Keepit Competitive Intelligence & Landscape

Keepit distinguishes itself by operating its own vendor-independent cloud, ensuring that backup data is stored separately and immutably from production data. This architecture enhances resilience against data loss, mitigates the impact of ransomware, and guarantees continuous data access and business continuity, a critical responsibility that often falls to the customer rather than the SaaS provider.

Keepit's core offering is its next-level SaaS data protection platform, which is purpose-built for the cloud, providing an intelligent, independent cloud for resilience and recovery. Their services include immutable protection for fast and reliable recovery, certified end-to-end independent cloud backup with no third-party sub-processors, and easy, reliable data compliance, adhering to standards like ISO 27001, ISAE 3402, GDPR, HIPAA, NIS2, and NIST. The platform aims to streamline data protection with a single, intuitive dashboard and features flat-rate pricing with unlimited, always-hot data storage, eliminating hidden costs and ensuring data security through air-gapped architecture.

Founded in Copenhagen, Denmark, Keepit A/S maintains its headquarters there, while also establishing a significant US headquarters in Fort Worth, Texas, in January 2022 to fuel its global growth [https://www.keepit.com/press/keepit-establishes-us-headquarters/]. The company's mission is to build trust in a digital-first world by ensuring businesses can focus on growth and innovation while their data is safeguarded [https://careers.keepit.com/]. With more than 18,000 companies trusting Keepit for effortless backup and recovery, the company has been recognized as a Leader in SaaS data protection by IDC MarketScape [https://www.keepit.com/idc-marketscape/], underscoring its focused approach on independence, resilience, and control in protecting SaaS data.

The Business Essentials plan is tailored for smaller IT organizations with limited retention needs, starting at $2.95 USD per seat per month. This tier includes one year of data retention, alongside unlimited data storage and traffic, as well as features like SSO, MFA, and audit logs. For larger IT organizations requiring extended data retention, Enterprise Unlimited begins at $4.95 USD per seat per month, offering unlimited data retention, storage, and traffic. Companies in highly regulated sectors benefit from the Governance Plus plan, priced at $7.95 USD per seat per month, which also provides unlimited data retention, storage, and traffic, catering to stringent compliance requirements. All plans boast impressive ROI metrics, with payback periods often less than six months [Source: https://lp.keepit.com/en/pricing-request-business-essential], [Source: https://lp.keepit.com/en/pricing-request-enterprise-unlimited], [Source: https://lp.keepit.com/en/pricing-request-governance-plus].

Keepit prides itself on its straightforward pricing model, featuring a single cost per seat that eliminates unexpected expenses as data grows [Source: https://lp.keepit.com/en/request-pricing]. The platform supports a wide array of critical applications, including Microsoft 365, Microsoft Entra ID, Microsoft Power Platform, Microsoft Dynamics 365, Microsoft Azure DevOps, Salesforce, Google Workspace, Zendesk, Confluence, Jira, Okta, Docusign, BambooHR, Miro, GitHub, and monday.com [Source: https://lp.keepit.com/hubfs/content-assets/EN/Keepit-Service-Guide.pdf]. All plans leverage Keepit's immutable, independent, and intelligent cloud architecture, ensuring backup data is stored separately from production data, air-gapped, and always available for fast, reliable recovery. This comprehensive approach helps businesses maintain control of their data, meet compliance standards like GDPR, HIPAA, NIS2, and NIST, and achieve resilience against ransomware and other data loss scenarios [Source: https://www.keepit.com/].

Keepit is particularly keen on bolstering its sales force in key regions, with numerous Solutions Engineer roles available across the US (Western United States, Dallas) and Europe (UK & I, Denmark) [careers.keepit.com/jobs/7841663-solutions-engineer-uk-i]. These positions often involve a hybrid work model, underscoring the company's commitment to both localized market penetration and flexible work arrangements. The demand for Regional Partner Managers in areas like Denmark and Norway, alongside Sales Development Representatives in Zurich, further highlights Keepit's intent to broaden its partner network and sales outreach internationally [careers.keepit.com/jobs/7841663-solutions-engineer-uk-i].

In terms of technical talent, Keepit is actively recruiting for a range of software engineering roles, including Senior/Staff Software Engineer (Common Lisp), Software Engineer (C++), and Senior Software Engineer (Java), with positions in Kraków and Lviv [careers.keepit.com/jobs/7699364-senior-staff-software-engineer-common-lisp]. These engineering hires, often with hybrid work options, suggest an ongoing investment in enhancing their core cloud data protection platform and developing new features. Additionally, the search for a Product Marketing Manager in Copenhagen points to a concerted effort to amplify Keepit's global outreach and market presence, aligning with their rapid growth trajectory in SaaS data protection [careers.keepit.com/jobs/7706646-product-marketing-manager]. While no public information suggests recent layoffs, the consistent and varied job postings indicate a company in a significant growth phase, strategically investing in critical areas to support its expanding operations and market objectives.

Previously, in June 2022, Keepit obtained a $22.5 million debt financing package from Silicon Valley Bank in partnership with Vaekstfonden, intended to fuel international expansion, hiring, and product development [keepit.com/press/keepit-secures-debt-from-silicon-valley-bank/]. A notable milestone in its early financing was a $30 million Series A investment from growth investor One Peak, which was the single largest Series A SaaS investment in the Nordics at the time. This investment positioned Keepit to conquer the global Backup-as-a-Service market [keepit.com/press/keepit-raises-30-million/], with the company aiming to grow its value tenfold over five years [keepit.com/press/aims-for-wild-growth/].

Keepit has consistently shown strong financial performance, positioning itself as one of the fastest-growing SaaS companies. The company announced a remarkable year of growth and innovation in February 2025, marked by record revenue growth and strategic expansions [keepit.com/press/momemtum2025/]. Even as early as March 2020, despite a growing deficit in its bottom line, this was recognized as part of the company’s aggressive growth plan, with expectations for even higher growth numbers [keepit.com/press/higher-growth/].

Keepit employs an all-inclusive, per-seat pricing model with no hidden fees, offering transparent costs and always-hot storage for rapid data recovery [keepit.com/].

Keepit also maintains a strong presence at major industry conferences and expos. They were at Black Hat USA 2025 (July 29, 2025), addressing critical cybersecurity issues like corporate espionage and the importance of infrastructure-independent backup [Keepit at Black Hat USA 2025]. The company has consistently attended Gartner conferences, including Gartner IT Symposium/Xpo™ and Gartner IOCS in 2024 across the Americas and Europe, sharing insights on robust data governance frameworks [Keepit at Gartner 2024]. They also presented at Gartner 2025, discussing recovery strategies for hybrid threats, AI, shadow IT, and shifting regulations [Keepit at Gartner 2025].

In addition to in-person events, Keepit hosts a robust series of webinars. Upcoming webinars include "The reality of SaaS data protection: Insights from the Keepit Annual Data Report 2026" (April 30, 2026) [Keepit to present operational truths from real backup and restore data in webinar]. They also offer an extensive library of on-demand webinars covering topics such as future-proofing resilience strategies, cybersecurity readiness, SaaS disaster recovery maturity, and intelligent approaches to cyber resilience through data governance [Webinars | Keepit]. These webinars provide valuable educational content to help organizations enhance their data protection and recovery capabilities.