Cloudbooking

Cloudbooking Competitive Intelligence & Landscape

cloudbooking.com ·

Cloudbooking
ForesightIQ Predictions

What is Cloudbooking likely to do next?

ForesightIQ connects Cloudbooking's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Cloudbooking Overview

Cloudbooking (cloudbooking.com) is a global provider of workspace management software dedicated to optimizing how organizations manage their people and physical spaces. Founded over 20 years ago in London, UK, Cloudbooking offers cloud-based solutions designed to support hybrid working models and enhance employee productivity and well-being [https://cloudbooking.com/about/]. The company's mission is to empower businesses with the tools to make informed decisions about their real estate and workforce, ensuring efficiency and flexibility in an evolving modern workplace [https://cloudbooking.com/].

Cloudbooking's core offerings include desk booking, meeting room booking, visitor management, and car park management systems [https://cloudbooking.com/contact-us/]. These solutions are integrated to provide a comprehensive integrated workspace management platform, enabling live data and insights for strategic business decisions [https://cloudbooking.com/]. The company serves a diverse global client base, ranging from SMEs to large enterprises, with notable clients including General Electric, NHS, Rakuten, and Experian [https://cloudbooking.com/]. With over 2,000,000 users globally, Cloudbooking emphasizes flexible pricing plans tailored to teams of all sizes and boasts rapid growth, including doubling its customer base in 2018 [https://cloudbooking.com/contact-us/, https://cloudbooking.com/pricing/, https://cloudbooking.com/news/cloudbooking-takes-workplace-efficiency-market-by-storm/].

Cloudbooking continuously innovates its platform, as evidenced by recent developments like the release of a Microsoft Teams App for desk booking and a new Day Allocations feature [https://cloudbooking.com/news/]. The company has also secured its place on G-Cloud 14, expanding its reach within the UK Public Sector, and has forged strategic partnerships with entities like NTT DATA to further enhance client solutions [https://cloudbooking.com/news/cloudbooking-announces-itself-as-an-approved-supplier-on-g-cloud-14-for-the-public-sector/, https://cloudbooking.com/news/ntt-data-and-cloudbooking-announce-strategic-partnership/]. Backed by growth funding from Caple, Cloudbooking is focused on meeting increased global customer demand and scaling its operations [https://cloudbooking.com/news/cloudbooking-secures-funding-to-drive-strategic-global-ambitions/].

Competitors

Cloudbooking Competitors

Cloudbooking (cloudbooking.com) operates in the highly competitive workspace management software market, offering solutions for desk booking, meeting room booking, visitor management, and car park management. The company focuses on empowering flexible and hybrid working environments, aiming to increase productivity, improve estate efficiency, and support employee well-being. Their cloud-based platform is designed to provide live data and insights for informed business decisions regarding people and real estate. Many competitors also offer comprehensive platforms with similar features.

One significant competitor is Eptura, which Tracxn identifies as a top competitor alongside Envoy and Accruent. While specific feature and pricing comparisons are not detailed, Eptura and Envoy are recognized for their enterprise capabilities, often catering to larger organizations with extensive requirements, similar to Cloudbooking's work with global brands like General Electric and NHS. Tracxn also notes that Cloudbooking has 189 active competitors, indicating a highly fragmented market.

OfficeRnD and desk.ly are highlighted by CB Insights as top competitors, along with Gable, Wisp, and Flowscape. These companies generally offer robust workspace management tools, including desk and room booking functionalities, often targeting hybrid workplaces. Their market positioning often emphasizes ease of use, integration capabilities, and features supporting a flexible work model, directly competing with Cloudbooking's core offerings. Specific pricing and market share details for these competitors relative to Cloudbooking are not publicly available but their presence suggests a strong contest for market segments.

Other notable competitors include Matrix Booking (matrixbooking.com) and Officebooking (officebooking.com).

Matrix Booking emphasizes turning data into decisions with its configurable workplace management software for desks, rooms, and visitors, aligning with Cloudbooking's focus on live data and insights.

Officebooking offers an intelligent self-service platform for desk, room, visitor, catering, parking, and fleet management, presenting a similarly broad suite of integrated services. These companies provide comprehensive, all-in-one solutions that directly rival the integrated workspace management that Cloudbooking promotes, particularly for managing entire office estates.

