EasyDMARC

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EasyDMARC

EasyDMARC Competitive Intelligence & Landscape

easydmarc.com ·

Overview

EasyDMARC Overview

EasyDMARC, a Delaware corporation, provides a comprehensive email security and deliverability platform, simplifying the entire DMARC journey for its users. The company's core mission is to build the world's largest DMARC ecosystem, committed to safeguarding businesses from data leakage, financial loss, email phishing attacks, and customer loss. They offer solutions that require no expert knowledge, making DMARC deployment accessible and easy for a wide range of organizations.

EasyDMARC is recognized as a leader in its field, trusted by over 175,000 domains and 83,000+ organizations across 130 countries.

EasyDMARC offers a suite of products and tools designed to enhance email security and deliverability. Their main offerings include EasyDMARC for outbound email security, EasySender for email deliverability, and Touchpoint for MSP lead generation. Key tools cover aspects like DMARC record checking and generation, SPF record lookup and generation, DKIM record checking, BIMI record management, MTA-STS configuration, and TLS-RPT reporting. They also provide a DMARC XML Report Analyzer, email verification, inbox placement tests, and a phishing link checker. These tools help users monitor and report on email authentication, improve deliverability, and prevent spoofing.

Targeting both end-users and Managed Service Providers (MSPs), EasyDMARC serves industries such as Enterprise, Finance & Payments, Government, Healthcare, Insurance, Information Security, and Education. The platform is designed for businesses of all sizes, with a particular focus on small and medium businesses in sectors like Finance, Education, Nonprofit, and Healthcare, helping them guard their domain and email infrastructure from phishing attacks and increase email deliverability.

EasyDMARC ensures robust, scalable solutions that evolve with an organization's needs.

Headquartered in the US, EasyDMARC was founded with the goal of making email authentication simple and effective. The company has secured significant funding, including a $2.3 million Seed round and a $20 million Series A round in 2024 led by Radian Capital. They emphasize enterprise-grade security and adherence to global security standards across all their products and services, including cloud hosting operations.

EasyDMARC's resource library further supports its mission by providing extensive expert knowledge on email authentication and cybersecurity, including research, case studies, and news on new security standards and DMARC implementation.

Competitors

EasyDMARC Competitors

EasyDMARC faces competition from several DMARC management platforms, each with distinct offerings. One notable competitor is DMARCReport, which is positioned as an affordable DMARC management solution specifically for small and mid-sized businesses. Unlike EasyDMARC, DMARCReport emphasizes simplifying everything from record setup to policy enforcement with clear, easy-to-read dashboards [dmarcreport.com/compare/top-easydmarc-alternatives-for-smb/]. While EasyDMARC offers a broad suite of tools, DMARCReport targets a segment that might find EasyDMARC's lowest paid plan, starting at $35.99 per month, bundles unnecessary features [dmarceye.com/insights/easydmarc-alternatives].

Another significant competitor is PowerDMARC, which caters to a wide range of business sizes and governments.

PowerDMARC offers cloud-native features and a unique white-label MSP/MSSP partner program, allowing partners to resell its services under their own branding [powerdmarc.com/]. This contrasts with EasyDMARC's MSP and Reseller programs, which focus more on direct partnerships.

PowerDMARC aims to provide DMARC services suitable for diverse needs, offering scalability that might appeal to larger organizations or those looking for branded solutions.

Valimail is presented as a more scalable alternative, claiming to achieve DMARC enforcement four times faster than EasyDMARC and to sustain that enforcement. While EasyDMARC is acknowledged for its clean interface and low entry price for small senders with simple setups, Valimail suggests that organizations will quickly outgrow EasyDMARC as their email programs expand [valimail.com/valimail-vs-easydmarc/].

Valimail focuses on enterprise-level email security, positioning itself as a solution for growing businesses that require more robust and efficient DMARC implementation. This suggests Valimail targets a higher market segment than EasyDMARC's initial offerings.

