Fieldly

Fieldly Competitive Intelligence & Landscape

fieldly.com ·

Fieldly
ForesightIQ Predictions

What is Fieldly likely to do next?

ForesightIQ connects Fieldly's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Fieldly Overview

Fieldly (fieldly.com) is a leading provider of digital project management tools specifically designed for the construction and installation industries. Headquartered in Malmö, Sweden, and founded in 2014, the company offers a comprehensive web-based platform and mobile application that empowers businesses to track projects, manage finances, and monitor statuses in real-time. Their mission is to simplify, streamline, and increase efficiency in the workday for millions worldwide, transforming the construction industry by moving away from traditional paper-based methods to a fully digital workflow [fieldly.com, en.fieldly.com, career.fieldly.com].

Fieldly's core products and services encompass a wide array of functionalities crucial for modern construction and installation companies. These include project and work order management, time and expense reporting, digital checklists and self-inspections, personnel ledgers approved by tax authorities, supplier invoice and EDI handling, change order (ÄTA) management, and digital construction logs meeting AFC37 requirements. They also provide features for payroll attestation, invoicing, quoting with digital signatures, and seamless integrations with various essential systems. The platform supports diverse industries such as electrical, HVAC, alarm systems, general construction, demolition, groundwork, and large-scale contracting [fieldly.com, en.fieldly.com].

The company targets construction and installation firms of all sizes, offering scalable solutions from small businesses taking their first steps towards digitalization to large enterprises with complex project demands.

Fieldly aims to optimize time utilization, provide complete operational control, and secure a digital future for its clients. With over 2 million projects managed and a 4.7/5 user satisfaction rating, Fieldly continues to expand its reach, with offices in Malmö, Oslo, and Warsaw, and a growing team dedicated to innovation and customer success [en.fieldly.com, career.fieldly.com, en.fieldly.com/pricing].

Competitors

Fieldly Competitors

Fieldly (fieldly.com) is a Swedish web-based project management software specializing in workflow control and data administration for the construction and installation sectors. It provides comprehensive tools for managing projects, finances, and real-time status updates to ensure profitable decisions.

Fieldly offers features such as project and work order management, time and expense reporting, checklists and quality control, personnel ledgers, supplier invoice handling, change order management, construction diaries, payroll attestation, invoicing, and quoting with digital signatures. The platform is designed for a variety of industries including electrical, HVAC, alarm systems, construction services (carpenters, painters, masons), drilling and demolition, ground and civil engineering, general contracting, and fiber optic/telecommunication installations, currently utilized in over 2,000,000 projects.

Among Fieldly's direct competitors is Rhumbix, which offers field and workforce management solutions specifically tailored for the construction industry [cbinsights.com]. While both companies focus on construction, Rhumbix emphasizes field operations, potentially offering more specialized tools for on-site crew management and data collection, positioning itself as a robust solution for construction companies prioritizing efficient field execution.

Fieldly, in comparison, presents a more holistic project management suite encompassing financial and administrative aspects alongside field functionalities.

Another significant competitor is Fonn, which also operates in the construction technology space, likely providing project management or collaboration tools similar to Fieldly [cbinsights.com].

Fonn and Fieldly would compete on features like project tracking, document management, and team communication. The key differentiator might lie in their user interface, integration capabilities, or specific industry focus within the broader construction sector, with Fieldly highlighting its extensive financial and administrative control over projects.

Selfcheck is identified as a competitor, suggesting it may offer solutions for quality control, inspections, or compliance within the construction industry, areas where Fieldly provides checklists and self-inspection features [cbinsights.com].

Selfcheck might offer more in-depth or specialized compliance management, whereas Fieldly integrates these functions as part of a broader project management ecosystem, providing a more all-encompassing solution rather than a niche tool. This could position Selfcheck for companies with stringent regulatory needs.

Contractor Foreman stands out as a top alternative to Fieldly, providing a comprehensive suite for contractors to manage their projects, teams, and finances [getapp.com.au]. Like Fieldly, Contractor Foreman likely offers project scheduling, task management, budget tracking, and document management. The distinction could be in their pricing models, specific feature depths for different trades, or the user experience, with Fieldly emphasizing its strong financial control and real-time project oversight, a crucial aspect for profitability in construction and installation businesses.

