Ooma

Ooma Competitive Intelligence & Landscape

ooma.com ·

Ooma
ForesightIQ Predictions

What is Ooma likely to do next?

ForesightIQ connects Ooma's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Ooma Overview

Ooma, Inc. (NYSE: OOMA) is a leading provider of innovative communications solutions and other connected services, headquartered in Sunnyvale, California [https://investors.ooma.com/news-releases/news-release-details/ooma-schedules-release-third-quarter-fiscal-2026-results]. The company's mission is to empower people to connect in smarter ways [https://www.ooma.com/careers/], focusing on creating smarter solutions that deliver both superior experiences and value.

Ooma offers a proprietary hybrid SaaS platform that includes a cloud infrastructure with seven global data centers, providing services that span communications, automation, monitoring, safety, security, and productivity [https://investors.ooma.com/ir-resources/investor-faqs].

Ooma primarily targets both businesses of all sizes, from small to enterprise, and residential customers [https://ooma.com/]. For businesses, they provide Voice over IP (VoIP) phone service with AI-powered features, video, and messaging solutions, all customizable to fit varying needs [https://ooma.com/]. This includes offerings like small business phone service, enterprise solutions, POTS replacement, and Ooma Connect for internet service [https://www.ooma.com/press-release/ooma-schedules-release-of-first-quarter-fiscal-2026-results/]. Their business services also incorporate AI transcriptions for call summaries and actionable insights [https://ooma.com/].

For residential users, Ooma offers home phone service and smart security solutions that ensure connectivity from anywhere [https://ooma.com/]. These security products and services encompass cameras and motion sensors, complementing their core VoIP offerings [https://www.ooma.com/legal/privacy-policy/]. The company emphasizes being a "modern landline" and aims to simplify intelligent communications [https://ooma.com/].

Ooma is committed to equal pay for equal work and experience, as demonstrated by its participation in Glassdoor's Equal Pay Pledge [https://www.ooma.com/contact/].

Competitors

Ooma Competitors

Ooma (ooma.com) offers intelligent communication solutions for both business and residential users, including VoIP phone service and smart security. While Ooma is known for its affordable residential plans and comprehensive call management tools, it operates in a competitive landscape with several strong alternatives offering varying features, pricing, and market positioning. For businesses, Ooma provides phone, video, and messaging solutions customizable for any size business, along with AI-powered features like transcriptions and summaries. For residential users, it offers home phone service and smart security. [Source: https://ooma.com/]

One significant competitor is Dialpad, which positions itself as a truly unified communications solution.

Dialpad often includes more features at a lower price point than Ooma, offering more bang for the buck. It emphasizes ease of use and a comprehensive feature set that goes beyond just basic phone compatibility. [Source: https://www.dialpad.com/blog/ooma-alternatives/]

RingCentral stands out as another key competitor, particularly in the business VoIP space. Like Dialpad and Nextiva, RingCentral offers robust business phone systems. These platforms generally cater to businesses seeking extensive features and flexibility.

RingCentral and Nextiva are frequently mentioned alongside Ooma when comparing business VoIP providers. [Source: https://www.quicktalk.com/blog/ooma-alternatives], [Source: https://technologyadvice.com/blog/voip/ooma-alternatives/]

For residential users and those with basic home service needs, Vonage presents a direct alternative.

Vonage offers VoIP home phone service with features like caller ID, call waiting, voicemail, Wi-Fi calling, and call forwarding. Its pricing ranges from $9.99 to $14.99 per month plus taxes and fees, with month-to-month or annual contracts. While Ooma is known for its potentially lower ongoing costs with a one-time setup fee, Vonage offers unique features for home users. [Source: https://www.topconsumerreviews.com/best-voip-programs/compare/vonage-vs-ooma.php]

Google Voice also emerges as a competitor, especially for basic home service and those seeking free or very low-cost solutions. While Ooma offers a more feature-rich home phone service, Google Voice provides a simple and often free alternative for calling. Other competitors like Zoom Phone (primarily known for video conferencing but expanding into phone systems) and Quo also offer alternatives, each with distinct features, pricing models, and target audiences for both residential and business plans. [Source: https://www.withallo.com/blog/best-ooma-alternatives]

