Holded Competitive Intelligence & Landscape

Holded (holded.com) is a comprehensive cloud-based business management software designed specifically for Small and Medium-sized Enterprises (SMEs), including freelancers, small companies, medium companies, and accounting firms [holded.com]. The company's mission is to provide an all-in-one solution that streamlines various business operations, enabling users to manage their businesses efficiently from anywhere, at any time [holded.com]. With a strong focus on user experience and transparency in data handling, Holded aims to offer the best possible experience through its products and services, adhering to privacy regulations like GDPR [holded.com/privacy]. Holded is trusted by over 900,000 users, with more than 80,000 businesses relying on its platform for their daily operations [holded.com][holded.com/pricing].

Holded offers a wide array of core products and services that encompass essential business functions. Its flagship offerings include invoicing software, allowing users to create professional invoices rapidly using over 50 editable templates, with automatic population of contact, product, bank, and tax information [holded.com]. Beyond invoicing, the platform integrates accounting, treasury, team/HR management, inventory & manufacturing, CRM, projects, payroll, and POS (Point of Sale) software [holded.com][holded.com/pos-software]. The POS software enables in-store sales while keeping business management seamlessly in the cloud [holded.com/pos-software]. Additional features include Holded Wallet, an unlimited scanner, AI accounting, and bank reconciliation [holded.com].

The target market for Holded is broad within the SME sector, catering to diverse industries such as agencies, internet & software, professional services, wholesale, retail, e-commerce, construction, manufacturing, hospitality, startups, small businesses, offices, and associations [holded.com]. The company offers flexible pricing plans tailored for freelancers, small companies (teams of 1-10 people), and growing companies, with all plans including free access for an accountant [holded.com/pricing]. Holded emphasizes saving time on administrative tasks, with claims of saving 40 hours of manual work per month and enabling faster invoicing and payments [holded.com/pos-software][holded.com]. The company also provides an API for developers to integrate their business systems [holded.com/developers].

While specific founding year and headquarters are not explicitly stated on the provided holded.com content, the platform demonstrates a significant presence, supporting over 900,000 users and more than 80,000 businesses [holded.com][holded.com/pricing]. This indicates a substantial company size and established operations. Holded offers a 14-day free trial without requiring a credit card, allowing potential users to experience its comprehensive features firsthand [holded.com/pricing].

Holded (holded.com) offers an all-in-one cloud-based management software specifically designed for small and medium-sized businesses (SMBs), freelancers, and accounting firms. The platform integrates essential business functions including invoicing, accounting, treasury, team/HR, inventory & manufacturing, CRM, projects, and POS. Users can streamline their operations, automate tasks like invoice generation and journal entries, and track key metrics through a centralized dashboard. A 14-day free trial is available without requiring a credit card, allowing potential users to explore the features before committing to a plan [https://www.holded.com/discover-features].

Holded offers three main pricing plans tailored for small companies: a starter plan at €7.50/month (originally €15.00), a more comprehensive plan at €14.50/month (originally €29.00), and another with increased power and flexibility, though its base price is not explicitly detailed with the same structure as the others on the small companies pricing page [https://www.holded.com/pricing?category=small-companies]. Each plan supports 2 users plus an accountant and includes features like invoicing and sales/purchase tickets. The higher tiers offer more advanced capabilities such as 1,000 invoices/year, 5 connected banks, unlimited contacts, and 100 recurring invoices, as well as Verifactu inclusion, which is a certification by the Spanish Tax Agency [https://www.holded.com/pricing].

Holded frequently offers promotions, including a 50% discount for the first three months across its plans, making it more accessible for new businesses [https://www.holded.com/pricing]. Beyond the core features included in the plans, users can extend Holded's functionality through "Gems." These are native add-ons that seamlessly integrate with the platform, offering specialized modules like Holded Wallet for a business account, Inventory for advanced stock management, and Team Pro for comprehensive HR functions such as absence and time tracking [https://www.holded.com/gems]. The pricing structure is designed to be flexible, enabling businesses to scale their software capabilities as their needs evolve.

Holded (holded.com) is actively expanding its team, signaling a strategic focus on enhancing its core software offerings and strengthening customer and partner support. All available positions are based in Barcelona, Catalunya, Spain, indicating a centralized growth strategy in its home market. The company emphasizes its mission to "make business simple" for SMEs by creating intuitive management software, which underpins its hiring objectives.

