Grow.com Competitive Intelligence & Landscape
grow.com ·
What is Grow.com likely to do next?
ForesightIQ connects Grow.com's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.
Senior hiring patterns point to a planned enterprise product line launching within two quarters.
Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.
Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.
Free · generated in ~60 seconds · no signup to preview
Overview
Grow.com Overview
Grow.com's product suite centers on its no-code BI platform, which offers features for data preparation, cleansing, transformation, and the creation of powerful metrics and dashboards [grow.com/product/features]. The platform supports unlimited users and dashboards, ensuring that every team member can access and leverage critical data [grow.com/lead-with-data]. With over 20,000 users, Grow has garnered hundreds of 5-star reviews for its business intelligence, data analytics, and dashboard visualization capabilities [grow.com/company/contact-us, grow.com]. The company regularly releases new features, with major updates like Grow 6 introducing significant enhancements across the application to further simplify data insights for both business users and analysts [grow.com/blog/grow-6-is-live].
Headquartered at 3451 N. Triumph Blvd., Suite G40, Lehi, UT 84034, Grow.com targets a broad market, serving everyone from large manufacturers to fast-growing eCommerce businesses and non-profits, as evidenced by success stories from customers like Clear Title Agency of Arizona and Williamsburg Learning [grow.com/company/contact-us, grow.com]. The company emphasizes a strong culture, offering benefits such as unlimited PTO and actively seeking individuals who excel and enjoy their work [grow.com/company/careers].
Grow.com was acquired by Epicor Inc., further cementing its position in the business intelligence landscape, and has received accolades such as being named the Best Business Intelligence Software by GoodFirms [grow.com/company/news, grow.com/company/privacy-and-security].
Sources
About Grow | Business Intelligence Platform
grow.com
Grow.com | No-Code, Full-Stack BI
grow.com
Lead with Data - Grow
grow.com
Contact us, we're here to help. | Grow.com
grow.com
Newsroom: Press releases, news, and awards. | Grow.com
grow.com
Encounter amazing work culture | Grow.com
grow.com
Features | Grow.com
grow.com
Grow Customers | Grow.com reviews
grow.com
We take your privacy and security seriously. | Grow.com
grow.com
Grow 6 is Here | Grow.com
grow.com
Competitors
Grow.com Competitors
Domo stands as a significant competitor to Grow.com. Both platforms offer comprehensive BI solutions with data integration, dashboard creation, and reporting features [https://jiyushe.com/producthunk/best-grow-com-alternatives-and-competitors.html].
Domo is often considered a direct alternative, appearing on multiple lists of Grow.com competitors [https://www.getapp.com/business-intelligence-analytics-software/a/grow/alternatives/]. While Grow.com highlights its no-code approach and ease of use, Domo also focuses on providing an accessible BI experience, though its market positioning might lean towards broader enterprise solutions with potentially more extensive data management capabilities. The pricing and specific feature sets would require a detailed comparison to determine which offers better value for particular business needs.
Another prominent competitor is Microsoft Power BI. This tool is widely recognized for its robust data analytics and visualization capabilities, often appearing alongside Grow.com in comparisons [https://www.getapp.com/business-intelligence-analytics-software/a/grow/alternatives/].
Power BI is generally praised for its deep integration with other Microsoft products and its powerful data modeling features, making it a strong choice for organizations already invested in the Microsoft ecosystem. Compared to Grow.com's focus on simplicity and a full-stack, no-code approach, Power BI might offer more advanced customization and analytical depth, potentially at the cost of a steeper learning curve for non-technical users. Its market share is substantial due to its affordability and integration within the Microsoft suite.
Looker, now part of Google Cloud, is another key player in the BI space competing with Grow.com [https://www.getapp.com/business-intelligence-analytics-software/a/grow/alternatives/].
Looker differentiates itself with its unique LookML data modeling language, which allows for powerful and consistent data definitions across an organization. This offers a different approach to data governance and analysis compared to Grow.com's no-code, drag-and-drop interface.
Looker often targets larger enterprises with more complex data architectures that require a high degree of data consistency and controlled access. While Grow.com prioritizes user-friendliness and rapid deployment, Looker emphasizes data accuracy and a more governed approach to data exploration, potentially leading to different pricing structures and implementation complexities.
Tableau Desktop is a highly regarded data visualization tool that also serves as a competitor to Grow.com [https://portermetrics.com/en/compare/growcom-alternatives/].
