Freshworks Competitive Intelligence & Landscape
freshworks.com ·
What is Freshworks likely to do next?
ForesightIQ connects Freshworks's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.
Senior hiring patterns point to a planned enterprise product line launching within two quarters.
Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.
Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.
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Overview
Freshworks Overview
Freshworks provides a comprehensive suite of products, with Freshservice standing out as a unified IT management platform catering to IT, engineering, and business teams [https://freshworks.com/]. Their offerings include IT Service Management (ITSM), Enterprise Service Management for HR, Finance, and Legal, and IT Asset Management [https://freshworks.com/]. Additionally, Freshworks supports modern incident management for engineering teams and offers a CRM solution for sales and marketing [https://freshworks.com/], [https://www.freshworks.com/products/what-is-freshworks/]. A key component across their platforms is Freddy AI, embedded in workflows to automate tasks, accelerate incident resolution, and provide insights to improve service continuously [https://freshworks.com/].
Headquartered in San Mateo, California [https://ir.freshworks.com/resources/investor-faqs], Freshworks aims to simplify business operations through its user-friendly and cost-effective AI-driven business software [https://www.freshworks.com/products/what-is-freshworks/]. The company's mission revolves around a people-first approach to AI, helping teams achieve greater effectiveness and organizations enhance productivity [https://ir.freshworks.com/overview/default.aspx]. Freshworks emphasizes quick implementation, better ROI, and transparent costs, providing enterprise-grade performance without the typical complexity [https://freshworks.com/].
Sources
Freshworks
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Freshworks Leadership Team and Board of Directors
freshworks.com
Investor Relations | Freshworks Inc.
ir.freshworks.com
Governance - Corporate Governance | Freshworks Inc.
ir.freshworks.com
What is Freshworks? | What does Freshworks do?
freshworks.com
Refreshing Cloud Business Suite | Privacy Notice Freshworks Inc
freshworks.com
Investor FAQs
ir.freshworks.com
Resources - Investor FAQs | Freshworks Inc.
ir.freshworks.com
Flint - Cloud and Automation Intelligence (Now part of Freshworks)
freshworks.com
Stock Info - Stock Quote | Freshworks Inc.
ir.freshworks.com
Competitors
Freshworks Competitors
One of Freshworks' primary competitors is Salesforce, a dominant force in the CRM and cloud-based software industry [Source: https://pitchgrade.com/companies/freshworks-inc]. While Freshworks offers a more integrated and AI-enabled approach to service operations, Salesforce boasts a larger market share, an extensive ecosystem of products, and a strong enterprise focus.
Salesforce's comprehensive suite covers sales, service, marketing, and analytics, often appealing to larger organizations with complex requirements, whereas Freshworks emphasizes ease of use, faster implementation, and transparent costs.
HubSpot is another significant competitor, particularly known for its marketing, sales, and service hubs that cater to B2B companies [Source: https://resources.rework.com/tools/crm/best-freshworks-alternatives].
HubSpot differentiates itself with a powerful marketing and CRM integration, often starting with a free CRM option that scales to paid plans. While Freshworks also offers CRM capabilities within its platform, HubSpot's strength lies in its integrated inbound marketing tools, making it a strong contender for businesses prioritizing lead generation and marketing automation alongside customer service. However, HubSpot can become expensive quickly as a company scales.
Zendesk is a key competitor in the customer service and support software segment [Source: https://pitchgrade.com/companies/freshworks-inc].
Zendesk is well-regarded for its robust ticketing system and omnichannel support capabilities. While Freshworks' Freddy AI offers advanced features for ticket deflection and incident resolution, Zendesk has a long-standing reputation for its comprehensive customer support solutions, particularly in managing high volumes of customer interactions. Both companies offer scalable solutions, but Zendesk has a strong foothold in businesses primarily focused on optimizing customer service operations.
Zoho presents itself as a cost-effective alternative, offering a vast suite of business applications under its Zoho One platform [Source: https://resources.rework.com/tools/crm/best-freshworks-alternatives].
