Knowify

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Knowify

Knowify Competitive Intelligence & Landscape

knowify.com ·

Overview

Knowify Overview

Knowify (knowify.com) is a construction management software company that provides comprehensive solutions for trade contractors. The company's mission is to transform trade contractor businesses by making them easier, more efficient, and more professional, recognizing these businesses as the backbone of communities [knowify.com/about/].

Knowify helps trade contractors manage commercial and residential projects, enabling them to bid, manage, and invoice for both long-term projects and fast-paced service calls on a single platform [knowify.com/].

Knowify offers a robust suite of features encompassing project execution, service work management, and financial management. Key aspects of their product include estimating, proposals, contracts, project management, change orders, RFIs & submittals, scheduling, time tracking, inventory management, and subcontractor management. For service work, it covers scheduling, dispatch, invoicing, and client communication. Financially, Knowify supports AIA billing, budgeting, payment processing, prevailing wage, purchases, expenses, and job costing, all with strong integration capabilities for QuickBooks [knowify.com/].

Founded by co-founder and CEO Marc Visent, who transitioned from a legal career to building this construction software company, Knowify is headquartered in New York City, specifically at 76 Bowery, 7th floor, New York, NY 10013 [knowify.com/resources/law-to-saas/, knowify.com/contact/]. They offer various pricing plans, including Core, Advanced, and Enterprise, designed to cater to different business sizes and needs, starting from $99/month, with options for mastering contract work, powerful project management, job costing, and unlimited users [knowify.com/pricing/].

Knowify prides itself on its award-winning support and onboarding, providing best-in-class assistance with a fully U.S.-based support team. New customers receive personalized onboarding and training with a dedicated Customer Success Manager, ensuring they are well-equipped to utilize the software effectively and drive profitability [knowify.com/, knowify.com/training-and-support/]. The software is designed to help trade contractors get organized, work faster, and earn more by streamlining operations, automating tasks, and providing real-time financial insights and WIP reporting.

Competitors

Knowify Competitors

Knowify competes with Buildertrend, a subscription-based construction management software. While both offer various tools for project workflows, Buildertrend has a higher starting price point at $499/month compared to Knowify's $149/month, and Knowify also offers a free trial which Buildertrend does not [https://nerdisa.com/buildertrend-vs-knowify].

Knowify is particularly well-suited for specialty contractors and remodelers who prioritize integration with QuickBooks for financial oversight [https://nerdisa.com/buildertrend-vs-knowify].

Procore is another significant competitor to Knowify.

Procore is a well-established and widely recognized provider of project management software solutions within the construction industry [https://tracxn.com/d/companies/knowify/__S3vrMHNALy5DXAs_f-zbvbtlT1S3z5GLdxDyy1Hy2fc]. While specific pricing details for Procore aren't readily available for direct comparison to Knowify's starting at $99/month, Procore's broad suite of tools positions it as a robust solution, often appealing to larger enterprises [https://www.softwareadvice.com/construction/knowify-profile/alternatives/].

Contractor Foreman presents a more budget-friendly alternative to Knowify.

Contractor Foreman offers a lower entry price in the construction management software category, with fixed team billing rather than a per-user model [https://www.contractorsoftwarehub.com/knowify-vs-contractor-foreman-2026/]. In contrast, Knowify's core plan starts at $99/month for one user, with additional users costing $10 each, which is beneficial for trades with variable crew sizes and includes features like AIA or progress billing on its base plan [https://www.contractorsoftwarehub.com/knowify-vs-contractor-foreman-2026/].

Projul is considered an all-in-one alternative to Knowify, distinguishing itself by offering full business management capabilities, including CRM, scheduling, and time tracking, along with a better mobile experience and pricing without a per-user fee [https://projul.com/blog/best-knowify-alternatives/]. While Knowify excels in its strong QuickBooks sync and project-level financial insights, Projul focuses on managing the entire process from lead generation to project completion [https://projul.com/blog/best-knowify-alternatives/].

