Cubbit

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Cubbit

Cubbit Competitive Intelligence & Landscape

cubbit.io ·

Overview

Cubbit Overview

Cubbit (cubbit.io) is a pioneering European technology company specializing in geo-distributed cloud object storage, aiming to redefine data sovereignty and cyber resilience. Founded by four university students with a vision to bring data ownership back to companies, Cubbit provides solutions that enable full control over data, infrastructure, and costs, moving beyond traditional centralized cloud models [https://www.cubbit.io/about-us]. The company's core mission is to empower organizations to truly own their data by offering an alternative to hyperscalers with enhanced security, cost savings, and environmental efficiency.

Cubbit offers two primary products: DS3 Cloud and DS3 Composer.

DS3 Cloud provides ready-to-use, S3-compatible cloud object storage, securing data in certified partner data centers.

DS3 Composer is a software-defined object storage solution, allowing users to deploy fully customizable, self-hosted S3 clouds on their own hardware [https://www.cubbit.io/pricing]. Both solutions feature 100% EU-sovereign technology, S3 compatibility, ransomware and disaster resilience, and significant cost reductions—up to 80% compared to traditional S3 storage solutions [https://www.cubbit.io/pricing].

The company targets enterprises and IT service providers across various industries, including Healthcare, Aerospace and Satellite, Defence, Education and Research, Telco, Media, Public Sector, and Manufacturing [https://cubbit.io/]. Their technology supports a wide array of use cases, from Backup and Active Archiving to AI Storage and Disaster Recovery [https://www.cubbit.io/use-cases-and-s3-integrations]. Cubbit’s unique approach encrypts, fragments, and replicates data across multiple user-chosen locations, eliminating single points of failure and ensuring compliance with regulations like GDPR and ISO 27001 [https://docs.cubbit.io/].

Cubbit distinguishes itself by being an environmentally-efficient cloud, utilizing up to 50% less IT resources than traditional S3 solutions, aligning with ESG goals [https://cubbit.io/]. The company has garnered significant recognition, holding a 4.8-star rating on Gartner Peer Insights™ [https://cubbit.io/]. In 2023, Cubbit raised $12.5 million (approximately €11.6M or £10M) in a round co-led by LocalGlobe and ETF Partners, further solidifying its position as a leading geo-distributed cloud enabler [https://blog.cubbit.io/cubbit-round/].

Headquartered in Europe, Cubbit emphasizes its 100% European object storage software, trusted globally for its geo-distributed technology [https://cubbit.io/]. They enable companies to achieve data localization and avoid vendor lock-in, providing complete control over their digital assets [https://cubbit.io/]. Recent partnerships, such as with Commvault, underscore Cubbit’s commitment to advancing enterprises’ digital sovereignty and cyber resilience [https://www.cubbit.io/press].

Competitors

Cubbit Competitors

Cubbit (cubbit.io) offers geo-distributed, S3-compatible cloud object storage with a focus on data sovereignty, cyber resilience, and cost savings. Key differentiators for Cubbit include its 100% European object storage software, multi-region capabilities, and claims of up to 80% savings compared to hyperscalers, alongside compliance with GDPR and ISO 27001 [https://cubbit.io/].

One significant competitor is Dell Technologies, which provides comprehensive digital infrastructure solutions and IT transformation services across various sectors [https://www.cbinsights.com/company/cubbit/alternatives-competitors]. While Dell Technologies offers a broad portfolio of IT products and services, Cubbit specifically positions itself as an alternative for S3-compatible cloud object storage, highlighting its geo-distributed and sovereign design against more traditional, centralized cloud offerings. Information on direct pricing comparisons between Cubbit and Dell Technologies for specific cloud storage solutions is not readily available, but Cubbit emphasizes cost savings in its niche [https://www.cbinsights.com/company/cubbit/alternatives-competitors].