Zoho's strategy involves providing an all-in-one solution for various business needs, including CRM, IT service management, and more, often at a lower price point compared to its competitors. While Freshworks focuses on unified service operations with a strong AI emphasis, Zoho's breadth of offerings appeals to cost-conscious teams looking for an integrated ecosystem across multiple business functions, potentially offering more versatility but sometimes less specialized depth in certain areas compared to Freshworks' dedicated service solutions.
Sources
Freshworks's Competitors, Revenue, Number of Employees ... - Owler
owler.com
Best Freshworks Competitors and Alternatives in 2026 - SolarWinds
solarwinds.com
Freshworks Competitor Analysis (2026) – Top Rivals & Alternatives
brandhistories.com
10 Best Freshworks Alternatives for 2026 (Ranked) - Coworker AI
coworker.ai
Freshworks Inc Peers & Key Competitors - GlobalData
globaldata.com
"Best Freshworks Alternatives in 2026: 10 CRM, Support, and Marketing Platforms for Mid-Size Teams"
resources.rework.com
Top 10 Freshworks Alternatives: Better Tools for Collaborative Teams
larksuite.com
10 best Freshworks alternatives for sales teams in 2026 - Pipedrive
pipedrive.com
Freshworks: Business Model, SWOT Analysis, and Competitors 2026 - PitchGrade
pitchgrade.com
Freshworks Inc. (FRSH) Competitive Analysis & Comparison (2026)
koalagains.com
Alternatives
Freshworks Alternatives
Product & Pricing
Freshworks Product and Pricing Intelligence
For customer service, Freshdesk provides AI-boosted ticketing and helpdesk software.
Freshdesk has both free and paid plans. The free plan supports up to two agents, while paid plans, starting from $19 per month, introduce features like powerful, easy-to-use helpdesk capabilities, quick pre-written replies, and automated actions. The Growth plan for Freshdesk Omni and Freshdesk itself is priced at $29/agent/month (billed annually), offering omnichannel engagement, AI agents, and robust ticketing across multiple channels like web, SMS, messaging, and email. The Pro plan, a popular choice, includes all Growth features plus customized support portals, custom objects, advanced ticketing, and custom reporting, indicating a clear progression in feature sets with higher tiers. Similarly, Freshchat focuses on speeding up resolutions with a unified workspace, providing website live chat, email, and a unified agent workspace, with its pricing structured monthly or annually.
Freshsales, part of the Freshsales Suite, includes features like Configure, Price, Quote (CPQ) for generating branded documents such as invoices and contracts, priced at $19 per user per month. The Freshsales Suite also includes Conversion Rate Optimization tools, which analyze website visitor behavior to improve conversions. This feature is available on all paid plans and is priced based on monthly unique visitors (MUV), starting at $219/month for 20,000 MUV and scaling up to $219/month for 100,000 MUV. This tiered pricing structure allows businesses to choose plans that align with their operational scale and customer engagement needs, with an emphasis on AI integration across all service workflows to enhance efficiency and impact.
Sources
Freshsales Pricing & Plans - Freshworks
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Freshdesk Pricing & Plans | Freshworks
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Freshservice Pricing & Plans 2026 | Freshworks
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Helpdesk Features and Comparison - Freshdesk | Freshworks
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Freshdesk Omni Pricing & Plans - Freshworks
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Freshchat Pricing & Plans | Freshworks
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Freshdesk: Helpdesk Software by Freshworks
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Freshsales Suite Pricing & Plans | Freshworks
freshworks.com
Freshdesk Free vs Paid Plans Overview | Freshworks
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Freshdesk Pricing | Free vs Paid | Detailed Comparison
freshworks.com
Hiring & Layoffs
Freshworks Hiring and Layoffs
Recent job postings indicate a demand for specialized roles such as Graduate Trainee, Digital Marketing [https://careers.freshworks.com/jobs/VL_DDvFGcFuI/graduate-trainee-digital-marketing], highlighting the company's investment in talent development and digital outreach. Furthermore, the company's community forums even feature requests for Freshworks Administrators from external organizations, suggesting a strong ecosystem and demand for expertise in their products like Freshdesk and Freshcaller [https://community.freshworks.com/getting-started-11334/hiring-now-freshworks-admin-know-anyone-42800]. These trends underscore Freshworks' expansion and its role in empowering other businesses with its scalable employee and customer experience software.