Tableau is known for its intuitive visual analytics and strong community support, allowing users to create compelling interactive dashboards. While Grow.com provides a full-stack BI solution from data connection to visualization, Tableau Desktop traditionally excels in the visualization and exploration aspects.
Tableau's market share is considerable, particularly among data analysts and data scientists who require sophisticated visual data storytelling. The pricing models for Tableau can vary, and it might be seen as more of a specialized visualization tool compared to Grow.com's all-encompassing no-code BI platform, making Grow.com potentially more appealing to users seeking a single, integrated solution.
Sources
Grow's Competitors, Revenue, Number of Employees ... - Owler
owler.com
Top 5 Grow.com Alternatives & Competitors: An Unbiased List for 2023
portermetrics.com
Grow Alternatives, Competitors & Similar Software | GetApp 2026
getapp.com
Grow vs Improvado: Grow Alternatives & Competitors 2026
improvado.io
Top Grow Alternatives, Competitors
cbinsights.com
10 Best Grow.com Alternatives and Competitors in 2024 | ProductHunk
jiyushe.com
18 Top Grow Alternatives in 2024 | Full Features and Pricing
adriel.com
Grow.com Pricing, Reviews, Features & Alternatives | B2Saas
b2saas.com
Grow.com vs. Adriel | Compare Features & Pricing
adriel.com
Grow Integrations, Alternatives and more in 2026
stackreaction.com
Alternatives
Grow.com Alternatives
Product & Pricing
Grow.com Product and Pricing Intelligence
Grow.com emphasizes unparalleled simplicity and versatility in its product design, ensuring quick adoption and maximum utility from day one. Key features include ETL & Data Prep, Data Storage, Explore & Visualize, Share, and Customize functionalities [grow.com/product/features]. The platform boasts extensive connectivity with over 150 integrations, including popular platforms like Google BigQuery, PostgreSQL, MySQL, HubSpot, Salesforce, Quickbooks, and Google Analytics [grow.com/se/overview-g2]. These integrations are offered through Native Connectors (included in the base price), Custom Integrations via a Custom Rest API (at no extra cost), and Third-Party Supported options [grow.com/product/grow-integrations].
While specific tiered pricing plans are not explicitly detailed on the provided source materials, Grow.com offers a free trial and a free demo for prospective users to experience its capabilities [grow.com/lead-with-data]. A significant aspect of their pricing model is an unlimited-user license, ensuring that all team members can access and leverage the platform without additional per-user costs, promoting widespread data democratization across the organization [grow.com/lead-with-data]. Recent product enhancements include 1-Click Datasets, which offer pre-set data transforms to simplify data preparation for teams without dedicated analysts, and a robust Datasets feature designed to provide a single source of truth and reduce the time spent on data preparation [grow.com/product/new-features, grow.com/product/grow-datasets].
Sources
Features | Grow.com
grow.com
Data connections for data-driven organizations. | Grow.com
grow.com
Lead with Data
grow.com
See how Grow helps you win with data. | Grow.com
grow.com
Data connections for data-driven organizations. | Grow.com
grow.com
Data connections for data-driven organizations. | Grow.com
grow.com
overview-g2
grow.com
Grow: Business Intelligence Software
grow.com
New Grow Features that help you win with data. | Grow.com
grow.com
Grow Datasets, your single source of truth. | Grow.com
grow.com
Hiring & Layoffs
Grow.com Hiring and Layoffs
Grow.com emphasizes that it is "constantly on the lookout for individuals who excel at what they do, and know how to have fun while they do it" [grow.com/company/careers]. This indicates a continuous recruitment effort to expand its team. The company highlights an "amazing work culture" and offers attractive benefits like unlimited PTO, suggesting a strategy focused on attracting and retaining high-caliber employees through a positive work environment and employee trust [grow.com/company/careers].
Grow.com positions itself as a company that empowers businesses to make data-driven decisions through its no-code full-stack business intelligence (BI) platform [grow.com/company/about]. The company's strategy involves simplifying data connection, exploration, and insight generation, making it accessible to everyone within an organization [grow.com/company/about]. This mission likely influences their hiring patterns, focusing on individuals who can contribute to product development, customer success, and sales roles that support the adoption and utilization of their BI software.
There is no information available from the provided sources indicating any recent layoffs at Grow.com. Instead, the company's content suggests a growth-oriented trajectory, having previously raised $11M as noted by the Wall Street Journal [grow.com/blog/grow-raises-11m-wsj]. This investment, coupled with their emphasis on empowering businesses with data and their active search for talent, signals a strategic focus on expansion and innovation within the competitive business intelligence market. Their efforts to "recruit and retain top talent with BI" further underscore a commitment to growth and strengthening their team to accelerate company success [grow.com/blog/recruit-top-talent-with-bi].