YourDMARC also competes with EasyDMARC, highlighting its focus on protecting brands from email fraud, improving deliverability, and ensuring SPF, DKIM, and DMARC compliance.

YourDMARC emphasizes providing top email compliance features at competitive prices, aiming to offer better value [yourdmarc.com/]. This direct comparison on value and price point suggests YourDMARC is a strong alternative for businesses prioritizing cost-effectiveness alongside comprehensive email authentication, similar to EasyDMARC's all-in-one approach.

Alternatives

EasyDMARC Alternatives

Product & Pricing

EasyDMARC Product and Pricing Intelligence

EasyDMARC (easydmarc.com) offers a range of products and pricing plans designed to address email security and deliverability for various business types, including small to medium-sized businesses (SMBs), enterprises, and Managed Service Providers (MSPs). The core offerings include EasyDMARC for automating email authentication (DMARC, SPF, DKIM, and BIMI) and EasySender for email reputation and performance control. Many of their services, including EasyDMARC and EasySender, offer a free trial that does not require a credit card, allowing users to try the platform before committing to a paid plan [https://easydmarc.com/pricing/easydmarc/businesses].

For businesses, EasyDMARC provides packages for SMBs and enterprises, focusing on automating enforcement, monitoring deliverability, smart alerts, and seamless integration. These plans often include options for annual billing, which can result in savings of 20% along with bonus features. The platform is designed to manage DMARC, SPF, DKIM, and BIMI from a single integrated interface [https://easydmarc.com/pricing/easydmarc/businesses]. For enterprise clients, EasyDMARC also offers enterprise-grade features and managed services, providing expert monitoring and handling of DMARC, DKIM, and SPF configurations [https://easydmarc.com/solutions/dmarc-enterprise][https://easydmarc.com/dmarc-managed-services].

EasySender pricing for businesses is structured to support growing teams, providing visibility into email performance with built-in deliverability testing and monitoring tools. An example plan mentioned is priced at $417 per month when billed annually, which is a discount from $499, and includes up to 70 million emails, 1.3 million email verifications, 1,300 inbox placement tests, and 1,300 email investigation tests [https://easydmarc.com/pricing/easysender/businesses]. Additionally, EasySender offers specific packages for Inbox Placement and Email Verification, with various tiers. For instance, 100 inbox placement tests cost $79.99 per month when subscribed yearly, saving $20 from the monthly price [https://easydmarc.com/pricing/easysender/inbox-placement].

EasyDMARC also caters to MSPs and resellers with specialized programs. The MSP Partner Program and EasySender Partner Program aim to help partners increase recurring revenue by providing email security and deliverability services. MSPs can benefit from multi-tenant management, per-client permissions, white-label reports, pay-as-you-go volume tiers, and integration capabilities [https://easydmarc.com/pricing/easydmarc/msp][https://easydmarc.com/pricing/easysender/partner][https://easydmarc.com/dmarc-for-msps]. For those looking to resell the solution, the Reseller Program offers attractive profit margins [https://easydmarc.com/solutions/dmarc-reseller]. Furthermore, a Wholesale DMARC Program is available for DNS providers managing high volumes of domains, facilitating integration of email authentication services and recurring revenue generation [https://easydmarc.com/solutions/wholesale].

Hiring & Layoffs

EasyDMARC Hiring and Layoffs

EasyDMARC demonstrates a clear growth-oriented hiring strategy, with over 100 employees across three regional head offices in the Netherlands, the US, and Armenia [https://easydmarc.com/careers]. The company prioritizes its people, from employees to customers, as it aims to build the world's largest cybersecurity ecosystem [https://easydmarc.com/careers]. This expansion signals a robust commitment to scaling its operations and market reach in the email security industry.

