Honestly Competitive Intelligence & Landscape

Honestly (honestly.de) is an all-in-one employee feedback platform dedicated to transforming company culture through valid feedback and data-driven decisions. The company's core mission is to make work more fulfilling by giving employees a voice, believing that businesses thrive when people enjoy their jobs [honestly.de/ueber-uns/].

Honestly provides a scientifically validated survey tool that allows companies to conduct various employee surveys, including pulse, annual, onboarding, exit, leadership, eNPS, and 360º feedback, as well as psychological risk assessments. The platform emphasizes converting insights into actionable initiatives, empowering HR, teams, and managers to take responsibility and achieve impact. It features AI-powered insights for priority topic identification and real-time progress tracking of initiatives.

Established in 2019, Honestly is headquartered in Cologne, Germany, with its official entity being Honestly MT GmbH [honestly.de/blog/Wie-Honestly-jeden-Kunden-zu-besserem-Mitarbeiterengagement-verhilft/, honestly.de/impressum]. The company serves a diverse target market, ranging from small startups to medium-sized businesses and even DAX corporations across various sectors like automotive, telecommunications, insurance, and pharma [honestly.de/kunden/]. Its services are designed for entrepreneurs, legal entities under public law, and special funds under public law [honestly.de/agb/].

Honestly distinguishes itself through its commitment to data security and privacy, being ISO 27001 certified, GDPR-compliant, and hosting all data within Germany [honestly.de/employee-engagement, honestly.de/sicherheit/]. The platform offers a transparent license model with unlimited survey possibilities, catering to teams and smaller businesses with a price structure that includes comprehensive features like email and app-based surveying, scientifically validated templates, unlimited dashboards and reports, role-based access, and premium online support [honestly.de/preise]. The company's ultimate value proposition is to enable HR as a facilitator and leaders as drivers of change, helping organizations proactively identify issues and foster a culture that strengthens and retains talent.

Honestly (honestly.de) offers a comprehensive employee survey tool designed to transform employee feedback into actionable insights. Their pricing model is transparent and straightforward, offering unlimited survey possibilities. For teams and smaller businesses, their plan starts at 2,00€ per employee/month, enabling surveys for all employees via email and app. This tier includes scientifically validated templates or custom surveys, unlimited dashboards and reports, role-based access, and custom employee groups. The platform aims to empower HR and leaders to drive change and build a performance-enhancing culture.

Honestly focuses on a full-service approach, integrating scientific methodology with AI-driven analytics. They offer various survey types, including Pulse Surveys, eNPS, onboarding, exit, and 360-degree feedback, as well as an integrated psychological risk assessment (§ 5 ArbSchG). The platform's AI capabilities are highlighted as a key feature, enabling faster data analysis, identifying strengths and weaknesses, and providing concrete, actionable recommendations. Open-ended survey responses are automatically grouped and clustered by theme, streamlining the analysis process.

For larger organizations with 500+ employees, Honestly provides Enterprise Advantages, which include extensive user management, integrated interfaces, and personalized branding. These features allow for defining various roles and granting granular access rights based on specific surveys or employee groups. While specific pricing for enterprise solutions is not publicly listed and requires contacting sales, the platform emphasizes its ability to provide comprehensive support, from feedback strategy to reporting and stakeholder management. They also offer a ROI calculator to help businesses discover potential savings through increased employee engagement.

Honestly (honestly.de) is actively hiring, indicating a clear strategy focused on growth and expanding its market reach within the employee engagement platform sector. The company's career page, honestly.de/jobs/, serves as the central hub for all open positions, providing details about the application process and team culture. This proactive approach to recruitment aligns with Honestly's mission to help companies transform their culture through valid feedback and data-driven decisions, a service trusted by over 25,000 teams worldwide. The company emphasizes cultural fit, job suitability, and alignment of general conditions during its interview process, highlighting its commitment to building a cohesive and effective team.

While specific recent hiring trends or numbers are not publicly detailed, the presence of a dedicated careers page suggests a continuous effort to attract talent. The company's platform, which facilitates employee surveys, pulse surveys, and 360-degree feedback, requires diverse expertise, from scientific validation (in collaboration with FU Berlin as mentioned on honestly.de/employee-engagement/mitarbeiterbefragung) to integration with HR software. Therefore, one can infer a demand for roles in areas such as software development, data science, customer success, sales, and HR consulting.

There is no public information available regarding layoffs at Honestly. The company's consistent messaging across its website, emphasizing growth, customer success (honestly.de/kunden/), and expanding partnerships (honestly.de/partnerships/), points towards a stable or expanding workforce rather than contraction. The focus on providing a full-service platform for employee surveys, as seen on honestly.de/employee-engagement/full-service/, indicates a commitment to comprehensive solutions, likely requiring a robust and growing team to support its offerings.

While specific financial performance figures such as total revenue, detailed funding rounds, or current valuations for Honestly MT GmbH (honestly.de) are not publicly disclosed on their website, the company positions itself as a significant player in the employee engagement platform market.

Honestly offers a transparent, subscription-based pricing model, indicating a Software-as-a-Service (SaaS) business structure. Their pricing model, which charges "per employee/month" with annual billing and a decreasing price for a higher number of employees, suggests a scalable revenue stream directly tied to customer growth and employee headcount.

Honestly emphasizes the Return on Investment (ROI) for its clients, highlighting potential savings through increased employee productivity (estimated at 6%) and reduced costs associated with unnecessary investments, as well as improved customer satisfaction leading to future revenue. The company’s ROI calculator and blog content underscore the financial benefits of its platform, linking employee engagement directly to revenue and operational efficiency. Although specific revenue metrics for Honestly itself are not provided, these insights into their value proposition suggest a focus on demonstrating tangible financial benefits for their customers, which indirectly supports their own financial health and growth trajectory.

Regarding fundraising and M&A activity, Honestly's public-facing content does not detail any specific funding rounds, investor information, or acquisition activities. The company's "Über uns" (About Us) page highlights their mission and growth, stating that they are trusted by 25,000+ teams worldwide and that "over 500 companies have already collected feedback through Honestly." This indicates a strong customer base and market penetration, spanning from small startups to medium-sized enterprises and DAX corporations across various industries. While direct financial figures are absent, the emphasis on a wide-ranging client portfolio and global adoption suggests sustained operational success and organic growth within the competitive landscape of employee feedback and engagement solutions.

Honestly (honestly.de) actively engages with its community and promotes its employee engagement platform through various channels. While the company profile does not detail specific conference attendances or trade show booths, it demonstrates a strong commitment to thought leadership and internal team building.

Honestly hosts a comprehensive blog and publishes numerous guides and ebooks focusing on key topics like employee engagement, psychological risk assessment, and 360-degree feedback. These resources, such as the "Employee Engagement Guide" and "Gender Pay Gap Calculation: Audit Guide for Companies 2026," position Honestly as an expert in the field. Additionally, the company participates in relevant industry discussions, as evidenced by their co-founder and CEO, Sven Bläse, being a guest on the SAATKORN-Podcast to discuss the importance of regular surveys and the eNPS.

Internally, Honestly fosters a vibrant company culture through regular team events. Their careers page highlights various social gatherings, including team events, company anniversary parties, company off-sites, and Christmas parties, which contribute to a strong and collaborative work environment. This commitment to internal engagement reflects their external mission to help other companies create fulfilling work experiences.