Alternatives

Ooma Alternatives

Product & Pricing

Ooma Product and Pricing Intelligence

Ooma (ooma.com) offers a diverse range of product and pricing options tailored for both home and business users. For home users, Ooma provides a Basic Phone Service plan that costs $0.00/month plus taxes and fees, requiring a one-time purchase of Ooma Telo® hardware, often priced around $99.99 or $79.99 [https://www.ooma.com/home-phone-service/]. This basic service includes features like free nationwide calling (U.S. or Canada depending on purchase country), address-based 911, and a free mobile app [https://www.ooma.com/home-phone-service/basic/]. Additionally, Ooma Premier is an enhanced service tier for home users, offering over 25 premium features for $9.99/month plus taxes and fees, often bundled with hardware like the Ooma Household Phone Bundle for $119.99 [https://www.ooma.com/home-phone-service/household-phone-bundle/]. A 60-day Premier plan trial is included with the one-time hardware cost [https://www.ooma.com/home-phone-service/basic/].

For small businesses, Ooma Office provides three main service plans: Ooma Office Essentials, Ooma Office Pro, and Ooma Office Pro Plus.

Ooma Office Essentials is priced at $19.95 per user/account per month with no contract, and includes over 100 standard features such as unlimited calling in the US, Canada, Mexico, and Puerto Rico, a virtual receptionist, mobile app, and one free toll-free number [https://www.ooma.com/small-business-phone-systems/plans/]. The Ooma Office Pro plan costs $24.95 per user/account per month. The top-tier Ooma Office Pro Plus plan encompasses all features from Essentials and Pro, plus additional advanced functionalities [https://www.ooma.com/small-business-phone-systems/plans/].

Ooma also offers optional services beyond these core plans, emphasizing value [https://www.ooma.com/legal/rates/]. Recent changes include the deactivation of the wireless network used by the Ooma Telo 4G Adapter, with Ooma providing free replacement Ooma LTE adapters to affected customers who purchased the Ooma Telo 4G kit, the standalone Ooma Telo 4G Adapter, or the Ooma Phone Genie [https://support.ooma.com/home/ooma-connect-4g-adapter-data-faq/]. This ensures continued connectivity for users relying on 4G LTE for their Ooma setup.

Hiring & Layoffs

Ooma Hiring and Layoffs

Ooma (ooma.com) actively seeks to empower connections through smarter solutions, reflecting a strategic focus on innovation and customer satisfaction in its hiring practices. The company's career page emphasizes values like caring, thinking big, creating smarter solutions, embracing diversity, and respect, all of which guide its approach to recruitment and employee development [https://www.ooma.com/careers/]. Recent data indicates Ooma has grown its workforce, employing approximately 1,223 employees and contractors, up from 1,146 previously, signaling a period of expansion [https://investors.ooma.com/static-files/1c4da5eb-4737-44ec-bc7d-fa3babf8d94b][https://investors.ooma.com/static-files/094ab6b2-32b9-40c2-b087-1ab06cc1be6c]. This growth aligns with its mission to transform sophisticated technology into accessible communication solutions for both businesses and residential users.

The company's growth is further underscored by its expansion into the Asia Pacific region to support major clients like IWG plc, indicating a strategic push for international market penetration [https://www.ooma.com/press-release/ooma-expands-to-asia-pacific-region-in-support-of-the-worlds-largest-provider-of-hybrid-work-solutions-iwg-plc/].

Ooma also highlights a commitment to equal pay, having taken the Equal Pay Pledge on Glassdoor, which suggests a focus on fair and equitable compensation practices to attract and retain talent [https://www.ooma.com/contact/]. This commitment, coupled with a publicly listed executive team, including roles like SVP of Corporate Development and SVP of Engineering and Operations, points to a robust organizational structure supporting continued growth and product innovation [https://www.ooma.com/company-team/].

