Planity Competitive Intelligence & Landscape

Planity serves as a vital technological partner, enabling professionals to streamline their operations while providing consumers with a simple, immediate, and free way to book beauty appointments 24/7.

Planity offers a dual-sided platform. For consumers, it provides an extensive directory to discover and book services such as haircuts, barber services, manicures, beauty treatments, spa services, reflexology, massage therapy, sophrology, hypnotherapy, naturopathy, and life coaching. The platform aims to offer the best beauty experience by connecting users with top-rated professionals. For beauty and wellness professionals, Planity Pro offers an all-in-one management solution that includes a connected agenda, a booking platform to attract new clients, and cashier software. This system helps professionals save time, gain new customers, and simplify their daily business management.

Headquartered in Paris, France, at 5-7 rue Saint-Fiacre, 75002 Paris, Planity has rapidly scaled its operations. The company has attracted significant investment, including a $50 million Series C round led by InfraVia Capital Partners in February 2023, bringing its total funding to $105 million. As of early 2023, Planity has over 15 million users and equips more than 60,000 beauty establishments, covering 25% of beauty businesses in France. The company's team, including over 80 talents in its Tech & Product department, is dedicated to continuously evolving its product to meet user expectations and deliver a quality experience.

Planity's value proposition centers on simplicity, immediacy, and convenience for both consumers and professionals. By providing an intuitive online booking system and robust management tools, Planity empowers beauty and wellness businesses to enhance their efficiency and reach, while offering customers unparalleled access to a wide range of services. The company's focus on technological innovation and a deep understanding of the beauty sector has solidified its position as a leader in the European online booking market, aiming to become the continent's foremost platform.

Planity Pro integrates several key features, many of which are crucial for modern beauty establishments. It includes a 24/7 online booking platform that allows clients to schedule appointments autonomously, along with referencing on the Planity platform and mobile app [info.planity.com/]. Professionals also benefit from a dedicated establishment page to showcase their salon, services, tariffs, and team [info.planity.com/solution/logiciel-rendez-vous]. Other core functionalities comprise an online agenda for managing daily and weekly schedules for each collaborator [info.planity.com/solution/agenda-en-ligne] and an integrated cash register system for processing payments (bank card, cash, online, cheque) and managing receipts efficiently [info.planity.com/solution/logiciel-de-caisse].

Beyond the core management tools, Planity offers advanced options to further enhance business operations and revenue. These include an online store feature, enabling professionals to sell products directly through their Planity page 24/7, with automatic product highlighting during appointment booking [info.planity.com/fr-be/tarifs]. The platform also provides tools to help reduce no-shows, claiming to save up to €3,000 per month for some establishments through SMS reminders and advance payments [info.planity.com/votre-metier/prothesiste-ongulaire]. Additional features for increased revenue include digital gift cards for services or purchase vouchers [info.planity.com/solution/ventes-additionnelles] and an optional synchronized website with custom design, photo galleries, social media integration, and an AI-powered blog for SEO optimization [info.planity.com/solution/site-internet]. These options further underscore the personalized nature of Planity's offerings, where functionalities are selected and priced based on individual business requirements.

The recent job postings reveal a particular emphasis on roles that support Planity's hyper-growth and technological advancements. Notable openings include a Senior Acquisition Marketing Manager H/F- CDI [careers.planity.com/jobs/7213857-senior-acquisition-marketing-manager-h-f-cdi] and a Paid Media Expert H/F- CDI [careers.planity.com/jobs/7214064-paid-media-expert-h-f-cdi], signaling a strong investment in expanding its user base and brand presence. Furthermore, the company is bolstering its technical teams with positions like Data Engineer F/H [careers.planity.com/jobs/5190167-data-engineer-f-h], Lead Node/React H/F [careers.planity.com/jobs/3608415-lead-node-react-h-f], Developer Full Stack JS Senior F/H [careers.planity.com/jobs/3579487-developer-full-stack-js-senior-f-h], and QA Tester H/F [careers.planity.com/jobs/2376612-qa-tester-h-f]. These roles are crucial for enhancing Planity's comprehensive SaaS platform, which includes a cash register software and complex algorithms for managing client availabilities across its seven web/mobile applications.

Planity's hiring patterns also indicate an international expansion focus, with a specific opening for a Commercial sédentaire Allemand BtoB H/F [careers.planity.com/jobs/7718320-commercial-sedentaire-allemand-btob-h-f], targeting the German market. This suggests a strategic move to replicate its success beyond France. While there is no explicit information about layoffs, the consistent and diverse range of active job postings across various departments and countries, particularly in tech and marketing, strongly suggests a phase of significant expansion and investment in human capital rather than retrenchment. The emphasis on roles that drive customer acquisition, professional support, and technological innovation underscores Planity's commitment to solidifying its position as a leader in online beauty and wellness booking.

Planity has successfully completed multiple funding rounds to fuel its expansion. In 2020, the company raised 10 million euros in a Series B round led by Crédit Mutuel Innovation, with participation from historical investors Alven, Bpifrance Digital Venture, and Eiffel Investment Group [newsroom.planity.com]. This was followed by a 30 million euro round in 2021, with Gaia Capital Partners joining existing investors [newsroom.planity.com]. Most recently, in February 2023, Planity closed a Series C round, securing 45 million euros (or $50 million) led by InfraVia Capital Partners, with continued support from Crédit Mutuel Innovation, Revaia, and Bpifrance Digital Venture [newsroom.planity.com].

These fundraising efforts have brought Planity's total funding to 95 million euros (or $105 million) since its creation [newsroom.planity.com]. The capital raised has been strategically allocated to accelerate its development in France, expand into international markets like Germany, and strengthen its tech and commercial teams, with plans to recruit 300 new collaborators [newsroom.planity.com]. The consistent investment from both new and returning shareholders underscores confidence in Planity's business model and its ambition to become Europe's leading beauty booking platform.

Beyond major conferences, Planity supports beauty and wellness professionals by offering extensive resources [info.planity.com]. Their blog provides valuable insights on launching, managing, and growing beauty establishments, covering topics such as opening a hair salon or a beauty institute [info.planity.com]. These resources, often presented as guides and articles, serve as a continuous engagement tool, fostering a stronger community among beauty professionals.

Planity also provides practical guides and templates, including a Marketing Calendar 2026 and a Social Media Trends Guide [info.planity.com/ressources/guides]. These tools are designed to help beauty establishments optimize their online presence, manage their schedules, and effectively communicate with clients. By offering these professional development resources, Planity reinforces its role as a technological partner and a supportive entity for businesses in the beauty and wellness sector [newsroom.planity.com/a-propos].