folk Competitive Intelligence & Landscape

folk (folk.app) is a CRM (Customer Relationship Management) platform designed to simplify relationship management and automate busywork for teams. The company's mission is to provide a CRM that works for its users, leveraging AI Assistants to learn from relationship data and streamline operations.

folk serves a diverse target market, including sales teams, agencies, startups, and partnership teams, offering solutions for social selling and sales AI workflows. It is trusted by over 5000 companies globally.

Key products and features of folk include the folkX extension for LinkedIn, enabling connection to the CRM from LinkedIn and other platforms, and 1-click Enrichment to find missing contact details. The platform offers Messages and Sequences for bulk email campaigns and scheduled sequences, as well as AI Sales Assistants that automate tasks such as follow-ups, summarization of interactions (Recap Assistant), research, and personalized email sending (Workflow Assistant).

folk also provides Dashboards for sales funnel analysis, collaborative Pipeline management, and a mobile app for managing contacts and deals on the go.

The folk CRM captures multi-channel data to automate various aspects of work. Its AI-powered features, such as the Follow-up Assistant, scan conversations across email and WhatsApp to identify optimal follow-up timings and draft personalized responses, ensuring opportunities are not missed. Other assistants like the Analyzer Recap Assistant summarize notes and suggest next steps, while the Research Assistant enriches company data and generates detailed research notes. The Workflow Assistant automates email sending and personalization based on user-defined triggers.

folk integrates with numerous platforms and offers an API for developers to build custom integrations and manage relationships. The platform supports key entities like people and companies, allowing users to manage detailed information for each. While specific founding year and headquarters are not explicitly stated, the company is actively developing and releasing new features, product improvements, and bug fixes as documented in its changelog.

folk.app offers a flexible pricing structure for its CRM, designed to cater to various team sizes and needs, with three main tiers: Free, Standard, and Premium [folk.app/pricing]. The Free plan provides basic CRM functionalities. The Standard plan costs $24/member/month when billed monthly, or $288/member/year when billed annually. This tier includes features like Magic fields (AI), email, calendar, and WhatsApp sync, along with access to over 5,000 integrations [folk.app/pricing].

For more advanced users, the Premium plan is available at $48/member/month, or $576/member/year when billed annually. It encompasses all features from the Standard plan, plus custom objects & deals, advanced roles & permissions, more credits for enrichments, messages, account sync, AI fields, and a full history of interactions [folk.app/pricing]. Beyond these, folk.app also offers a custom Enterprise plan starting from $80/member/month, or $960/member/year, for larger organizations with specific requirements [folk.app/pricing].

folk.app leverages AI Sales Assistants that work 24/7, even when users are offline, to automate various sales-related tasks [folk.app/products/ai-sales-assistants]. These AI assistants include a Follow-up Assistant which analyzes conversations to suggest optimal follow-up timings and draft emails [folk.app], and a Recap Assistant that summarizes notes and interactions, providing a brief overview and suggesting next steps [folk.app/products/integrations]. Additionally, a Research Assistant enriches company information and generates detailed research notes [folk.app/products/ai-sales-assistants].

The platform consistently rolls out new features and improvements. Recent updates, as seen in the changelog, include Auto-fill AI, Email scheduling, the introduction of AI Fields, and the launch of an Assistants library [folk.app/changelog]. folk.app has also enhanced its integration capabilities, including compatibility with Allo and ChatGPT, and expanded folkX to more platforms [folk.app/changelog]. These continuous developments aim to provide a comprehensive and evolving CRM solution that scales with user needs, as highlighted by their focus on startups [folk.app/startup-crm].

folk (folk.app) is actively expanding its team, signaling a strong focus on both product development and market outreach. The company currently lists several open positions, including GTM Engineer, Account Executive (US timezone), Principal Software Engineer, and Senior Software Engineer [work.folk.app/join-our-team]. This hiring trend indicates a strategic push to enhance their CRM platform's capabilities and grow their customer base, particularly within the US market for sales roles.

