Grow.com

Grow.com Competitive Intelligence & Landscape

grow.com ·

Grow.com
ForesightIQ Predictions

What is Grow.com likely to do next?

ForesightIQ connects Grow.com's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
Grow.com Unlock Grow.com's predicted moves

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Overview

Grow.com Overview

Grow.com (grow.com) is a leading provider of Business Intelligence (BI) software, offering a no-code, full-stack platform designed to empower organizations of all sizes to make data-driven decisions. The company's core mission is to make it simple for businesses to connect their data, explore it, and surface actionable insights, thereby democratizing access to data across all levels of an organization. This approach aims to transform teams into data-savvy professionals, reducing the need for specialized data teams and boosting overall productivity by streamlining data processes [grow.com]. Their platform integrates data warehousing, visualization, and over 100 prebuilt connectors for popular platforms, databases, and CRMs, including Google BigQuery, HubSpot, Salesforce, and Google Analytics [grow.com/lead-with-data].

Grow.com's product suite centers on its no-code BI platform, which offers features for data preparation, cleansing, transformation, and the creation of powerful metrics and dashboards [grow.com/product/features]. The platform supports unlimited users and dashboards, ensuring that every team member can access and leverage critical data [grow.com/lead-with-data]. With over 20,000 users, Grow has garnered hundreds of 5-star reviews for its business intelligence, data analytics, and dashboard visualization capabilities [grow.com/company/contact-us, grow.com]. The company regularly releases new features, with major updates like Grow 6 introducing significant enhancements across the application to further simplify data insights for both business users and analysts [grow.com/blog/grow-6-is-live].

Headquartered at 3451 N. Triumph Blvd., Suite G40, Lehi, UT 84034, Grow.com targets a broad market, serving everyone from large manufacturers to fast-growing eCommerce businesses and non-profits, as evidenced by success stories from customers like Clear Title Agency of Arizona and Williamsburg Learning [grow.com/company/contact-us, grow.com]. The company emphasizes a strong culture, offering benefits such as unlimited PTO and actively seeking individuals who excel and enjoy their work [grow.com/company/careers].

Grow.com was acquired by Epicor Inc., further cementing its position in the business intelligence landscape, and has received accolades such as being named the Best Business Intelligence Software by GoodFirms [grow.com/company/news, grow.com/company/privacy-and-security].

Competitors

Grow.com Competitors

Grow.com is a Utah-based no-code business intelligence platform designed to help businesses make data-driven decisions through interactive dashboards and visualizations [https://www.owler.com/company/grow]. It emphasizes democratizing data, empowering teams to become "data rockstars" without specialized data teams, and boosting productivity by streamlining data processes. The platform aims for unparalleled simplicity and versatility, ensuring quick adoption and maximum utility for its users [https://grow.com/]. While Grow.com is a strong contender, particularly for small to mid-sized businesses, the competitive landscape of business intelligence (BI) software features several alternatives offering different features, scalability, and customization options [https://improvado.io/blog/grow-alternatives-and-competitors].

Domo stands as a significant competitor to Grow.com. Both platforms offer comprehensive BI solutions with data integration, dashboard creation, and reporting features [https://jiyushe.com/producthunk/best-grow-com-alternatives-and-competitors.html].

Domo is often considered a direct alternative, appearing on multiple lists of Grow.com competitors [https://www.getapp.com/business-intelligence-analytics-software/a/grow/alternatives/]. While Grow.com highlights its no-code approach and ease of use, Domo also focuses on providing an accessible BI experience, though its market positioning might lean towards broader enterprise solutions with potentially more extensive data management capabilities. The pricing and specific feature sets would require a detailed comparison to determine which offers better value for particular business needs.

Another prominent competitor is Microsoft Power BI. This tool is widely recognized for its robust data analytics and visualization capabilities, often appearing alongside Grow.com in comparisons [https://www.getapp.com/business-intelligence-analytics-software/a/grow/alternatives/].

Power BI is generally praised for its deep integration with other Microsoft products and its powerful data modeling features, making it a strong choice for organizations already invested in the Microsoft ecosystem. Compared to Grow.com's focus on simplicity and a full-stack, no-code approach, Power BI might offer more advanced customization and analytical depth, potentially at the cost of a steeper learning curve for non-technical users. Its market share is substantial due to its affordability and integration within the Microsoft suite.