Another major competitor in the cloud storage market is Google Cloud Storage [https://www.softwaresuggest.com/cubbit/alternatives]. As a hyperscaler, Google Cloud Storage offers vast storage capacity and a wide array of integrated services, appealing to a broad user base. In contrast, Cubbit differentiates itself with its geo-distributed technology that encrypts, fragments, and replicates data across user-chosen locations, aiming for enhanced data sovereignty and resilience.

Cubbit also promotes up to 80% cost savings compared to hyperscalers like Google Cloud, positioning itself as a more economical and sovereign alternative, particularly for European enterprises [https://cubbit.io/].

Wasabi is also a direct competitor, with Cubbit explicitly positioning itself as a European S3 alternative to Wasabi and AWS [https://www.cubbit.io/lp/european-s3-object-storage-alternative-wasabi-aws].

Wasabi is known for its hot cloud storage, offering S3 compatibility and often competitive pricing.

Cubbit differentiates itself by emphasizing its 100% European sovereignty, geo-resilience by design, and commitment to data localization, which are crucial for organizations seeking to avoid geopolitical risks and comply with specific regional regulations [https://www.cubbit.io/lp/european-s3-object-storage-alternative-wasabi-aws]. While both offer S3 compatibility, Cubbit aims to provide full control and no vendor lock-in with its sovereign architecture [https://cubbit.io/].

DigitalOcean and Hitachi Vantara are identified as top competitors by Tracxn [https://tracxn.com/d/companies/cubbit/__NaFFzTPdjU7YMCrbHy0PMNHjDdLFZXTmfatedvXzFSE].

DigitalOcean is popular among developers and startups for its accessible cloud infrastructure, including object storage, known for its simplicity and transparent pricing.

Hitachi Vantara, on the other hand, offers enterprise-grade data storage, management, and analytics solutions, catering to large organizations with complex data needs.

Cubbit stands out from these by focusing on its unique geo-distributed architecture, which provides embedded multi-region capabilities and emphasizes next-gen ransomware and disaster resilience, offering a distinct value proposition particularly for enterprises prioritizing data sovereignty and cyber resilience over general-purpose cloud or traditional enterprise storage solutions [https://cubbit.io/].

Alternatives

Cubbit Alternatives

Product & Pricing

Cubbit Product and Pricing Intelligence

Cubbit offers two primary product solutions: DS3 Cloud and DS3 Composer, both providing S3-compatible, geo-redundant object storage.

DS3 Cloud is a ready-to-use cloud object storage service, while DS3 Composer offers software-defined storage for customers who prefer to manage their own hardware [https://www.cubbit.io/pricing].

Cubbit boasts significant cost savings, claiming up to 80% reduction in S3 storage costs compared to hyperscalers, with no additional fees for egress, deletion, bucket replication, or API calls [https://www.cubbit.io/pricing, https://help.cubbit.io/pricing-faqs].

For pricing, Cubbit follows a straightforward model, charging a fixed rate per TB per month [https://help.cubbit.io/pricing-faqs]. While specific tiered pricing isn't publicly detailed, the company emphasizes a flexible approach, noting that pricing may vary based on individual requirements and encourages contacting their sales team for tailored quotes [https://help.cubbit.io/pricing-faqs]. They also highlight their 100% European sovereign technology with data localization as a key feature [https://www.cubbit.io/].

Cubbit provides a free trial option for prospective customers. Users can test-drive 1 TB of Cubbit DS3 Cloud in a demo environment for 30 days without needing a credit card [https://www.cubbit.io/pricing, https://www.cubbit.io/lp/minio-alternative]. This trial allows for evaluation of its S3 compatibility, ransomware and disaster resilience, and its environmentally efficient design which uses up to 50% less IT resources than traditional S3 solutions [https://www.cubbit.io/pricing].