The available roles, such as Senior Software Engineer and Principal Software Engineer, emphasize bringing the product vision to life through feature development for a user base of thousands [work.folk.app/join-our-team/senior-software-engineer]. These engineering roles are permanent, full-time, remote-friendly (with a preference for +/- 1 hour from Paris), and offer a public salary grid, reflecting a transparent and employee-centric approach to compensation [work.folk.app/join-our-team/principal-software-engineer]. This commitment to engineering talent underscores folk's dedication to continuously improving its AI-powered CRM features, like the Follow-up Assistant and Research Assistant, which are central to its value proposition.

Simultaneously, the recruitment for an Account Executive - US timezone highlights folk's ambition to scale its sales operations and penetrate new markets [work.folk.app/join-our-team/account-executive]. This role, also permanent, full-time, and remote for US time zones, requires at least two years of full-cycle AE experience in B2B SaaS. The GTM Engineer position, focused on scaling growth processes and building systems and automations, further supports this market expansion strategy [work.folk.app/join-our-team/gtm-engineer]. These roles collectively indicate a company in growth mode, investing in both the technology and the personnel required to achieve its mission of disrupting the CRM industry with a people-first perspective [work.folk.app].

folk has not reported any layoffs; instead, their hiring patterns suggest robust growth and a proactive strategy to strengthen their core product and expand their global footprint. The company's emphasis on remote work, public salary grids, and an employee stock ownership plan for every employee indicates a modern, transparent, and inclusive company culture designed to attract top talent [work.folk.app/whats-your-salary-approach]. Even for those who don't see an immediate fit, folk encourages reaching out, indicating a continuous talent search and a willingness to engage with potential future team members [work.folk.app/dont-see-a-role-that-resonates-with-you-lets-chat-anyway].

folk (folk.app) has successfully secured significant funding to fuel its growth. In 2021, the company raised $9 million with strong backing from notable investors, including Accel and 100 angels. This funding round demonstrates investor confidence in folk's vision to challenge traditional CRMs with a more relationship-focused approach [work.folk.app/whats-the-plan].

Beyond external investments, folk has also utilized its own product to streamline its fundraising processes, raising $4.5 million at one point [www.folk.app/articles/how-using-our-own-product-helped-us-streamline-our-fundraising-process]. This internal application of their CRM highlights the effectiveness of their platform in managing crucial financial activities and investor relations.

While specific overall revenue figures are not publicly disclosed, folk aims for an ambitious revenue milestone of reaching $1.5 million ARR (Annual Recurring Revenue) in 2024 [work.folk.app/whats-your-salary-approach]. The company operates on a subscription model with pricing plans ranging from approximately $22 to $80 per member per month, with annual billing options also available [www.folk.app/pricing]. This indicates a focus on recurring revenue streams as a key financial health indicator.

folk is also trusted by over 5000 companies worldwide [folk.app], further solidifying its market presence and potential for financial growth.

folk's Research Assistant feature enriches company data, including funding details, by leveraging trusted providers like People Data Labs and Perplexity [folk.app]. While no direct M&A activities by folk are publicly detailed, their product's capability to track funding rounds suggests an awareness and potential strategic interest in the broader financial landscape of companies.

While folk (folk.app) does not explicitly list upcoming or past event participations such as conferences or trade shows, the company actively engages its audience through various online content and resources. They host a range of tutorials and blog posts on their hub, providing guidance and insights into using the folk CRM effectively and on topics like LinkedIn networking and B2B sales strategies [https://hub.folk.app/].

folk also offers interactive opportunities such as product tours for those interested in learning more about their CRM, although direct demos are prioritized for existing customers [https://work.folk.app/how-about-hopping-on-a-product-tour]. Additionally, they provide an AI-powered event invitation email generator, suggesting that users may leverage folk to manage their own event-related communications [https://www.folk.app/free-tools-2/event-invitation-email-generator].

Although direct event sponsorships or attendance are not detailed, folk emphasizes community engagement through resources like "Famous lists" templates and comprehensive help center articles [https://hub.folk.app/]. Their CRM is also designed to integrate with various platforms, including Calendly, which allows users to centralize meetings and demos within the system, suggesting an indirect involvement in the event and meeting ecosystem [https://www.folk.app/products/integrations].