Indirect competitors, or those that overlap in some functionalities, include Teem, AskCody, and TractionGuest, identified by SaaS Hub. These platforms often specialize in specific areas like visitor management (TractionGuest, Proxyclick, The Receptionist) or meeting room booking (Teem, AskCody), which are components of Cloudbooking's broader offering. While they might not provide a full end-to-end workspace management suite, their specialized focus can make them attractive for businesses seeking best-of-breed solutions for particular needs, potentially drawing away market share from Cloudbooking's integrated approach.

Alternatives

Cloudbooking Alternatives

Product & Pricing

Cloudbooking Product and Pricing Intelligence

Cloudbooking (cloudbooking.com) offers comprehensive workspace management software designed for the evolving hybrid workplace. The company provides various solutions including desk booking, meeting room booking, visitor management, system integrations, and car park management. These offerings aim to empower productivity, increase estate efficiency, and support employee well-being.

Cloudbooking emphasizes flexible working models, smart office solutions, and leveraging live data and insights to help businesses make informed decisions about their real estate and people.

Cloudbooking has recently introduced new workplace solution bundles for Micro and Small-Sized Businesses (MSBs), launched on May 29th, 2024, to help these businesses efficiently manage their workplace needs and assets, boosting operational effectiveness and productivity [https://cloudbooking.com/news/new-workplace-solution-bundles-for-small-and-medium-sized-businesses/]. The company's pricing structure is flexible, catering to different organization sizes. For instance, the "Micro" plan costs £99 per month and supports up to 80 users and 50 desks, including features like standard desk QR codes and an interactive 3D floor plan. The "SMB" plan, priced at £299 per month, builds on the Micro plan, accommodating up to 175 users and 125 desks, and adds meeting room booking capabilities [https://cloudbooking.com/pricing/]. For larger organizations, there's an advanced plan that includes everything in the SMB tier plus visitor management, focusing on governance, compliance, security, and data privacy.

While Cloudbooking offers paid subscription plans, many of their core solutions, such as desk booking, meeting room booking, visitor management, and system integrations, are available for exploration through obligation-free demos [https://cloudbooking.com/desk-booking/]. This allows potential clients to experience features like smart desk and room booking, QR code technology for seamless check-ins, and auto-curtail features to reduce no-shows [https://cloudbooking.com/smart-office-solutions/]. The company focuses on providing a scalable, cloud-based reservation system that seamlessly integrates with existing workplace management tools to create a streamlined experience for both employees and visitors [https://cloudbooking.com/system-integrations/].

Hiring & Layoffs

Cloudbooking Hiring and Layoffs

Cloudbooking, a global provider of workspace management software, demonstrates a strategic focus on flexible working and remote hiring, reflecting their core business offerings. The company, founded over 20 years ago, emphasizes its ability to "hire the best people" regardless of geographical location, a direct benefit of their embrace of an agile workforce [cloudbooking.com/news/remote-working-not-remotely-stressful/]. This approach is not merely a hiring tactic but a fundamental aspect of their company culture, championed through various blog posts discussing the benefits of flexible work for employee well-being and productivity [cloudbooking.com/blogs/flexible-the-key-to-health-and-well-being-for-britains-workforce/] [cloudbooking.com/blogs/how-working-agile-helps-me-to-maintain-a-healthy-work-life-balance/].

The company's hiring patterns signal a strong commitment to adapting to modern workplace demands, a strategy aligned with their own products that empower organizations to support hybrid working [cloudbooking.com/]. While specific job openings are not detailed in the provided content, the consistent messaging around hiring the "best people for your organization wherever they are" [cloudbooking.com/blogs/remote-working-only-succeeds-if-teams-remain-connected/] suggests a continuous search for talent to support their global operations and evolving software solutions. The launch of new features, such as the Microsoft Teams App and Day Allocations Feature in early 2025 [cloudbooking.com/news/], indicates ongoing development and innovation, which typically requires a robust and often expanding team.

