easySales Global Competitive Intelligence & Landscape

easySales Global (easy-sales.com) is an all-in-one solution designed to streamline and automate eCommerce operations for online stores. The company, operating under SMARTIT GLOBAL S.R.L., aims to simplify complex flows that often involve multiple applications, reducing wasted time and increasing profit for merchants [easy-sales.com/en/terms-and-conditions]. Their core mission is to help merchants generate more sales by automating processes from sales to delivery within a single, integrated system, thereby reducing errors, speeding up operations, and enabling business scaling [easy-sales.com].

easySales Global offers a comprehensive suite of products and services, including product listing, order management, stock control, automated pricing, and automated translation [easy-sales.com]. Key functions also include SMS notifications, image processing, and customizable automation flows, which can save teams over 200 hours monthly [easy-sales.com]. The platform boasts integrations with hundreds of marketplaces, invoicing software, eCommerce platforms, couriers, WMS, and ERP systems, making it a central hub for managing diverse aspects of an online business [easy-sales.com/en/integrations]. The company emphasizes rapid implementation, allowing users to fully migrate and streamline operations by 70% within 14 days [easy-sales.com].

The target market for easySales Global includes online merchants, particularly those with minimal technical skills, who are looking to expand their market reach, automate sales processes, and synchronize inventory in real-time [easy-sales.com/en/about-us]. The company builds strong partnerships with its customers and is open to collaborations with online store developers, marketplaces, couriers, billing software providers, ERP systems, and other eCommerce services to add value for its users [easy-sales.com/en/partners]. Founded by Iulian Cazacu, who identified recurring problems in eCommerce that could be improved, easySales Global was envisioned as a "plug-and-play" solution requiring minimal technical expertise [www.easy-sales.com/bg/about-us].

easySales Global operates with a "Work Smart, Not Hard!" motto, focusing on automating repetitive eCommerce tasks [easy-sales.com/en/contact]. The company maintains a strong presence across Europe, with offices located in Bucharest, Romania; Warsaw, Poland; and Ruse, Bulgaria [easy-sales.com/en/contact]. They provide customer service from Monday to Friday, 10:00 to 18:00 [easy-sales.com/en/contact]. The success of the platform is evident in its user feedback, with 93% of users reporting that easySales Global significantly simplifies their work, and a total value of over 1.2 billion euros in orders processed through the system [easy-sales.com].

easySales Global (easy-sales.com) offers an all-in-one solution for online stores, specializing in marketplace integrations, automation, and centralized order processing. The platform provides a 14-day free trial with no credit card required, allowing users to experience its features such as product listing, order management, stock control, automated pricing, and translation.

easySales aims to simplify complex eCommerce flows by integrating with various invoicing software, marketplaces, platforms, and couriers, enabling businesses to automate repetitive tasks, reduce errors, and scale operations.

easySales provides flexible pricing plans designed to accommodate varying business needs. While a starting price of €35/month is mentioned, more comprehensive plans are available. For instance, a plan billed annually at €107/month (or €119 monthly) includes support for up to 1500 orders/month, up to 300,000 listed offers, 20 Autoprice Tokens, and 2 Translation Tokens. A higher-tier plan, priced at €179/month billed annually (or €199 monthly), expands these limits to 2500 orders/month, 500,000 listed offers, 30 Autoprice Tokens, and 4 Translation Tokens. Both these plans include ticket and chat support easy-sales.com/us/pricing.

The platform's core functionalities revolve around automating critical eCommerce processes.

easySales Automation Flows allow users to create customizable, event-driven rules visually, eliminating the need for coding to generate invoices, send notifications, or update prices based on specific triggers and conditions across all integrations easy-sales.com/en/automation-flows. Key features include seamless product listing on multiple marketplaces with minimal technical involvement, reusing existing product information to quickly get items listed and selling easy-sales.com/us/product-listing. Stock control is also a major focus, enabling users to eliminate manual inventory processing and synchronize inventory across multiple locations effortlessly easy-sales.com/us/stock-control.

easySales Global (easy-sales.com) demonstrates a clear strategy of growth and expansion across Central and Eastern Europe (CEE), as evidenced by its active recruitment efforts. The company is consistently hiring for various roles, with a strong focus on Onboarding Specialists for key markets like Poland and Bulgaria, indicating an aggressive push to acquire and support new merchants in these regions. The availability of remote positions, particularly for onboarding roles, suggests a flexible approach to talent acquisition and a desire to tap into a wider pool of candidates to support their pan-CEE growth [easy-sales.com/en/careers, easy-sales.com/blog/ro/careers/].

The current job openings at easySales Global reveal a strategic focus on expanding its market presence and enhancing its product and marketing capabilities. Notable positions include an Onboarding Specialist for Poland, a Junior Event Organizer in Bucharest, and a Senior PHP / Laravel Developer in Bucharest [easy-sales.com/en/careers, easy-sales.com/blog/ro/careers/]. The need for a Junior Event Organizer suggests an investment in community building and brand visibility through conferences, while the Senior PHP / Laravel Developer role highlights a commitment to continuous product development and technical innovation. The company also welcomes open applications from professionals in eCommerce, customer success, marketing, sales, or engineering, underscoring its broad talent needs to support its SaaS platform [easy-sales.com/us/careers/join-our-team].