The company is actively recruiting for a variety of roles across different departments and locations, indicating a strategic effort to bolster its core functions. Notable job openings include positions in Sales such as a Senior Sales Development Representative (US, Remote) [https://easydmarc.com/careers/job-posts/senior-sales-development-representative-1], Sales Account Executive (Armenia, On-site) [https://easydmarc.com/careers/job-posts/sales-account-executive_], and Sales Development Representative (Armenia, On-site) [https://easydmarc.com/careers/job-posts/sales-development-representative]. This focus on sales roles suggests an aggressive push for customer acquisition and revenue growth.

Beyond sales, EasyDMARC is also investing in technical and customer-facing roles, including a Technical Solutions Engineer (Armenia, On-site) [https://easydmarc.com/careers/job-posts/technical-solutions-engineer_], Senior Backend Engineer (Armenia, On-site) [https://easydmarc.com/careers/job-posts/senior-backend-engineer], and Customer Success Manager (Armenia, Hybrid) [https://easydmarc.com/careers/job-posts/customer-success-manager]. The recruitment for an Enterprise Marketing Director (Global, Remote) [https://easydmarc.com/careers/job-posts/enterprise-marketing-director] further highlights a strategy to enhance brand visibility and market penetration at an enterprise level. These hiring patterns collectively indicate a company in an expansion phase, committed to strengthening its product, technical support, and market presence.

There is no public information available regarding layoffs at EasyDMARC. The company's career page encourages interested candidates to stay in touch even if they don't see an immediate fit, reinforcing a continuous talent acquisition mindset [https://easydmarc.com/careers/job-posts/didn't-see-the-right-role-stay-in-touch-with-us]. This proactive approach to recruitment, coupled with a diverse range of open positions across various regions and departments, underscores EasyDMARC's sustained growth trajectory and its mission to secure businesses in cyberspace by preventing data leakage, financial loss, and email phishing attacks [https://easydmarc.com/about-us].

Leadership

EasyDMARC Management and Leadership Team

EasyDMARC was co-founded in 2018 by Gerasim Hovhannisyan and Avag Arakelyan [easydmarc.com/blog/easydmarc-secures-us20m-in-series-a-round].

Gerasim Hovhannisyan also serves as the CEO of the company [easydmarc.com/blog/easydmarc-recognized-by-omdia].

EasyDMARC has recently expanded its executive team with several key hires. In January 2026, Armen Najarian was appointed as Chief Commercial Officer, bringing over 25 years of experience in go-to-market functions within email security [easydmarc.com/blog/easydmarc-expands-executive-team-with-armen-najarian-as-chief-commercial-officer/]. Prior to this, in December 2024, Courtney Austin joined as Vice President of Marketing, a cyber industry veteran tasked with leading global growth [easydmarc.com/blog/easydmarc-to-accelerate-growth-by-appointing-global-marketing-cyber-veteran/].

Ruben Khachatryan serves as the VP of Product, focusing on modern email infrastructure [easydmarc.com/blog/author/ruben/].

Further strengthening its leadership, EasyDMARC appointed Maarten Botterman as a Strategic Advisor in November 2025. With over 30 years of experience in Internet technologies and infrastructure, Botterman will guide the company's long-term growth and market leadership [easydmarc.com/blog/easydmarc-enlists-internet-governance-and-policy-veteran-as-strategic-advisor-to-fuel-long-term-growth/]. Earlier, in January 2023, Mike Anderson joined the team as Global Channel Manager, bringing over two decades of sales experience to the company [easydmarc.com/blog/mike-anderson-joins-easydmarc/].

Financials

EasyDMARC Financial Performance, Fundraising, M&A

EasyDMARC has successfully secured significant funding to fuel its growth and expansion. The company closed a Seed round of $2.3 million, led by Acrobator Ventures, after being self-sustaining for two years. This initial investment aimed to support its B2B SaaS solution for email authentication, particularly benefiting small and medium businesses in sectors like Finance, Education, Nonprofit, and Healthcare, by guarding against phishing and improving email deliverability [https://easydmarc.com/blog/email-security-company-easydmarc-closes-a-2-3-million-seed-round-led-by-acrobator-ventures/].