Alternatives

Fieldly Alternatives

Product & Pricing

Fieldly Product and Pricing Intelligence

Fieldly offers a project management solution tailored for construction and installation companies, providing comprehensive tools to manage projects, finances, and operational tasks. The platform is designed to cater to businesses of all sizes, integrating seamlessly with existing economic and payroll systems to streamline workflows from the field to the office [sv.fieldly.com/affarssystem]. Key functionalities include project and work order management, time and cost reporting, invoicing (current, a conto, or payment plan), payroll attestation, and digital quoting with signature capabilities [fieldly.com/en/, sv.fieldly.com/produkt]. The system also features a construction log compliant with AFC37 requirements, ÄTA (Additional Work, Changes, and Deductions) management, and digital checklists for quality control, replacing traditional paper-based methods. Fieldly aims to provide real-time insights and control over project economics and hours, enabling profitable decision-making [fieldly.com/en/, sv.fieldly.com/produkt].

Fieldly provides flexible pricing plans structured to accommodate different business needs, with options for quarterly or annual billing. Customers can save 20% by opting for annual payments [en.fieldly.com/pricing, sv.fieldly.com/priser]. The entry-level package, Fieldly Go, is priced at 219 SEK per user/month when billed annually, or 274 SEK per user/month when billed quarterly, with a minimum requirement of 2 users [en.fieldly.com/pricing, sv.fieldly.com/priser]. This tier is designed for companies taking their initial steps towards digitalization, offering fundamental control over essential business operations. For a more comprehensive solution, Fieldly Pro is available at 439 SEK per user/month, requiring a minimum of 3 users [sv.fieldly.com/result/fieldly-pro-cs-edi-sa].

The Fieldly Pro package expands upon the Go offering by including advanced features crucial for integrated business management. This includes seamless integration with accounting systems, automatic customer search powered by Creditsafe, EDI connectivity, and smart articles specifically for drilling and demolition services [sv.fieldly.com/result/fieldly-pro-cs-edi-sa].

Fieldly also offers an Unlimited package, which encompasses all available features, though specific pricing for this tier is not publicly disclosed on the provided sources, it can be compared with other packages. The platform emphasizes its mobile app for field workers and a web-based system for office administration, ensuring accessibility and efficiency across various work environments [fieldly.com/en/, sv.fieldly.com/produkt]. The company does not explicitly mention free features or recent pricing changes, but its focus is on scalable package solutions to meet diverse industry requirements [en.fieldly.com/pricing, sv.fieldly.com/priser].

Hiring & Layoffs

Fieldly Hiring and Layoffs

Currently, Fieldly (fieldly.com) does not list any open job positions on its dedicated career page [career.fieldly.com/jobs]. The "No jobs found" message on their career site suggests a temporary halt in active recruitment, or that specific roles are filled. Despite this, Fieldly maintains career pages for various departments like Product [career.fieldly.com/departments/product], Customer Success, Engineering, Leadership, Marketing, Operations, and Sales [career.fieldly.com/people], indicating a structured approach to potential future hiring across these key areas. The company is headquartered in Malmö, Sweden, with offices also in Oslo and Warsaw [career.fieldly.com].

While there are no current job openings, Fieldly has previously sought talent for critical roles. For instance, in July 2019, the company posted an "Open position: customer success manager" [en.fieldly.com/blog-posts2/open-position-customer-success-manager]. This role aimed to find individuals passionate about fostering strong customer relationships and educating new clients, signaling a focus on customer retention and satisfaction as part of their growth strategy. More recently, for Spring 2025, Fieldly was looking for a marketing intern [sv.fieldly.com/resurser/blogg/marknadspraktikant], targeting students in marketing, communication, or project management to help create content, work on employer branding, and plan events. This indicates an investment in nurturing new talent and strengthening their brand presence.

Despite the lack of current public job listings, Fieldly's past hiring for roles like Customer Success Manager and Marketing Intern, alongside maintaining detailed departmental career pages, suggests a strategic approach to recruitment that aligns with its mission to change the construction industry with its digital project management tool. The company's commitment to building long-term customer relationships and its ambition in a growing tech sector point towards a company that will likely resume active recruitment as part of its ongoing expansion, possibly focusing on areas that support its product development and market reach.