Looker, now part of Google Cloud, is another key player in the BI space competing with Grow.com [https://www.getapp.com/business-intelligence-analytics-software/a/grow/alternatives/].

Looker differentiates itself with its unique LookML data modeling language, which allows for powerful and consistent data definitions across an organization. This offers a different approach to data governance and analysis compared to Grow.com's no-code, drag-and-drop interface.

Looker often targets larger enterprises with more complex data architectures that require a high degree of data consistency and controlled access. While Grow.com prioritizes user-friendliness and rapid deployment, Looker emphasizes data accuracy and a more governed approach to data exploration, potentially leading to different pricing structures and implementation complexities.

Tableau Desktop is a highly regarded data visualization tool that also serves as a competitor to Grow.com [https://portermetrics.com/en/compare/growcom-alternatives/].

Tableau is known for its intuitive visual analytics and strong community support, allowing users to create compelling interactive dashboards. While Grow.com provides a full-stack BI solution from data connection to visualization, Tableau Desktop traditionally excels in the visualization and exploration aspects.

Tableau's market share is considerable, particularly among data analysts and data scientists who require sophisticated visual data storytelling. The pricing models for Tableau can vary, and it might be seen as more of a specialized visualization tool compared to Grow.com's all-encompassing no-code BI platform, making Grow.com potentially more appealing to users seeking a single, integrated solution.

Alternatives

Grow.com Alternatives

Product & Pricing

Grow.com Product and Pricing Intelligence

Grow.com (grow.com) is a leading provider of no-code, full-stack Business Intelligence (BI) software that empowers organizations to unlock data-driven insights and foster a data-driven culture. The platform simplifies the complex world of data analytics, allowing teams of all technical skill levels to prepare, cleanse, transform, and visualize data from numerous sources. With hundreds of 5-star reviews, Grow.com is recognized for its ability to turn speed and agility into a competitive edge, transforming employees into "data rockstars" by enabling them to drive data-driven results without the need for specialized data teams [grow.com].

Grow.com emphasizes unparalleled simplicity and versatility in its product design, ensuring quick adoption and maximum utility from day one. Key features include ETL & Data Prep, Data Storage, Explore & Visualize, Share, and Customize functionalities [grow.com/product/features]. The platform boasts extensive connectivity with over 150 integrations, including popular platforms like Google BigQuery, PostgreSQL, MySQL, HubSpot, Salesforce, Quickbooks, and Google Analytics [grow.com/se/overview-g2]. These integrations are offered through Native Connectors (included in the base price), Custom Integrations via a Custom Rest API (at no extra cost), and Third-Party Supported options [grow.com/product/grow-integrations].

While specific tiered pricing plans are not explicitly detailed on the provided source materials, Grow.com offers a free trial and a free demo for prospective users to experience its capabilities [grow.com/lead-with-data]. A significant aspect of their pricing model is an unlimited-user license, ensuring that all team members can access and leverage the platform without additional per-user costs, promoting widespread data democratization across the organization [grow.com/lead-with-data]. Recent product enhancements include 1-Click Datasets, which offer pre-set data transforms to simplify data preparation for teams without dedicated analysts, and a robust Datasets feature designed to provide a single source of truth and reduce the time spent on data preparation [grow.com/product/new-features, grow.com/product/grow-datasets].

Hiring & Layoffs

Grow.com Hiring and Layoffs

While specific recent hiring trends and notable job openings are not explicitly detailed on the Grow.com website, the company actively promotes its culture and opportunities for talent.

Grow.com emphasizes that it is "constantly on the lookout for individuals who excel at what they do, and know how to have fun while they do it" [grow.com/company/careers]. This indicates a continuous recruitment effort to expand its team. The company highlights an "amazing work culture" and offers attractive benefits like unlimited PTO, suggesting a strategy focused on attracting and retaining high-caliber employees through a positive work environment and employee trust [grow.com/company/careers].

