RaiseNow

RaiseNow Competitive Intelligence & Landscape

raisenow.com ·

RaiseNow
ForesightIQ Predictions

What is RaiseNow likely to do next?

ForesightIQ connects RaiseNow's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

RaiseNow Overview

RaiseNow (raisenow.com) is a leading European SaaS company that specializes in digital fundraising and payment solutions, providing an all-in-one platform for donations and payments [https://raisenow.com/]. Their core mission is to empower changemakers, including nonprofits, clubs, and various organizations, to make a lasting difference in the world by offering the technology to fundraise smarter and collect payments easier [https://www.raisenow.com/en-ch/]. This platform enables organizations of any size to efficiently manage membership fees, process payments, and implement smart solutions for contactless payments at events, donor data collection, and broader digital fundraising efforts [https://support.raisenow.com/hc/en-us/articles/4415596570897-Who-is-RaiseNow-and-what-does-the-company-do].

RaiseNow offers a comprehensive suite of products designed to facilitate donations and payments locally, globally, and digitally. These offerings range from self-service tools to individualized expert support, ensuring that partners receive the necessary guidance to maximize their fundraising potential [https://www.raisenow.com/en-ch/]. The RaiseNow Hub, their innovative donation and payment tool, is continuously developed to provide advanced features for effective fundraising [https://www.raisenow.com/en/altruja-is-now-raisenow]. The company caters to a diverse target market, from small sports clubs to international nonprofits, helping them streamline their financial operations and donor engagement.

Headquartered in Zurich, Switzerland, at Hardturmstrasse 101, 8005 Zürich [https://www.raisenow.com/en/imprint], RaiseNow has strengthened its market position through strategic mergers. In 2020, the company merged with Altruja, expanding its team and enhancing its product offerings [https://www.raisenow.com/en/altruja-is-now-raisenow]. More recently, RaiseNow announced a merger with CRM provider gettup, integrating CRM, accounting, and marketing automation solutions into its portfolio, specifically tailored for small and medium-sized non-profit organizations in the German market [https://www.raisenow.com/en/about/press/raisenow-and-gettup]. This strategic growth underscores RaiseNow's commitment to consolidating its position as a holistic provider of fundraising and payment technology.

Competitors

RaiseNow Competitors

RaiseNow, a public company founded in 2013 and based in Zurich, Switzerland, operates as a comprehensive donation and payment platform for nonprofits and corporates. While it is widely trusted for campaign management solutions in the crowdfunding space, it faces a competitive landscape with numerous alternatives offering comparable capabilities across various features, pricing models, and scalability. The company has successfully raised $19.5M in funding from SIX and is recognized as a significant player in its market, ranking 2nd among 137 active competitors.

Among its direct competitors, Cheddar Up is frequently cited as a top alternative, offering features that align closely with RaiseNow's core offerings. Similarly, DonorDrive and Pledge are recognized as key competitors according to Tracxn. These platforms generally provide similar functionalities in online fundraising, event management, and donor engagement, catering to organizations seeking flexible and scalable solutions for their fundraising initiatives.

Another significant competitor is Classy, a private equity-backed company based in San Diego, CA.

Classy is known for its robust fundraising platform tailored for nonprofits, offering comprehensive tools for online giving, event management, and peer-to-peer fundraising. Its strong market presence and extensive feature set position it as a formidable alternative to RaiseNow, especially for organizations looking for enterprise-level solutions.

Qgiv and Flipcause also stand out as notable competitors.

Qgiv provides online fundraising software with a focus on ease of use and diverse payment options.

Flipcause, on the other hand, specializes in technology solutions for small nonprofits, offering an all-in-one platform for donations, event registrations, and volunteer management, integrated with payment processing and a mobile app. These companies differentiate themselves by targeting specific segments of the nonprofit market, with Flipcause emphasizing comprehensive solutions for smaller organizations.

