myo Competitive Intelligence & Landscape

myo (Myosotis GmbH), headquartered in Berlin, Germany, is a startup dedicated to revolutionizing communication within the elder care sector through digital solutions. Founded with a mission to enhance transparency and trust in daily care, myo has developed an easy-to-use app designed to connect care facilities, families, and service providers. This innovative approach aims to improve the daily lives of staff, residents, and their families by integrating digital tools into care routines [myo.de/ueber-uns/]. The company operates under Myosotis GmbH, registered in AG Charlottenburg (Berlin) with HRB 180984 B [myo.de/impressum/].

myo's core product is a Software-as-a-Service (SaaS) solution tailored for elder care facilities. The myo app streamlines various aspects of care management, including communication with relatives, managing meal orders, facilitating laundry services, and overseeing medication management [myo.de/fuer-einrichtungen/]. By offering these functionalities within a single platform, myo helps care institutions reduce administrative burdens, save time, and foster greater satisfaction among all involved parties. The company's value proposition centers on providing digital solutions that alleviate the complexities of analog processes in elder care, such as supporting applications for

myo (myo.de) offers a comprehensive digital solution for care facilities, simplifying communication and daily operations in elderly care. Their core product is an easy-to-use app designed to connect care homes with relatives and service providers, enhancing transparency and trust. The platform centralizes various essential tasks, including food orders, laundry service management, communication with relatives, and even medication management, all within a single application [myo.de/fuer-einrichtungen/]. This integrated approach aims to improve workflows for staff, residents, and families alike by bringing digital solutions into care homes [myo.de/].

myo provides several specialized modules to address specific needs within care facilities. The Communication module facilitates sharing photos, videos, and documents with families, enabling them to participate in the daily lives of their loved ones, alongside supporting internal and external communication with service providers [myo.de/kommunikation/], [myo.de/module-kommunikation/]. The Kitchen module streamlines menu planning and food orders, allowing digital capture of residents' preferences, dietary restrictions, and spontaneous order changes, significantly reducing the administrative burden associated with paper-based systems [myo.de/kueche/], [myo.de/module-kueche/]. Additionally, the Laundry module simplifies managing laundry services and claims through photo documentation [myo.de/waesche/].

Beyond internal and family communication, myo also offers a dedicated Service Provider module. This feature centralizes ordering from pharmacies, booking appointments with services like hairdressers, and managing complaints with laundry services, all within the app [myo.de/module-dienstleister/]. This aims to replace traditional paper-based communication and multiple service channels with a single digital platform. Furthermore, myo formfix is a software designed to simplify applications for "Hilfe zur Pflege" (aid for care), increasing transparency in the application process and providing financial security for care facilities by automating and streamlining administrative tasks [myo.de/formfix-digitale-antragshilfe/].

While myo.de emphasizes its robust feature set and the benefits for care facilities, specific details on current pricing plans, tiers, free vs. paid features, or recent pricing changes are not explicitly detailed on the website. Instead, potential clients are encouraged to arrange a callback, contact their team, or request a demo to learn more about the solution and presumably discuss pricing options tailored to their needs [myo.de/fuer-einrichtungen/], [myo.de/module-dienstleister/], [myo.de/kontakt/]. This suggests a personalized sales approach rather than publicly listed pricing structures.

myo (myo.de) is a Berlin-based startup focused on revolutionizing communication in elderly care through its user-friendly app. The company currently employs 25 individuals, with 40% of its workforce being women, reflecting a commitment to diversity within its team [https://myo.de/ueber-uns-alt/]. Their mission-driven approach aims to positively impact residents, caregivers, and families by enhancing transparency, saving time, and increasing satisfaction within care facilities [https://myo.de/ueber-uns/].

myo is actively hiring, indicating a period of growth and expansion. They maintain a "Karriere" (career) page on their website, encouraging interested candidates to view their open positions and emphasizing an open culture built on trust and mutual appreciation [https://myo.de/karriere/]. This open recruitment drive suggests a strategic focus on scaling their operations and further developing their software-as-a-service solution, which facilitates tasks like meal orders, laundry service, family communication, and medication management within a single app [https://myo.de/fuer-einrichtungen/].

