and Domo Chemicals to enable the traceability of plastics in the automotive sector [https://www.circularise.com/press-releases/circularise-and-porsche-collaborate-with-borealis-covestro-and-domo-chemicals].

LyondellBasell also partnered with Circularise and other value chain partners (including Neste, QCP, Uponor, and Samsonite) on a DPP prototype using blockchain technology [https://www.circularise.com/press-releases/lyondellbasell-dpp]. Notably, Samsonite has implemented Circularise's digital product passports to reinforce its commitment to transparency and create a traceability infrastructure in the travel accessories industry [https://www.circularise.com/case-studies/samsonite-circularise].

Circularise is also actively involved in broader ecosystem initiatives, such as its partnership with P3 to provide a comprehensive solution for automotive OEMs and battery suppliers to comply with battery regulations and enhance supply chain transparency [https://www.circularise.com/press-releases/circularise-and-p3-partner-to-bring-battery-passports-to-the-ev-industry]. In Japan, Circularise joined a pilot project with Japan Circular Economy Partnership (J-CEP), AMITA Corporation, and Marubeni Corporation to revolutionize recycled plastics traceability using blockchain technology [https://www.circularise.com/press-releases/plastics-traceability-with-blockchain-in-japan-circularise-amita-marubeni-and-j-cep]. These diverse collaborations highlight Circularise's role as a pivotal technology provider for supply chain traceability and compliance across multiple sectors.

Events

Circularise Event Participations

Circularise actively engages with its industry through various webinars and online resources, demonstrating its commitment to thought leadership in supply chain traceability and compliance. These events cover critical topics such as Digital Product Passports (DPP), EU regulations, and sustainable practices. For instance, an upcoming webinar on February 19, 2026, will address "Automotive digitalisation in the DPP era: Making the transition practical," featuring experts from innos GmbH, HAW Hamburg, and Circularise to discuss practical solutions for data usability across tiers [https://www.circularise.com/webinars].

The company also provides a comprehensive archive of past webinars, accessible through its resource and knowledge hubs [https://www.circularise.com/resource][https://www.circularise.com/knowledge-hub]. Recent recordings include "DPP decoded: Navigating EU regulations with live examples" from July 22, 2025, where Circularise experts explained key EU legislations like ESPR and Battery Regulation with real-world applications [https://www.circularise.com/resource/dpp-decoded-navigating-eu-regulations]. Another notable session from June 18, 2025, was "Greenwashing Crackdown: How to comply with new EU rules and build consumer trust," focusing on the EU's Empowering Consumers Directive and Green Claims Directive [https://www.circularise.com/resource/greenwashing-crackdown].

Further highlighting its expertise, Circularise has hosted webinars on specialized subjects such as "Driving rare elements earth traceability for a greener future" (February 5, 2025), which explored regulatory frameworks and innovative solutions for responsible sourcing [https://www.circularise.com/resource/driving-rare-elements-earth-traceability-for-a-greener-future]. They also presented "Digital synergies: Integrating traceability and LCA for regulatory compliance and business value" (October 7, 2025), showcasing the integration of Circularise's platform with Minviro's life cycle assessment expertise [https://www.circularise.com/resource/digital-synergies-integrating-traceability-and-lca]. These engagements underscore Circularise's role in educating businesses on complex regulatory landscapes and fostering sustainable practices within global supply chains.

Frequently Asked Questions

What do Circularise's recent hiring patterns suggest about their strategic direction?

Circularise's current hiring patterns signal a strategic focus on enhancing its core supply chain traceability software and expanding market reach. The demand for Product Engineers and Full-Stack Software Engineers indicates continued development of features like Digital Product Passports and AI Insights. Concurrently, roles for Project Manager, Customer Implementations & Integration Support and Business Development Representative suggest an emphasis on customer success, implementation, and market penetration, particularly as they work with major clients like Honda and Samsonite.

What is the implication of Circularise's consistent webinar activity for its market positioning?

Circularise's consistent webinar activity, covering topics like Digital Product Passports and EU regulations, positions the company as a thought leader and educator in supply chain traceability and compliance. By featuring experts and addressing practical solutions for data usability and regulatory navigation, Circularise reinforces its role in guiding businesses through complex landscapes, differentiating itself as a knowledge partner in a rapidly evolving regulatory environment.

What do Circularise's funding rounds signal about its financial health and growth prospects?