Sources
Encounter amazing work culture | Grow.com
grow.com
About Grow | Business Intelligence Platform
grow.com
We’ve Raised $11M—WSJ Has Taken Note, We Think SMBs Will Too | Grow.com
grow.com
grow
joingrow.com
Contact us, we're here to help. | Grow.com
grow.com
Grow: Business Intelligence Software
grow.com
How to Recruit and Retain Top Talent with BI | Grow.com
grow.com
Become a Grow Partner | Top BI Tools | Grow.com
grow.com
Why Data Analysts Love Grow | Grow.com
grow.com
What is Grow's Managed Services? | Grow.com
grow.com
Leadership
Grow.com Management and Leadership Team
Key executive appointments at Grow.com include Rob Nelson, who serves as the CEO. Under his leadership, the company has expressed a genuine interest in and belief in workplace diversity, particularly working to improve representation on the technology side of the business Grow.com - The Grow Team. Bridget Quinlan is another prominent leader, holding the position of Chief Growth Officer Grow.com - Women of Grow.
Recent leadership additions have strengthened Grow.com's executive team. In August 2019, Dustin Robertson joined Grow.com as President, bringing extensive experience from the e-commerce and SaaS sectors to align the company's product and marketing for growth in the competitive BI market Grow.com - Dustin Robertson Joins Grow as President. Prior to this, in November 2017, Richard Tripp was appointed Chief Product Officer. Tripp, a former executive at Infusionsoft and leader at Intuit, joined Grow.com to accelerate business intelligence solutions for SMBs, leveraging his over 15 years of executive experience Grow.com - Richard Tripp Joins Grow.
Sources
Dustin Robertson Joins Grow as President | Grow.com
grow.com
Women Drive a Diverse Workforce at Grow (Part 1) | Grow.com
grow.com
Former Infusionsoft Executive and Intuit Leader, Richard Tripp, Joins Grow, Inc. to Accelerate BI for SMBs | Grow.com
grow.com
Newsroom: Press releases, news, and awards. | Grow.com
grow.com
We’ve Raised $11M—WSJ Has Taken Note, We Think SMBs Will Too | Grow.com
grow.com
Women of Grow: The Same, Yet Different | Grow.com
grow.com
About Grow | Business Intelligence Platform
grow.com
Three-Year-Old Start-Up, Grow, Expands to EMEA | Grow.com
grow.com
One Month in EMEA: How Are We Doing? | Grow.com
grow.com
How to Recruit and Retain Top Talent with BI | Grow.com
grow.com
Financials
Grow.com Financial Performance, Fundraising, M&A
Grow.com's financial strategy focuses on empowering small and medium-sized businesses (SMBs) with robust data analytics capabilities. The company's platform is designed to provide no-code, full-stack BI software that helps organizations connect data, explore insights, and make data-driven decisions [https://grow.com/]. This approach to democratizing data access across organizations is key to its value proposition and has attracted investment for continued development and market penetration. The funding received is intended to accelerate Grow.com's ability to provide comprehensive BI solutions, particularly for the SMB sector [https://www.grow.com/blog/hubspot-invests-in-grow].
While specific revenue figures or a detailed financial performance breakdown are not publicly disclosed on Grow.com's website, the consistent investment through funding rounds suggests positive investor confidence in its business model and market potential. The company emphasizes its commitment to delivering intuitively designed, simple, and user-friendly products, which contributes to quick adoption and maximizes utility for its diverse client base, ranging from large manufacturers to non-profits [https://grow.com/]. This focus on user experience and broad applicability underscores Grow.com's strategy for sustained financial health and growth in the competitive BI software landscape.
Sources
Grow.com | No-Code, Full-Stack BI
grow.com
Grow.com Raises $16 Million Series B to Help You and Your ...