Indirect competitors and alternatives like WhyDonate and GivenGain also play a role in the broader fundraising market.

WhyDonate offers a user-friendly crowdfunding platform, emphasizing ease of campaign creation and donor connection.

GivenGain operates as a non-profit itself, focusing on empowering champion fundraisers for over two decades. While GivenGain shares the goal of facilitating giving, its non-profit model and focus on event-based fundraising provide a different market positioning compared to RaiseNow's broader donation and payment platform services.

Alternatives

RaiseNow Alternatives

Product & Pricing

RaiseNow Product and Pricing Intelligence

RaiseNow (raisenow.com) provides a comprehensive donation and payment platform with flexible pricing plans designed to support organizations of all sizes, from grassroots clubs to globally operating charities [https://www.raisenow.com/en/pricing-plans]. Their offerings cater to various stages of digital fundraising, ensuring that even organizations just starting can easily accept online payments and manage their income streams.

RaiseNow offers a clear distinction between its free and paid features through its RaiseNow Free and RaiseNow Growth plans [https://support.raisenow.com/hc/en-us/articles/19166069178013-Overview-of-Fixed-and-Variable-RaiseNow-Fees]. The RaiseNow Free plan is ideal for organizations beginning their digital fundraising journey, providing the ability to create branded Donation Forms, accept one-off and recurring donations, and utilize various payment methods without any setup or fixed monthly fees [https://www.raisenow.com/en/pricing-plans/organisations-free]. This entry-level plan is built to scale, making it a perfect starting point for clubs and organizations seeking simple, cashless payment solutions with reduced administrative hassle [https://www.raisenow.com/en/pricing-plans].

For growing organizations, RaiseNow Growth offers a powerful digital fundraising toolkit designed for scalability and brand integration [https://www.raisenow.com/en/pricing-plans/organisations-growth]. This plan, with its flexible tiers, enables teams to run sophisticated campaigns, automate processes, and engage supporters across multiple channels. All transactions processed through RaiseNow solutions, including Touchpoint Solutions and the Tamaro Widget, operate on a pricing model that combines fixed monthly plan fees (depending on the selected plan) and variable transaction-based fees, with no setup fees charged across the board [https://support.raisenow.com/hc/en-us/articles/19166069178013-Overview-of-Fixed-and-Variable-RaiseNow-Fees].

RaiseNow Hub serves as the central management platform for all digital income streams, encompassing online donations, membership fees, and event payments [https://www.raisenow.com/en/products/raisenow-hub]. Both RaiseNow Free and Growth plans utilize RaiseNow Hub to provide full visibility and control over transactions, subscriptions, user access, and payout flows [https://support.raisenow.com/hc/en-us/articles/15854777896861-Overview-of-the-Touchpoint-Solutions-in-RaiseNow-Hub]. While the content doesn't detail specific recent pricing changes, the consistent messaging across various pages indicates a stable and flexible pricing structure, allowing organizations to easily transition between plans as their fundraising needs evolve.

Hiring & Layoffs

RaiseNow Hiring and Layoffs

RaiseNow (raisenow.com) actively seeks to expand its team, reflecting a growth-oriented strategy focused on empowering changemakers through technology. The company explicitly invites individuals to "Join Our Mission for Positive Change" and "Hop on as Changemaker" on its career pages [raisenow.com/en/about/career]. This proactive recruitment drive signals a commitment to scaling operations and enhancing its digital solutions for nonprofits, associations, and socially-driven clubs, aligning with their core belief that technology can be a powerful force for good [raisenow.com/en-ch/about/team].

RaiseNow emphasizes a flexible work culture, offering benefits such as flexible working hours, annual working time models, and the possibility of temporarily working abroad, alongside a remote setup [raisenow.com/de-at/ueber-uns/karriere, raisenow.com/de-ch/ueber-uns/karriere, raisenow.com/de-de/ueber-uns/karriere]. These enticing benefits and the emphasis on a supportive environment are designed to attract talent, particularly those interested in "Tech 4 Good" [raisenow.com/de-ch/]. The career process typically involves an initial application, a CV screening, and a "First Call" [raisenow.com/en/about/career], indicating a structured approach to onboarding new team members.