Grow.com positions itself as a company that empowers businesses to make data-driven decisions through its no-code full-stack business intelligence (BI) platform [grow.com/company/about]. The company's strategy involves simplifying data connection, exploration, and insight generation, making it accessible to everyone within an organization [grow.com/company/about]. This mission likely influences their hiring patterns, focusing on individuals who can contribute to product development, customer success, and sales roles that support the adoption and utilization of their BI software.

There is no information available from the provided sources indicating any recent layoffs at Grow.com. Instead, the company's content suggests a growth-oriented trajectory, having previously raised $11M as noted by the Wall Street Journal [grow.com/blog/grow-raises-11m-wsj]. This investment, coupled with their emphasis on empowering businesses with data and their active search for talent, signals a strategic focus on expansion and innovation within the competitive business intelligence market. Their efforts to "recruit and retain top talent with BI" further underscore a commitment to growth and strengthening their team to accelerate company success [grow.com/blog/recruit-top-talent-with-bi].

Leadership

Grow.com Management and Leadership Team

Grow.com is led by a dedicated team focused on democratizing business intelligence through its no-code, full-stack BI platform. The company's leadership emphasizes a strong commitment to diversity and inclusion, with this ethos championed from the CEO and board of directors down to individual contributors. This intentional focus on creating an inclusive culture is a core tenet of Grow.com's operational philosophy.

Key executive appointments at Grow.com include Rob Nelson, who serves as the CEO. Under his leadership, the company has expressed a genuine interest in and belief in workplace diversity, particularly working to improve representation on the technology side of the business Grow.com - The Grow Team. Bridget Quinlan is another prominent leader, holding the position of Chief Growth Officer Grow.com - Women of Grow.

Recent leadership additions have strengthened Grow.com's executive team. In August 2019, Dustin Robertson joined Grow.com as President, bringing extensive experience from the e-commerce and SaaS sectors to align the company's product and marketing for growth in the competitive BI market Grow.com - Dustin Robertson Joins Grow as President. Prior to this, in November 2017, Richard Tripp was appointed Chief Product Officer. Tripp, a former executive at Infusionsoft and leader at Intuit, joined Grow.com to accelerate business intelligence solutions for SMBs, leveraging his over 15 years of executive experience Grow.com - Richard Tripp Joins Grow.

Financials

Grow.com Financial Performance, Fundraising, M&A

Grow.com, a business intelligence (BI) software company, has successfully secured significant funding to fuel its growth and expand its offerings. The company closed a $16 million Series B funding round on January 29, 2018, led by Toba Capital. This round also saw participation from institutional investors such as Peterson Ventures and Pelion Ventures. A separate press release in March 2018 clarified that HubSpot also invested in this $16 million Series B round, demonstrating confidence in Grow.com's platform and its potential to serve the SMB market. The total funding secured by Grow.com to date stands at $26 million from various investors [https://www.grow.com/newsroom/grow-com-closes-16m-series-b-lead-by-toba-capital].

Grow.com's financial strategy focuses on empowering small and medium-sized businesses (SMBs) with robust data analytics capabilities. The company's platform is designed to provide no-code, full-stack BI software that helps organizations connect data, explore insights, and make data-driven decisions [https://grow.com/]. This approach to democratizing data access across organizations is key to its value proposition and has attracted investment for continued development and market penetration. The funding received is intended to accelerate Grow.com's ability to provide comprehensive BI solutions, particularly for the SMB sector [https://www.grow.com/blog/hubspot-invests-in-grow].

While specific revenue figures or a detailed financial performance breakdown are not publicly disclosed on Grow.com's website, the consistent investment through funding rounds suggests positive investor confidence in its business model and market potential. The company emphasizes its commitment to delivering intuitively designed, simple, and user-friendly products, which contributes to quick adoption and maximizes utility for its diverse client base, ranging from large manufacturers to non-profits [https://grow.com/]. This focus on user experience and broad applicability underscores Grow.com's strategy for sustained financial health and growth in the competitive BI software landscape.