Ooma also recognizes the evolving nature of the workplace, including the shift towards remote work. While the company's blog has explored the trend of new companies supporting working from home, its own career page showcases a variety of roles across different departments, often with a base in its Sunnyvale, CA headquarters [https://www.ooma.com/careers/][https://investors.ooma.com/static-files/1c4da5eb-4737-44ec-bc7d-fa3babf8d94b][https://www.ooma.com/blog/new-companies-to-support-working-from-home/]. There is no publicly available information suggesting recent layoffs at Ooma; rather, the trend appears to be one of cautious expansion and strategic hiring to support its diverse product offerings, from VoIP phone services for homes and businesses to advanced AI-powered communication tools [https://www.ooma.com/]. The company also emphasizes its dedication to accessibility in recruitment and employee development, ensuring accommodations for individuals with disabilities are clear and supported [https://www.ooma.com/accessibility/].

Leadership

Ooma Management and Leadership Team

Ooma (ooma.com) is led by a seasoned executive team, with Eric Stang serving as President, Chief Executive Officer, and Chairman of the Board of Directors as of April 2024 [https://investors.ooma.com/static-files/7b87140b-e890-4327-8ca4-5f7b56fd9b62]. The company's headquarters are located in Sunnyvale, California [https://investors.ooma.com/static-files/dc148ea2-31d4-4ce5-8a19-4ddc8c55498b].

The executive leadership team at Ooma includes Shig Hamamatsu as Chief Financial Officer, who regularly participates in investor events alongside Mr. Stang [https://investors.ooma.com/news-events/events-presentation]. Other key C-suite and SVP roles are filled by Chris Burgy (SVP, Corporate Development), Roy Calvo (SVP, Customer Service), Toby Farrand (SVP, Engineering and Operations), Robert Ferrer (SVP, Ooma Business Sales), Cameron Gibson (VP, Human Resources), Jim Gustke (SVP, Marketing), Kerrin Parker (SVP and GM, New Businesses), and Dennis Peng (SVP, Product Management) [https://www.ooma.com/company-team/]. The team also includes David De Ridder as VP, Talkatone.com, and Ari Rabban as VP and GM, Phone.com [https://www.ooma.com/company-team/].

Beyond the executive team, the Ooma Board of Directors plays a crucial role in corporate governance. As of April 18, 2024, the board includes Susan G. Butenhoff, who also serves on the board of Hall Wines and specializes in risk mitigation for technology companies [https://investors.ooma.com/corporate-governance/board-of-directors]. Another notable member is Andrew H. Galligan [https://investors.ooma.com/corporate-governance/board-of-directors]. The company maintains open communication channels, encouraging employees to engage with leadership, and regularly conducts company-wide surveys to gauge employee views on organizational goals and job satisfaction, which are reviewed by the senior leadership team [https://investors.ooma.com/static-files/34dde7d1-3d82-49b3-9a30-52786699de6].

Financials

Ooma Financial Performance, Fundraising, M&A

Ooma (ooma.com) demonstrates consistent revenue growth, particularly in its subscription and services segment, which forms the majority of its total revenue. For the fiscal fourth quarter and year ended January 31, 2026, Ooma reported total revenue of $74.6 million, marking a 15% increase year-over-year. Subscription and services revenue specifically rose to $68.7 million, up from $60.6 million in the fourth quarter of fiscal 2025, constituting 92% of the total revenue [https://www.ooma.com/press-release/ooma-reports-fiscal-fourth-quarter-2026-financial-results/]. This growth is largely attributed to the expansion of Ooma Business [https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fourth-quarter-and-fiscal-year-2026-financial]. Looking back, Ooma's total revenue for the fiscal fourth quarter of 2025 was $65.1 million, a 6% increase year-over-year, with subscription and services revenue at $60.6 million [https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fourth-quarter-and-fiscal-year-2025-financial]. The company's financial performance in earlier quarters of fiscal 2026 also showed increases, with total revenue at $66.4 million for Q2 2026 (up 3% year-over-year) and $65.1 million for Q3 2026 (up 9% year-over-year) [https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fiscal-second-quarter-2026-financial-results][https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fiscal-third-quarter-2026-financial-results].