Building on this foundation, EasyDMARC further strengthened its financial position by securing a Series A funding round of US$20 million. This round was led by New York-based firm Radian Capital, marking a crucial step in the company's efforts to expand operations and solidify its standing in the global email security market [https://easydmarc.com/blog/easydmarc-secures-us20m-in-series-a-round/]. The company continues to demonstrate strong growth, trusted by over 175,000 domains across 130 countries [https://easydmarc.com/].

Financially, EasyDMARC operates a recurring revenue model, particularly evident in its Managed Service Provider (MSP) Partner Program. MSPs can increase their recurring revenue by offering EasyDMARC's DMARC and email security services, with a monthly pay-as-you-grow model [https://easydmarc.com/pricing/easydmarc/msp]. The company also offers a reseller program where partners can enjoy attractive profit margins by reselling its email authentication solutions [https://easydmarc.com/solutions/dmarc-reseller/]. Additionally, a referral program allows individuals to earn up to $2,000 per customer, with a 15% revenue share for the first 12 months, indicating a robust strategy for customer acquisition and sustained revenue generation [https://easydmarc.com/solutions/dmarc-referral-program/].

Partnerships

EasyDMARC Partnerships, Clients and Vendors

EasyDMARC (easydmarc.com) fosters strong partnerships within the cybersecurity and Managed Service Provider (MSP) ecosystems, offering comprehensive integrations and programs to extend its reach and capabilities. The company provides a Managed Service Provider (MSP) Partner Program and a Reseller Program to help businesses boost sales by offering EasyDMARC's email authentication solutions to their clients [https://easydmarc.com/solutions/dmarc-managed-service-providers]. The company emphasizes its integrations with various platforms, including PSA platforms, DNS Providers, SIEM tools, and Marketplaces, facilitating a seamless experience for its partners and clients [https://easydmarc.com/solutions/dmarc-managed-service-providers].

EasyDMARC has established several key technology partnerships to enhance its offerings. Notably, it partnered with Acronis in January 2024 to simplify DMARC management for MSPs, enabling them to track customer DMARC ecosystems and compliance from a single platform [https://easydmarc.com/blog/new-integration-easydmarc-partners-with-acronis-to-simplify-dmarc-for-msps/]. Another significant collaboration is with KnowBe4, announced in May 2026, aimed at advancing proactive email security to combat phishing attacks [https://easydmarc.com/blog/easydmarc-knowbe4-partnership/]. Furthermore, EasyDMARC has integrated with SyncroMSP to centralize customer management for MSPs, streamlining alert tracking, customer mapping, and billing configuration [https://easydmarc.com/blog/easydmarc-integrates-with-syncromsp-to-centralize-customer-management/].

Beyond these, EasyDMARC has partnered with Topsec Cloud Solutions, a leading provider of cloud-based managed email and web security, to strengthen email cybersecurity with essential DMARC services [https://easydmarc.com/blog/easydmarc-partners-with-topsec/]. This collaboration combines EasyDMARC's user-friendly DMARC solutions with Topsec's extensive client base and security offerings [https://easydmarc.com/blog/topsec-partners-with-easydmarc-to-tackle-email-threats/]. In 2025, EasyDMARC also integrated with HaloPSA, becoming the first email authentication provider to do so, further streamlining domain management for its MSP customers [https://easydmarc.com/blog/easydmarc-integrates-with-halopsa/].

While EasyDMARC does not explicitly list individual enterprise clients, it serves a broad spectrum of industries including Enterprise, Finance & Payments, Government, Healthcare, Insurance, Information Security, and Education, in addition to its robust programs for MSPs & Resellers [https://easydmarc.com/]. The company states that it has secured over 175,000 domains, indicating a significant client base across various sectors [https://easydmarc.com/].

