RealPage Competitive Intelligence & Landscape

The core products and services offered by Knock CRM encompass an integrated suite of features. These include Scheduling, which allows prospective renters to self-schedule tours; Attribution for smarter marketing campaigns; Messaging across multiple channels like email, text, voice, and chat; and Task Management to streamline leasing activities. Additionally, they provide solutions for Visitor Experience, Team Oversight with performance benchmarking, Centralization for remote work capabilities, Strategic Planning through Knock Insights, and a Mobile Workforce via Knock Mobile [Source: https://knockcrm.com/].

While Knock CRM operates as a subsidiary of RealPage, its privacy policy and terms of service direct users to RealPage's policies [Source: https://www.knockcrm.com/privacy-policy/]. The integration with RealPage combines Knock's leading CRM and front office technology with RealPage's expertise in AI, yield management, and smart property management solutions, aiming to deliver a next-generation front office experience [Source: https://blog.knockcrm.com/realpage-announces-definitive-agreement-to-acquire-knock-crm/].

Knock CRM continues to be recognized for its workplace culture, having been named to the 2023 Best Places to Work Multifamily® List [Source: https://blog.knockcrm.com/].

Knock CRM serves as the core package, providing advanced sales, communications, and business intelligence tools to enhance portfolio efficiency [https://www.knockcrm.com/what-we-do/?hsLang=en]. It encompasses features such as marketing automation for lead qualification and response rates, full lifecycle attribution data for smart budgeting, and a unified messaging platform for prospect and resident communication across various channels like email, text, voice, and chat [https://www.knockcrm.com/crm/]. Furthermore, Knock CRM offers a Centralized Leasing Suite to empower agents to work remotely and manage leads across an entire portfolio, alongside gamified task management to boost team efficiency and conversion rates [https://www.knockcrm.com/task-management/].

Complementing the CRM, Knock Tours is a mobile application specifically designed to mitigate fraud with built-in ID scanning capabilities, including selfie scans, while also providing valuable analytics [https://www.knockcrm.com/knock-tours/]. This feature integrates seamlessly with Knock CRM to ensure a secure and smooth prospect journey.

RealPage states that these two packages are intended to provide property management and ownership groups with the tools necessary to control their business levers and drive higher NOI than other solutions in the multifamily market [https://www.knockcrm.com/what-we-do/?hsLang=en]. Pricing plans and specific tiers are not explicitly detailed on the provided pages, nor are there mentions of free vs. paid features or recent pricing changes. However, the solutions are presented as comprehensive packages designed to modernize the front office and provide flexibility to grow with changing business needs [https://www.knockcrm.com/overview/].

Knock CRM emphasizes providing a supportive work environment, offering comprehensive benefits such as medical, vision, and dental insurance, along with flexible time off to its employees. This focus on employee well-being is a key component of its talent attraction and retention strategy.

While specific layoff information for RealPage (knockcrm.com) is not available in the provided sources, the company's continuous growth and the expansion of its product offerings suggest a focus on strategic hiring. The platform's emphasis on AI Solutions, Advanced Analytics, and an integrated Front Office suite for multifamily properties indicates a need for talent in these specialized areas. The company's acquisition by RealPage (realpage.com), a technology platform enabling real estate owners and managers, further solidifies Knock CRM's position and potential for continued growth and talent acquisition within a larger organizational structure.

RealPage (knockcrm.com) is actively building teams capable of navigating the

Prior to its acquisition, Knock CRM successfully raised substantial capital through various funding rounds. In March 2019, the company announced a $10 million Series A round led by Madrona Venture Group [https://blog.knockcrm.com/10-million-geekwire/]. This was followed by a $12 million Series B funding round, with participation from Madrona Venture Group, Lead Edge Capital, Seven Peaks Ventures, and Second Avenue Partners, aimed at investing in new products and advanced business intelligence [https://blog.knockcrm.com/series-b-madrona/]. Further bolstering its financial position, Knock secured an additional $20 million investment in February 2021, led by Fifth Wall, a major venture capital firm in the global real estate industry [https://blog.knockcrm.com/knock-raises-20m-in-funding/]. This funding brought the company’s total raised capital to $47 million, earmarked for accelerating the rollout of new products like virtual touring and leasing [https://blog.knockcrm.com/knock-performance-management-platform-raises-20-million-in-funding/, https://blog.knockcrm.com/knock-a-crm-for-landlords-raises-20m/].

A pivotal moment in Knock CRM's financial trajectory was its acquisition by RealPage on October 7, 2022 [https://blog.knockcrm.com/realpage-announces-definitive-agreement-to-acquire-knock-crm/].

RealPage, a leading global provider of software and data analytics to the real estate industry, integrated Knock's suite of products with its existing expertise in AI, yield management, and smart property management solutions [https://blog.knockcrm.com/realpage-announces-definitive-agreement-to-acquire-knock-crm/]. This strategic acquisition allows Knock CRM to continue its mission of improving operational efficiency and maximizing Net Operating Income (NOI) for multifamily owners and operators under the larger RealPage umbrella [https://knockcrm.com/], leveraging enhanced resources for continued innovation and market penetration.

Beyond major conferences, Knock® extends its engagement to other key events. The company attended the 2022 Multifamily Social Media Summit in Napa, even serving as the official podcast of the event through its "Renter Obsessed" podcast [https://blog.knockcrm.com/event-sms-2022/]. They also participated in AIM 2022 (Apartment Internet Marketing Conference) [https://blog.knockcrm.com/event-sms-2022/].

Knock® also hosts its own thought leadership events, such as "Tap Into Multifamily, Hosted by Knock®." These events feature candid discussions with multifamily leaders on critical industry topics, fostering valuable insights and networking opportunities [https://blog.knockcrm.com/tap-into-multifamily-operations/]. The Knock® Blog also serves as a hub for multifamily news, insights, and inspiration, further demonstrating their commitment to knowledge sharing within the industry [https://blog.knockcrm.com/].