Markaaz

Markaaz Competitive Intelligence & Landscape

markaaz.com ·

Markaaz
ForesightIQ Predictions

What is Markaaz likely to do next?

ForesightIQ connects Markaaz's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Markaaz Overview

Markaaz (markaaz.com) is a pioneering global business identity platform designed to be the "Single Source of Truth for Business." Founded to bridge the trust gap in global business relationships, Markaaz transforms business verification by providing real-time insights for risk assessment and fraud prevention. The company aims to empower banks, FinTechs, and enterprises to verify and onboard businesses of all sizes, especially small to medium-sized businesses (SMBs), to facilitate access to essential services and drive sustainable growth.

Markaaz offers a comprehensive suite of solutions, including Business Verification, Business Monitoring, and Data Enrichment. Its core product is a global business identity platform comprising 542 million global business records, enriched with over 280 data attributes. These attributes span firmographic, compliance, and financial risk data, all validated and analyzed from diverse global sources. The platform delivers these insights through seamless API integration, enabling organizations to quickly verify businesses, reduce risk, ensure compliance, and enhance existing records with accurate data for better decision-making. Key partnerships with companies like ZoomInfo, Signicat, and Zenoo further extend its capabilities, such as creating unified data solutions that combine market intelligence with verified business identity and risk data.

The target market for Markaaz includes banks, FinTechs, and enterprises that require robust Know Your Business (KYB) and anti-money laundering (AML) compliance, fraud prevention, and efficient onboarding processes. The platform's ability to verify 542 million businesses across over 200 countries and jurisdictions with real-time results significantly accelerates onboarding and drives customer growth. While specific details on its founding year, headquarters, and precise company size are not explicitly stated on the homepage or about page, the company has been developing its platform for over four years, incorporating millions of data points to create a groundbreaking solution.

Markaaz is led by a team of experienced founders and executives, including Hany Fam (Founder and CEO), David Proctor (President), Yasmeen Jaffer (President), and others, who collectively bring expertise in global expansion, product innovation, and commercialization.

Competitors

Markaaz Competitors

Markaaz is a leading global business identity platform specializing in business verification, monitoring, and data enrichment, helping businesses onboard customers faster and reduce risk across 200+ countries and jurisdictions by verifying 542 million businesses [https://markaaz.com/]. However, the competitive landscape for business verification and risk intelligence is robust, with several key players offering diverse solutions. These competitors often differentiate themselves through their regional focus, depth of data, or specific technological approaches like AI.

One significant competitor is Middesk, known for its strong focus on U.S. business identity verification. While Markaaz offers global coverage, Middesk often appeals to companies primarily operating within the U.S. that require in-depth domestic business data and compliance solutions. Middesk's market positioning emphasizes comprehensive verification for American businesses, potentially offering a more granular view for this specific market compared to Markaaz's broader international scope [https://www.cbinsights.com/company/markaaz].

Another key player in the market is Creditsafe, which provides extensive corporate linkage and international registry coverage.

Creditsafe's strengths lie in its global reach and detailed company reports, making it a strong alternative for businesses needing comprehensive credit information and due diligence across various countries. While Markaaz also boasts wide international verification capabilities, Creditsafe's long-standing presence and focus on credit reporting offer a distinct differentiation [https://www.globaldatabase.com/top-10-markaaz-competitors-alternatives-for-global-business-verification-2026].

Moody's Analytics (Orbis) is a formidable competitor, offering deeper ownership mapping and extensive financial data. As part of a larger financial intelligence firm, Orbis leverages a vast database to provide intricate insights into corporate structures and financial health, often catering to enterprise-level clients with complex risk assessment needs. This advanced analytical capability sets Orbis apart from Markaaz, which, while providing firmographics and financial health insights, may not offer the same depth of financial modeling [https://www.globaldatabase.com/top-10-markaaz-competitors-alternatives-for-global-business-verification-2026].

Finally, Sigma Ratings stands out by focusing on AI-driven risk intelligence, financial crime prevention, and compliance.

Sigma Ratings provides a platform for anti-money laundering (AML) screening and Know Your Customer (KYC) processes, utilizing AI to assess counterparty risk. This AI-centric approach offers a differentiated solution for companies prioritizing advanced predictive analytics in their compliance frameworks, which complements Markaaz's real-time verification and daily AML alerts [https://www.cbinsights.com/company/markaaz/alternatives-competitors].

