Mapal Group Competitive Intelligence & Landscape

Mapal Group (mapal-os.com) is a leading technology solutions company that provides an end-to-end back-of-house hospitality operating system. With joint headquarters in Madrid, Spain, and Edinburgh, Scotland, Mapal Group supports over 45,000 hospitality sites across more than 54 countries [mapal-os.com/en/company/press-centre]. The company's mission is to empower its customers to excel in their passion for hospitality by digitizing paper-based processes, saving time, reducing costs, ensuring compliance, and improving productivity across various business areas [mapal-os.com/en/careers, mapal-os.com/en/]. Its roots trace back 30 years to the Lurueña family's involvement in Spain's second-largest Burger King franchise, which provided firsthand experience with the challenges hospitality leaders faced before modern technology solutions [mapal-os.com/en/company/about-mapal-hospitality-technology-solutions].

Mapal Group offers a comprehensive suite of performance-enhancing hospitality management systems. Key products include Flow Learning, a leading Learning Management System; Compliance software for quality-assuring food safety checklists; Engagement solutions for motivating hospitality employees; and Reputation for all-in-one online reputation management [mapal-os.com/en/]. The company also provides Easilys f&b for kitchen and restaurant management, Facilities for asset management, and Operational Analytics for data-crunching business intelligence [mapal-os.com/en/]. These solutions are designed for a diverse target market, including quick-service restaurants, full-service restaurants, contract catering & venues, hotels & accommodation, and pubs & bars [mapal-os.com/en/].

Mapal Group has expanded its offerings through strategic acquisitions, solidifying its position as a market leader. In December 2019, Flow Hospitality Training, a UK-based LMS platform established in 2009, became part of Mapal OS as Flow Learning by Mapal [flowhospitalitytraining.co.uk]. The acquisition of Easilys further enhanced Mapal Group's capabilities in multi-site restaurant and kitchen management software [mapal-os.com/en/resources/news]. Additionally, Mapal Group has united with Savvie to address food waste reduction and promote sustainable growth within the hospitality industry [savvie.io]. This integrated approach allows Mapal Group to provide robust, end-to-end back-of-house software solutions for workplace culture, productivity, analytics, and intelligence [mapal-os.com/en/].

Mapal Group (mapal-os.com) offers an extensive suite of hospitality management systems designed to optimize various back-of-house operations, addressing workplace culture, productivity, analytics, and intelligence. While specific pricing plans and tiers are not publicly listed on their website, the company emphasizes a solutions-based approach, encouraging potential clients to

Mapal Group (mapal-os.com) demonstrates a consistent and strategic approach to hiring, emphasizing growth and a deep passion for the hospitality sector. The company's career page actively solicits individuals who share their enthusiasm for hospitality, highlighting Mapal's mission to empower customers through technology. Available roles span various departments, including technology, learning solutions, data science, and customer success, indicating a diverse and expanding team. This suggests a focus on strengthening their core offerings and innovating within their specialized niches to better serve their global clientele in 54 countries.

Recent hiring trends at Mapal Group underscore a commitment to expansion and innovation within the hospitality technology space. While specific numbers on hiring velocity are not publicly disclosed, the company maintains an "Our current jobs in technology" section on its careers page, listing available vacancies. This sustained recruitment effort, alongside their self-description as a "small but growing global" team, signals a strategic growth phase. The company’s emphasis on a diverse cultural team across different locations and the provision of development opportunities further support an organization actively scaling its operations and capabilities.

There is no publicly available information or indication of layoffs at Mapal Group. Instead, the company's messaging consistently points towards growth and a positive, forward-thinking culture. Their job offerings often highlight exciting development opportunities and a supportive environment. This proactive recruitment aligns with their position as a leading technology solutions company with joint headquarters in Madrid and Edinburgh, serving over 45,000 hospitality sites. The continuous search for talent, particularly in technology and data, signals a strategy focused on enhancing their performance-enhancing hospitality management systems and maintaining their competitive edge in the market.

Mapal Group (mapal-os.com), a leading provider of hospitality management systems, has demonstrated significant growth and strategic expansion through targeted acquisitions and strong financial backing. The company, founded in 2012 by the Lurueña family in conjunction with their Burger King franchise operations, has continuously evolved its product offerings by prioritizing client feedback and market needs [mapal-os.com/en/company/about-mapal-hospitality-technology-solutions]. This commitment to innovation is supported by funds advised by PSG, a prominent growth equity firm that invested in Mapal Software in 2019 to aid the founder's vision and growth [mapal-os.com/en/resources/news].

Mapal Group has expanded its comprehensive Mapal OS platform through strategic mergers and acquisitions. In 2021, the company announced the acquisition of Easilys, a key kitchen management software provider with offices across France, Switzerland, and Spain [mapal-os.com/en/resources/news]. Further enhancing its capabilities, Mapal Group welcomed Inpulse in 2022, integrating its inventory and procurement functionalities into the Mapal OS ecosystem [mapal-os.com/en/business-performance]. Additionally, a notable union between Mapal and Savvie has aimed at tackling food waste and improving margins within the hospitality sector through intelligent technology [savvie.io/].

With joint headquarters in Madrid and Edinburgh, Mapal Group supports over 45,000 hospitality sites across more than 54 countries globally [mapal-os.com/en/company/press-centre]. The company's solutions are trusted by over 2,000 customers worldwide, helping them achieve substantial operational improvements. Case studies highlight impressive results, such as reaching 80% compliance levels within two months and generating annual time savings of €875,000 for clients, underscoring the financial benefits and performance enhancements delivered by Mapal Group's software [mapal-os.com/en/solutions/analytics].

Mapal Group (mapal-os.com) actively participates in and hosts a variety of events, including industry conferences, trade shows, summits, and webinars, to engage with the hospitality sector and share expertise. The company's event calendar highlights its presence at significant gatherings such as the Equip'Hotel Show in Paris and the Casual Dining event in London. Additionally, Mapal is a regular attendee at leadership forums like the Peach 20/20 Leaders Summit in the UK, demonstrating its commitment to staying connected with industry trends and networking with key stakeholders [mapal-os.com/en/events-test].

Beyond attending, Mapal Group is a prominent host of its own events, most notably the Shine People & Culture Summit. This annual summit, held in London (e.g., May 2025 and May 2022), brings together hospitality leaders, culture champions, and industry pioneers to discuss pressing topics, celebrate achievements, and share insights on people and culture within the sector [mapal-os.com/en/shine-summit]. They also host focused events like "Neurodiversity in Hospitality - Building Inclusive Teams" in partnership with organizations such as Springboard, emphasizing their dedication to fostering inclusive practices within the industry [mapal-os.com/en/event-neurodiversity].

Mapal Group also leverages digital platforms to reach a broader audience through numerous webinars. These online events cover a wide range of critical topics for hospitality professionals, including "AI in Hospitality: When Technology Meets Humanity," which explores the integration of AI while preserving the human touch [mapal-os.com/en/operational-efficiency/register-for-ai-in-hospitality-when-technology-meets-humanity]. Other webinars delve into crucial areas such as "Revolutionising UK hospitality: tech solutions for team challenges," "Improving employee experience in hospitality," and "Re-evaluating hospitality onboarding and retention," providing valuable insights and practical strategies for addressing common industry hurdles [mapal-os.com/en/resources/uk-hospitality-tech-solutions-team-challenges]. These educational resources, also including "The hidden cost of hospitality" and "Trust the learner," underscore Mapal's role in thought leadership and supporting the continuous development of the hospitality workforce [mapal-os.com/en/resources].