A core feature embedded in both DS3 Cloud and DS3 Composer is multi-region capabilities included in the price [https://www.cubbit.io/ds3-cloud, https://www.cubbit.io/]. Unlike traditional cloud storage, Cubbit automatically encrypts, fragments, and replicates data across multiple chosen locations, ensuring robust protection against ransomware and disasters [https://www.cubbit.io/]. This geo-distributed architecture, known as Cubbit DS3 (Distributed Simple Storage Service), provides enhanced security and cost-efficiency [https://docs.cubbit.io/getting-started/what-is-cubbit-ds3].

There is no mention of recent pricing changes; however, Cubbit consistently promotes its cost-effectiveness as a primary benefit, offering up to 80% savings and no vendor lock-in, with a strong focus on compliance with regulations like GDPR, ISO 27001, and NIS2 [https://www.cubbit.io/, https://www.cubbit.io/lp/nis2]. They position themselves as a sovereign, geo-resilient alternative to hyperscalers like AWS and Wasabi, particularly in regions like the UK where data residency is critical [https://www.cubbit.io/lp/uk-s3-object-storage-alternative-wasabi-aws].

Hiring & Layoffs

Cubbit Hiring and Layoffs

Cubbit is actively seeking to expand its team, reflecting a strong growth trajectory and strategic focus on international market expansion. The company's careers page highlights a continuous call for talented individuals to "Create with us a new future for the cloud," emphasizing teamwork and innovation in building deep technology Cubbit | Careers. This indicates a proactive hiring approach to fuel its ambitions in geo-distributed cloud storage.

Recent job postings, such as for a Sales Development Representative (SDR), signal Cubbit's emphasis on accelerating its sales and business development efforts, particularly in a fast-paced tech scaleup environment Sales Development Representative. This specific opening points to a strategy focused on expanding its market reach and acquiring new customers for its sovereign and geo-resilient cloud storage solutions.

Further reinforcing its growth strategy, Cubbit announced in July 2023 the appointment of two data storage veterans, Richard Czech as Chief Revenue Officer and Enrico Signoretti as VP Product & Partnerships Cubbit appoints two data storage veterans. These strategic executive hires underscore Cubbit's commitment to strengthening its leadership team to support international growth and capitalize on emerging market opportunities in cloud and edge computing.

While specific details on layoffs are not mentioned in the provided sources, the consistent emphasis on recruitment, strategic leadership appointments, and partner recruitment programs indicates a company in an expansion phase rather than one undergoing workforce reductions.

Cubbit's hiring patterns align with its mission to enable companies to truly own their data and to challenge traditional cloud storage models by offering an S3 compatible, geo-distributed, and cost-effective solution.

Leadership

Cubbit Management and Leadership Team

Cubbit is led by its co-CEOs and co-founders, Stefano Onofri and Alessandro Cillario, who initially started the company with a vision to bring data ownership back to users [https://www.cubbit.io/about-us]. The company has been actively expanding its leadership team to support international growth and strategic market opportunities. In July 2023, Cubbit announced the appointment of two data storage veterans to its executive team: Richard Czech as Chief Revenue Officer and Enrico Signoretti as VP Product & Partnerships [https://blog.cubbit.io/cubbit-appoints-two-data-storage-veterans/].

In June 2023, Cubbit also established an advisory board to support its international expansion and identify strategic development opportunities. The inaugural members of this board are Alec Ross, Mikko Suonenlahti, and Nicolas Ott, all of whom bring extensive experience from leading roles in technology, cloud, and related sectors [https://blog.cubbit.io/cubbit-announces-new-advisory-board-members/]. This move underscores Cubbit's commitment to leveraging external expertise for its growth trajectory.

The company has also attracted significant investment, including €7M raised in July 2021, with reinvestments from Techstars and Primo Ventures, and new investors such as Fondo Digitech - Azimut Libera Impresa, CDP Venture Capital Sgr, GELLIFY, and the partners of IAG (Italian Angels for Growth) [https://blog.cubbit.io/eu7m-raised-for-cubbit-the-distributed-secure-privacy-first-and-green-cloud-provider/]. This financial backing further supports Cubbit's strategic expansion and the development of its geo-distributed cloud technology.

