Entrupy Competitive Intelligence & Landscape

Entrupy's technology creates invisible traceability to verify products and prevent return fraud, with a particular focus on the retail and resale sectors, including solutions for bags & leather goods, footwear, and apparel [entrupy.com].

The company's offerings include AI-powered solutions for product authentication anytime, anywhere, with a single app supporting all categories and unlimited users [entrupy.com]. They provide a Certificate of Authenticity that validates businesses of all sizes, helping them attract and retain customers [entrupy.com/about-us/].

Entrupy's services are available through subscription plans, which include a shared pool of authentication tokens usable across different product categories, catering to solopreneurs and enterprises alike [entrupy.com/pricing/]. They also offer MarketEdge, a premium feature that provides real-time market value for items [entrupy.com/pricing/].

Entrupy targets a broad market, from bags & leather goods resellers and footwear resellers to pawnshops, online marketplaces, and retailers [entrupy.com]. They aim to empower businesses to sell faster, earn more, and protect their reputation by ensuring the authenticity of goods. The company also extends its services to address return fraud detection and supply chain protection [entrupy.com].

Entrupy guides how they treat each other and collaborate through a set of core values, fostering a culture that is fast-paced, entrepreneurial, and rooted in passion and kindness [entrupy.com/careers/].

For Bags & Leather Goods Authentication, Entrupy provides flexible bundle pricing plans. These include monthly options like Petit at $139/month, Moyen at $599/month, and Grand at $1049/month. Annual billing offers reduced rates: Petit at $1499/year, Moyen at $6469/year, and Grand at $11329/year [https://www.entrupy.com/bundle-authentications/]. These plans come with varying numbers of authentication tokens per month or year, such as 139 tokens for the $139 monthly plan and 1500 tokens for the $6469 yearly plan [https://www.entrupy.com/one-subscription/]. The company also offers MarketEdge, a premium feature currently provided at no extra cost, which helps users confidently price items by providing access to real-time and 30-day minimum/maximum prices [https://www.entrupy.com/luxury-authentication/].

Entrupy also features specialized pricing for Apparel and Sneaker Authentication. Apparel authentication plans start at $100 for 10 authentications per month ($10 per authentication), with higher tiers offering better per-authentication rates, such as $800 for 100 authentications per month ($8 per authentication) [https://www.entrupy.com/apparel-authentications-subscription/?plan_id=ultra_yearly]. Similarly, sneaker authentication plans begin at $69 for 10 authentications per month ($7 per authentication), scaling up to $499 for 100 authentications per month ($5 per authentication) [https://www.entrupy.com/sneakers-authentications-subscription/]. The MarketEdge feature is also integrated into these solutions, providing valuable pricing intelligence for footwear and apparel to accelerate sales and justify value [https://www.entrupy.com/sneaker-authentication/], [https://www.entrupy.com/apparel-authentication/].

The current job openings at Entrupy reveal a strong demand for Authentication Specialists, particularly in categories like Apparel, Luxury (Bags & Leather Goods, or BLG), Watches, and Jewelry. Many of these roles are remote, indicating a flexible and globally distributed work model. For instance, positions like "Authentication Specialist I - Watches" are open to candidates in Europe, Asia, or North America, while "Authentication Specialist II - Jewelry and Apparel" is offered in North America. This geographic flexibility suggests Entrupy is keen on tapping into diverse talent pools to support its expanding authentication services.

Beyond specialized authentication roles, Entrupy also lists “Evergreen Roles” and positions in specific office locations like Bangalore, India, and the United States for BLG Authentication Specialists. The company highlights that a career with Entrupy offers a "transformative life and career experience" for individuals with an entrepreneurial spirit, attracted to the complex challenge of delivering AI solutions to protect against counterfeit goods. This ongoing recruitment, without any public mention of layoffs, suggests a stable and growing environment at Entrupy, driven by the increasing need for reliable product verification in retail and resale markets.

In terms of fundraising, Entrupy successfully secured a Series A funding round of $2.6 million in July 2017 [entrupy.com/inside-venture-capital-featuring-entrupy-ceo-vidyuth-srinivasan/]. This capital infusion was strategically utilized to scale up operations and further develop its product offerings, enabling the company to support larger customers and expand its reach [entrupy.com/inside-venture-capital-featuring-entrupy-ceo-vidyuth-srinivasan/]. The successful funding round reflects investor confidence in Entrupy's innovative AI technology and its potential for growth in the authentication market.

Entrupy's commitment to customer trust and financial protection is further evidenced by its 100% money-back guarantee [entrupy.com/]. The company ensures that every item authenticated by its service is 100% financially-backed for a full year [entrupy.com/luxury-authentication/]. With an impressive 99.86 percent accuracy rate, Entrupy provides a financial guarantee to protect businesses from potential losses if an item is ever misidentified as authentic [entrupy.com/luxury-authentication/]. This guarantee not only builds confidence among its clients, including resellers, pawnshops, online marketplaces, and retailers, but also highlights the company's strong financial backing and commitment to its technology's reliability [entrupy.com/about-us/].

Entrupy has also been a regular presence at the National Retail Federation Conference (NRF Retail’s Big Show) in New York City, attending in 2019 to forge new partnerships and explore best-in-class experiences within the retail sector [Source: https://www.entrupy.com/entrupy-at-the-national-retail-federation-conference/]. Beyond trade shows, Entrupy's expertise in anti-counterfeiting through AI has led to speaking engagements at significant conferences. For instance, Entrupy CEO Vidyuth Srinivasan spoke at the United States Patent and Trademark Office’s conference, "Artificial Intelligence: Intellectual Property Policy Considerations," on January 31, 2019, discussing a data-driven approach to intellectual property rights enforcement against counterfeiters [Source: https://www.entrupy.com/artificial-intelligence-a-data-approach-to-ip-rights-enforcement-against-counterfeiters/].

Furthermore, Entrupy publishes its State of the Fake Report, an annual publication that offers insights into the evolving landscape of counterfeit markets based on its extensive verification data from customers across 70 countries. This report is a crucial resource for businesses, organizations, and governments working to combat counterfeits, demonstrating Entrupy's commitment to sharing knowledge and fostering collaboration in the fight against fakes [Source: https://www.entrupy.com/state-of-the-fake-2022-report/], [Source: https://www.entrupy.com/].