There is no information within the provided sources to suggest any recent layoffs at Cloudbooking. Instead, the narrative points towards a thriving company that prioritizes its employees' work-life balance through flexible working arrangements [cloudbooking.com/blogs/a-mum-and-a-career-woman-the-best-of-both-worlds/] [cloudbooking.com/news/how-our-team-benefits-from-work-flexibility/]. Their philosophy directly mirrors the solutions they provide, aiming to help businesses make informed decisions about "people and space" [cloudbooking.com/about/]. This commitment to employee well-being and estate efficiency is central to their hiring strategy, attracting individuals who value flexibility and a supportive work environment.

Leadership

Cloudbooking Management and Leadership Team

Cloudbooking's management and leadership team is spearheaded by Gerry Brennan, the company's Founder and CEO. Brennan has been instrumental in the company's vision and growth, including its impressive ranking in the Tussell Tech200 due to significant growth in public sector revenue [https://cloudbooking.com/news/cloudbooking-ranked-in-tussell-tech200/]. His leadership has also been recognized externally, as he was named a "One To Watch" in The LDC Top 50 Most Ambitious Business Leaders programme for 2022, which celebrates leaders of successful and fast-growing UK firms [https://cloudbooking.com/news/gerry-brennan-named-in-the-ldc-top-50-most-ambitious-business-leaders/]. Brennan is also an advocate for Cloudbooking's strategic global ambitions, securing funding to support product roadmap and expansion plans [https://cloudbooking.com/news/cloudbooking-secures-funding-to-drive-strategic-global-ambitions/].

In line with its international expansion and increasing demand for services, Cloudbooking has been actively expanding its senior leadership team [https://cloudbooking.com/news/cloudbooking-expands-senior-leadership-team/]. A key addition to this team is David Miller, who was appointed as the new Chief Operating Officer (COO). Miller's role is to support the company through its next phase of expansion and enhance its workplace efficiency offerings [https://cloudbooking.com/news/cloudbooking-names-david-miller-as-its-chief-operating-officer/]. These strategic appointments underscore Cloudbooking's commitment to scaling its operations and maintaining a strong leadership structure as it continues its rapid growth.

Financials

Cloudbooking Financial Performance, Fundraising, M&A

Cloudbooking, a London-based provider of Global Workspace Management Software, has demonstrated robust financial growth and strategic funding to support its global expansion. In 2018, Cloudbooking experienced significant top-line growth of 200%, with projections to double in size again throughout 2019. This substantial growth was largely attributed to its worldwide expansion efforts, which nearly doubled its customer base during 2018, attracting major clients like Microsoft and Viacom across diverse sectors such as defense, media, healthcare, and advanced engineering [https://cloudbooking.com/news/cloudbooking-takes-workplace-efficiency-market-by-storm/]. The company continues to serve over 2,000,000 users globally, offering transparent annual billing for its services [https://cloudbooking.com/pricing/].

In a strategic move to fuel its international ambitions, Cloudbooking secured growth funding from Caple. While the exact amount of this funding remains undisclosed, it is earmarked to address the increasing global customer demand, particularly in the wake of the COVID-19 crisis. This investment will enable Cloudbooking to further scale its workplace management software platform and introduce innovative solutions for evolving work environments [https://cloudbooking.com/news/cloudbooking-secures-funding-to-drive-strategic-global-ambitions/]. The company, founded over 20 years ago, has consistently aimed to empower organizations to make informed decisions about their people and real estate assets [https://cloudbooking.com/about/].

Cloudbooking's financial health and market position are further underscored by its recognition in the Tussell Tech200 in January 2022, where it was ranked 186th. This ranking identifies the top 200 fastest-growing technology firms in the public sector, based on the percentage of growth in public spend between FY 2019/20 and FY 2020/21 [https://cloudbooking.com/news/cloudbooking-ranked-in-tussell-tech200/]. The company's continued success in the public sector is also evident through its approval as a supplier on G-Cloud 14 in November 2024, expanding its reach within the UK Government’s Digital Marketplace [https://cloudbooking.com/news/cloudbooking-announces-itself-as-an-approved-supplier-on-g-cloud-14-for-the-public-sector/].