Financials

Cubbit Financial Performance, Fundraising, M&A

Cubbit has successfully secured substantial funding to fuel its expansion and mission of providing data storage independence. In July 2021, the company announced a €7 million funding round, with reinvestment from existing investors Techstars and Primo Ventures. New investors included Fondo Digitech - Azimut Libera Impresa, CDP Venture Capital Sgr, GELLIFY, and partners of IAG (Italian Angels for Growth) alongside other holdings.

Building on this success, Cubbit closed a $12.5 million (approximately €11.6 million or £10 million) funding round in July 2024. This significant raise was co-led by prominent European Venture Capital funds LocalGlobe and ETF Partners, and is intended to support Cubbit's expansion across Europe. The company focuses on enabling organizations and service providers to build geo-distributed S3 cloud storage, emphasizing data sovereignty, infrastructure control, and cost efficiency.

While specific revenue figures and detailed valuations beyond the funding rounds are not publicly disclosed, Cubbit highlights its cost-effectiveness, claiming up to 80% savings compared to hyperscalers due to a transparent pricing model. The company offers a single flat rate per TB/month, eliminating additional fees for egress, deletion, bucket replication, or API calls. This simplified pricing structure contributes to its competitive positioning in the cloud storage market.

Partnerships

Cubbit Partnerships, Clients and Vendors

Cubbit actively engages in strategic partnerships and technology integrations to deliver its geo-distributed cloud storage solutions. A significant technology partnership exists with Commvault, aimed at advancing digital sovereignty and cyber resilience for enterprises.

Cubbit also partners with various service providers to expand its reach and offerings, such as Worldstream in the Netherlands and Ailanto in Switzerland, both forming Business Alliance Partnerships to accelerate the adoption of sovereign, secure, and cost-competitive cloud storage services in their respective regions [https://blog.cubbit.io/worldstream-cubbit-pr/][https://blog.cubbit.io/ailanto-cubbit-pr/]. Additionally, Rai Way S.p.A., an Italian digital infrastructure operator, has partnered with Cubbit to integrate cloud storage services into its new edge-to-cloud offerings across Italy [https://blog.cubbit.io/rai-way-cubbit-pr/].

Cubbit's solutions are trusted by notable enterprise clients across various industries.

Leonardo, for instance, utilizes Cubbit's geo-distributed S3 storage for enhanced security, sovereignty, and data control [https://www.cubbit.io/case-studies/leonardo]. Another client, Smeup, adopted Cubbit's DS3 Cloud internally, achieving a 30% reduction in Total Cost of Ownership (TCO) compared to US-based providers [https://www.cubbit.io/case-studies/smeup-case-study]. Furthermore, WIIT, an Italian cloud service provider with a significant presence in Germany, Switzerland, and Austria, leverages Cubbit's technology, particularly valuing its data sovereignty capabilities [https://www.cubbit.io/case-studies/wiit].

For its service provider partners, Cubbit offers an attractive proposition including multi-tenancy, tiered incentives, and co-marketing opportunities [https://www.cubbit.io/partners]. A key partnership in this area is with Exclusive Networks, an IT Distributor in Europe, which collaborates with Cubbit to optimize data security with the first European geo-distributed cloud solution [https://www.cubbit.io/case-studies/exclusive-networks]. This ecosystem approach allows partners to offer next-gen S3 storage services and potentially achieve up to 5X ROI compared to traditional S3 solutions.

Cubbit ensures broad compatibility and integration with a wide array of third-party clients and platforms to support various use cases, from backup to AI data lakes. Key integrations include Veeam, AWS CLI, Cloudberry MSP360 Backup, Cyberduck, Synology Cloud Sync, S3 Browser, Rclone, QNAP Hybrid Backup Sync, FileZilla Pro, Commvault, Nakivo, and Tiger Bridge, among others [https://help.cubbit.io/cubbit-ds3-integrations-1]. These integrations ensure that Cubbit's S3-compatible object storage can seamlessly fit into existing IT infrastructures and workflows, catering to diverse enterprise requirements [https://www.cubbit.io/use-cases-and-s3-integrations].