CoConstruct is another competitor, specifically recognized for its suitability for custom home builders [https://projul.com/blog/best-knowify-alternatives/]. Like Knowify, CoConstruct offers construction project management features, but its market positioning is more niche, targeting the unique requirements of custom home building projects.

Knowify, on the other hand, caters to a broader range of trade contractors for both commercial and residential work.

Alternatives

Knowify Alternatives

Product & Pricing

Knowify Product and Pricing Intelligence

Knowify offers job management software for trade contractors, providing a comprehensive platform to manage commercial and residential projects and service calls [knowify.com]. Their pricing structure includes three primary base plans: Core, Advanced, and Enterprise, with options for both yearly and monthly billing [knowify.com/pricing/]. While the company highlights a starting price of $99/month, this likely refers to its entry-level Core plan, which is designed for managing contract work, including bidding, execution, and invoicing for fixed-price and AIA jobs [knowify.com, knowify.com/pricing/].

The Core plan emphasizes value for mastering contract work. Moving up, the Advanced plan includes all features of Core, along with more powerful project management and job costing tools for enhanced control and visibility. The top-tier Enterprise plan encompasses everything in Advanced, adding benefits like unlimited users and inventory management, tailored for streamlining complex businesses [knowify.com/pricing/].

Knowify's platform integrates various functionalities, including construction estimating software for building accurate bids and proposals, and the capability for AIA billing and real-time WIP reporting [knowify.com/construction-estimating-software/, knowify.com/example-generated-landing-page/]. It also features CRM capabilities with customer and vendor databases, a products and services catalog, and subcontractor compliance tracking [knowify.com/construction-crm/, knowify.com/subcontractor-management-software/]. For field operations, Knowify Service Pro offers field service technician software and scheduling and dispatch tools to optimize tech schedules and manage service assets [knowify.com/field-service-technician-software/, knowify.com/field-service-scheduling-software/]. The software also provides robust construction reporting software with dashboards and customizable reports for business insights [knowify.com/construction-reporting-software/]. The company emphasizes its strong integration with QuickBooks, facilitating precise accounting and job costing without double entry [knowify.com/example-generated-landing-page/].

Hiring & Layoffs

Knowify Hiring and Layoffs

Knowify (knowify.com) focuses on providing construction management software for trade contractors, and its hiring patterns reflect this specialization. While specific layoff information is not available, the company actively publishes resources aimed at helping construction businesses with their own hiring and talent retention strategies, indicating an understanding of industry staffing needs [https://knowify.com/resources/contractor-hiring-tips/].

The company's content highlights the importance of building a robust hiring funnel for contractors, suggesting a strategic approach to recruitment within the construction sector [https://knowify.com/resources/contractor-hiring-tips/]. This focus on recruitment best practices for their target market signals Knowify's commitment to supporting the growth and operational efficiency of its clients.

From an internal perspective, Knowify appears to prioritize customer support and product expertise, as evidenced by its mention of best-in-class onboarding, training, and a U.S.-based support team for users. Furthermore, the option to "Book a quick screenshare with one of our product experts" for a demo suggests a need for knowledgeable staff who can guide potential customers through the platform [https://knowify.com/request-demo/]. These elements indicate a hiring strategy centered on ensuring high-quality customer experience and product understanding among its team members.

Leadership

Knowify Management and Leadership Team

Knowify, a company dedicated to transforming trade contractor businesses, is led by co-founder and CEO Marc Visent. Visent's unique journey from law to software has shaped his leadership approach, emphasizing financial and operational transparency within the growing SaaS business. This strategy of openly sharing numbers is applied across the company to build trust, align the team, and foster accountability [knowify.com/resources/business-transparency-accountability/].

Supporting Visent in leadership are key team members such as Terrin Kalian, who serves as the Head of Customer Experience [knowify.com/resources/using-knowifys-smartphone-app/]. Ryan Gilmore holds the position of Head of Content, frequently engaging with Visent on "The Cost Codes Show" to discuss leadership and industry insights [knowify.com/resources/cost-codes-show-e01/].