While specific details on layoffs are not provided in the available sources, the consistent presence of career pages across multiple language domains (English, Hungarian, Polish, Romanian) and the active listing of diverse roles strongly suggest a company in a growth phase rather than one undergoing workforce reductions [easy-sales.com/en/careers, easy-sales.com/hu/careers, easy-sales.com/pl/careers]. The recruitment patterns signal easySales Global's strategic intent to deepen its penetration in the CEE eCommerce market, improve its platform's functionalities, and scale its operational support for a growing merchant base. This sustained hiring indicates confidence in its business model and a proactive approach to capturing market share in the competitive eCommerce solutions landscape.

easySales Global (easy-sales.com), a SaaS platform for e-commerce automation, has demonstrated strong financial performance, facilitating substantial transaction volumes for its users. The company reported intermediating orders worth 745.5 million lei in 2023, marking a significant 75% annual increase [easy-sales.com/blog/ro/easysales-a-intermediat-comenzi-in-valoare-de-7455-mil-lei-in-2023-https-www-zf-ro-business-hi-tech-easysales-platforma-saas-automatizare-proceselor-e-commerce-22263933/]. Cumulatively, easySales has processed a total order value of 1288.30 million Euro [easy-sales.com/]. This robust activity underscores its critical role in helping over 1000 merchants streamline operations and increase sales, with users reporting an average of 20% more sales [www.easy-sales.com/en/pricing].

In terms of fundraising, easySales Global targeted a 600,000 Euro financing round via SeedBlink in June 2022, with the strategic aim of expanding into the United Kingdom and the United States [easy-sales.com/blog/ro/easysales-targets-a-600000-euro-financing-round-via-seedblink-to-expand-into-the-united-kingdom-and-the-united-states/]. This round was structured as a convertible loan, and the company had already secured 400,000 Euro in a private financing round, with 75,000 Euro coming from its main investor, Vertical7 Grup. This investment strategy highlights easySales Global's ambition to scale its operations and reach new international markets.

While specific details on major acquisitions (M&A) are not prominently featured, easySales Global emphasizes its collaborative approach through partnerships. The company actively seeks collaborations with online store developers, marketplaces, couriers, billing software providers, and ERP systems to add value for its customers [www.easy-sales.com/en/partners]. Notably, easySales is a partner with ING Netherlands through the DealWise project, serving as the communication interface for merchants to list their products, showcasing its integration into the broader e-commerce ecosystem. The company, founded in 2017 by brothers Ciprian and Iulian Cazacu, continues to focus on developing its SaaS solution to support the growing IT and e-commerce sectors [easy-sales.com/en/about-us].

easySales Global (easy-sales.com) actively engages with the e-commerce community through various events, notably hosting its annual eCommerce Talks by easySales conference. This flagship event, which marked its sixth edition in 2025, gathers over 550 industry professionals for a full day of insights, innovations, and networking. The conference features specialists providing practical strategies and exclusive information on crucial e-commerce topics, encompassing a conference, expo, and speed networking sessions. Past iterations have been held at prestigious venues like the Aula Magna at the University Politehnica of Bucharest and The Elisabeta Theater, demonstrating the event's growing scale and reach https://www.easy-sales.com/ecommerce-talks-2023, [https://easy-sales.com/blog/ro/ecommerce-talks-by-easysales-2025-o-zi-plina-de-insights-inovatii-si-conexiuni-in-lumea-comertului-electronic/], [https://www.easy-sales.com/ecommerce-talks-2022], [https://easy-sales.com/blog/ro/3908-2/].

Beyond their own conference, easySales also engages in collaborative event participation, particularly with partners. The company actively promotes joint webinars, podcasts, case studies, and event appearances as part of its affiliate program. This co-marketing strategy aims to reach a wider network of merchants, as evidenced by successful initiatives where joint webinars generated significant qualified leads [https://easy-sales.com/us/affiliate]. Such collaborations are vital for easySales to connect with businesses actively integrating new tools and to showcase their solutions alongside complementary services from couriers, payment providers, accounting software, marketing automation platforms, and ERP systems [https://easy-sales.com/us/affiliate].

easySales also leverages its partnerships to participate in broader industry events. For instance, their collaboration with Shoprenter, which provides an e-commerce ecosystem to nearly 6,000 web stores, includes an association with Hungary's largest e-commerce event, eCommerce Expo [https://easy-sales.com/us/partners]. This strategic involvement in external conferences and trade shows further solidifies easySales's position within the e-commerce landscape, allowing them to present their all-in-one solution for online stores to a diverse and engaged audience [https://easy-sales.com/us]. Through these varied event participations, easySales demonstrates its commitment to fostering industry knowledge, building partnerships, and connecting with both potential clients and collaborators.