While specific details on recent layoffs are not readily available in the provided sources, Freshworks' consistent hiring patterns, particularly in areas like AI and digital marketing, signal a growth-oriented company strategy. Their focus on providing powerful, AI-enabled service software and unifying IT management platforms for various teams, from IT to HR and finance, drives the need for a skilled and expanding workforce [https://freshworks.com/]. The company also utilizes its own tools, like Freshsales, as a recruitment CRM to optimize its hiring process, demonstrating an integrated approach to talent acquisition [https://www.freshworks.com/crm/recruiting/].
Sources
Freshworks Careers | Explore Job Opportunities at Freshworks
freshworks.com
Careers at Freshworks - SmartRecruiters
careers.freshworks.com
Freshworks
freshworks.com
CRM for Recruiting - Recruitment CRM Systems - Freshworks
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Partner Culture Code - Freshworks
freshworks.com
freshteam/job-postings | Freshworks API SDK reference
developers.freshworks.com
Hiring Now: Freshworks Admin – Know Anyone? | Freshworks Community
community.freshworks.com
Workable for AI agents - Freshworks Marketplace
freshworks.com
Empleo en Freshworks | Explorar oportunidades laborales de Freshworks
freshworks.com
Job postings | Freshworks API SDK
developers.freshworks.com
Leadership
Freshworks Management and Leadership Team
Further strengthening its executive team, Freshworks made several key appointments. In December 2024, Srinivasan Raghavan, an executive with over two decades of experience in enterprise SaaS, was appointed as the new Chief Product Officer (CPO) to lead product innovation and scale the growth of the company's AI, CX, and EX solutions [freshworks.com/press-releases/freshworks-appoints-srinivasan-raghavan-as-chief-product-officer/]. Additionally, Alex has been serving as Chief Strategy Officer since 2024, responsible for corporate strategy, development, and strategic partnerships, driving growth and innovation [freshworks.com/company/leadership/].
Recent leadership changes also include the appointment of Kady Srinivasan as Chief Marketing Officer in January 2026, bringing extensive experience in driving transformational marketing and revenue growth [freshworks.com/pressrelease/freshworks-appoints-kady-srinivasan-as-chief-marketing-officer/]. To accelerate growth and unify its global sales organization, Freshworks promoted Ian Tickle, formerly Chief of Global Field Operations, to Chief Revenue Officer [freshworks.com/pressrelease/freshworks-unifies-global-sales-organization-to-accelerate-growth/]. These strategic leadership appointments underscore Freshworks' commitment to enhancing its AI-powered service software and expanding its market presence.
Sources
Freshworks Leadership Team and Board of Directors
freshworks.com
Freshworks Appoints Srinivasan Raghavan as Chief Product Officer
freshworks.com
Freshworks Announces CEO Transition | Freshworks Inc.
ir.freshworks.com
Fresh Insights
freshworks.com
News Release
ir.freshworks.com
Freshworks Unifies Global Sales Organization to Accelerate Growth
freshworks.com
A Message From Our Founder: Our Next Chapter | The Works
freshworks.com
Dennis Woodside; What One Year Leading Freshworks Taught Me About Simplicity and Speed | The Works | Freshworks
freshworks.com
Freshworks Appoints Kady Srinivasan as Chief Marketing Officer
freshworks.com
Freshworks Expands Leadership Team with Strategic Hires Focused ...