The Knowify team, headquartered in NYC, actively participates in industry events like New York Build, where representatives such as Ben, Matty, and Ferran engage with attendees [knowify.com/resources/new-york-build/]. The company also invests heavily in customer success, providing dedicated Customer Success Managers for onboarding and an award-winning, U.S.-based support team, underscoring their commitment to client partnerships [knowify.com/training-and-support/].

In terms of significant financial milestones, Knowify announced in 2021 the closing of $5.45 million in Series A financing. This round was led by MassMutual Ventures and Companyon Ventures, with additional participation from Dreamit Ventures and existing investors. This funding round demonstrates continued investor confidence in Knowify's mission to bring business management technology to contracting businesses [knowify.com/resources/announcing-our-series-a-financing/].

Financials

Knowify Financial Performance, Fundraising, M&A

Knowify has secured significant funding to support its mission of providing comprehensive construction management software for trade contractors. The company announced a Series A financing round of $5.45 million, led by MassMutual Ventures and Companyon Ventures, with participation from Dreamit Ventures and existing investors ["Announcing our Series A financing - Knowify")(https://knowify.com/resources/announcing-our-series-a-financing/)].

Knowify emphasizes robust financial management capabilities within its platform, helping contractors with crucial aspects like revenue recognition and job costing "At Knowify, we’ve seen trade contractors—electrical, plumbing, HVAC, painting, remodeling, and more—transform their businesses by getting a handle on two essential pillars: revenue recognition and job costing.". The software starts at $99/month, offering various pricing tiers tailored to different business needs, from basic contract work to advanced project management and enterprise-level solutions with unlimited users and inventory ["Pricing - Knowify")(https://knowify.com/pricing/)].

The platform integrates seamlessly with QuickBooks, including QuickBooks Online, Intuit Enterprise Suite, QuickBooks Desktop, QuickBooks Online Payroll, QuickBooks Payments, and QuickBooks Time, providing contractors with real-time financial data to manage project costs, streamline progress billings, and maintain profitability "Knowify syncs seamlessly with QuickBooks to give contractors real-time financial data. Manage project costs, streamline progress billings, and maintain profitability with the best construction accounting software solution for trade contractors.". This integration enables contractors to compare actual costs to budgets, track expenses, and gain visibility into all financial inputs affecting their projects "Knowify syncs seamlessly with QuickBooks to give contractors real-time financial data. Manage project costs, streamline progress billings, and maintain profitability with the best construction accounting software solution for trade contractors.".

By offering transparent visibility on tasks and budgets, Knowify helps contractors save time and eliminate physical paperwork, making it a valuable tool for improving overall construction financials across various trades ["Improve your construction financials with Knowify")(https://knowify.com/resources/construction-financials/)]. The company's commitment to financial clarity extends to advocating for regular financial review meetings, providing tools that transform guesswork into actionable insights, helping businesses identify problems early, and capitalize on successful strategies "In this article, we’ll break down why monthly financial review meetings are a game-changer for contractors, how to run them effectively, and how Knowify gives you the tools to keep your business moving forward, project after project.".

Partnerships

Knowify Partnerships, Clients and Vendors

Knowify (knowify.com) establishes strong ecosystem relationships through a variety of partnerships and integrations designed to enhance its construction management software for trade contractors. A notable collaboration is with AIA Contract Documents, which allows users to generate official G702/G703 payment applications directly within the Knowify platform, ensuring compliance and expediting payment processes [knowify.com/integration/aia-contract-documents/].

The company also partners with key industry players like United Electric Supply, a major electrical supplier, to support the building and industrial trades [knowify.com/resources/partnership-with-united-electric-supply/]. For businesses focused on prevailing wage and union work, Knowify integrates with Lumber and eBacon, providing comprehensive solutions for payroll processing, certified payroll reporting, and fringe benefits management [knowify.com/integration/lumber/], [knowify.com/integration/ebacon/].