grow.com
Grow.com Closes $16M Series B, Lead by Toba Capital | Grow.com
grow.com
We’ve Raised $11M—WSJ Has Taken Note, We Think SMBs Will Too | Grow.com
grow.com
Newsroom: Press releases, news, and awards. | Grow.com
grow.com
HubSpot Invests in Grow.com to Help Serve SMB Market | Grow.com
grow.com
Why We Took Money from HubSpot | Grow.com
grow.com
About Grow | Business Intelligence Platform
grow.com
Want To Raise Capital? SaaS Metrics Are Key | Grow.com
grow.com
Top 10 Questions Prospects Ask-Part 1 | Grow.com
grow.com
Partnerships
Grow.com Partnerships, Clients and Vendors
Grow.com has established significant strategic technology partnerships with leading platforms. Notably, it became a HubSpot Connect Certified Partner in 2017, enabling current and future HubSpot users to gain greater control over data visualization and blending insights from various company departments [https://www.grow.com/blog/grow-partners-with-hubspot][https://www.grow.com/newsroom/grow-inc-becomes-a-hubspot-connect-certified-partner]. This partnership deepened with HubSpot also investing in Grow.com, highlighting a shared vision for customer success and a natural fit due to similar origins and customer bases [https://www.grow.com/blog/hubspot-invests-in-grow]. Additionally, Grow.com formed a partnership with Shopify Plus in 2017, providing high-volume and fast-growing e-commerce merchants with powerful solutions to optimize their data utilization [https://www.grow.com/blog/shopify-plus-grow-announce-partnership][https://www.grow.com/newsroom/grow-inc-and-shopify-plus-announce-strategic-technology-partnership].
Grow.com boasts extensive data integration capabilities, connecting with over 100 data sources to help businesses consolidate and derive actionable insights from their information [https://www.grow.com/product/grow-integrations]. These integrations include popular platforms like Google BigQuery, PostgreSQL, MySQL, Salesforce, Quickbooks, and Google Analytics [https://www.grow.com/]. The platform offers Native Connectors for ease of use, Custom Integrations via its Rest API, and Third-Party Supported options, ensuring versatility and cost-effectiveness for diverse data needs [https://www.grow.com/product/grow-integrations]. The company highlights client successes with examples like Everton Football Club and Indus Holdings, demonstrating how organizations from large manufacturers to fast-growing e-commerce and non-profits transform their operations with Grow.com's data solutions [https://www.grow.com/].
Sources
Become a Grow Partner | Top BI Tools | Grow.com
grow.com
Data connections for data-driven organizations. | Grow.com
grow.com
Grow Links Up with HubSpot for Powerful Data Visualization | Grow.com
grow.com
Grow, Inc. Becomes a HubSpot Connect Certified Partner | Grow.com
grow.com
Grow and Shopify Plus Team Up to Empower Ecommerce | Grow.com
grow.com
Grow, Inc. and Shopify Plus Announce Strategic Technology Partnership | Grow.com
grow.com
Grow: Business Intelligence Software
grow.com
Why We Took Money from HubSpot | Grow.com
grow.com
Data connections for data-driven organizations. | Grow.com
grow.com
See how Grow helps you win with data. | Grow.com
grow.com
Events
Grow.com Event Participations
Beyond its annual summit, Grow.com maintains a dynamic
Sources
Grow's Data Driven Summit | Grow.com
grow.com
Newsroom: Press releases, news, and awards. | Grow.com
grow.com
Grow, Inc. Announces and Launches First Data Driven Summit | Grow.com
grow.com
Grow 6 Event
grow.com
Resources to help you find success. | Grow.com
grow.com
Know with Grow
grow.com
New Grow Features that help you win with data. | Grow.com
grow.com
See how Grow helps you win with data. | Grow.com
grow.com
New Features Launch Tomorrow! | Grow.com
grow.com
Request a Live Demo | Grow.com
grow.com
Frequently Asked Questions
What is the strategic implication of Grow.com's consistent investment in its annual Data Driven Summit?
Grow.com's continued investment in its annual Data Driven Summit, since its inaugural event in 2017, signifies a strategic commitment to fostering a data-driven culture among its user base and the broader BI community. These summits serve as a platform for product innovation announcements and expert-led insights, reinforcing Grow.com's position as a thought leader and enhancing user engagement and retention.
What do Grow.com's hiring practices, particularly the emphasis on 'unlimited PTO', suggest about their talent strategy and financial health?
Grow.com's emphasis on an 'amazing work culture' with benefits like unlimited PTO indicates a strategy focused on attracting and retaining high-caliber employees through a positive and trusting work environment. This approach, coupled with a growth-oriented trajectory and prior fundraising of $11M, suggests financial stability and a commitment to investing in top talent for sustained expansion in the competitive BI market.
How does Grow.com's 'no-code full-stack BI platform' differentiate its strategic market positioning against competitors like Tableau or Looker?