Events

Cubbit Event Participations

Cubbit actively engages with its audience and the industry through a variety of event participations, including webinars and major conferences. They frequently host free online webinars that include open Q&A sessions and often feature product demos, with past and upcoming events accessible on their website and through platforms like Eventbrite [https://help.cubbit.io/is-there-any-cubbit-webinar-i-can-attend]. These webinars cover topics such as "Taking Back Control: The Sovereign Cloud Strategy for 2025" and offer insights into Cubbit's S3-compatible cloud storage solutions [https://www.cubbit.io/lp/uk-s3-object-storage-alternative-wasabi-aws].

Cubbit is a prominent participant in significant industry trade shows and conferences. They were a Gold Partner at CloudFest 2024, held in Europa-Park, Germany, where they showcased and demoed the latest features of DS3 Composer, their cloud enabler for building geo-distributed cloud storage [https://blog.cubbit.io/cubbit-cloudfest/]. They are also slated to showcase a joint solution with Worldstream at CloudFest 2026, also at Europa-Park, Germany [https://blog.cubbit.io/worldstream-cubbit-pr/].

The company also participates in specialized summits and conferences, demonstrating their commitment to data sovereignty and resilience. For instance, Cubbit, in collaboration with SUSE, Elemento Cloud, and StorPool Storage, unveiled Europe’s first fully sovereign disaster recovery pack at the European Data Summit of the Konrad-Adenauer-Foundation in Berlin [https://blog.cubbit.io/sovereign-disaster-recovery-pack][https://www.cubbit.io/]. Furthermore, Cubbit and GARR are set to present a joint solution at the GARR Conference 2026 in Pisa, Italy, highlighting their hyper-resilient and cybersecure technology [https://blog.cubbit.io/garr-cubbit-pr/].

These events underscore Cubbit's dedication to advancing digital sovereignty and cyber resilience for enterprises, positioning them as a key player in the European object storage landscape [https://www.cubbit.io/press]. Through these participations, Cubbit not only introduces new features and solutions but also fosters partnerships and engages with the broader community, reinforcing their reputation as a trusted provider of geo-resilient cloud storage.

For those interested in learning more about Cubbit's technology and solutions, their resource library offers a variety of materials including videos, guides, solution briefs, and case studies, featuring popular demos and webinars in both English and Italian [https://www.cubbit.io/resources].

Frequently Asked Questions

What strategic imperative is indicated by Cubbit's recent executive appointments and advisory board formation?

Cubbit's appointment of Richard Czech as Chief Revenue Officer and Enrico Signoretti as VP Product & Partnerships in July 2023, along with establishing an advisory board with Alec Ross, Mikko Suonenlahti, and Nicolas Ott in June 2023, signals a strong strategic focus on international expansion and identifying new market development opportunities. These moves aim to strengthen the leadership team and leverage external expertise for global growth in geo-distributed cloud storage.

What does Cubbit's consistent participation as a Gold Partner at CloudFest and other European summits indicate about its market strategy?

Cubbit's consistent participation as a Gold Partner at CloudFest and its presence at specialized European data summits, such as the European Data Summit, indicates a strong market strategy focused on establishing itself as a key player in European object storage, emphasizing data sovereignty and cyber resilience. These engagements, including showcasing DS3 Composer and joint solutions with partners like Worldstream and GARR, are crucial for introducing new features, fostering partnerships, and reinforcing its reputation as a trusted provider.

How does Cubbit's pricing model impact its competitive positioning against hyperscalers like Google Cloud and AWS?

Cubbit's pricing model, which features a single flat rate per TB/month and eliminates additional fees for egress, deletion, bucket replication, or API calls, positions it as a highly cost-effective alternative to hyperscalers. The company claims up to 80% savings compared to traditional S3 storage solutions, directly challenging the often complex and variable pricing structures of larger cloud providers, and appealing to enterprises seeking predictable costs for geo-distributed S3-compatible cloud storage.