In terms of financial health indicators, Ooma has shown varying net income and adjusted EBITDA figures across different quarters. For the third quarter of fiscal 2026, Ooma achieved a GAAP net income of $1.4 million, or $0.05 per diluted share, and an adjusted EBITDA of $8.6 million, an increase from $5.7 million in the same quarter of fiscal 2025 [https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fiscal-third-quarter-2026-financial-results]. However, the company experienced GAAP net losses in other periods, such as $2.1 million in the second quarter of fiscal 2025 and the first quarter of fiscal 2025 [https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fiscal-second-quarter-2025-financial-results][https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fiscal-first-quarter-2025-financial-results]. Despite these fluctuations, adjusted EBITDA has generally shown positive trends, for instance reaching $5.6 million in Q2 fiscal 2025, up from $4.9 million in Q2 fiscal 2024 [https://investors.ooma.com/news-releases/news-release-details/ooma-reports-fiscal-second-quarter-2025-financial-results].

Ooma is an active participant in M&A, with a notable acquisition in December 2025 contributing to its revenue growth [https://www.ooma.com/press-release/ooma-reports-fiscal-fourth-quarter-2026-financial-results/]. While specific details about the acquired entity are not provided in the available sources, its impact on the company's financial results underscores Ooma's strategy for inorganic growth. As a publicly traded company on the NYSE under the ticker OOMA, its financial results and investor information are regularly updated, with the Annual Report on Form 10-K for the fiscal year ended January 31, 2024, available for review by stockholders [https://investors.ooma.com/static-files/7b87140b-e890-4327-8ca4-5f7b56fd9b62].

Partnerships

Ooma Partnerships, Clients and Vendors

Ooma (ooma.com) has cultivated a robust ecosystem of partnerships and integrations, significantly expanding its reach and enhancing its offerings across various sectors. A key aspect of their strategy involves application integrations, which enable businesses to gain valuable insights and improve customer experiences.

Ooma Office seamlessly integrates with critical business tools like Salesforce [https://www.ooma.com/small-business-phone-systems/integrations/], Intuit QuickBooks [https://investors.ooma.com/news-releases/news-release-details/ooma-office-business-phone-service-now-integrates-intuit], and Clio, a leading legal practice management platform [https://investors.ooma.com/news-releases/news-release-details/ooma-office-business-phone-service-now-integrates-legal-practice]. These integrations highlight Ooma's commitment to providing a unified and efficient communications platform for diverse business needs.

Ooma has also forged significant alliances with major players in telecommunications and real estate. Notably, T-Mobile for Business now offers Ooma AirDial, an innovative solution for POTS replacement, as part of its Internet of Things portfolio [https://www.ooma.com/press-release/tmobile-for-business-is-now-selling-ooma-airdial/]. Similarly, UScellular Business provides Ooma AirDial as a turnkey solution for customers seeking alternatives to traditional analog phone lines [https://investors.ooma.com/news-releases/news-release-details/ooma-airdial-now-available-through-uscellular-business-turnkey]. In the logistics real estate sector, Prologis Inc., a global leader, offers Ooma telecommunications services through its Essentials platform to customers in the U.S. and Canada [https://investors.ooma.com/news-releases/news-release-details/ooma-services-joins-prologis-strategic-alliance-programtm]. These strategic collaborations underscore Ooma's ability to integrate its communication solutions into broader business and technological frameworks.

Furthermore, Ooma has established strong client relationships and partnerships within the hospitality and government sectors.

SONIFI, a leading provider of hotel technology, selected Ooma for its phone and communications services [https://investors.ooma.com/news-releases/news-release-details/sonifi-leading-provider-hotel-technology-selects-ooma-phone-and]. In a related move, Ooma partnered with Jazzware to deliver customized connectivity solutions to hotels nationwide [https://www.ooma.com/press-release/ooma-partners-with-jazzware-to-bring-customized-connectivity-solutions-to-hotels-nationwide/]. On the enterprise front, IWG plc, the world’s largest provider of hybrid work solutions with brands like Regus and Spaces, is Ooma's largest customer, prompting Ooma's expansion into the Asia Pacific region to support their operations [https://www.ooma.com/press-release/ooma-expands-to-asia-pacific-region-in-support-of-the-worlds-largest-provider-of-hybrid-work-solutions-iwg-plc/]. For the public sector, Ooma partnered with Carahsoft Technology Corp., making its POTS replacement products available to government entities through Carahsoft’s reseller partners [https://investors.ooma.com/news-releases/news-release-details/ooma-airdial-advanced-solution-pots-replacement-now-available]. These diverse partnerships and client relationships demonstrate Ooma's adaptability and commitment to serving a wide range of industries.

