Netcall Competitive Intelligence & Landscape

Netcall has grown from a small team into a thriving, agile business, partnering with over 700 organizations primarily across healthcare, government, and financial services, including two-thirds of NHS Acute Health Trusts [https://www.netcall.com/about/].

Netcall plc is an AIM-listed company registered in England and Wales, with its registered office in Bedford, UK [https://www.netcall.com/legal/].

The core of Netcall's offerings is the Liberty platform, an AI-powered solution designed to build, automate, and connect organizational systems. This platform helps teams work smarter, serve customers faster, and achieve lasting transformation [https://netcall.com/]. Key products within the Liberty platform include Liberty Converse for AI-powered contact center solutions, Liberty Create for low-code application development, Liberty RPA for robotic process automation, Liberty Spark for process mapping and improvement, and Liberty IDP for intelligent document processing [https://netcall.com/]. These solutions aim to digitize processes and simplify customer interactions, making work easier and reducing complexity for its users [https://www.netcall.com/investors/].

Netcall's value proposition centers on making complex enterprise technology a thing of the past by providing a system that delivers big results quickly, is shaped to individual needs, and is backed by a supportive team [https://www.netcall.com/about/]. The company emphasizes bringing people and AI together to make work smarter, faster, and more human, offering a trusted AI-powered platform that unifies automation and communication [https://netcall.com/]. With an issued share capital consisting of 172,465,761 Ordinary Shares as of April 1, 2026, Netcall is a significant player in the digital transformation landscape [https://www.netcall.com/investors/share-information/].

Liberty Create, Netcall's leading low-code development platform, empowers organizations to design, launch, and refine custom applications and build smarter workflows, enabling both business and technical teams to deliver digital services at speed [netcall.com/platform/low-code/]. For customer engagement, Liberty Converse provides an AI-powered cloud contact center solution, offering a 360-degree view of the customer across multiple channels. It includes features like AI Virtual Assistants for instant responses across voice and digital channels, reducing agent burnout and improving customer satisfaction [netcall.com/platform/contact-centre/ai-virtual-assistants/]. Additionally, Netcall offers AI-powered autonomous agents capable of resolving inquiries end-to-end and guiding customers through journeys [netcall.com/platform/contact-centre/autonomous-agents/].

Netcall's Liberty RPA solution streamlines everyday tasks with AI-powered automation, improving accuracy and building autonomous workflows. It provides a centralized dashboard to manage bots and gain real-time insights into their performance, ensuring efficient and scalable process automation [netcall.com/platform/rpa/]. The platform also provides pre-built templates and a drag-and-drop workflow builder specifically tailored for various industries, such as housing, to modernize operations and automate tenant cases [netcall.com/industries/housing/]. While Netcall emphasizes the comprehensive capabilities of its Liberty platform and its various integrated solutions, specific pricing plans, tiers, or recent pricing changes are not explicitly detailed in the provided content. The focus remains on the platform's features, benefits, and transformative potential across different business functions and industries [netcall.com/].

The company's current hiring trends indicate a strong focus on technical and project delivery roles. Recent job openings include a Project Management Team Lead Project Management Team Lead - Netcall, Application Developer Application Developer - Netcall, QA Engineer QA Engineer - Netcall, Product Manager – webCAPTURE Services Product Manager – webCAPTURE Services - Netcall, and Senior Bid Manager Netcall | Intelligent Automation Careers and Opportunities. These roles collectively highlight Netcall's investment in strengthening its core Liberty platform capabilities, particularly in areas like low-code application development, quality assurance, and strategic product evolution.

While there is no indication of layoffs, Netcall's hiring patterns signal a strategic push towards enhancing its digital experience, contact center solutions, and automation offerings. The demand for roles such as Application Developer and QA Engineer directly supports the continuous development and refinement of their Liberty Create low-code platform and ensures the high quality of professional services Application Developer - Netcall. The search for a Product Manager – webCAPTURE Services further underscores their commitment to expanding and refining specific product propositions within key sectors, such as the public sector in the UK Product Manager – webCAPTURE Services - Netcall. This sustained recruitment drive suggests a period of growth and expansion, driven by their AI-powered solutions and a clear vision for digital transformation.

Netcall also saw its total annual contract value (ACV) grow by 34% to £26.5 million, with cloud services ACV expanding by 58% to £17.1 million. Adjusted EBITDA increased by 29% to £4.43 million, and profit before tax more than doubled, rising by 109% to £2.41 million Netcall interim results for H1 FY23.

Looking back, Netcall has consistently improved its financial performance. For the six months ended December 31, 2019, revenue was up 8% to £12.3 million from £11.4 million in the prior year. Total ACV increased by 10% to £16.6 million, with Low-code ACV specifically rising by 21% year-over-year. Adjusted EBITDA for this period grew by 5% to £2.12 million, and profit before tax was £0.14 million Netcall interim results for H1 FY20. The company's 2015 annual report highlighted revenue of £17.2 million, with 62% of that, or £10.6 million, being of a recurring nature. Adjusted EBITDA in 2015 was £5.16 million, and profit before tax stood at £2.35 million. Importantly, Netcall maintained a debt-free balance sheet with net cash funds of £13.7 million in 2015 Netcall annual report 2015.

Netcall is traded on AIM (AIM: NET), a market of the London Stock Exchange, indicating its public financial status. The company's share capital consists of 172,465,761 Ordinary Shares of 5p, with 1,869,181 shares held in treasury, leading to a total of 170,596,580 voting rights Netcall share information. Significant shareholders include Gresham House Asset Management (24.2%), Octopus Investments (10.3%), Rathbones (8.0%), and Liontrust Asset Management (5.4%), among others, with directors collectively holding 5.2% of shares Netcall significant shareholders. The company regularly provides investor reports and results, complying with AIM Rule 26 for company information disclosure Netcall investor reports Netcall AIM Rule 26. While specific fundraising rounds, valuations, and M&A activity beyond its core financial reporting are not detailed in the provided sources, its consistent growth and public listing suggest a stable financial footing and access to capital markets.

Upcoming live events include significant participation in key industry conferences.

Netcall will be the headline sponsor at the SOCITM President’s Conference 2026 on June 9-10, 2026, in London, focusing on “Real‑world AI in Local Government.” They will also be present at Digital Health Rewired 2026 on March 24-25, 2026, in Birmingham, showcasing how AI-powered automation and patient communication empower patients. Furthermore, Netcall hosts its own practitioner-led event, the Process Improvement Forum, on June 3, 2026, in London, where transformation leaders and users share real-world experiences on embedding process improvement across the enterprise.

Netcall also offers a robust schedule of webinars, both live and on-demand, to reach a broader audience. Recent and upcoming webinars include “Your Journey to the Agentic Enterprise,” featuring Forrester, on July 14, 2026, and “Practical AI for Modern Local Government: From Intelligent Search to Autonomous Workflows” on September 9, 2026 [https://www.netcall.com/events/practical-ai-for-modern-local-government-from-intelligent-search-to-autonomous-workflows/]. On-demand sessions cover critical topics such as “Transforming Council Operations with AI: 3 Practical Use Cases,” “Break the Transformation Cycle with Agile, Lasting BPM,” and “Prevent Outdated Processes and Improve Customer Journeys” [https://www.netcall.com/events/webinar-prevent-outdated-processes-and-improve-customer-journeys/]. These resources highlight the practical application of AI and automation to enhance efficiency and customer experience.