Alternatives

Markaaz Alternatives

Product & Pricing

Markaaz Product and Pricing Intelligence

Markaaz offers flexible, tiered pricing for its enterprise services, with costs based on the volume of business records and the specific data services required. While explicit price lists for individual features or tiers are not publicly displayed, Markaaz emphasizes a customized approach. Interested clients are encouraged to connect directly with their team to explore options or tailor a personalized plan that aligns with their needs. This bespoke model allows enterprises to leverage economies of scale for cost-efficient verification and monitoring, especially for those with large customer portfolios [markaaz.com/enterprise-pricing].

For various solutions, including KYB API for SaaS and procurement platforms, Business Lookup API, and AML Screening API, Markaaz provides a short quiz on its website to help tailor a personalized KYB plan and pricing information. This interactive tool allows potential clients to input details about their primary use case (onboarding, fraud prevention, compliance/KYB), the number of monthly verifications, and their biggest challenges with business verification. This personalized approach ensures that the proposed pricing and solutions are directly relevant to the client's operational needs and scale [markaaz.com/platform/kyb-api-for-saas-platforms, markaaz.com/platform/business-lookup-api-for-saas-platforms, markaaz.com/platform/aml-screening-api-for-saas-platforms].

Markaaz provides extensive data attributes for its services. For instance, its KYB, Business Lookup, and AML Screening APIs offer access to over 240 business data attributes validated from 65,000+ global data sources. These attributes include firmographic, compliance, and financial risk data crucial for verifying and enhancing business customer records. For data enrichment services, Markaaz expands this, providing access to over 280 business data attributes to improve sales, marketing, and portfolio management [markaaz.com/platform/kyb-api-for-saas-platforms, markaaz.com/platform/business-lookup-api-for-saas-platforms, markaaz.com/platform/aml-screening-api-for-saas-platforms, markaaz.com/solutions/enrichment]. The company also offers a free match rate test and an ROI Calculator for business verification, allowing potential customers to assess the impact of accurate business data and calculate potential revenue lift by verifying more SMBs [markaaz.com/resources-business-verification-solutions-roi-calculator].

Leadership

Markaaz Management and Leadership Team

Markaaz boasts a robust and experienced leadership team, spearheaded by Founder and CEO Hany Fam. The executive leadership also includes two Presidents, David Proctor and Yasmeen Jaffer. David Proctor was promoted to President of Product and Services in April 2025, having previously served as Chief Product Officer since November 2024 [markaaz.com/blog/david-proctor-promoted-to-president-of-product-and-services]. Yasmeen Jaffer serves as President, actively contributing to the company's strategic vision [markaaz.com/blog/markaaz-partners-with-zenoo-to-remove-the-biggest-bottleneck-in-business-onboarding].

Further strengthening its C-suite, Markaaz appointed Amanda Boudreault as Deputy CEO of Markaaz and CEO of the Markaaz Foundation in April 2025 [markaaz.com/blog/amanda-boudreault-appointed-deputy-ceo-of-markaaz-ceo-of-markaaz-foundation]. Amanda has been a key driver in the company's strategic planning and operations since 2023. The leadership team is rounded out by Lauren Miller as Chief Marketing Officer, Sion Elias as Chief Technology Officer, and Heidi Hunter as Chief Product Officer [markaaz.com/our-team]. Notably, Jerry McCarley previously served as Chief Technology Officer, joining in February 2022 [markaaz.com/blog/technology-executive-jerry-mccarley-joins-fintech-markaaz-as-chief-technology-officer].

Markaaz also benefits from a distinguished Global Advisory Board, which has seen numerous additions to enhance its strategic capabilities. Recent appointments include Kunal Jhanji, Richard Hytner, Alison Hutchinson, Steven Cooper, Amy Cococcia, and Trevor Messeng [markaaz.com/news]. In late 2023, the board expanded with the addition of Sarah Arana-Morton, Dr. Kathleen Pike, and Lisa Ward, bringing expertise in market expansion, customer-centric strategy, and talent development [markaaz.com/blog/markaaz-expands-advisory-board-with-three-accomplished-leaders]. This followed earlier additions in November 2023 of Jodi Caro, Todd Hartman, and Michael Marcus [markaaz.com/blog/distinguished-industry-experts-join-the-markaaz-advisory-board], and in October 2022, Michael Heller and Gordon Watson [markaaz.com/blog/markaaz-michael-heller-gordon-watson]. These advisors contribute specialized experience across fintech, risk, compliance, and global expansion, underscoring Markaaz's commitment to innovation and data quality [markaaz.com/our-team].

Financials

Markaaz Financial Performance, Fundraising, M&A

Markaaz is a global business identity platform specializing in business verification, monitoring, and data enrichment. The company's financial model is built on a tiered pricing structure, which is flexible and based on the volume of business records accessed and the specific data services required by enterprise clients. This approach allows Markaaz to leverage economies of scale, making its verification and monitoring solutions cost-efficient for businesses with large customer portfolios [https://www.markaaz.com/enterprise-pricing].