Watchdog Cyber, an MSP specializing in cybersecurity solutions for small and medium-sized businesses, is a notable partner that has successfully scaled its DMARC services and client growth using EasyDMARC's solutions [https://easydmarc.com/blog/how-watchdog-cyber-scaled-dmarc-services-and-client-growth-with-easydmarc/].

Events

EasyDMARC Event Participations

EasyDMARC actively participates in and hosts various events, including meetups, conferences, and webinars, to engage with cybersecurity professionals, IT leaders, and managed service providers (MSPs). In 2026, the company hosted exclusive meetups in both London and San Francisco, gathering experts to discuss DMARC, email authentication, and the evolving email threat landscape [^1^, ^2^]. These events provide opportunities for networking and collaboration within the cybersecurity community.

Beyond their own hosted events, EasyDMARC also makes its presence known at major industry conferences. In 2026, they participated in the MSP Show, connecting with MSPs across the UK and Europe to discuss email authentication and domain protection strategies [^3^]. They also attended RSAC 2026 in San Francisco, engaging with global cybersecurity professionals and sharing insights on strengthening email security postures [^4^].

EasyDMARC further extends its reach by participating in specialized IT events. They attended Kaseya Connect in Las Vegas and N-able Empower in Fort Lauderdale during 2026, where they showcased modern email authentication and DMARC enforcement to MSPs and security professionals [^5^, ^6^]. Additionally, the company was part of the IT Sales & Marketing Boot Camp 2026, focusing on business growth and client acquisition strategies for MSPs [^7^].

In addition to in-person events, EasyDMARC regularly hosts webinars to educate on critical cybersecurity topics. Examples from 2026 include "From Setup to Success: Secure Your Emails with EasyDMARC," a session on securing emails with their platform [^8^], and "The #1 Breach Path in 2026: Email & Identity Security for MSPs," focusing on email and identity security for MSPs [^9^]. They also provided an "Email Security Checklist" webinar, addressing DMARC, SPF, and AI threats [^10^].

[^1^]: https://easydmarc.com/blog/event/exclusive-easydmarc-meetup-london-2026/
[^2^]: https://easydmarc.com/blog/event/dmarc-city-meetup-san-francisco-2026/
[^3^]: https://easydmarc.com/blog/event/msp-show-2026/
[^4^]: https://easydmarc.com/blog/event/rsac-conference-2026/
[^5^]: https://easydmarc.com/blog/event/kaseya-connect/
[^6^]: https://easydmarc.com/blog/event/n-able-empower-2026/
[^7^]: https://easydmarc.com/blog/event/boot-camp/
[^8^]: https://easydmarc.com/blog/webinar/dmarc-webinar-setup-to-success-2026/
[^9^]: https://easydmarc.com/blog/webinar/the-1-breach-path-in-2026-email-and-identity/
[^10^]: https://easydmarc.com/blog/webinar/new-year-new-cybersecurity-goals-your-2026-email-security-checklist/

Frequently Asked Questions

What is EasyDMARC's strategic approach to market expansion, given its recent funding and hiring patterns?

EasyDMARC is pursuing an aggressive market expansion strategy, evidenced by its significant $20 million Series A funding in 2024 and active recruitment for over 100 roles across sales, technical, and marketing departments. The company's focus on sales development, particularly remote roles in the US and on-site in Armenia, alongside an Enterprise Marketing Director position, indicates a dual strategy of direct customer acquisition and broader enterprise market penetration.

How is EasyDMARC strengthening its executive leadership and strategic guidance?

EasyDMARC is strategically expanding its leadership team with key external hires to bolster go-to-market functions and long-term growth. Notable additions include Armen Najarian as Chief Commercial Officer (Jan 2026), Courtney Austin as VP of Marketing (Dec 2024), and Maarten Botterman as a Strategic Advisor (Nov 2025), bringing expertise in email security, global marketing, and internet governance, respectively.

What is EasyDMARC's strategy for engaging with the Managed Service Provider (MSP) market?