The absence of any information regarding layoffs suggests a stable and expanding workforce at RaiseNow. The consistent messaging across various language-specific career pages reinforces a unified hiring strategy. By building a team dedicated to its vision of "Empowering changemakers to make a lasting difference in the world" [raisenow.com/en-ch/about/vision-mission], RaiseNow's hiring patterns indicate a strategic investment in human capital to drive innovation and extend its reach in the digital fundraising sector.

Leadership

RaiseNow Management and Leadership Team

RaiseNow, a prominent European SaaS provider specializing in digital fundraising and payment solutions, is driven by a passionate and experienced management team [https://www.raisenow.com/en-ch/about/press]. This leadership group focuses on innovation, market growth, and customer success, with expertise spanning technology, operations, partnerships, and finance. Their commitment ensures RaiseNow continues to empower changemakers and support organizations globally.

The leadership at RaiseNow includes founder and CEO, Marco Zaugg [https://www.raisenow.com/en-ch/about/press]. Zaugg is a serial Tech4Good entrepreneur, having previously established marketing and software companies like getunik and bitvoodoo. His extensive experience underpins RaiseNow's strategic direction and innovative approach to digital fundraising.

In a strategic move to solidify its position as the European market leader in digital fundraising by 2028, RaiseNow announced significant C-level changes effective October 1st [https://www.raisenow.com/en-ch/about/press/c-level-change]. These adjustments reflect a commitment to strengthening the executive team and enhancing product excellence. A notable change involves Reginald Rink stepping into the role of Chief Product Officer (CPO) [https://www.raisenow.com/en-ch/about/press/c-level-change], where he will lead RaiseNow's innovation roadmap and drive product advancements. These leadership enhancements are crucial milestones in the company's journey towards achieving its ambitious market goals [https://www.raisenow.com/hubfs/Press%20Releases%20(PDF%20Versions)/11_2025_Press_Release_Leadership_Team.pdf].

Financials

RaiseNow Financial Performance, Fundraising, M&A

RaiseNow (raisenow.com) operates as a leading European SaaS company, specializing in digital fundraising and payment solutions [Source: https://www.raisenow.com/en/about/press/]. The company's platform is designed to empower non-profit organizations, associations, and businesses to efficiently collect donations and process payments, thereby fostering positive societal change [Source: https://www.raisenow.com/en/about/press/]. Founded in 2015, RaiseNow has accumulated a decade of innovation in the digital fundraising sector [Source: https://www.raisenow.com/en/about/press/].

RaiseNow's financial model is structured around a combination of fixed monthly plan fees and variable transaction-based fees for all payments processed through its solutions, including Touchpoint Solutions and the Tamaro Widget [Source: https://support.raisenow.com/hc/en-us/articles/19166069178013-Overview-of-Fixed-and-Variable-RaiseNow-Fees]. The company supports a substantial network, empowering 54,000 organizations across Europe [Source: https://www.raisenow.com/en/about/press/]. This broad reach and fee structure contribute to its revenue generation within the competitive digital fundraising market.

In terms of M&A activity, RaiseNow has actively engaged in strategic mergers to expand its offerings and market presence. A notable merger involved CRM provider gettup, which aimed to strengthen RaiseNow's comprehensive solution for small and medium-sized non-profit organizations in the German market [Source: https://www.raisenow.com/en/about/press/raisenow-and-gettup]. This merger provided gettup with access to human resources, technologies, and a strong network, facilitating the further development of CRM solutions [Source: https://www.raisenow.com/en/about/press/raisenow-and-gettup]. Such strategic moves are part of RaiseNow's broader objective to become the European market leader in digital fundraising by 2028 [Source: https://www.raisenow.com/en/about/press/c-level-change].

