Cision Competitive Intelligence & Landscape

Cision (cision.com) is a leading global media intelligence group that redefines how brands understand and engage with the world, offering an AI-powered platform for public relations and communications professionals. With a legacy dating back to its origins in 1876, Cision has evolved to combine the power of AI, data, and human expertise to help marketing and communications teams gain insights, act efficiently, and achieve measurable impact [cision.com/about/]. The company serves over 100,000 PR and marketing professionals worldwide, enabling them to understand, influence, and amplify their stories through its comprehensive communications platform [cision.com/about/media-kit/].

The core of Cision's offerings is CisionOne, an ultimate media intelligence platform that integrates media monitoring, analytics, and influencer engagement in a single solution [cision.com]. This platform allows users to stay on top of print, online, TV, radio, social, podcast, and magazine coverage in real-time, generate instant insights and reports, and build relationships with journalists for better media outreach and secured coverage [cision.com]. Additionally, CisionOne facilitates social listening and management, helping communicators monitor conversations that matter [cision.com].

Beyond CisionOne, the company also provides specialized services through PR Newswire for PR distribution and placement, investor relations, and content production.

Trajaan Search Intelligence and Brandwatch (a Cision company) further enhance its capabilities by offering search intelligence, GenAI monitoring, and a comprehensive consumer intelligence and social media management suite [cision.com].

Cision's mission is to enable customers to identify and connect with journalists and influencers, monitor brand conversations, distribute impactful communications, and measure their effectiveness [cision.com/legal/privacy-policy/].

Cision supports various use cases including corporate and public sector communications, brand reputation and crisis management, campaign and event reporting, social media listening, investor relations, and regulatory compliance [cision.com]. The company also offers professional services and resources, including its annual State of the Media Report, which surveys journalists to provide insights into their needs and expectations from PR professionals [cision.com].

Cision is committed to innovation, including ethical AI use, as outlined in its Cision & Brandwatch Artificial Intelligence Code of Ethics [cision.com/legal/].

Cision (cision.com) offers CisionOne, an AI-powered, all-in-one media intelligence platform designed for PR and communications professionals. This platform streamlines workflows by integrating media monitoring, analytics, and influencer engagement. Key features include Media Monitoring for real-time coverage across print, online, TV, radio, social, podcast, and magazines, and Journalist Outreach to build connections with media contacts using accurate data.

CisionOne also provides instant insights and reporting, social listening and management capabilities, and professional services, making it a comprehensive solution for managing brand reputation and campaign performance.

While Cision emphasizes tailored solutions, specific pricing plans and tiers are not publicly listed on their website. Instead, the company encourages prospective clients to request a personalized quote. This approach suggests that pricing is customized based on the specific needs, budget, and desired solutions of each organization. Users can fill out a form on the Cision website to specify their interest in services like Media Monitoring & Measurement, Media Database, Search Intelligence, Social Listening by Brandwatch, PR Distribution by PR Newswire, Investor Relations Tools, or Content Production & Multimedia.

CisionOne provides dedicated support to its users, including a dedicated account manager who acts as a product expert and offers personalized guidance. This includes personalized onboarding to help teams get started quickly, access to app training videos and detailed help articles, and ongoing educational resources like regular webinars. This extensive support system is designed to ensure that clients can fully leverage the platform's capabilities and make informed decisions, despite the absence of publicly disclosed pricing details.

Cision (cision.com) actively recruits to support its global operations and evolving AI-powered media intelligence platform. The company's "Careers" page on cision.com emphasizes continuous growth and innovation, offering a "world of opportunities" for career advancement within the organization [cision.com/careers/]. Recent job postings indicate a global hiring strategy, with openings for roles such as Customer Success Director (German-speaking) in Frankfurt, Data Analyst and Implementation Consultant in India, and Distribution Customer Support Specialist in Canada and the United States [cision.com/careers/career-listing/]. This diverse range of positions, spanning different regions and functional areas, signals Cision's commitment to expanding its international reach and enhancing its core service offerings in PR, marketing, and social media management technology.

Cision maintains a robust and globally distributed workforce, reportedly employing over 4,800 individuals across 24 countries in the Americas, EMEA, and APAC regions [news.cision.com/cision]. The company's hiring patterns align with its strategic focus on AI-powered media monitoring and intelligence, indicating a need for talent that can drive innovation in this space. While dedicated information on layoffs is not publicly available on its career pages, the consistent messaging about growth and opportunity suggests a stable and expanding employment environment within Cision itself.

It's important to distinguish Cision's internal hiring from its separate "Cision Jobs" platform (comms.cision.com/jobs-alerts), which serves as a job board for journalists and PR professionals seeking roles with various employers, not specifically for Cision itself [privacy.cision.com/Cision-Jobs-Board-Journalism-and-PR-Roles-Privacy-Notice]. For those interested in joining Cision's team, the company encourages direct applications through its corporate careers page, and individuals can sign up for job alerts to stay informed about new opportunities within the company [cision.com/careers/], [comms.cision.com/jobs-alerts]. This recruitment approach underscores Cision's strategic ambition to attract top talent that can contribute to its legacy of leadership and future powered by AI [cision.com/about/].

Cision, a global leader in earned media software and services, provides an AI-powered media monitoring and intelligence platform for PR and communications professionals [https://cision.com/]. The company's financial performance shows varying results across different periods. For the year ended August 31, 2024, Cision reported a net profit on ordinary activities after taxation of £7,379 thousand, marking a 6.6% increase from the previous year. Revenue earnings per ordinary share also grew by 7.3% to 7.35 pence [https://mb.cision.com/Main/22396/4060862/3096101.pdf].

Looking at earlier periods, Cision AB (publ) reported a total revenue of SEK 206 million for January-March 2014, with an operating profit of SEK 20 million [https://news.cision.com/cision/r/cision-ab--publ----interim-report-january-march-2014,c9575922]. For April-June 2014, total revenue was SEK 211 million, with an operating profit of SEK 25 million, demonstrating strong margins [https://news.cision.com/cision/r/cision-ab--publ----interim-report-january-june-2014,c9619144]. However, an interim report from January-June 2011 showed operating revenue of SEK 242 million, a decrease from SEK 285 million in the same period the prior year, with organic growth at -3 percent [https://news.cision.com/cision/r/cision-ab--publ----interim-report-january-june-2011--july-21--2011,c9146305].

In terms of strategic direction, Cision has emphasized transforming into a cloud-based PR software subscription business, with a target to grow subscription revenues to over 80% of total revenue [https://news.cision.com/cision/r/announcement-of-strategy-update-and-new-financial-targets,c9457332]. The company's platform, CisionOne, delivers media monitoring, analytics, and influencer engagement in one place [https://cision.com/].

Cision also offers PR Newswire for distribution, Trajaan Search Intelligence, and Brandwatch for consumer intelligence, catering to over 100,000 PR and marketing professionals globally [https://www.cision.com/about/media-kit/].

Cision (cision.com) actively engages with the public relations and communications industry through a diverse range of events, including webinars, on-demand sessions, and live conferences. These events often delve into crucial topics such as the impact of AI on media relations, the evolving PR landscape, and strategies for effective social media engagement. They provide valuable insights into industry trends, often drawing from Cision's extensive research, such as the