Knowify places a strong emphasis on technology integrations, particularly with accounting and financial tools. It offers the number one QuickBooks integration in construction, syncing data in real-time with QuickBooks Online to eliminate double data entry for projects, purchases, invoices, and payments [knowify.com/integration/quickbooks-online/]. Additionally, Knowify integrates with Coast for smart fuel and corporate cards, enabling automatic conversion of card purchases into phase-level job costs [knowify.com/integration/coast/], and connects with Zapier to facilitate integration with thousands of other applications [knowify.com/integrations/].

Beyond technical integrations, Knowify actively supports industry growth and development. It is a proud partner of Breakthrough Academy (BTA), offering BTA members a significant discount on annual subscriptions to help them achieve more organized and profitable projects [knowify.com/breakthrough-academy/]. This broad network of partnerships and integrations underscores Knowify's commitment to providing a comprehensive, streamlined platform for trade contractors.

Events

Knowify Event Participations

Knowify actively participates in various industry events, including large-scale trade shows and specialized webinars. For instance, Knowify was an exhibitor at New York Build 2023, one of the largest construction and design events in the city, held at the Javits Center New York Build - Knowify. The company also attended World of Concrete 2022 (#WOC2022), where they teamed up with QuickBooks at booth #N1847 to showcase their construction business management software World of Concrete 2022 - Knowify. Additionally, Knowify participated in Scaling New Heights (#SNH22 – Thrive), an event for the accounting community, where they shared insights on the construction industry and introduced Knowify 4.0 Scaling New Heights - Knowify.

Knowify regularly hosts and participates in a variety of webinars to educate its users and the broader trade contractor community. These include deep-dive sessions on specific features and industry best practices. Examples of these webinars include "AI for the trades: Turn job data into real decisions with Knowify & AI," led by Frank Brogie, Director of Product Marketing, introducing Knowify's AI connector AI for the trades - Knowify. Other webinars focus on practical application, such as "Knowify deep dive: Project planning shortcuts" and "QuickBooks mapping and integration," both led by Terrin Kalian, Knowify’s Head of Customer Experience Project planning shortcuts - Knowify QuickBooks mapping and integration - Knowify.

The company also offers webinars focused on financial and contractual aspects crucial for trade contractors. These include "Cost plus contracts and invoicing" and "AIA contracts and invoicing," which delve into leveraging these billing methods within Knowify Cost plus contracts and invoicing - Knowify AIA contracts and invoicing - Knowify. Furthermore, Knowify has collaborated on webinars, such as the free "Be smart. Be profitable. Build your business now!" with QBpro Consulting, providing strategies for contractors to run their businesses more efficiently Be smart. Be profitable. Build your business now! - Knowify.

Beyond external events and webinars, Knowify is committed to providing comprehensive internal training and support. Every new customer receives personalized onboarding and training with a dedicated Customer Success Manager, ensuring they are equipped to utilize the software effectively. This award-winning support is fully U.S.-based, demonstrating their commitment to customer success from day one Training & Support - Knowify.

Frequently Asked Questions

What is Knowify's strategic focus, given its product features and target audience?

Knowify strategically focuses on streamlining operations and enhancing financial control for trade contractors, particularly those managing both commercial and residential projects, as well as service calls. The platform integrates estimating, project management, service work management, and robust financial tools like AIA billing and job costing, all with a strong emphasis on QuickBooks integration to provide real-time financial insights and eliminate double data entry.

What does Knowify's active participation in industry events like New York Build and World of Concrete signal about its market strategy?

Knowify's consistent presence at major industry trade shows like New York Build and World of Concrete, often alongside partners like QuickBooks, indicates a strategy to engage directly with its target market of trade contractors and the broader construction community. This approach aims to showcase its construction management software, build brand recognition, and introduce new features like Knowify 4.0, while also fostering relationships within the accounting and construction sectors.

How does Knowify's investment in customer success and support differentiate its offering?

Knowify's commitment to award-winning, U.S.-based customer support, including personalized onboarding and training with a dedicated Customer Success Manager for every new client, signifies a strategy to ensure high user adoption and satisfaction. This comprehensive support model aims to equip users with the knowledge to effectively leverage the software, drive profitability, and maintain long-term client relationships, distinguishing it from competitors who may offer less hands-on assistance.