Leadership

Fieldly Management and Leadership Team

Fieldly (fieldly.com) is led by a dynamic team with several key executives steering its strategic direction. The company's leadership team includes Sven Paulin, who serves as the Chief Executive Officer [career.fieldly.com/people/389004-sven-paulin]. He also holds the title of founder [no.fieldly.com/resources/about-us]. Complementing Sven's role, Sally Kiani Johnsson is the Chief Operating Officer [career.fieldly.com/people?location=Malm%C3%B6].

The C-suite at Fieldly features other essential leaders such as Adam Nero, the Chief Revenue Officer [career.fieldly.com/people].

Lars Dahlén leads product development as the Chief Product Officer [career.fieldly.com/people], and Moa Lewin is the VP of People & Culture [career.fieldly.com/people]. Further strengthening the team, Johan Risenfors serves as the VP of Data & Analytics [career.fieldly.com/people]. These individuals are crucial in driving the company's growth and innovation in its specialized sectors.

While some older sources indicated different C-suite members, recent information from Fieldly's career page highlights the current leadership structure. For instance, previous reports mentioned Johannes Ivarsson as Chief Revenue Officer and Staffan Rosenblad as Chief Financial Officer [en.fieldly.com/resources/about-us]. The current team reflects a refined leadership composition focused on specific areas of business development and operational excellence. Other notable roles include Paweł Płuciennik as Head of Engineering [career.fieldly.com/people/1474432-pawel-pluciennik] and Karin Höckert as Head of Communications [career.fieldly.com/people], indicating a comprehensive and specialized leadership structure.

Fieldly's commitment to transparency about its team is evident through its career pages, which introduce various team members across departments like Customer Success, Engineering, Marketing, Operations, Product, and Sales [career.fieldly.com/people]. This detailed overview provides insight into the individuals contributing to the company's success in developing project management tools for the construction and installation industries.

Financials

Fieldly Financial Performance, Fundraising, M&A

While specific details on Fieldly's fundraising rounds, valuations, and M&A activities are not publicly disclosed, the company has demonstrated significant financial growth and operational expansion. In 2019, Fieldly notably more than doubled its sales and increased its recurring revenue, marking an eventful and successful year that also saw the appointment of a new CEO and the addition of twelve new employees [https://en.fieldly.com/blog-posts2/annual-highlights-how-was-2019-for-fieldly]. This indicates a strong upward trajectory in its financial performance, supported by its growing team and market penetration within the construction and installation industries.

Fieldly has established itself as a digital project management tool, with its platform being utilized in over 2,000,000 projects to date [https://fieldly.com/en/]. This widespread adoption signifies a robust and expanding customer base, which is a key indicator of financial health and potential for sustained revenue growth. The company's focus on providing a comprehensive system for tracking projects, finances, and statuses in real-time, coupled with features like quote generation and communication tools, positions it as a valuable asset for construction and installation businesses.

Further demonstrating its impact and efficiency, Fieldly users reported over 4.5 million hours in the system during 2020. This extensive usage translated into a statistically estimated time saving of 1 million working hours, allowing users to focus on productive work rather than administrative tasks [https://sv.fieldly.com/blogg/fieldly-in-numbers]. Such efficiency gains for its clients underscore the value proposition of Fieldly's platform, likely contributing to its strong customer retention and attraction, and indirectly, its financial stability and growth in a competitive market.

Partnerships

Fieldly Partnerships, Clients and Vendors

Fieldly (fieldly.com) is a Swedish company that provides project management tools and software for the construction and installation industries. They emphasize building the future of the construction sector through strategic partnerships with accounting firms and system solution providers. These collaborations aim to offer enhanced value to their clients, foster long-term profitability, and drive business growth within the industry [sv.fieldly.com/partners/partners]. The company is actively expanding its partner program, teaming up with accounting agencies across Sweden to reach a broader audience of construction companies, thereby streamlining their daily operations [sv.fieldly.com/resurser/blogg/fieldly-teamar-upp-med-sveriges-redovisningsbyraer].