The recent Series A financing round, where myo secured 10.5 million Euros with TVM Capital Life Science as the lead investor, further supports the interpretation of a growth-oriented hiring strategy [https://myo.de/blog/myo/]. This significant investment will likely fuel the expansion of their team across various departments, from software development to customer service, to support their growing customer base of 350 clients in Germany and the UK [https://myo.de/ueber-uns-alt/]. There are no indications of layoffs; instead, the company's hiring patterns signal a strong trajectory of growth and a strategic investment in human capital to meet the demands of their expanding market presence and product development.

The strategic appointment of Philipp Seifert to their advisory board, adding to an eight-member expert team, also suggests a forward-thinking approach to leadership and expertise, which often accompanies periods of significant hiring and expansion [https://myo.de/blog/]. All these factors combined paint a clear picture of a company in an active growth phase, strategically investing in its team to solidify its position as a leader in digital solutions for elderly care.

myo (Myosotis GmbH), a Berlin-based startup focused on revolutionizing communication in elderly care, achieved a significant milestone in its financial performance with a Series A financing round. On January 22, 2024, myo successfully secured 10.5 million Euros in funding. This substantial investment was led by TVM Capital Life Science ("TVM"), contributing eight million Euros. The round also saw participation from TWIP Impact Ventures ("Twip") and existing investors [https://myo.de/blog/myo/]. This capital injection is crucial for myo as it continues to expand its digital solutions within care homes, aiming to improve workflows and enhance transparency through secure communication for staff, residents, and families [https://myo.de/].

While specific revenue figures for myo are not publicly detailed, the company's growth is evident in its customer base and operational reach.

myo currently serves more than 350 customers daily [https://myo.de/] across Germany and the UK [https://myo.de/ueber-uns-alt/], integrating its user-friendly app into care facilities. The costs for the integration of the myo app are covered by the care facilities themselves [https://myo.de/]. This business model, combined with its recent successful fundraising, suggests a healthy financial trajectory as the company scales its operations and impact.

There is no publicly available information regarding myo's valuation or any mergers and acquisitions (M&A) activity. The company's focus appears to be on organic growth and the development of its core offerings, which include digital communication tools and a kitchen module designed to streamline daily work in care settings [https://myo.de/referenzen/]. The appointment of Philipp Seifert to its advisory board, complementing an eight-member expert team, further underscores myo's commitment to strategic development and leveraging expertise to enhance its digital solutions for the care sector [https://myo.de/blog/].

Myosotis GmbH, operating as myo.de, actively engages in various events to showcase its digital solutions for the care sector. A significant area of their participation involves webinars, which they frequently host to educate potential and existing clients on the benefits and functionalities of their software [https://myo.de/teilnahme-webinar/][https://myo.de/webinaranmeldung-myo/]. These online sessions provide an accessible platform for myo to demonstrate how their tools, such as formfix, can streamline processes like application management for "Hilfe zur Pflege" and enhance communication within care facilities [https://myo.de/blog/].

In addition to digital events, myo also participates in prominent industry trade shows and conferences. For instance, myo will be represented at ProCare 2026 alongside Heinrichs Gruppe [https://myo.de/blog/heinrichs-gruppe-startet-mit-formfix-in-11-hausern/]. At such events, they aim to share insights into the practical application of their digital application support system, formfix, and demonstrate its effectiveness in achieving digital, efficient, and economically stable futures for care facilities nationwide [https://myo.de/blog/heinrichs-gruppe-startet-mit-formfix-in-11-hausern/]. This direct engagement allows myo to connect with a broader audience and highlight the real-world impact of their innovations.

Beyond external events, myo regularly offers personal product demonstrations for those interested in learning about their software [https://myo.de/]. These 30-minute sessions provide an opportunity for experts from myo to illustrate the added value their solutions bring to the daily operations of care institutions [https://myo.de/]. Such personalized interactions are crucial for fostering understanding and demonstrating the practical benefits of myo's comprehensive tools, which address aspects like meal orders, laundry services, family communication, and medication management [https://myo.de/fuer-einrichtungen/].