Partnerships

Grow.com Partnerships, Clients and Vendors

Grow.com (grow.com) is committed to fostering a robust ecosystem through technology partnerships and client success stories. The company actively seeks partners who share its values of grit, tenacity, and continuous improvement, offering world-class services to growing businesses [https://www.grow.com/partners]. These collaborations aim to make essential tools and data more accessible, empowering businesses to leverage their data effectively.

Grow.com has established significant strategic technology partnerships with leading platforms. Notably, it became a HubSpot Connect Certified Partner in 2017, enabling current and future HubSpot users to gain greater control over data visualization and blending insights from various company departments [https://www.grow.com/blog/grow-partners-with-hubspot][https://www.grow.com/newsroom/grow-inc-becomes-a-hubspot-connect-certified-partner]. This partnership deepened with HubSpot also investing in Grow.com, highlighting a shared vision for customer success and a natural fit due to similar origins and customer bases [https://www.grow.com/blog/hubspot-invests-in-grow]. Additionally, Grow.com formed a partnership with Shopify Plus in 2017, providing high-volume and fast-growing e-commerce merchants with powerful solutions to optimize their data utilization [https://www.grow.com/blog/shopify-plus-grow-announce-partnership][https://www.grow.com/newsroom/grow-inc-and-shopify-plus-announce-strategic-technology-partnership].

Grow.com boasts extensive data integration capabilities, connecting with over 100 data sources to help businesses consolidate and derive actionable insights from their information [https://www.grow.com/product/grow-integrations]. These integrations include popular platforms like Google BigQuery, PostgreSQL, MySQL, Salesforce, Quickbooks, and Google Analytics [https://www.grow.com/]. The platform offers Native Connectors for ease of use, Custom Integrations via its Rest API, and Third-Party Supported options, ensuring versatility and cost-effectiveness for diverse data needs [https://www.grow.com/product/grow-integrations]. The company highlights client successes with examples like Everton Football Club and Indus Holdings, demonstrating how organizations from large manufacturers to fast-growing e-commerce and non-profits transform their operations with Grow.com's data solutions [https://www.grow.com/].

Events

Grow.com Event Participations

Grow.com actively engages with its user base and the broader business intelligence community through various events and initiatives. A significant annual event is the Data Driven Summit, Grow's own user conference designed to help growth-focused organizations accelerate and scale their businesses with actionable strategies and tactics [https://www.grow.com/summit]. The inaugural Data Driven Summit took place in Park City, Utah, from October 2-4, 2017 [https://www.grow.com/newsroom/grow-inc-announces-and-launches-first-data-driven-summit], with Grow announcing product innovations at its second annual summit as well [https://www.grow.com/company/news]. These summits provide a platform for attendees to gain insights and learn from experts, fostering a data-driven culture.

Beyond its annual summit, Grow.com maintains a dynamic

Frequently Asked Questions

What is the strategic implication of Grow.com's consistent investment in its annual Data Driven Summit?

Grow.com's continued investment in its annual Data Driven Summit, since its inaugural event in 2017, signifies a strategic commitment to fostering a data-driven culture among its user base and the broader BI community. These summits serve as a platform for product innovation announcements and expert-led insights, reinforcing Grow.com's position as a thought leader and enhancing user engagement and retention.

What do Grow.com's hiring practices, particularly the emphasis on 'unlimited PTO', suggest about their talent strategy and financial health?

Grow.com's emphasis on an 'amazing work culture' with benefits like unlimited PTO indicates a strategy focused on attracting and retaining high-caliber employees through a positive and trusting work environment. This approach, coupled with a growth-oriented trajectory and prior fundraising of $11M, suggests financial stability and a commitment to investing in top talent for sustained expansion in the competitive BI market.

How does Grow.com's 'no-code full-stack BI platform' differentiate its strategic market positioning against competitors like Tableau or Looker?

Grow.com's 'no-code full-stack BI platform' differentiates its market positioning by democratizing data access and insight generation for all organizational levels, without requiring specialized data teams. This contrasts with Tableau, often favored for advanced visualization by data professionals, and Looker, which targets larger enterprises with complex data architectures requiring its LookML modeling language, positioning Grow.com for rapid adoption and widespread utility, particularly for SMBs.

What does the $26 million in total funding, including the $16 million Series B, signal about Grow.com's growth strategy and investor confidence?