Markaaz provides financial risk data, including company structure, locations, parent companies, subsidiaries, number of employees, and annual revenue, which are crucial for assessing business health and compliance [https://www.markaaz.com/solutions/business-monitoring-services]. The platform boasts a massive database of 542 million global business records across over 200 countries and jurisdictions, enabling real-time verification and enriched customer data for financial technology (fintech) organizations [https://markaaz.com/]. This extensive data network helps fintechs reduce onboarding churn and operational costs [https://www.markaaz.com/fintech].

While specific details on Markaaz's fundraising rounds, valuations, or acquisition activities are not publicly available in the provided sources, the company emphasizes its role in optimizing revenue for clients by improving KYB (Know Your Business) approval rates and reducing fraud costs.

Markaaz claims to verify 30% more businesses for a Fortune 500 company compared to leading data providers and highlights that 25-85% of improperly rejected business customers are due to inaccurate data, which their platform aims to rectify [https://markaaz.com/].

Partnerships

Markaaz Partnerships, Clients and Vendors

Markaaz, a leader in global business identity and intelligence, has cultivated a robust ecosystem of partnerships and client relationships, enabling them to deliver comprehensive business verification and risk management solutions. Their collaborative approach focuses on expanding capabilities and providing greater value to customers worldwide. Through these strategic alliances, Markaaz integrates its extensive business data and insights into various platforms, enhancing services such as onboarding, fraud prevention, and compliance across numerous industries.

Key partnerships include a significant collaboration with ZoomInfo (NASDAQ: GTM), launched in January 2026, which resulted in "The Trust Dataset." This joint offering unifies market and contact intelligence with Markaaz's global business identity data to transform how businesses prospect, validate, and onboard customers. Another vital alliance is with Signicat, Europe’s leading provider of digital identity and fraud prevention, which leverages Markaaz's verified global business intelligence to strengthen Signicat’s Digital Identity and Orchestration Platform.

Markaaz also partners with Zenoo, integrating its Global Business Identity Platform into the Zenoo Marketplace, allowing regulated businesses to embed real-time company verification directly into their onboarding journeys across over 200 countries.

Further enhancing its technological integrations and client solutions, Markaaz has partnered with Socure, powering Socure’s RiskOS™ platform with its comprehensive global business data to unify business and identity verification. Collaborations with Oscilar embed Markaaz's verified business intelligence into Oscilar’s AI Risk Decisioning™ platform for AI-driven risk decisioning.

Markaaz also works with Effectiv to enhance global fraud prevention for Fortune 500 enterprises, providing unparalleled coverage of business data and insights. In the realm of AI and data search, Markaaz has partnered with Snowflake to revolutionize business search using Snowflake's Cortex Search, improving search experiences for customers. Additionally, Markaaz's data partnership with LendFoundry, an award-winning SaaS platform, enhances small business lending by improving data coverage for verification and onboarding processes.

Events

Markaaz Event Participations

Markaaz actively engages with the industry through various events, including conferences, webinars, and strategic alliances to promote its global business identity platform. The company has a notable presence at major events like Money20/20, where it highlights its pioneering platform designed to help banks, FinTechs, and enterprises verify and onboard businesses of all sizes, especially smaller ones [markaaz.com/blog/p-667]. This participation underscores Markaaz's commitment to transforming business access to essential services and showcasing its advanced data solutions.

Markaaz also participates in significant global forums, such as the 78th United Nations General Assembly’s SDG Summit at the UN Headquarters in New York. During this summit, Markaaz joined global leaders in a session focused on applying technology, innovation, and data to achieve Sustainable Development Goals, emphasizing its expertise in small and medium-sized business data [markaaz.com/blog/how-better-small-business-data-contributes-to-the-uns-2030-agenda]. Furthermore, the company collaborates on joint webinars and co-hosted industry events with partners like ZoomInfo, showcasing real-world use cases across sales, operations, and risk management [markaaz.com/zoominfo]. These sessions often feature leaders from both companies, demonstrating their combined capabilities in market intelligence and verified business identity.

In addition to conferences, Markaaz hosts and participates in webinars focused on critical industry topics. Examples include sessions on

Frequently Asked Questions

What does Markaaz's event participation signal about its strategic focus?

Markaaz's active presence at major events like Money20/20 and the UN General Assembly’s SDG Summit, alongside joint webinars with partners like ZoomInfo, signals a dual strategic focus. The company aims to position its global business identity platform as a key solution for financial verification and onboarding, particularly for SMBs, while also emphasizing its role in leveraging data and technology for broader sustainable development goals.