Grow.com's 'no-code full-stack BI platform' differentiates its market positioning by democratizing data access and insight generation for all organizational levels, without requiring specialized data teams. This contrasts with Tableau, often favored for advanced visualization by data professionals, and Looker, which targets larger enterprises with complex data architectures requiring its LookML modeling language, positioning Grow.com for rapid adoption and widespread utility, particularly for SMBs.
What does the $26 million in total funding, including the $16 million Series B, signal about Grow.com's growth strategy and investor confidence?
The $26 million in total funding, including the $16 million Series B led by Toba Capital and with investment from HubSpot, signals strong investor confidence in Grow.com's business model and growth potential. This funding is strategically directed at accelerating the development and market penetration of its no-code, full-stack BI platform, particularly for empowering SMBs with robust data analytics capabilities, underscoring a clear path for expansion.
What is the strategic significance of Rob Nelson's leadership emphasizing diversity and inclusion, particularly in the technology sector?
Under Rob Nelson's leadership, Grow.com's strategic emphasis on diversity and inclusion, particularly in technology, aims to foster an innovative and representative workforce. This commitment, championed from the CEO down, suggests a belief that a diverse team will enhance product development and market understanding, ultimately contributing to a stronger competitive edge in the BI sector.
How do recent executive hires like Dustin Robertson as President and Richard Tripp as CPO impact Grow.com's strategic direction?
The additions of Dustin Robertson as President in 2019 and Richard Tripp as Chief Product Officer in 2017 strengthen Grow.com's executive team with deep e-commerce, SaaS, and BI experience. Robertson's role is to align product and marketing for growth, while Tripp's focus is to accelerate BI solutions for SMBs, collectively signaling a strategic push towards enhancing product innovation and market penetration, especially within the SMB sector.
Given its 'no-code, full-stack' approach, what competitive advantages does Grow.com leverage against rivals like Domo or Microsoft Power BI?
Grow.com leverages its 'no-code, full-stack' approach to offer unparalleled simplicity and versatility, enabling quick adoption and maximum utility across all organizational levels. This provides a distinct advantage over competitors like Microsoft Power BI, which may have a steeper learning curve, or Domo, which offers a broader, more complex ecosystem that might be overkill for businesses prioritizing ease of use and rapid data democratization.
What does the HubSpot Connect Certified Partner status and HubSpot's investment signify for Grow.com's market reach and product strategy?
Grow.com's HubSpot Connect Certified Partner status and HubSpot's direct investment signify a strong strategic alignment aimed at expanding market reach and enhancing product offerings, particularly for the SMB sector. This partnership enables seamless data visualization and blending for HubSpot users, highlighting a shared vision for customer success and a natural fit due to similar origins and customer bases, strengthening Grow.com's ecosystem of essential tools.
How do Grow.com's over 100 prebuilt connectors and Custom Rest API capabilities influence its competitive standing and appeal to diverse clients?
Grow.com's extensive connectivity through over 100 prebuilt connectors and its Custom Rest API capabilities significantly enhance its competitive standing by offering unparalleled versatility for data integration. This broad compatibility with popular platforms and databases makes Grow.com highly appealing to diverse clients, from large manufacturers to non-profits, ensuring they can consolidate and derive actionable insights from their varied data sources cost-effectively.
What is the strategic implication of Grow.com's unlimited-user license in its pricing model for data democratization?
Grow.com's unlimited-user license is a strategic pricing decision that directly supports its mission of data democratization. By eliminating per-user costs, the company encourages widespread platform adoption across an entire organization, ensuring every team member can access and leverage critical data. This promotes a truly data-driven culture without financial barriers, which can be a key differentiator against competitors with tiered user-based pricing.
What do the '1-Click Datasets' and robust 'Datasets' features indicate about Grow.com's current product development focus?
The introduction of '1-Click Datasets' and enhanced 'Datasets' features indicates Grow.com's strong product development focus on simplifying data preparation and ensuring a single source of truth for business intelligence. These innovations are designed to reduce the time spent on data prep, particularly for teams without dedicated analysts, aligning with Grow.com's commitment to making BI accessible and user-friendly for all skill levels.
How does Grow.com's acquisition by Epicor Inc. influence its long-term strategic positioning in the business intelligence market?
Grow.com's acquisition by Epicor Inc. likely strengthens its long-term strategic positioning by integrating it into a larger enterprise ecosystem, potentially providing greater resources for development, broader market access, and enhanced credibility. This move could allow Grow.com to expand its reach and accelerate its mission of democratizing business intelligence within Epicor's client base and beyond, solidifying its presence in the competitive BI landscape.
Powered by ForesightIQ · Competitive intelligence from digital exhaust