Partnerships

Cloudbooking Partnerships, Clients and Vendors

Cloudbooking (cloudbooking.com) cultivates strong partnerships and integrates its workspace management solutions with a wide array of clients and technologies, serving over a million users globally [cloudbooking.com/our-clients/]. The company emphasizes building long-term relationships, adapting its services to meet the evolving needs of businesses and their employees [cloudbooking.com/our-clients/]. This client-centric approach has led to successful collaborations with hundreds of global brands, ranging from small and medium-sized enterprises (SMEs) to industry titans [cloudbooking.com/system-integrations/].

Cloudbooking boasts an impressive roster of enterprise clients across various sectors. Notable examples include Experian, for whom Cloudbooking became a strategic partner in 2020 to revolutionize their real estate and drive transformation across the UK&I [cloudbooking.com/case-study/experian/]. Other key clients include Boehringer Ingelheim, which leverages Cloudbooking's technology for flexible workplace scheduling and managing new ways of working [cloudbooking.com/case-study/boehringer-ingelheim/]. In the public sector, Cloudbooking has partnered with organizations like the Rail Delivery Group to provide integrated workplace solutions, with the client specifically praising Cloudbooking's seamless integration with Microsoft 365 [cloudbooking.com/case-study/the-rail-delivery-group/]. Furthermore, The Royal Borough of Kensington and Chelsea has benefited from Cloudbooking's desk and meeting room management system to optimize real estate and improve efficiency [cloudbooking.com/case-study/desk-booking-case-study-kensington-chelsea-council/], and Cloudbooking is an approved supplier on G-Cloud 14 for the public sector [cloudbooking.com/news/cloudbooking-announces-itself-as-an-approved-supplier-on-g-cloud-14-for-the-public-sector/].

Strategic partnerships and technology integrations are central to Cloudbooking's ecosystem. A significant collaboration is with NTT DATA, a strategic partnership aimed at maximizing real estate and enhancing employee efficiency and collaboration [cloudbooking.com/news/ntt-data-and-cloudbooking-announce-strategic-partnership/]. This partnership has led to the joint launch of the Cloudbooking Bot for Microsoft Teams, which facilitates system integration and innovation within the workplace [cloudbooking.com/blogs/cloudbooking-and-ntt-data-launch-cloudbooking-bot-for-microsoft-teams-as-the-workplace-resets-post-covid-19/]. Additionally, Cloudbooking integrates with innovative sensor technology from VergeSense to deliver advanced smart office experiences, connecting various tools and applications for a seamless user experience in modern workspaces [cloudbooking.com/smart-office-solutions/].

Events

Cloudbooking Event Participations

Cloudbooking (cloudbooking.com) actively engages with its audience through a variety of online events, primarily focusing on webinars that address crucial topics in modern workplace management. These webinars delve into subjects such as hybrid working and the evolving post-COVID landscape for workplaces [https://cloudbooking.com/cloudbooking-webinars/]. A notable series showcased the "Revolutionising Real Estate" efforts of industry leaders like Experian, demonstrating Cloudbooking's commitment to sharing insights and best practices in real estate management [https://cloudbooking.com/cloudbooking-webinars/].

Cloudbooking also hosts webinars dedicated to understanding the intricacies of the hybrid workplace, including an insightful session discussing the impact of the pandemic on UK and USA office workers and exploring what employees truly think about this new model [https://cloudbooking.com/hybrid-workplace-webinar/]. The company's CEO, Gerry Brennan, has participated in webinars discussing Cloudbooking's research, such as "The Hybrid Workplace: An Employee Census," which surveyed over 2000 employees on their experiences with returning to work, well-being, and remote working pressures [https://cloudbooking.com/blogs/the-hybrid-working-model-what-is-it-and-can-it-work/].

These online events serve as a key platform for Cloudbooking to disseminate its research findings, including guides on "Hybrid Living" and reports on "The Future of Work: 8 Trends in Workplace Transformation" [https://cloudbooking.com/research/]. By consistently hosting these webinars and making them available in their "Webinar & Video Hub," Cloudbooking establishes itself as a thought leader in workplace management software and hybrid working solutions, providing valuable content and fostering engagement with current and prospective clients.

Frequently Asked Questions

What is Cloudbooking's primary strategic focus based on its recent events?

Cloudbooking's primary strategic focus, as evidenced by its recent webinars, is on thought leadership in hybrid working and modern workplace management. The company consistently hosts events discussing topics like the post-COVID workplace and employee perspectives on hybrid models, positioning itself as an expert in optimizing flexible work environments.