ir.freshworks.com
Financials
Freshworks Financial Performance, Fundraising, M&A
Freshworks has also demonstrated a commitment to profitability and strong operational efficiency. In the first quarter of 2025, the company achieved a non-GAAP operating margin of 24% and an adjusted free cash flow margin of 28% [Source: https://ir.freshworks.com/files/doc_financials/2025/q1/FRSH-Q1-2025-Earnings-Call-Transcript.pdf]. The second quarter of 2025 saw an expanded non-GAAP operating margin of 22% and an adjusted free cash flow margin of 27%, with adjusted free cash flow growing 65% year-over-year to $54.3 million [Source: https://ir.freshworks.com/files/doc_financials/2025/q2/FRSH-Q2-2025-Earnings-Call-Transcript.pdf]. This trend of strong profitability continued into the third quarter of 2025, with a non-GAAP operating margin expanding to 21% and a free cash flow margin of 27% [Source: https://ir.freshworks.com/files/doc_financials/2025/q3/FRSH-Q3-25-Earnings-Transcript.pdf]. While a GAAP loss from operations of $(8.1) million was reported for the first quarter of 2026, the company consistently exceeds its financial estimates across growth and profitability metrics [Source: https://www.freshworks.com/pressrelease/freshworks-reports-first-quarter-2026-results/].
As a publicly traded company on Nasdaq under the ticker FRSH [Source: https://ir.freshworks.com/news/news-details/2025/Freshworks-Reports-Third-Quarter-2025-Results/], Freshworks is a leading provider of uncomplicated software designed to deliver exceptional employee and customer experiences. Its enterprise-grade solutions are known for being intuitive, powerful, and quick to provide value, with a people-first approach to AI. The company's focus on service efficiency and long-term loyalty has earned the trust of nearly 75,000 businesses worldwide [Source: https://ir.freshworks.com/overview/default.aspx].
Sources
Freshworks Reports Third Quarter 2025 Results | Freshworks Inc.
ir.freshworks.com
Freshworks Reports Fourth Quarter and Full Year 2025 Results
freshworks.com
Freshworks Reports First Quarter 2026 Results
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Freshworks Reports Fourth Quarter and Full Year 2025 Results | Freshworks Inc.
ir.freshworks.com
Freshworks Reports Third Quarter 2025 Results
freshworks.com
Freshworks Reports Second Quarter 2025 Results
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[PDF] Freshworks, Inc. (FRSH)
ir.freshworks.com
Investor Relations | Freshworks Inc.
ir.freshworks.com
[PDF] Freshworks, Inc. (FRSH)
ir.freshworks.com
[PDF] Freshworks, Inc. (FRSH)
ir.freshworks.com
Partnerships
Freshworks Partnerships, Clients and Vendors
Freshworks maintains significant technology alliances with industry leaders such as Amazon Web Services (AWS) and Google. The Freshworks and AWS Advanced Technology Partnership enables customers to build customized, cloud-based solutions that scale on demand, leveraging AWS's limitless storage and processing power [https://www.freshworks.com/partners/freshworks-aws-partnership/]. Similarly, the partnership with Google aims to simplify collaboration and enhance user experiences by integrating Google's productivity and collaboration tools directly into Freshworks workspaces, allowing for seamless and secure operations [https://www.freshworks.com/platform/technology-alliances/google/].
The company's integration capabilities are extensive, allowing Freshworks products to connect with over 1400 public integrations and any API-enabled system using pre-built connectors [https://www.freshworks.com/platform/integrations/], [https://www.freshworks.com/partners/technology-partner-program/]. This facilitates faster time to value and higher productivity for its 43,000+ active customers utilizing these integrations [https://www.freshworks.com/partners/technology-partner-program/]. Recent strategic alliances include a partnership with TD SYNNEX, a global distributor, to expand customer bases for AI-first customer service and IT service management solutions in North America [https://www.freshworks.com/press-releases/freshworks-partners-with-td-synnex-to-help-companies-shift-to-ai-first-customer-service-and-it-service-management/]. Additionally, Freshworks has partnered with Unisys (NYSE: UIS) to resell its modern IT Service Management (ITSM) solutions, targeting mid-market and enterprise companies with transformative offerings [https://www.freshworks.com/pressrelease/freshworks-and-unisys-join-forces-to-transform-it-service-management-for-mid-market-and-enterprise-companies/].