EasyDMARC prioritizes the MSP market as a key channel for growth, offering dedicated MSP and Reseller Partner Programs, pay-as-you-go pricing, and integrations with MSP-centric platforms like Acronis, SyncroMSP, and HaloPSA. The company actively participates in events like the MSP Show, Kaseya Connect, and N-able Empower, and hosts webinars tailored for MSPs to strengthen its position in this segment.

What financial signals indicate EasyDMARC's current growth phase and revenue model?

EasyDMARC's successful $2.3 million Seed round and $20 million Series A funding demonstrate strong investor confidence in its growth trajectory. The company employs a recurring revenue model through its MSP Partner Program and reseller initiatives, complemented by a referral program offering up to $2,000 per customer and a 15% revenue share, indicating a focus on scalable and sustained income generation.

How does EasyDMARC differentiate its DMARC solutions for enterprise clients compared to SMBs?

EasyDMARC offers tailored solutions for both SMBs and enterprises. While SMBs benefit from accessible, expert-knowledge-free DMARC deployment, enterprise clients receive enterprise-grade features and managed services, including expert monitoring and handling of DMARC, DKIM, and SPF configurations, ensuring robust and scalable email security for larger organizations.

What are the primary competitive differentiators that EasyDMARC aims to highlight against rivals like Valimail or PowerDMARC?

EasyDMARC positions itself on simplifying the DMARC journey with an all-in-one platform and accessible pricing, trusted by over 175,000 domains. Against competitors like Valimail, which focuses on enterprise scalability, EasyDMARC emphasizes ease of use for small senders. Compared to PowerDMARC's white-label MSP program, EasyDMARC offers its own direct MSP and reseller programs and integrations with various PSA and SIEM tools.

What is the strategic significance of EasyDMARC's partnerships, such as with KnowBe4 or Acronis?

EasyDMARC's partnerships are strategically focused on expanding its ecosystem and enhancing its offerings through integrations and collaborations. The partnership with Acronis (Jan 2024) simplifies DMARC management for MSPs, while the collaboration with KnowBe4 (May 2026) aims to advance proactive email security to combat phishing, demonstrating a commitment to broader cybersecurity solutions and channel growth.

What does EasyDMARC's active participation in industry events like RSAC 2026 and Kaseya Connect signal about its market strategy?

EasyDMARC's active participation in major industry conferences like RSAC 2026 and specialized IT events such as Kaseya Connect and N-able Empower (all in 2026) signals a strategy to enhance brand visibility, engage directly with cybersecurity professionals and MSPs, and share insights on email security. These events are crucial for networking, thought leadership, and market penetration, especially within the MSP community.

How does EasyDMARC's product portfolio, including EasyDMARC, EasySender, and Touchpoint, align with its mission to build the largest DMARC ecosystem?

EasyDMARC's product portfolio directly supports its mission to build the world's largest DMARC ecosystem by offering comprehensive solutions for various aspects of email security and deliverability. EasyDMARC automates email authentication, EasySender controls email reputation, and Touchpoint aids MSP lead generation, collectively simplifying the entire DMARC journey and expanding the company's reach across different user needs and segments.

How does EasyDMARC use its resource library and webinars to support its market position and customer education?

EasyDMARC leverages its resource library and regular webinars to establish itself as a thought leader and educate its target audience on email authentication and cybersecurity. By offering expert knowledge, case studies, and sessions on topics like DMARC setup and email identity security for MSPs, the company reinforces its market position, builds trust, and helps users understand the value and implementation of its solutions.

What geographical focus is indicated by EasyDMARC's office locations and hiring patterns?

EasyDMARC exhibits a global operational and growth focus, with regional head offices in the Netherlands, the US, and Armenia. Hiring patterns for roles such as Senior Sales Development Representative (US, Remote) and Sales Account Executive (Armenia, On-site) indicate a strategic effort to expand its market reach and talent pool across North America and Eastern Europe, balancing remote work flexibility with on-site presence.

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