Mention Me Competitive Intelligence & Landscape

Mention Me (mention-me.com) is an advocacy-first marketing technology company that helps brands transform their customers into a powerful growth engine. Founded in 2013 by Andy Cockburn and Tim Boughton, the company operates a Customer Advocacy Intelligence Platform designed to identify, acquire, and nurture the most valuable customers by amplifying authentic human influence. Their core mission is to empower brands to achieve profitable growth by leveraging their Tru-Promoters™—those loyal customers who drive real, sustainable business success.

Mention Me offers an AI-powered platform that enables online businesses to run refer-a-friend programs and related services. This technology helps clients understand their best customers, amplify authentic content generated by advocates, improve brand discoverability through trusted referrals, and optimize paid advertising by targeting customers more likely to convert. The platform seamlessly integrates referral data into existing marketing stacks, aiming to boost engagement rates, repeat order rates, VIP retention, and Meta ROAS, having generated over $2.5 billion in incremental revenue for more than 500 brands worldwide.

Headquartered in London, England, with its registered office at 20-22 Wenlock Road, London, N1 7GU, and a trading office at Vox Studios, 1-45 Durham St, London, SE11 5JH, Mention Me Limited is a company registered in England and Wales under company number 08382730. The company caters to a diverse target market across various sectors, including fashion, finance & insurance, food & beverage, health & beauty, and travel & hospitality.

Mention Me prioritizes security and privacy, holding ISO 27001 certification and ensuring GDPR and PECR compliance, with its platform hosted on AWS (Amazon Web Services).

Mention Me (mention-me.com) offers a robust, AI-powered customer advocacy intelligence platform, specializing in referral marketing and micro-influencer solutions. While specific pricing tiers with fixed costs are not publicly disclosed, the company emphasizes a custom pricing model tailored to a brand's revenue and scale. There are no additional charges for integrating with existing tech stacks, and clients gain access to competitor benchmarking data.

Mention Me highlights its success by reporting over £2.5 billion in revenue delivered for clients, 500+ brands on its platform, and over 6 million referrals processed.

The platform's offerings are structured around two primary packages: Acquire and Optimize. The Acquire package focuses on core referral functionalities, including capturing everyday conversations with Name Share® and enhancing marketing efforts with Referral Intelligence®, which provides valuable customer data. The more comprehensive Optimize package includes all features of Acquire and adds advanced capabilities aimed at supercharging conversion rates and retention levels across various marketing channels, indicating a tiered approach where Optimize builds upon the Acquire foundation.

For businesses looking to start with product-level referrals, Mention Me offers a FREE TO START option, requiring no credit card and featuring a 5-minute setup. This free plan allows users to track their top 20 referred products and referrers, view unincentivized referral traffic, and integrate with existing incentivized referral programs. This entry-level offering provides essential insights into organic word-of-mouth activity and can be installed directly on a website or via Shopify. For a full-picture view, the Full Package combines both incentivized and unincentivized referral data, suggesting a paid upgrade path for more extensive features and data insights.

Mention Me (mention-me.com) maintains an active and strategic approach to hiring, emphasizing growth in its core business of customer advocacy and referral marketing. The company consistently promotes open roles for "Mentioneers" across various departments, signaling a continuous expansion of its workforce [https://www.mention-me.com/careers]. This ongoing recruitment drive indicates a healthy growth trajectory and a commitment to scaling its operations, reflecting the increasing demand for its AI-powered Customer Advocacy Intelligence Platform.

Key hiring patterns at Mention Me point towards an investment in roles that directly support its technological offerings and client services. While specific recent layoff information is not publicly available, the consistent promotion of career opportunities suggests a focus on talent acquisition rather than significant workforce reductions. For instance, the company highlights roles like Software Engineer and PR Manager, underscoring its need for both technical expertise to enhance its platform and marketing professionals to amplify its brand awareness and advocate for the advantages of referral marketing [https://www.mention-me.com/blog/working-for-mention-me-as-software-engineer, https://www.mention-me.com/careers-pr-manager].

The company's hiring strategy is intrinsically linked to its broader business goals: turning customer fans into a primary growth driver for brands. By bringing in new talent, Mention Me aims to further develop its platform, expand its reach to more global brands, and deliver enhanced value to its existing clients. The emphasis on roles that foster advocacy, improve brand discoverability, and optimize paid ads aligns with their mission to empower brands in an AI marketing world by leveraging authentic human influence.

Overall, the persistent advertising of career opportunities and the internal narrative of a dynamic,

Mention Me, a leading customer advocacy platform, has demonstrated robust financial performance and strategic fundraising to fuel its growth. The company successfully closed a Series A funding round, securing $7 million from Eight Roads Ventures. This initial investment was pivotal in accelerating their mission to help businesses leverage customer trust for enhanced marketing, building upon their foundational success as a profitable, bootstrapped enterprise. At the time of this Series A, Mention Me had already introduced 1 million new customers and expanded its client base from 20 to 350, showcasing strong early traction and market validation.

Further solidifying its financial position, Mention Me announced a significant $25 million Series B funding round, spearheaded by Octopus Ventures with continued participation from Eight Roads Ventures. These funds are earmarked for ambitious expansion plans, particularly into the lucrative US market, and for investing in its growing partner network, which includes key players like Klaviyo, TrustPilot, and Omnisend. This Series B round underscores investor confidence in Mention Me's vision to make "advocacy-first" a core marketing principle for every brand.

Mention Me has also achieved impressive milestones in revenue generation for its clients. By September 2019, the platform had already facilitated £500 million in revenue for its clients over six years. Demonstrating an accelerating impact, this figure more than doubled in less than two years, reaching a staggering $1.5 billion (USD) in revenue for over 450 brands by 2021. This rapid growth in client-generated revenue highlights the effectiveness of Mention Me's Referral Engineering® approach in driving profitable customer acquisition and reinforcing its financial health and market leadership.

Mention Me (mention-me.com) actively engages with its audience through a diverse range of events, including webinars, workshops, and in-person conferences. The company hosts its signature Advocacy Live 2025 event, a full-capacity gathering on October 1, 2025, in London, focusing on how leading brands achieve growth through trust in an AI-driven marketing landscape [https://www.mention-me.com/advocacy-live-2025]. They also run a series of virtual Mention Me Live webinars, such as the June 2025 event on converting one-off buyers into loyal customers [https://www.mention-me.com/mentionmelivejune-0] and the May session exploring the Earned Growth Advantage metric [https://www.mention-me.com/mentionmelivemay].

Beyond large-scale events, Mention Me fosters community and deeper engagement through exclusive, high-impact gatherings like The Inner Circle, designed to build stronger relationships and drive business results [https://www.mention-me.com/the-inner-circle]. This includes an exclusive breakfast event series for marketers called Rise & Refer [https://www.mention-me.com/the-inner-circle]. They also offer interactive workshops, such as Customer Connect: From Basics to Brilliance, scheduled for June 26, 2025, in London, which includes networking drinks [https://www.mention-me.com/customerconnectq2-0].

Mention Me frequently collaborates on and participates in other industry events. They have hosted webinars with partners like Incubeta, discussing referral marketing's impact on paid strategies [https://www.mention-me.com/resources], and participated in the SAP CX Roundtable to unlock sustainable growth through customer advocacy [https://www.mention-me.com/resources]. The company also hosts a series of Referral Masterclasses across various cities, including London, Manchester, and New York, providing exclusive insights into the power of referral marketing [https://www.mention-me.com/referral-masterclass]. These masterclasses feature expert speakers and attract marketing and CRM professionals from numerous brands [https://www.mention-me.com/referral-masterclass].