Fieldly integrates seamlessly with a variety of essential business systems, creating a comprehensive solution for project management from start to finish. Key integrations include finance systems, material suppliers, and payroll services, which collectively enhance daily routines and operational efficiency [en.fieldly.com/product/integrations]. Notable technology integrations include Fortnox, providing a complete business solution for accounting and invoicing [en.fieldly.com/product/integration/fortnox]; Visma, offering secure and reliable financial software for small businesses with integrations for both Visma Administration and Visma eEkonomi [en.fieldly.com/product/integration/visma]; Björn Lundén for streamlined bookkeeping and invoicing, synchronizing all relevant data [en.fieldly.com/product/integration/bjorn-lunden]; and Hogia, delivering a complete financial solution for the construction industry [en.fieldly.com/product/integration/hogia].

Fieldly serves a diverse range of clients within the construction and installation sectors. Testimonials highlight the positive impact of their platform on various companies. For instance, Byggmästarn i Skåne uses Fieldly for comprehensive time reporting across all employees [en.fieldly.com/resources/case-studies].

Spoltec Södra AB, a plumbing company with 28 years of industry experience, invested in Fieldly and reported high satisfaction with the results [en.fieldly.com/case-studies/spoltec-sodra]. Additionally, Elinstallatören i Rydebäck has achieved a new level of control, particularly benefiting from digital signatures and checklists within the Fieldly platform for project management and emergency service jobs [en.fieldly.com/blog-posts2/a-whole-new-level-of-control-for-elinstallatoren-i-rydeback-with-fieldly-from-time-tracking-to-money-in-the-bank]. These case studies underscore Fieldly's commitment to simplifying complex tasks and improving efficiency for construction and installation companies.

Events

Fieldly Event Participations

Fieldly actively participates in and organizes a variety of events, including industry trade shows, webinars, and internal shareholder meetings, to engage with its audience and stakeholders. The company maintains a dedicated "Events" category on its blog where it shares information about upcoming and past happenings [https://en.fieldly.com/categories/events]. These events offer valuable opportunities for Fieldly to showcase its digital project management tool for the construction and installation industries.

Fieldly hosts webinars to demonstrate the functionalities of its project management tool. These online sessions provide an accessible way for potential and existing clients to learn how Fieldly works and how it can optimize their operations [https://sv.fieldly.com/resurser/webinars]. Furthermore, Fieldly attends significant industry conferences, such as "Byggmässan" (Construction Fair), where company representatives share insights on digitalization and collaboration within the construction sector [https://sv.fieldly.com/categories/events]. This participation underscores Fieldly's commitment to staying at the forefront of industry trends and fostering partnerships.

The company also extends its reach to international technology events. For instance, Fieldly participated in London Tech Week, a major festival of tech and innovation, as one of the Swedish startups invited by Northzone. This involvement allowed Fieldly to network and explore opportunities for scaling its business in new markets [https://en.fieldly.com/blog-posts2/scaling-your-business-in-london-our-london-tech-week-experience]. Beyond external events, Fieldly conducts annual general shareholders’ meetings, providing a platform for shareholder engagement and corporate governance [https://en.fieldly.com/blog-posts2/right-to-participate-at-the-shareholders-meeting].

Frequently Asked Questions

What does Fieldly's current hiring freeze suggest about its financial health or strategic priorities?

Fieldly's current lack of open job positions on its career page, despite maintaining departmental career pages, suggests a temporary halt in active recruitment rather than a financial downturn. This might indicate a period of optimizing existing team structures or a strategic pivot, as the company previously expanded its team by twelve employees in 2019 during a period of doubling sales and increased recurring revenue, and has a history of investing in customer success and marketing roles.

What is the strategic implication of Fieldly's emphasis on partnerships with accounting firms?

Fieldly's active expansion of its partner program with accounting firms across Sweden is a strategic move to broaden its market reach and deepen its integration into the financial workflows of construction companies. This approach aims to streamline clients' daily operations and enhance the value proposition of Fieldly's project management tool, fostering long-term profitability by embedding its solution within essential business ecosystems.

How do Fieldly's event participation choices, like London Tech Week, signal its strategic expansion goals?