What does the recent leadership reshuffle, particularly David Proctor's and Amanda Boudreault's promotions, imply for Markaaz's direction?

The promotions of David Proctor to President of Product and Services in April 2025 and Amanda Boudreault to Deputy CEO and CEO of the Markaaz Foundation in the same month imply a strengthened focus on product innovation, service delivery, and strategic oversight. Proctor's move from Chief Product Officer suggests an elevated emphasis on integrating product and service strategy, while Boudreault's expanded role indicates a commitment to both core business growth and the company's foundation initiatives.

How does Markaaz's pricing model reflect its target market and value proposition?

Markaaz's flexible, tiered enterprise pricing model, based on the volume of business records and specific data services, reflects its target market of banks, FinTechs, and large enterprises with extensive customer portfolios. This customized approach allows clients to leverage economies of scale, aligning pricing with the value derived from efficient, high-volume business verification and monitoring, rather than a one-size-fits-all solution.

What is Markaaz's primary competitive differentiation given its market position against players like Middesk and Creditsafe?

Markaaz's primary competitive differentiation is its comprehensive global business identity platform, offering a 'Single Source of Truth for Business' across 542 million global records in over 200 countries. While competitors like Middesk focus on in-depth U.S. data and Creditsafe on global credit reporting, Markaaz provides real-time verification, monitoring, and data enrichment, particularly for SMBs, across a vast international scope to address KYB/AML and fraud prevention needs.

What do Markaaz's partnerships, such as with ZoomInfo and Signicat, indicate about its go-to-market strategy?

Markaaz's partnerships with companies like ZoomInfo (for 'The Trust Dataset') and Signicat (for digital identity and fraud prevention) indicate a go-to-market strategy focused on integration and ecosystem leverage. These alliances embed Markaaz's global business identity data into existing market intelligence, digital identity, and risk decisioning platforms, broadening its reach and enhancing partner offerings without solely relying on direct sales.

What does Markaaz's emphasis on verifying 30% more businesses for a Fortune 500 company suggest about its core value proposition and market strategy?

Markaaz's claim of verifying 30% more businesses for a Fortune 500 company compared to leading providers suggests that its core value proposition is rooted in superior data coverage and accuracy, particularly for overlooked segments like SMBs. This highlights a market strategy focused on addressing a critical pain point—improperly rejected business customers due to inaccurate data—to drive client revenue optimization and reduce operational costs.

How does Markaaz address the challenge of data accuracy and its impact on client operations?

Markaaz addresses data accuracy by leveraging its global business identity platform, which comprises 542 million records enriched with over 280 data attributes validated from 65,000+ global sources. The company highlights that 25-85% of improperly rejected business customers are due to inaccurate data, and its platform aims to rectify this, thereby improving KYB approval rates, reducing onboarding churn, and preventing fraud for clients.

What role does the Global Advisory Board play in Markaaz's strategic development?

The numerous additions to Markaaz's Global Advisory Board, including experts like Kunal Jhanji, Richard Hytner, and Sarah Arana-Morton, signify its role in enhancing strategic capabilities across critical areas. These advisors bring specialized expertise in fintech, risk, compliance, global expansion, and customer-centric strategy, underscoring Markaaz's commitment to innovation and data quality through external guidance and industry insight.

What is the significance of Markaaz's partnerships with AI-driven platforms like Oscilar and Sigma Ratings?

Markaaz's partnerships with AI-driven platforms like Oscilar (for AI Risk Decisioning™) and Sigma Ratings (for AI-driven risk intelligence) signify its strategy to integrate its verified global business intelligence with advanced analytical capabilities. This collaboration enables clients to leverage Markaaz's extensive data for more sophisticated, AI-powered fraud prevention and compliance decision-making, complementing its real-time verification services.

What does Markaaz's product offering for KYB, Business Lookup, and AML Screening APIs, including the 240+ data attributes, reveal about its core technical capabilities?

Markaaz's offering of KYB, Business Lookup, and AML Screening APIs, providing access to over 240 business data attributes validated from 65,000+ global data sources, reveals its core technical capability in real-time, comprehensive data aggregation and validation. This extensive dataset, spanning firmographic, compliance, and financial risk data, allows for robust and accurate business verification and record enhancement through seamless API integration.

How does Markaaz differentiate its data enrichment services from its core verification offerings?

Markaaz differentiates its data enrichment services by expanding beyond the 240 business data attributes offered for KYB, Business Lookup, and AML Screening APIs, providing access to over 280 attributes. This additional depth is specifically aimed at improving sales, marketing, and portfolio management for clients, suggesting a strategic focus on supporting broader business functions beyond just compliance and risk assessment.

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