Partnerships

RaiseNow Partnerships, Clients and Vendors

RaiseNow (raisenow.com) emphasizes collaboration, connecting changemakers with a robust ecosystem of partners, experts, and organizations to amplify their efforts for good [https://www.raisenow.com/en/about/partners]. Their platform is designed to be a gateway to this strong, growing network, ensuring seamless integration with various tools from global tech platforms to regional fundraising specialists [https://www.raisenow.com/en/about/partners]. This strategic approach allows organizations to leverage combined strengths and focus on their core mission.

Key technology integrations are central to RaiseNow's offering, providing seamless connections with popular CRM systems. They integrate directly with Salesforce Nonprofit Cloud (NPC) and Salesforce Nonprofit Success Pack (NPSP), allowing for real-time donation data flow and a 360-degree view of fundraising activities [https://www.raisenow.com/en/products/integrations/salesforce]. Similarly, RaiseNow integrates with Microsoft Dynamics 365, SEXTANT, and OM, enabling organizations to maintain their preferred tools and streamline workflows efficiently [https://www.raisenow.com/en/products/integrations].

RaiseNow has established significant partnerships to enhance payment and administrative functions, particularly in Switzerland. Notable collaborations include the powerful trio of TWINT, RaiseNow, and Fairgate, which together offer smarter administration and improved connection with members and supporters [https://www.raisenow.com/en/about/partners/fairgate-and-raisenow]. This partnership allows for the creation of membership invoices in Fairgate with integrated TWINT payment options and the generation of QR codes for fundraising activities [https://www.raisenow.com/en/about/partners/fairgate-and-raisenow]. Other vital partnerships include ClubDesk, which helps organizations unlock new revenue and simplify admin by syncing data quickly between RaiseNow and ClubDesk software [https://www.raisenow.com/en/about/partners/clubdesk-and-raisenow], and Webling, which makes digital payments effortless by facilitating TWINT and PayPal imports [https://www.raisenow.com/en/about/partners/webling-and-raisenow]. Furthermore, a partnership with Raiffeisen strengthens the digital payment solutions, making it easy to collect fees and donations via TWINT and RaiseNow [https://www.raisenow.com/en-ch/about/partners/raiffeisen-and-raisenow].

An example of client success demonstrating the effectiveness of these partnerships and integrations is Lumberjack, a cultural association in Lucerne. By integrating RaiseNow's TWINT solution, Lumberjack increased event donations by 40%, with TWINT accounting for a significant portion of total funds collected and an increase in average donation size, showcasing the tangible benefits of RaiseNow's modern payment methods in transforming fundraising efforts [https://www.raisenow.com/en/resources/success-stories/lumberjack].

Events

RaiseNow Event Participations

RaiseNow (raisenow.com) actively engages with its community and clients through a comprehensive program of online and offline events, including conferences, trade shows, and a robust series of webinars. The company's "Event and Webinar Calendar" serves as a central hub for individuals to connect with them across Europe, offering opportunities to learn about their products and innovative strategies like Community Fundraising [raisenow.com/en/resources/events-webinars]. These events provide a platform for RaiseNow to showcase its solutions and interact directly with current and prospective partners.

Webinars are a significant component of RaiseNow's outreach, providing valuable insights and recordings for those who cannot attend live. Recent examples include "The Digital Fundraising Study 2025" hosted on August 26, 2025, and "How to make Community Fundraising work," presented by Marco Kuntze on September 16, 2025, which celebrated a decade of their Koalect brand [raisenow.com/en-ch/resources/events-webinars/fundraising-study-2025]. These online sessions cover crucial topics for non-profit organizations seeking to optimize their fundraising efforts.