Fieldly's participation in international events like London Tech Week, as one of Northzone's invited Swedish startups, signals a strategic intent to explore and scale its business in new markets beyond its core Nordic presence. This move complements its domestic engagement in industry-specific trade shows like 'Byggmässan' and its focus on demonstrating product functionalities through webinars, indicating a balanced approach to market penetration and global expansion.

What does Fieldly's historical financial performance, particularly in 2019, indicate about its growth trajectory?

Fieldly's 2019 performance, where it more than doubled sales and significantly increased recurring revenue, indicates a strong upward growth trajectory. This period also saw a notable expansion in its team and a new CEO appointment, suggesting a company actively scaling and successfully penetrating the construction and installation industries.

What does the evolution of Fieldly's C-suite, specifically changes in roles like Chief Revenue Officer, suggest about its strategic focus?

The evolution of Fieldly's C-suite, with recent updates showing Adam Nero as Chief Revenue Officer compared to a previously reported Johannes Ivarsson, suggests a refined focus on specific areas of business development and operational excellence. This indicates a dynamic leadership structure adapting to Fieldly's strategic priorities for growth and market penetration in the project management sector for construction and installation industries.

How does Fieldly's product suite differentiate it from competitors like Rhumbix and Selfcheck?

Fieldly differentiates itself by offering a holistic project management suite that encompasses financial, administrative, and field functionalities, aiming for comprehensive control from project inception to completion. In contrast, competitors like Rhumbix focus more on specialized field and workforce management, while Selfcheck specializes in digital checklist management, suggesting Fieldly targets a broader, integrated solution rather than niche tools.

What are the strategic implications of Fieldly's core product features for its target market?

Fieldly's core product features, including project and work order management, time and expense reporting, digital checklists, and financial integrations, are strategically designed to simplify, streamline, and increase efficiency for construction and installation industries. By providing real-time tracking, digital documentation, and financial control, Fieldly aims to move businesses away from paper-based methods, enabling more profitable decisions and operational control for its target market of firms of all sizes.

What do the diverse testimonials from companies like Byggmästarn i Skåne and Elinstallatören i Rydebäck reveal about Fieldly's value proposition?

The diverse testimonials from companies like Byggmästarn i Skåne, Spoltec Södra AB, and Elinstallatören i Rydebäck highlight Fieldly's value proposition in delivering comprehensive solutions for time reporting, overall project satisfaction, and enhanced control through features like digital signatures and checklists. These examples demonstrate Fieldly's capability to simplify complex tasks and improve efficiency across various construction and installation sub-sectors.

What does Fieldly's pricing structure, particularly the quarterly vs. annual billing, indicate about its customer acquisition strategy?

Fieldly's pricing structure, which offers a 20% saving for annual billing over quarterly payments, indicates a strategy aimed at securing longer-term customer commitments and reducing churn. By incentivizing annual subscriptions, Fieldly seeks to build a stable recurring revenue base and foster deeper client integration with its platform, supporting its growth in the competitive construction project management software market.

What is the significance of Fieldly's integrations with financial systems like Fortnox and Visma for its market positioning?

Fieldly's seamless integrations with key financial systems such as Fortnox, Visma, Björn Lundén, and Hogia are significant for its market positioning. These integrations enhance daily routines and operational efficiency for clients by providing a comprehensive solution for project management that extends from field operations to crucial financial and payroll services, positioning Fieldly as an indispensable, integrated platform for construction and installation companies.

Given the user activity (4.5M hours in 2020) and estimated time savings (1M hours), what's the competitive advantage Fieldly gains?

The extensive user activity, totaling over 4.5 million hours in 2020 and an estimated saving of 1 million working hours, provides Fieldly with a significant competitive advantage. This demonstrates a strong value proposition in boosting client efficiency and productivity by reducing administrative tasks, which likely contributes to high customer retention and attraction in a competitive market for construction project management tools.

How does Fieldly's focus on AFC37 and ÄTA management influence its appeal to construction industry clients?

Fieldly's inclusion of a construction log compliant with AFC37 requirements and ÄTA (Additional Work, Changes, and Deductions) management directly addresses critical compliance and financial control needs within the construction industry. This focus enhances its appeal to clients by providing specialized tools that simplify complex regulatory obligations and manage revenue-impacting project changes, thereby offering greater financial and structural control over projects.

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