Felt Competitive Intelligence & Landscape

Felt aims to transform how enterprises utilize GIS by integrating AI into everyday spatial workflows, offering an AI-native GIS software solution that replaces legacy systems [https://felt.com/pricing][https://felt.com/blog/15m-raise-to-transform-enterprise-gis-with-ai].

Felt's primary product is its cloud-native GIS platform, which facilitates collaborative map-making, connection to live data, and seamless sharing within and outside an organization [https://felt.com/pricing]. Key features include "Upload Anything," allowing users to drag and drop various file formats without complex data wrangling, as Felt's engine automatically geocodes, geomatches, and parses geometry [https://felt.com/product]. The platform also supports seamless integration with major databases like Postgres, Snowflake, Amazon S3, and Google Cloud, ensuring data stays current [https://felt.com/product]. Additionally, Felt enables the creation of powerful dashboards for visualizing and charting data, filtering categories, and building histograms, delivering instant operational insights [https://felt.com/product].

The target market for Felt is broad, encompassing various industries such as urban planning, environmental science, real estate, logistics, agriculture, cities and government, climate and natural resources, education, energy and utilities, engineering and infrastructure, insurance, retail, telecom, and transportation [https://felt.com/product][https://help.felt.com/getting-started/what-is-felt].

Felt provides secure and compliant GIS solutions, built on robust infrastructure trusted by large corporations, with options for enterprise users to specify hosting locations [https://felt.com/security]. The company's founders, including CEO Sam Hashemi, have a strong background in innovation, with previous successful ventures in technology [https://www.felt.com/careers]. While specific founding year and company size are not explicitly stated, the company is headquartered in the area of 37° 48' 15.7068'' N, 122° 16' 15.9996'' W [https://felt.com/about], and has recently secured $15 million in funding to accelerate its mission [https://felt.com/blog/15m-raise-to-transform-enterprise-gis-with-ai].

Felt provides a straightforward pricing model that includes a free Personal plan and two paid tiers: Professional and Enterprise [https://felt.com/pricing]. The Personal plan is free forever and suitable for non-business use, offering unlimited maps and sharing with up to 22 viewers, though it doesn't support uploading personal data files [https://help.felt.com/administration/personal-plan]. This plan is specifically for recreational or personal mapping, not for any business-related activities.

For professional use, Felt offers the Professional plan, tailored for teams, which includes 10 full seats and unlimited free viewers. Full seats are required for creating maps, uploading data, editing layers, or contributing changes, while viewers can simply open and view maps [https://help.felt.com/administration/licenses]. The Professional plan also provides 25 GB of data processing and 100,000 map views per month, with additional full seats available for $50/user/month [https://help.felt.com/administration/billing]. The top-tier Enterprise plan offers custom pricing and expands capabilities with live cloud source integrations (such as Postgres, Snowflake, BigQuery, Databricks, and S3), advanced AI features, a REST API, and a JavaScript SDK for robust app development [https://help.felt.com/administration/billing.md]. These paid plans are designed to empower teams with comprehensive GIS tools and enable the creation of powerful, cloud-native spatial applications [https://felt.com/platform/app-development].

The current job openings at Felt primarily revolve around driving revenue and ensuring customer satisfaction and retention. Notable positions include Account Executive - Enterprise, Account Executive - MidMarket, Sales General Manager, Senior Demand Generation Manager, Sr GIS Success Manager, and Customer Success Manager [https://felt.com/careers][https://felt.com/careers?gh_src=Moxxie+job+board]. These roles, all designated as "In-Office, Oakland, CA," indicate a strong push to expand their sales and customer support infrastructure from their physical headquarters. The emphasis on customer success and sales strongly suggests a focus on acquiring new clients and maximizing the value for existing users of their GIS software.

While there is no publicly available information indicating recent layoffs at Felt, the company's hiring trends point to aggressive expansion. The consistent need for roles that directly impact customer engagement and revenue generation, coupled with their recent funding and stated goal of doubling their team, reflects a company in a high-growth phase. This pattern aligns with their mission to transform enterprise GIS with AI and provide a modern cloud-native GIS platform for organizations [https://felt.com/]. The investment in sales and customer success personnel is crucial for a company looking to replace legacy GIS solutions and establish itself as a leader in the next era of geospatial technology.

The company secured a significant $15 million funding round led by Energize Capital, with participation from Bain Capital Ventures and Footwork VC [felt.com/blog/15m-raise-to-transform-enterprise-gis-with-ai]. This investment is specifically aimed at accelerating Felt's mission to transform how enterprises utilize GIS, with a focus on integrating AI to streamline spatial workflows and drastically reduce deployment times by an estimated 75% [felt.com/blog/15m-raise-to-transform-enterprise-gis-with-ai]. Earlier, Felt also closed a $15 million Series A round, led by Footwork [felt.com/blog/public-beta-15m-series-a], coinciding with the launch of its public beta after over a year of development with early customers.

While specific revenue figures or M&A activities are not publicly disclosed, Felt's business model suggests a scalable approach to revenue generation. The company offers two main paid plans: Professional and Enterprise. The Professional plan includes 10 full seats, unlimited viewers, 25 GB of data processing, and 100,000 map views per month, catering to teams [felt.com/pricing]. The Enterprise plan offers custom pricing and expanded features such as live cloud source connections (Postgres, Snowflake, BigQuery), advanced AI features, REST API access, and SSO/SAML support, targeting larger organizational needs [help.felt.com/administration/billing.md]. This tiered pricing structure, combined with its focus on replacing legacy GIS systems, indicates a clear strategy for growth and market penetration.

Felt's webinar series often focuses on practical applications and emerging technologies. For instance, past webinars have explored "Building a Modern GIS Stack with Felt's Native Database Integrations" [Source: https://www.felt.com/blog/building-a-modern-gis-stack-webinar-series] and "Building a Modern GIS Stack with Snowflake & Felt" [Source: https://www.felt.com/webinars/build-gis-stack-with-snowflake-felt], demonstrating how users can visualize spatial data instantly. Other webinars delve into the power of Felt AI for tasks like "Building a spatial intelligence workflow with Felt AI" [Source: https://felt.com/webinars/building-a-spatial-intelligence-workflow-with-felt-ai] and "Bridging the gap between spatial data and AI" [Source: https://felt.com/webinars/bridging-the-gap-between-spatial-data-and-ai].

The company also addresses enterprise-level solutions, as seen in the "3 ways enterprises are building spatial apps with AI" webinar, co-hosted with AWS, which focused on moving beyond pilots to enterprise-scale AI implementation in GIS [Source: https://www.felt.com/webinars/building-spatial-apps-with-ai]. Additionally, Felt extends its educational efforts to specific use cases, such as "Bringing the full power of GIS to the field with Field App" [Source: https://www.felt.com/webinars/bringing-the-full-power-of-gis-to-the-field-with-felts-field-app] and "Scaling conservation & climate efforts with Felt" [Source: https://felt.com/webinars/accelerating-global-conservation-climate-efforts-with-felt]. For developers, a webinar on "Building Full Stack Mapping Apps with Felt’s Developer Tools" is also available [Source: https://felt.com/webinars/build-full-stack-mapping-apps].

Beyond online events, Felt also maintains a physical presence at major industry conferences. For example, the company is planning a "Felt Pop-up Happy Hour" at the ESRI User Conference 2025 [Source: https://felt.com/events/felt-pop-up-happy-hour-2025]. This mix of digital and in-person engagements underscores Felt's dedication to fostering a robust ecosystem around its cloud-native GIS software and online mapping platform.