Circularise's funding rounds indicate strong financial health and robust growth prospects. The €11 million Series A in November 2022, followed by strategic investments from SEKISUI CHEMICAL in December 2023 and Teijin Group in November 2024, demonstrates sustained investor confidence. Additionally, grants from the EU Commission and the Tokyo Metropolitan Government further underscore both market validation and recognition of its societal impact, particularly for expansion in key markets like Japan.

What does the appointment of Birgitte van Haaren-van Duijn as Chair of the Board signify for Circularise's governance?

The appointment of Birgitte van Haaren-van Duijn as Chair of the Board in November 2024 signifies Circularise's strategic intent to strengthen its governance and strategic direction. This move, complementing the leadership of co-founders Mesbah Sabur and Jordi de Vos, suggests a focus on scaling the company's operational and strategic oversight to support its growth in supply chain traceability.

How does Circularise's partnership with Airbus and Honda reflect its market strategy?

Circularise's partnerships with Airbus and Honda Motor Europe demonstrate a targeted market strategy focused on high-value, regulated industries that require advanced traceability. Collaborations with Airbus on aviation cabin traceability and Honda on battery passport readiness highlight Circularise's commitment to solving complex, industry-specific compliance challenges, positioning itself as a critical enabler for major manufacturers navigating new environmental and regulatory demands.

What does Circularise's focus on Digital Product Passports (DPP) mean for its product roadmap?

Circularise's strong focus on Digital Product Passports (DPP) indicates a product roadmap heavily aligned with emerging EU regulations like ESPR and Battery Regulation. Its platform's ability to publish DPPs and support specific industry use cases like Battery Passports and CRM Passports suggests a commitment to providing comprehensive tools for regulatory compliance and enabling a circular economy, centralizing data collection, traceability, and sharing.

How does Circularise differentiate itself from direct competitor Circulor in supply chain traceability?

While both Circularise and Circulor focus on supply chain transparency and sustainability, Circularise differentiates itself by offering a broader suite of functionalities for collecting n-tier supplier data, maintaining auditable Mass Balance/Chain of Custody, and publishing Digital Product Passports for various EU regulations like DPP ESPR and Battery Regulation. Circulor, according to CB Insights, may emphasize specific industrial applications and digitalizing supply chains more broadly, whereas Circularise highlights its comprehensive, regulation-driven platform.

What strategic advantage does Circularise gain from its integration with Minviro's LCA software?

Circularise gains a strategic advantage from its integration with Minviro's LCA software by offering automated environmental impact tracking and combining verified traceability data with precise Life Cycle Assessment (LCA) calculations. This integration enables effortless sustainability reporting, providing clients with a more comprehensive solution for both regulatory compliance and detailed environmental impact measurement, which sets it apart from competitors focused solely on traceability or LCA.

Given the presence of specialized DPP alternatives like Arkive and Sustalium, what is Circularise's positioning regarding Digital Product Passports?

While Arkive and Sustalium are purpose-built platforms for Digital Product Passport (DPP) implementation, Circularise positions DPP publishing as a core feature within its broader, comprehensive supply chain traceability software. Circularise's approach integrates DPPs alongside n-tier supplier data collection, auditable Mass Balance, and Chain of Custody capabilities, suggesting it aims to provide an all-in-one solution for industrial manufacturers rather than a specialized DPP-only tool, contrasting with the targeted focus of Arkive and Sustalium.

What does Circularise's involvement in the Japan Circular Economy Partnership (J-CEP) pilot project signal about its international expansion strategy?

Circularise's involvement in the Japan Circular Economy Partnership (J-CEP) pilot project, along with its Japanese careers page and Tokyo Metropolitan Government grant, signals a deliberate and strategic international expansion into the Japanese market. This engagement, focused on blockchain-based recycled plastics traceability, indicates a commitment to adapting its solutions to regional sustainability initiatives and regulations, leveraging partnerships to establish a strong local presence.

How do Circularise's offerings in Mass Balance and Chain of Custody differentiate its compliance solutions?

Circularise's offerings in Mass Balance and Chain of Custody provide auditable tracking for claims across material transformations and allocations, built on rules from ISCC and REDcert. This capability differentiates its compliance solutions by enabling scalable certified operations without increasing headcount or risking audit failures, offering a robust tool for industrial manufacturers to manage complex material flows and meet regulatory requirements for transparency and sustainability.

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