Sources
Grow Your Business with Freshworks Partnerships
freshworks.com
Freshworks Integrations
freshworks.com
Freshworks AWS Partnership | Freshworks
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Partner Success Stories
freshworks.com
Get more done with Freshworks and Google | Freshworks
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Freshworks Technology Partnerships | Integrate & Grow with 72,000 ...
freshworks.com
Freshworks Partner Programs | Grow with Our Channel Partnerships
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Freshworks Launches New Partner Program with Expanded ...
freshworks.com
Freshworks partners with TD SYNNEX to help companies shift to AI ...
freshworks.com
Freshworks and Unisys Join Forces to Transform IT Service Management for Mid-Market and Enterprise Companies
freshworks.com
Events
Freshworks Event Participations
Freshworks extends its reach through its Freshworks User Network with in-person meetups in key cities like São Paulo, Toronto, and Dallas, fostering community engagement and direct interaction among users [community.freshworks.com/events]. Furthermore, Freshworks prioritizes its partner ecosystem through dedicated Partner Day 2026 events in locations like Berlin and Bangalore. These in-person meetups are crafted for meaningful collaboration, providing focused time for partners to connect and discuss strategic initiatives without the distractions of crowded halls or generic keynotes [freshworks.com/partner-day-2026-berlin] [freshworks.com/partner-day-2026-bangalore].
For continuous learning and product updates, Freshworks regularly offers a variety of on-demand webinars. These include sessions like "Reimagining Customer Service with Freshdesk Omni," which explores the shift to AI-powered support, and "Experience that performs: A CIO playbook for 2026," offering insights for high-performing IT organizations. Other webinars, such as "What's new in employee experience" and "What's new in customer service," keep customers informed about the latest features and enhancements. The company also provides specialized webinars like "Activating Freddy AI Copilot: From enablement to everyday usage," to help users maximize their AI tools [freshworks.com/freshdesk/webinars/reimagining-cs-with-freshdesk-omni] [freshworks.com/freshservice/webinars/2026-cio-playbook] [freshworks.com/freshservice/webinars/whats-new-ex-2026] [freshworks.com/freshdesk/webinars/whats-new-cs-2026] [freshworks.com/activating-freddy-ai-copilot].
Sources
Events | Freshworks
freshworks.com
Events | Freshworks Community
community.freshworks.com
Refresh Virtual Summit 2026 | AI service transformation for emerging ...
freshworks.com
[Webinar] Reimagining Customer Service with Freshdesk Omni
freshworks.com
[Webinar] Experience that performs: A CIO playbook for 2026
freshworks.com
Partner Day 2026 | Berlin
freshworks.com
What's new in Employee Experience | Freshworks
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What's new in Customer Service | Freshworks
freshworks.com
Activating Freddy AI Copilot: From Enablement to Everyday Usage
freshworks.com
Partner Day 2026 | Bangalore
freshworks.com
Frequently Asked Questions
What does Freshworks's consistent hiring, especially in AI and digital marketing, signal about its strategic direction?
Freshworks's consistent hiring patterns, particularly in AI and digital marketing, indicate a growth-oriented company strategy. This focus supports its mission to uncomplicate work for over 70,000 global customers by continuously innovating its unified service operations platform with AI-first tools and expanding its digital outreach.
What is the implication of Freshworks's recent leadership appointments for its product and market strategy?
Freshworks's recent leadership appointments, including a new CEO, CPO, CSO, and CMO, signal a strategic emphasis on accelerating growth, enhancing product innovation, and expanding market presence. These changes, particularly the appointment of a CPO with extensive SaaS experience, aim to strengthen the company's AI, CX, and EX solutions and unify global sales efforts.
How do Freshworks's financial results from 2025-2026 reflect its market position and operational efficiency?