The $26 million in total funding, including the $16 million Series B led by Toba Capital and with investment from HubSpot, signals strong investor confidence in Grow.com's business model and growth potential. This funding is strategically directed at accelerating the development and market penetration of its no-code, full-stack BI platform, particularly for empowering SMBs with robust data analytics capabilities, underscoring a clear path for expansion.

What is the strategic significance of Rob Nelson's leadership emphasizing diversity and inclusion, particularly in the technology sector?

Under Rob Nelson's leadership, Grow.com's strategic emphasis on diversity and inclusion, particularly in technology, aims to foster an innovative and representative workforce. This commitment, championed from the CEO down, suggests a belief that a diverse team will enhance product development and market understanding, ultimately contributing to a stronger competitive edge in the BI sector.

How do recent executive hires like Dustin Robertson as President and Richard Tripp as CPO impact Grow.com's strategic direction?

The additions of Dustin Robertson as President in 2019 and Richard Tripp as Chief Product Officer in 2017 strengthen Grow.com's executive team with deep e-commerce, SaaS, and BI experience. Robertson's role is to align product and marketing for growth, while Tripp's focus is to accelerate BI solutions for SMBs, collectively signaling a strategic push towards enhancing product innovation and market penetration, especially within the SMB sector.

Given its 'no-code, full-stack' approach, what competitive advantages does Grow.com leverage against rivals like Domo or Microsoft Power BI?

Grow.com leverages its 'no-code, full-stack' approach to offer unparalleled simplicity and versatility, enabling quick adoption and maximum utility across all organizational levels. This provides a distinct advantage over competitors like Microsoft Power BI, which may have a steeper learning curve, or Domo, which offers a broader, more complex ecosystem that might be overkill for businesses prioritizing ease of use and rapid data democratization.

What does the HubSpot Connect Certified Partner status and HubSpot's investment signify for Grow.com's market reach and product strategy?

Grow.com's HubSpot Connect Certified Partner status and HubSpot's direct investment signify a strong strategic alignment aimed at expanding market reach and enhancing product offerings, particularly for the SMB sector. This partnership enables seamless data visualization and blending for HubSpot users, highlighting a shared vision for customer success and a natural fit due to similar origins and customer bases, strengthening Grow.com's ecosystem of essential tools.

How do Grow.com's over 100 prebuilt connectors and Custom Rest API capabilities influence its competitive standing and appeal to diverse clients?

Grow.com's extensive connectivity through over 100 prebuilt connectors and its Custom Rest API capabilities significantly enhance its competitive standing by offering unparalleled versatility for data integration. This broad compatibility with popular platforms and databases makes Grow.com highly appealing to diverse clients, from large manufacturers to non-profits, ensuring they can consolidate and derive actionable insights from their varied data sources cost-effectively.

What is the strategic implication of Grow.com's unlimited-user license in its pricing model for data democratization?

Grow.com's unlimited-user license is a strategic pricing decision that directly supports its mission of data democratization. By eliminating per-user costs, the company encourages widespread platform adoption across an entire organization, ensuring every team member can access and leverage critical data. This promotes a truly data-driven culture without financial barriers, which can be a key differentiator against competitors with tiered user-based pricing.

What do the '1-Click Datasets' and robust 'Datasets' features indicate about Grow.com's current product development focus?

The introduction of '1-Click Datasets' and enhanced 'Datasets' features indicates Grow.com's strong product development focus on simplifying data preparation and ensuring a single source of truth for business intelligence. These innovations are designed to reduce the time spent on data prep, particularly for teams without dedicated analysts, aligning with Grow.com's commitment to making BI accessible and user-friendly for all skill levels.

How does Grow.com's acquisition by Epicor Inc. influence its long-term strategic positioning in the business intelligence market?

Grow.com's acquisition by Epicor Inc. likely strengthens its long-term strategic positioning by integrating it into a larger enterprise ecosystem, potentially providing greater resources for development, broader market access, and enhanced credibility. This move could allow Grow.com to expand its reach and accelerate its mission of democratizing business intelligence within Epicor's client base and beyond, solidifying its presence in the competitive BI landscape.

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