Events

Ooma Event Participations

Ooma (ooma.com) actively engages with the financial and business community through its participation in various investor conferences and financial results webcasts. These events provide crucial platforms for the company to share updates, strategy, and financial performance with investors and analysts. For instance, Ooma has regularly presented its financial results through dedicated webcasts, such as the First Quarter Fiscal Year 2027 Financial Results on May 26, 2026, and the First Quarter Fiscal Year 2026 Financial Results on May 28, 2025 [https://investors.ooma.com/news-events/events-presentation][https://investors.ooma.com/events/event-details/ooma-first-quarter-fiscal-year-2026-financial-results]. They also hosted a webcast for the Management Discussion of the Phone.com Acquisition on November 24, 2025 [https://investors.ooma.com/events/event-details/management-discussion-phonecom-acquisition].

The company's leadership, including Ooma CEO Eric Stang and CFO Shig Hamamatsu, frequently attend prominent industry and investor conferences. This includes their participation in the Jefferies Software, Internet & AI Conference from May 27-28, 2026, for in-person one-on-one meetings [https://investors.ooma.com/news-events/events-presentation]. They also participated in the 38th Annual ROTH Conference on March 23-24, 2026, engaging in in-person one-on-one meetings [https://investors.ooma.com/events/event-details/38th-annual-roth-conference][https://investors.ooma.com/news-releases/news-release-details/ooma-host-investor-meetings-38th-annual-roth-conference]. Earlier, in 2025, Ooma attended the 45th Annual William Blair Growth Stock Conference and the 2025 Gateway Conference, where they delivered presentations and held investor meetings [https://investors.ooma.com/news-releases/news-release-details/ooma-attend-45th-annual-william-blair-growth-stock-conference][https://investors.ooma.com/events/event-details/2025-gateway-conference].

Ooma also makes use of virtual platforms for investor engagement, demonstrating their adaptability and commitment to accessibility. For example, they hosted investor meetings virtually via the 28th Annual Needham Growth Conference on January 15, 2026 [https://investors.ooma.com/news-releases/news-release-details/ooma-virtually-host-investor-meetings-28th-annual-needham-growth][https://www.ooma.com/press-release/ooma-to-virtually-host-investor-meetings-via-the-28th-annual-needham-growth-conference-on-january-15/]. This followed their virtual participation in the 27th Annual Needham Growth Conference on January 17, 2025, which included a presentation and investor meetings [https://investors.ooma.com/events/event-details/27th-annual-needham-growth-conference]. These regular participations underscore Ooma's proactive approach to investor relations and its continuous efforts to communicate its vision and performance to stakeholders.

Frequently Asked Questions

What do Ooma's recent investor conference attendances signal about their strategic priorities?

Ooma's consistent participation in investor conferences like the Jefferies Software, Internet & AI Conference, ROTH Conference, and Needham Growth Conference, often with CEO Eric Stang and CFO Shig Hamamatsu present, signals a strong focus on investor relations and transparency. These engagements allow Ooma to regularly communicate its financial performance and strategic direction, including discussions around acquisitions like Phone.com, to analysts and stakeholders.

What does Ooma's hiring trend indicate about its growth trajectory and market focus?

Ooma's growth from 1,146 to 1,223 employees and contractors, coupled with expansion into the Asia Pacific region to support major clients like IWG plc, indicates a strategic period of expansion and international market penetration. The company's emphasis on diversity and equal pay suggests an effort to attract and retain talent to support this growth and its diverse product offerings, from VoIP to AI-powered communication tools.

How is Ooma's financial performance trending, specifically regarding revenue and profitability?

Ooma is demonstrating consistent revenue growth, with total revenue increasing to $74.6 million in Q4 fiscal 2026, a 15% year-over-year increase, primarily driven by its subscription and services segment. While GAAP net income has fluctuated, showing a $1.4 million GAAP net income in Q3 fiscal 2026 but losses in other quarters, adjusted EBITDA has generally trended positively, indicating underlying operational strength despite varying GAAP profitability.