Freshworks's consistent revenue growth throughout 2025 and Q1 2026, coupled with expanding non-GAAP operating and free cash flow margins, demonstrates a strong market position and robust operational efficiency. The company consistently exceeds financial estimates, indicating effective management of its enterprise-grade, AI-enabled service software solutions for nearly 75,000 businesses.
What do Freshworks's partnerships with AWS, Google, TD SYNNEX, and Unisys suggest about its ecosystem strategy?
Freshworks's partnerships with AWS, Google, TD SYNNEX, and Unisys suggest a multi-faceted ecosystem strategy focused on cloud scalability, enhanced collaboration, and expanded market reach. These alliances aim to broaden customer bases, deliver customized cloud solutions, and integrate productivity tools, particularly for AI-first customer service and IT service management offerings in mid-market and enterprise segments.
What does Freshworks's focus on the 'Refresh Virtual Summit 2026' and 'Partner Day 2026' events indicate about its future priorities?
Freshworks's emphasis on events like the 'Refresh Virtual Summit 2026' and 'Partner Day 2026' indicates a strategic future priority on AI service transformation for emerging enterprises and strengthening its partner ecosystem. The summit targets IT and business leaders on AI complexity, while Partner Day events foster focused collaboration to drive strategic initiatives and product adoption.
How does Freshworks differentiate itself from competitors like Salesforce and HubSpot, given its product and pricing structure?
Freshworks differentiates itself by offering a unified service operations platform with a strong AI emphasis, quick implementation, and transparent costs, particularly with Freshservice for IT management and Freshdesk for AI-boosted customer service. While Salesforce offers broader CRM for large enterprises and HubSpot integrates strong marketing, Freshworks targets businesses seeking easy-to-use, cost-effective, and AI-driven solutions for employee and customer experiences.
What do the diverse pricing tiers for Freshdesk and Freshsales Suite suggest about Freshworks's target market and scalability strategy?
The diverse pricing tiers for Freshdesk (free to Pro plans) and Freshsales Suite (tiered by MUV) suggest Freshworks targets a broad market from small businesses to growing enterprises, with a clear scalability strategy. This allows businesses to start with essential features and scale up to advanced omnichannel engagement, AI agents, and sophisticated sales automation as their needs and operational scale expand.
What does the demand for 'Freshworks Administrators' in external organizations signal about product adoption and ecosystem health?
The demand for 'Freshworks Administrators' from external organizations, as seen in community forums, signals strong product adoption and a healthy ecosystem around Freshworks's platforms like Freshdesk and Freshcaller. This indicates that businesses are not only implementing Freshworks products but also actively investing in specialized talent to manage and optimize their usage.
What is Freshworks's core value proposition in the context of 'Unified Service Operations for the AI era'?
Freshworks's core value proposition is to deliver scalable employee and customer experiences through 'Unified Service Operations for the AI era'. The company offers intuitive, cloud-based solutions like Freshservice and Freshdesk, integrated with Freddy AI, to automate tasks, accelerate resolution, and improve service, aiming to simplify business operations with a people-first approach to AI.
How does Freshworks's emphasis on AI across its product suite, particularly Freddy AI Copilot, position it against alternatives?
Freshworks's emphasis on AI across its product suite, specifically through Freddy AI embedded in workflows and webinars like 'Activating Freddy AI Copilot', positions it as a leader in AI-enabled service software. This focus on automating tasks, accelerating incident resolution, and providing insights allows Freshworks to differentiate itself from alternatives by offering a natively integrated, AI-first approach to enhancing efficiency and impact in service delivery.
What is the strategic implication of Freshworks's rapid implementation and transparent costs mentioned in its overview?
Freshworks's emphasis on rapid implementation and transparent costs implies a strategic focus on providing quick time-to-value and predictable ROI for its customers. This approach aims to reduce barriers to adoption, making its AI-driven business software appealing to a wide range of businesses seeking enterprise-grade performance without the typical complexity or hidden expenses.
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