Recent job postings reveal a particular emphasis on customer-facing and product development roles. Notably, Holded is seeking multiple Accounting Customer Support Specialists [https://jobs.holded.com/o/accounting-customer-support-specialist] and a Technical Support Specialist (Payrolls) [https://jobs.holded.com/o/technical-support-specialist-payrolls]. This trend suggests a commitment to ensuring users effectively leverage its comprehensive suite of features, including invoicing, accounting, treasury, HR, inventory, CRM, projects, and payroll management. The demand for support specialists aligns with the company's continuous effort to provide robust assistance for its all-in-one cloud solution.

Furthermore, Holded is looking to fill roles such as Product Owner (CRM/Projects) [https://jobs.holded.com/o/productowner] and Product Specialist (Partners) [https://jobs.holded.com/o/product-specialist-partners]. The Product Owner position highlights an investment in developing cutting-edge features within its CRM and project management modules. The Product Specialist (Partners) role, on the other hand, indicates a strategic push to strengthen its Solution Partners Program [https://www.holded.com/solution-partners], which enables experts to implement Holded for their clients and differentiate their businesses. These hiring patterns collectively underscore Holded's commitment to both product innovation and expanding its ecosystem of partners and users, without any public indication of recent layoffs.

Holded (holded.com) operates as a cloud-based solution providing comprehensive management software for Small and Medium-sized Enterprises (SMEs). The company offers an all-in-one platform encompassing invoicing, accounting, treasury, CRM, projects, inventory & manufacturing, and HR functionalities, designed to streamline business operations from a single interface [https://holded.com/]. With over 900,000 users relying on its services and more than 80,000 businesses trusting its platform, Holded has established a significant presence in the business management software market [https://holded.com/], [https://www.holded.com/pricing]. The platform boasts a strong reputation with high ratings of 4.5/5 on G2 & Capterra, indicating strong user satisfaction [https://www.holded.com/pricing].

Holded offers various pricing plans tailored to different business needs, ranging from €29.50/month for basic functionalities to €199.00/month for more extensive features, with discounts available for initial months [https://www.holded.com/pricing]. The company emphasizes its ability to automate accounting, minimize errors, and provide instant dashboards and reports on key financial indicators such as revenue, expenses, and cash flow [https://holded.com/], [https://www.holded.com/erp-for-smes]. Notably, Holded allows businesses to connect with over 200 banks for seamless transaction reconciliation and financial forecasting [https://holded.com/].

While specific details on fundraising rounds and M&A activities are not explicitly detailed in the provided sources, Holded highlights its role as a digital transformation partner, particularly for Spanish SMEs and freelancers, through programs like Kit Digital. This public funding initiative can provide grants of up to 12,000 euros, allowing eligible companies to access Holded's tools at no upfront cost [https://www.holded.com/kit-digital]. The company's focus on SaaS ERP solutions for subscription billing and recurring revenue management further underscores its commitment to supporting the financial growth and digital transformation of its client base [https://www.holded.com/saas].

Holded actively engages its audience and partners through a robust program of online events, primarily focusing on webinars designed to educate users and support accounting firms. These free live sessions and on-demand recordings cover a wide range of topics, including introductions to the Holded platform, in-depth guides on specific features like invoicing and accounting, and discussions on legislative changes affecting businesses, such as tax presentations and new time-tracking laws [https://www.holded.com/webinars][https://www.holded.com/es/webinars]. This commitment to continuous learning helps users maximize the benefits of Holded's smart management software.

The webinars often feature Holded experts like Product Owners, Account Executives, and Accounting Specialists, providing valuable insights and practical guidance. For instance, sessions like "Introduction to Holded" by Aldo Solanas offer a complete platform tour and Q&A [https://www.holded.com/webinars/intro-to-holded], while "Introduction to Accounting" with Fátima González focuses on managing financial information [https://www.holded.com/es/webinars/introduccion-contablildad]. Other topics include "Tax Presentation with Holded," led by Marc Boada [https://www.holded.com/es/webinars/presentacion-de-impuestos], and collaborative payroll management, emphasizing real-time teamwork and automation to reduce errors [https://www.holded.com/es/webinars/gestiona-nominas-en-holded].

Beyond general user support, Holded specifically targets accounting firms with webinars such as "Holded for Accounting Firms" presented by Yeray Pérez, a Partners Success Manager [https://www.holded.com/es/webinars/webinar-asesorias-holded-register]. These sessions aim to help firms elevate their services by collaborating with clients, managing invoicing and accounting, and joining the Holded Partner Program. Furthermore, Holded hosts dedicated events like the "Holded Partner Day," a recurring event that has featured representatives from institutions like the AEAT (Spanish Tax Agency), demonstrating Holded's commitment to supporting its partner ecosystem and providing valuable resources for their growth [https://www.holded.com/es/blog/tercera-edicion-holded-partner-day].