What is the strategic implication of Ooma's acquisition of Phone.com?

The acquisition of Phone.com, discussed in a webcast on November 24, 2025, and led by VP and GM Ari Rabban, suggests Ooma is actively pursuing inorganic growth to expand its offerings or market share in the communications solutions space. This M&A activity contributes to its revenue growth and underscores a strategy to consolidate or enhance its product portfolio, particularly within business communications.

What do Ooma's key leadership roles, particularly SVP of Corporate Development, suggest about the company's future direction?

The presence of a Senior Vice President of Corporate Development, Chris Burgy, alongside other senior roles in engineering, operations, and new businesses, suggests Ooma is actively pursuing strategic growth initiatives, including potential mergers, acquisitions, or significant partnerships. This indicates a focus on expanding its market presence and product capabilities through external opportunities and internal innovation.

How does Ooma differentiate its business VoIP offerings from competitors like Dialpad and RingCentral?

Ooma differentiates its business VoIP offerings by providing customizable solutions for businesses of all sizes, featuring AI-powered tools like call transcriptions and summaries, and integrations with platforms like Salesforce and QuickBooks. While competitors like Dialpad and RingCentral offer robust features, Ooma emphasizes its proprietary hybrid SaaS platform with global data centers to deliver comprehensive communications, automation, monitoring, safety, security, and productivity services for both business and residential users.

What is the strategic significance of Ooma's partnerships with T-Mobile for Business and UScellular Business for AirDial?

Ooma's partnerships with T-Mobile for Business and UScellular Business to offer Ooma AirDial are strategically significant for addressing the POTS (Plain Old Telephone Service) replacement market. These collaborations enable Ooma to leverage the extensive sales and distribution networks of major telecommunication providers, expanding the reach of its innovative solution for businesses transitioning away from traditional analog lines.

What do Ooma's integrations with Salesforce, QuickBooks, and Clio signal about its target market and value proposition?

Ooma's integrations with Salesforce, QuickBooks, and Clio signal a strong focus on serving professional services and small to medium-sized businesses that rely on these core platforms. By embedding its communication services within these critical business applications, Ooma enhances its value proposition by improving workflow efficiency, providing valuable call insights, and solidifying its position as an integral part of a business's operational toolkit.

How does Ooma's product strategy balance residential and business offerings?

Ooma's product strategy balances residential and business offerings by providing distinct yet interconnected solutions. For residential users, it focuses on affordable home phone service with advanced features and smart security, while for businesses, it offers a scalable VoIP platform with AI-powered features, video, and messaging. This dual approach leverages a common underlying cloud infrastructure to cater to a broad customer base, from individual homes to enterprise clients.

What is the significance of IWG plc becoming Ooma's largest customer, leading to Asia Pacific expansion?

IWG plc becoming Ooma's largest customer, prompting Ooma's expansion into the Asia Pacific region, signifies a major validation of Ooma's enterprise-grade solutions and its ability to scale internationally. This partnership underscores Ooma's capability to support large, globally distributed organizations and marks a strategic move to grow its presence in key international markets beyond North America, particularly in the hybrid work solutions sector.

How does Ooma address the evolving needs of the workplace, especially regarding remote work?

Ooma addresses the evolving needs of the workplace by providing a hybrid SaaS platform that delivers communication solutions suitable for remote and hybrid work models, including VoIP phone service, video, and messaging. While its career page primarily lists roles at its Sunnyvale HQ, Ooma's products are designed to empower connections from anywhere, aligning with the growing trend of supporting working from home, as noted in its blog.

What are the financial implications of Ooma's tiered pricing model for Ooma Office?

Ooma's tiered pricing model for Ooma Office (Essentials, Pro, Pro Plus) implies a strategy to capture a wide range of business customers, from small businesses needing basic features to larger enterprises requiring advanced functionalities. This structure allows Ooma to offer scalable solutions, driving recurring subscription revenue and potentially increasing average revenue per user as businesses grow and upgrade to higher-tier plans with more features.

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