What does Knowify's Series A funding round led by MassMutual Ventures and Companyon Ventures imply about its growth trajectory?

The $5.45 million Series A financing round in 2021, led by prominent investors such as MassMutual Ventures and Companyon Ventures, suggests strong investor confidence in Knowify's market potential and business model. This funding likely supports further product development, market expansion, and sustained growth, indicating a significant milestone in the company's trajectory to bring business management technology to contracting businesses.

How does Knowify's leadership approach under CEO Marc Visent influence company culture and operations?

Under co-founder and CEO Marc Visent, Knowify's leadership emphasizes financial and operational transparency, openly sharing numbers across the company. This approach, stemming from Visent's unique transition from law to SaaS, aims to build trust, align the team, and foster accountability, influencing a culture of open communication and shared understanding of business performance.

What competitive advantage does Knowify seek to establish through its pricing and free trial offerings compared to competitors like Buildertrend?

Knowify aims to establish a competitive advantage through its lower starting price point of $99/month, compared to Buildertrend's $499/month, and by offering a free trial, which Buildertrend does not. This strategy makes Knowify more accessible to small to medium specialty contractors and remodelers, appealing to those who prioritize cost-effectiveness and the opportunity to evaluate the software before committing.

How does Knowify's extensive network of partnerships and integrations enhance its value proposition for trade contractors?

Knowify's extensive network of partnerships, including with AIA Contract Documents, United Electric Supply, Lumber, eBacon, and Breakthrough Academy, significantly enhances its value proposition by offering a more comprehensive and compliant solution. These collaborations provide capabilities such as official payment application generation, specialized payroll processing for prevailing wage, industry-specific supplier support, and discounts for business development, streamlining operations and improving profitability for trade contractors.

What is the significance of Knowify's number one QuickBooks integration for its target market?

Knowify's strong, real-time QuickBooks integration is highly significant for its target market of trade contractors because it eliminates double data entry for critical financial processes like projects, purchases, invoices, and payments. This seamless synchronization allows contractors to manage project costs, streamline progress billings, and maintain profitability with accurate, real-time financial data, crucial for job costing and revenue recognition.

How does Knowify's product strategy cater to different business sizes within the trade contractor segment?

Knowify's product strategy caters to different business sizes within the trade contractor segment through its tiered pricing plans: Core, Advanced, and Enterprise. The Core plan focuses on mastering contract work for smaller operations, while the Advanced plan adds powerful project management and job costing tools. The Enterprise plan further scales up with unlimited users and inventory management, providing a tailored solution for complex businesses with growing needs.

What does Knowify's emphasis on webinars covering topics like 'AI for the trades' and 'Cost plus contracts' reveal about its product development and educational strategy?

Knowify's emphasis on webinars, particularly those introducing 'AI for the trades' and detailing 'Cost plus contracts' or 'AIA contracts', reveals a dual product development and educational strategy. It signals the company's commitment to integrating advanced technologies like AI to turn job data into decisions, while simultaneously providing in-depth training on critical financial and contractual aspects essential for trade contractors. This approach aims to equip users with both cutting-edge tools and practical knowledge for business efficiency and profitability.

How does Knowify's internal focus on helping contractors with hiring and talent retention align with its overall mission?

Knowify's internal focus on publishing resources for contractors on hiring and talent retention aligns with its overall mission to transform trade contractor businesses by making them easier, more efficient, and more professional. By supporting clients in addressing their staffing needs, Knowify demonstrates an understanding of the broader operational challenges contractors face, thereby enhancing its value proposition as a comprehensive business partner beyond just software provision.

In what specific areas does Knowify's platform provide critical financial transparency for trade contractors?

Knowify's platform provides critical financial transparency for trade contractors through features such as job costing, revenue recognition, AIA billing, and real-time WIP reporting. Its seamless integration with QuickBooks allows contractors to compare actual costs to budgets, track all expenses, and gain comprehensive visibility into project financials, enabling informed decision-making and improved profitability.

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