Curate Competitive Intelligence & Landscape

Curate (curate.co) is a leading provider of event planning software, designed to streamline operations and maximize profitability for event professionals worldwide. The company offers a powerful, all-in-one solution that simplifies various aspects of event management, from initial client inquiries to final production. Its core services include automating proposals, managing client relationships through a simplified CRM, streamlining recipes and product catalogs, generating shopping lists, and providing robust reporting and analytics.

Curate also features capabilities for contracts and e-signatures, payment processing, timeline management, and multi-location management.

Targeting caterers, florists, and a broad range of event professionals, Curate aims to replace outdated tools with a comprehensive, easy-to-use platform. The company's value proposition centers on saving time, reducing errors, and enabling businesses to focus on creating unforgettable experiences. Originally formed in May 2018 from the merger of floral software company Stemcounter and catering software company MeasuringSpoon Introducing Curate | Curate, Curate leverages the best-in-industry technology from both predecessors to offer a holistic solution. The company emphasizes strong customer support for its U.S. and international clientele.

Headquartered with two separate offices to support its global customer base, Curate employs over fifteen team members Frequently Asked Questions (FAQ) | Curate. The team, including co-founder and Senior Software Engineer Nikola Nikolov Meet the team | Curate, is dedicated to connecting all the pieces of small businesses with ease. Beyond its software, Curate further supports the event industry through its blog, which provides vendor spotlights, industry news, and expert advice on event management The Business of Events | Curate.

Curate empowers users to create beautiful and timely proposals that sell, manage clients efficiently, and track every detail for peace of mind Event Professional Software.

Curate.co offers a comprehensive event planning software solution designed to streamline operations for caterers, florists, and other event professionals. The platform helps users manage events effortlessly, aiming to save time, reduce errors, and maximize profits. Key features include automated proposals, recipe management, shopping list generation, and the ability to create stunning, visual proposals with drag-and-drop sections, image galleries, and customizable cover pages. These proposals can be shared as interactive customer portals, allowing clients to view, approve, and make payments seamlessly [Source: https://curate.co/].

Curate.co's pricing structure is built around three core plans, all of which include essential features for event management, from pipeline and production management to reporting and support [Source: https://curate.co/pricing/]. While the website emphasizes these plans, it also highlights an "app marketplace" where users can add specific functionalities as needed. Pricing can be paid monthly or annually, with an annual subscription offering two months free [Source: https://curate.co/pricing/]. The platform also features a Customer Portal where clients can interact with proposals and manage payments, and offers integrations with Google Calendar for seamless event tracking [Source: https://curate.co/features/].

Beyond the core plans, Curate.co provides several add-ons to enhance the user experience. For instance, additional users can be added at a cost of $50 per user per month or $500 per user per year, ensuring that all team members, from sales to operations, have real-time access to crucial information and can collaborate effectively [Source: https://help.curate.co/en/articles/10752639-enhance-your-curate-experience-with-add-ons]. The platform also recently introduced an AI Assist feature to further aid users [Source: https://help.curate.co/en/articles/10752639-enhance-your-curate-experience-with-add-ons].

Curate Payments allows US customers to collect digital payments seamlessly, offering accurate accounting without credit card platform fees [Source: https://help.curate.co/en/articles/11138071-curate-payments-us-customers]. The pricing tiers also incorporate an event count, which dictates the number of events that can be created within the system [Source: https://help.curate.co/en/articles/7970967-subscription-event-count].

Curate.co, a leading provider of event planning software, maintains a focused and passionate team dedicated to streamlining small businesses within the event industry. While specific recent hiring trends or layoffs are not publicly detailed, the company's

Curate (curate.co), a leading event planning software provider, has demonstrated a strong trajectory in its financial development, marked by strategic funding rounds designed to fuel its growth and expand its robust platform. The company successfully completed its first capital raise in March 2019, securing investment from Cultivation Capital in partnership with Twain Financial Partners. This initial funding underscored investor confidence in Curate's industry-leading software, which at the time primarily focused on providing event and procurement management tools for florists.

Building on this early success, Curate announced a significant $1.25 million Series Seed 2 funding round in July 2021. This round saw participation from notable investors including OCA Ventures out of Chicago and Jim McKelvey, further validating the company's potential to revolutionize event management. These capital injections have enabled Curate to enhance its comprehensive solution, which now simplifies event planning for caterers, florists, and other event professionals by automating proposals, streamlining recipes, and generating shopping lists. The platform offers capabilities like managing pipelines, generating proposals, tracking profitability, and providing detailed custom reports to analyze sales and financial performance.

While specific revenue figures or overall company valuations are not publicly disclosed, Curate's commitment to financial health and growth is evident through its product offerings. The software features robust tools for profitability tracking, allowing users to monitor margins, markups, and manage costs effectively. Its pricing structure is designed to accommodate various business sizes, further indicating a strategic approach to market penetration and revenue generation.

Curate also provides capabilities for categorizing revenue and costs with accounting codes, crucial for easier bookkeeping and financial reporting, especially for finance-focused companies and teams.

Curate.co actively engages with its community through a variety of events, including hosting its own conferences and regular webinars, demonstrating its commitment to supporting event professionals. A prime example is Flourish, a dedicated conference designed for business-minded florists. This event, hosted by Curate.co, aims to provide essential business training, best practices, and insights from industry leaders to help both Curate.co users and non-users enhance their efficiency and profitability Presenting Flourish by Curate | Curate. Flourish presentations are made available to all registered attendees, further extending its educational reach Flourish Registration.

Beyond conferences, Curate.co regularly hosts "New Features" webinars, offering monthly roundups of platform improvements and releases. These webinars provide valuable updates to users, ensuring they can leverage the latest functionalities of the Curate.co software. Examples include webinars for recent feature releases in May 2026, April 2026, March 2026, February 2026, and January 2026, all accessible via their blog May 2026 Curate's Recently Released Features | Curate, April 2026 Curate's Recently Released Features | Curate, March 2026 Curate's Recently Released Features | Curate, Recently Released Features.

Curate.co also facilitates internal "Curate Jam" events, where the company's teams focus on reviewing, developing, and releasing customer-requested features. These internal initiatives directly translate into product enhancements, with updates from events like October 2024 and June 2024 Curate Jam being communicated to users, showcasing Curate.co's responsiveness to user feedback and continuous improvement October 2024 Curate Jam Updates! | Curate Help Center, June 2024 Curate Jam Updates! | Curate Help Center. This blend of external educational events and internal development cycles underscores Curate.co's dedication to both empowering its users and refining its event planning software.