What does Cloudbooking's hiring strategy reveal about its operational model?

Cloudbooking's hiring strategy signals a strong commitment to flexible and remote working, directly mirroring its core product offerings. The company actively recruits globally and emphasizes an agile workforce, underscoring its belief in location-agnostic talent acquisition and employee well-being, which aligns with the hybrid solutions it provides to clients.

What do Cloudbooking's financials indicate about its market position and growth trajectory?

Cloudbooking has demonstrated robust growth, with a 200% top-line increase in 2018 and projections to double again in 2019, primarily due to global expansion. The company secured undisclosed growth funding from Caple to meet increased global customer demand, and its ranking in the Tussell Tech200 and approval on G-Cloud 14 further indicate strong performance and strategic positioning, particularly within the public sector.

What does the expansion of Cloudbooking's senior leadership team, including the appointment of a COO, suggest about its immediate strategic priorities?

The expansion of Cloudbooking's senior leadership team, notably with David Miller as COO, indicates a strategic focus on scaling operations and enhancing workplace efficiency offerings. These appointments underscore the company's commitment to supporting its ongoing rapid growth and international expansion plans, backed by recent funding.

How does Cloudbooking differentiate itself in a competitive market with numerous alternatives?

Cloudbooking differentiates itself through a comprehensive, integrated workspace management platform that includes desk, meeting room, visitor, and car park management, catering to a wide range of global clients. While alternatives like desk.ly or Officely offer specialized or integrated solutions within communication tools, Cloudbooking focuses on an end-to-end, scalable, cloud-based system with live data insights for strategic real estate decisions.

What do Cloudbooking's strategic partnerships with companies like NTT DATA and VergeSense signal about its product development and market approach?

Cloudbooking's partnerships with NTT DATA and VergeSense signal a strong emphasis on system integration, innovation, and smart office solutions. The collaboration with NTT DATA led to the Cloudbooking Bot for Microsoft Teams, and integration with VergeSense sensor technology aims to deliver advanced smart office experiences, indicating a strategy to enhance its platform's connectivity and data-driven capabilities.

What is the strategic implication of Cloudbooking's new workplace solution bundles for Micro and Small-Sized Businesses (MSBs)?

The launch of new workplace solution bundles for MSBs in May 2024 indicates a strategic move by Cloudbooking to expand its market reach beyond large enterprises and cater to smaller organizations. This initiative suggests a focus on democratizing access to workspace management tools, boosting operational effectiveness and productivity for a broader segment of the market with flexible pricing plans starting at £99 per month.

What does Cloudbooking's continuous innovation, such as the Microsoft Teams App and Day Allocations feature, suggest about its product roadmap?

Cloudbooking's continuous innovation, including the Microsoft Teams App and Day Allocations feature launched in early 2025, suggests a product roadmap focused on enhancing integration with popular collaboration tools and providing advanced flexibility features. These developments indicate an ongoing commitment to supporting evolving hybrid work models and streamlining user experience within existing digital ecosystems.

What does Cloudbooking's consistent messaging around employee well-being and flexible work imply about its internal culture and external brand positioning?

Cloudbooking's consistent messaging on employee well-being and flexible work implies a deep integration of these values into both its internal culture and external brand positioning. The company not only develops solutions to support hybrid working but also actively promotes and benefits from flexible work arrangements internally, reinforcing its expertise and authenticity in this domain.

How does Cloudbooking leverage its research and thought leadership in its go-to-market strategy?

Cloudbooking leverages its research and thought leadership by disseminating findings through webinars and public reports, such as 'The Hybrid Workplace: An Employee Census' and 'The Future of Work: 8 Trends in Workplace Transformation.' This strategy positions the company as an authority in workplace management and hybrid working solutions, engaging current and prospective clients with valuable content and insights.

What does Cloudbooking's approval as a supplier on G-Cloud 14 signify for its public sector strategy?

Cloudbooking's approval as a supplier on G-Cloud 14 in November 2024 signifies a strengthened commitment to and increased penetration into the UK Public Sector market. This strategic move expands its reach within the UK Government’s Digital Marketplace, building on its previous recognition in the Tussell Tech200 for public sector growth.

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