What is the strategic significance of Cubbit's focus on 100% EU-sovereign technology and compliance?

Cubbit's emphasis on 100% EU-sovereign technology and compliance with regulations like GDPR and ISO 27001 is strategically significant for targeting European enterprises and public sector organizations. This focus addresses increasing concerns about data localization, avoiding vendor lock-in, and mitigating geopolitical risks associated with non-EU cloud providers, positioning Cubbit as a secure and compliant alternative for sensitive data.

What does Cubbit's recruitment for a Sales Development Representative (SDR) suggest about its immediate business objectives?

Cubbit's active recruitment for a Sales Development Representative (SDR) indicates a clear immediate business objective to accelerate sales and business development efforts. This role is crucial for expanding market reach and acquiring new customers, particularly for its sovereign and geo-resilient cloud storage solutions in a fast-paced tech scaleup environment.

How does Cubbit's 'geo-distributed' architecture differ from and compete with traditional multi-region cloud offerings?

Cubbit's 'geo-distributed' architecture differs from traditional multi-region cloud offerings by automatically encrypting, fragmenting, and replicating data across multiple user-chosen locations, ensuring embedded multi-region capabilities and eliminating single points of failure. This design, included in its base pricing, is presented as a next-generation approach to ransomware and disaster resilience, offering enhanced data sovereignty and cost-efficiency compared to traditional centralized or manually configured multi-region solutions.

What market segment is Cubbit targeting with its emphasis on data ownership and control?

Cubbit is primarily targeting enterprises and IT service providers across various industries, including Healthcare, Defence, Public Sector, and Telco, with its emphasis on data ownership and control. By offering solutions that enable full control over data, infrastructure, and costs, Cubbit aims to appeal to organizations seeking to move beyond traditional centralized cloud models and achieve greater data sovereignty and cyber resilience.

What do Cubbit's partnerships with companies like Commvault, Worldstream, and Rai Way indicate about its growth strategy?

Cubbit's partnerships with technology providers like Commvault, and service providers such as Worldstream, Ailanto, and Rai Way S.p.A., indicate a multi-faceted growth strategy focused on expanding its reach and integrating its solutions within the broader enterprise ecosystem. These collaborations enable Cubbit to advance digital sovereignty, accelerate the adoption of its sovereign cloud storage, and integrate its services into new edge-to-cloud offerings across Europe.

Given the funding rounds, what is Cubbit's current financial posture and strategic intent?

Cubbit's successful €7 million funding round in July 2021 and a subsequent $12.5 million (approximately €11.6 million) round in July 2024 indicate a strong financial posture geared towards aggressive expansion across Europe. These investments, co-led by LocalGlobe and ETF Partners, are intended to support the company's mission of enabling organizations to build geo-distributed S3 cloud storage, emphasizing data sovereignty, infrastructure control, and cost efficiency.

How does Cubbit's free 1 TB trial for DS3 Cloud contribute to its customer acquisition strategy?

Cubbit's offer of a free 1 TB trial for DS3 Cloud in a demo environment for 30 days without requiring a credit card serves as a key component of its customer acquisition strategy. This allows prospective customers to evaluate the S3 compatibility, ransomware and disaster resilience, and environmental efficiency of its solution firsthand, lowering the barrier to entry and facilitating adoption for those considering an alternative to existing cloud storage providers.

How does Cubbit position itself against direct S3-compatible competitors like Wasabi?

Cubbit positions itself against direct S3-compatible competitors like Wasabi by emphasizing its 100% European sovereignty, geo-resilience by design, and commitment to data localization. While both offer S3 compatibility, Cubbit differentiates itself by providing full control and no vendor lock-in with its sovereign architecture, addressing specific needs of European enterprises for compliance and data residency that go beyond just competitive pricing.

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