LevelEleven Competitive Intelligence & Landscape

The company's mission is to bridge the gap between CRM data and effective team interaction, empowering sales managers, CROs & VPs of Sales, RevOps & Sales Ops, Sales Enablement, Finance, COO & CEO, and Marketing professionals.

LevelEleven addresses the problem of inconsistent coaching and unclear expectations, which often lead to underperformance. By offering gamification, scorecards, and coaching insights, the platform enables managers to gain clear visibility into behaviors that drive results, making coaching more consistent and improving performance across teams.

Since its founding, with initial funding rounds announced in 2013, LevelEleven has been installed by over 1,000 sales teams. Customers leveraging LevelEleven have seen significant improvements, with users improving tracked KPIs by 67% within their first quarter and an average customer increase of 23.75% in quarterly revenue post-implementation. For example, Rogers Communications achieved a 27% increase in opportunities created using the platform.

LevelEleven is headquartered in Detroit as part of Ascent Cloud and aims to help revenue teams turn planning, execution, and performance into one connected system.

The LevelEleven platform provides various features to address inconsistent coaching and unclear expectations, which the company identifies as significant performance inhibitors. Key features include Manager Scorecard, providing an overview of team performance in real-time with the ability to drill down to individual levels using LevelEleven Performance Index (LPI) Scores [https://leveleleven.com/features/manager-scorecard/]. The Custom Manager View allows sales leaders to personalize their scorecard experience to highlight the most relevant data without affecting what their team sees [https://leveleleven.com/features/custom-manager-view/]. Furthermore, the Executive Scorecard offers sales executives a streamlined way to access real-time data from LevelEleven and Salesforce for understanding current and historical team performance and making informed decisions [https://leveleleven.com/executive-scorecard-walkthrough/].

For enhanced data utilization, LevelEleven offers the Ascent Cloud Insights Add-On, which builds on activity from Territory Planner, Geopointe, and LevelEleven to turn sales data into clear signals for faster adjustments and scaling effective strategies [https://leveleleven.com/]. This add-on includes Advanced Formula Metrics, enabling users to create custom scorecard formulas to track critical behaviors and conversion metrics, such as renewal rates, by combining two metrics with appropriate operators [https://leveleleven.com/features/advanced-formula-metrics/]. The platform also integrates with Slack, allowing for automatic notifications to celebrate milestones and badge awards, fostering real-time team recognition and reinforcing desired behaviors [https://leveleleven.com/features/slack-integration/].

Ascent Cloud integrates Territory Planner, Geopointe, and LevelEleven to help organizations optimize territories, improve field execution, and drive consistent sales performance. The career page for LevelEleven is hosted under Ascent Cloud, indicating that hiring for LevelEleven roles would likely be managed through Ascent Cloud's broader recruitment efforts [https://leveleleven.com/careers_at_leveleleven/].

While specific recent hiring trends or layoffs for LevelEleven itself are not explicitly detailed, the company's continuous development, such as the "LevelEleven Summer 2022 Release" [https://leveleleven.com/2022/06/leveleleven-summer-2022-release/], suggests ongoing operational activity. Historically, LevelEleven has been a significant job creator, having generated over 30 new jobs in Detroit by 2016, demonstrating a growth-oriented strategy in its early years [https://leveleleven.com/2016/01/how-we-built-a-sales-performance-company-off-the-salesforce-appexchange/].

LevelEleven's platform focuses on sales performance management and gamification, with solutions tailored for roles like Sales Managers, CRO & VP of Sales, RevOps & Sales Ops, and Sales Enablement [https://leveleleven.com/]. This suggests a need for talent in product development, customer success, and sales-related roles. The company also emphasizes the importance of efficient onboarding, even noting that using LevelEleven can reduce onboarding time by up to 50% for new salespeople [https://leveleleven.com/2020/03/using-leveleleven-to-boost-activity-without-increasing-headcount/], which could indicate a strategy to scale effectively without necessarily increasing headcount proportionally.

The emphasis on remote work flexibility, as highlighted in

LevelEleven has successfully raised capital to fuel its growth and development. In April 2013, the company completed a seed financing round, securing an additional $500K in new funding, bringing its total seed funding to $1.5 million. This round was led by Detroit Venture Partners, with additional contributions from private equity investor Rick Inatome, Hyde Park Venture Partners, and The First Step Fund [Source: https://leveleleven.com/2013/04/leveleleven-completes-1-5-million-seed-financing-round-with-500k-in-new-funding/]. Later in September 2013, LevelEleven announced a new funding round of $2 million from investors including Salesforce.com, DVP, Hyde Park, Mashburn Justice, and David Fry [Source: https://leveleleven.com/2013/09/leveleleven-raises-2-million-from-salesforce-com-dvp-hyde-park-mashburn-justice-and-david-fry/]. This continued investment underscores investor confidence in LevelEleven's vision and market potential.

The origins of LevelEleven are rooted in ePrize, a company that was in the process of being sold to Catterton Partners when the idea for LevelEleven emerged as a standalone entity. In October 2012, LevelEleven officially launched, securing initial backing from Detroit Venture Partners, which was supported by Josh Linkner, the original founder of ePrize, and Dan Gilbert [Source: https://leveleleven.com/2016/01/how-we-built-a-sales-performance-company-off-the-salesforce-appexchange/]. The company continues to evolve, with Ascent Cloud announcing updates to the LevelEleven Sales Performance Management solution in November 2020, enhancing visibility into team performance and providing real-time insights for its customers [Source: https://leveleleven.com/2020/11/press-release-updates-to-leveleleven-solution/].

LevelEleven's solutions are installed by over 1,000 sales teams, demonstrating its widespread adoption and impact on sales performance [Source: https://leveleleven.com/].

Beyond major conferences, LevelEleven also engages in industry-specific events and tours, such as their participation in the Salesforce1 World Tour in Boston [https://leveleleven.com/2014/04/salesforce1-world-tour-boston-video/]. They also attend focused industry events like Sales Stack 2015, where they recognized the valuable insights from leaders in the sales technology space [https://leveleleven.com/2015/11/the-irony-of-sales-stack-2015-get-back-to-the-basics/]. These participations allow them to network, learn, and contribute to the broader sales and technology communities.

In addition to external events, LevelEleven regularly hosts webinars to provide in-depth information and demonstrations of their platform. Examples include the LevelEleven Summer 2022 Release Webinar [https://leveleleven.com/2022/06/leveleleven-summer-2022-release/], a webinar focused on strategies to "Crush Your Q4 Sales Goals" [https://leveleleven.com/2013/10/crush-your-q4-sales-goals/], and an Executive Scorecard Walkthrough [https://leveleleven.com/executive-scorecard-walkthrough/]. These webinars serve as direct channels for educating current and prospective customers on new features and best practices for leveraging their sales performance management solutions. Their resource hub also offers a variety of guides and articles covering topics like sales territory planning and gamification [https://leveleleven.com/resource-hub].