RaiseNow also utilizes webinars to announce new integrations and partnerships, such as "Our new CRM: gettup" from August 21, 2025, detailing their merger with gettup CRM software, and "The future of Online Fundraising with Ambit" from January 28, 2025, discussing their Microsoft Integration [raisenow.com/en/resources/events-webinars/gettup-crm]. Furthermore, they provide seasonal and strategic advice through webinars like "Step by step to your Christmas fundraising campaign" on November 26, 2025, and "Integrated Fundraising - The key to success" from December 4, 2024, in collaboration with partners getunik and Persistent [raisenow.com/en-ch/resources/events-webinars/the-perfect-christmas-campaign-2025]. These webinars underscore RaiseNow's commitment to educating and empowering non-profits with the tools and knowledge for effective fundraising.

Frequently Asked Questions

What does RaiseNow's event strategy, particularly its frequent webinars on integrations, suggest about its product roadmap and go-to-market approach?

RaiseNow's active webinar program, especially those highlighting new integrations like 'Our new CRM: gettup' and 'The future of Online Fundraising with Ambit' (Microsoft Integration), indicates a product roadmap heavily focused on expanding its ecosystem through strategic partnerships and seamless CRM connectivity. This suggests a go-to-market strategy that emphasizes integrated solutions and a holistic offering, leveraging partners to broaden its appeal and functionality, rather than solely developing in-house features.

What do RaiseNow's recent C-level changes, particularly the appointment of a new CPO, signal about its strategic priorities?

RaiseNow's C-level changes, effective October 1st, including Reginald Rink's appointment as Chief Product Officer (CPO), signal a strong strategic commitment to product excellence and innovation. This move is designed to strengthen the executive team and enhance the product roadmap, aligning with RaiseNow's ambitious goal to become the European market leader in digital fundraising by 2028.

How do RaiseNow's hiring patterns and stated benefits reflect its growth strategy?

RaiseNow's consistent recruitment across various language-specific career pages, coupled with an emphasis on flexible work, remote setups, and its 'Tech 4 Good' mission, indicates a growth-oriented strategy. The company is actively investing in human capital to scale operations and enhance its digital solutions for nonprofits, aiming to attract talent dedicated to its vision of empowering changemakers, without any indication of layoffs.

What is the strategic implication of RaiseNow's merger with gettup and its integration into their portfolio?

The strategic merger of RaiseNow with CRM provider gettup signifies a move towards offering a more comprehensive, integrated solution, particularly for small and medium-sized non-profit organizations in the German market. This integration of CRM, accounting, and marketing automation solutions into RaiseNow's portfolio aims to solidify its position as a holistic provider of fundraising and payment technology by streamlining workflows and enhancing donor management capabilities.

How does RaiseNow's financial model, combining fixed and variable fees, position it against competitors, especially free platforms?

RaiseNow's financial model, which combines fixed monthly plan fees with variable transaction-based fees, positions it as a scalable solution for organizations with varying fundraising volumes. While this model provides robust features and support, it differentiates RaiseNow from completely free alternatives like Zeffy and Givergy, which offer zero transaction fees. This suggests RaiseNow targets organizations willing to pay for advanced features, dedicated support, and deeper integrations, rather than competing solely on price.

What is the significance of RaiseNow's partnerships with payment providers like TWINT and financial institutions like Raiffeisen, particularly in the Swiss market?

RaiseNow's partnerships with payment providers like TWINT and financial institutions like Raiffeisen are crucial for strengthening its digital payment solutions and market penetration, especially in Switzerland. These collaborations enable seamless collection of fees and donations via widely adopted local payment methods, as demonstrated by Lumberjack's 40% increase in event donations using RaiseNow's TWINT solution, showcasing a strategy to enhance user convenience and boost fundraising efficiency through localized payment infrastructure.

How does RaiseNow's 'Free' plan impact its competitive positioning and market entry strategy?

RaiseNow's 'Free' plan, offering branded Donation Forms and various payment methods without setup or fixed monthly fees, significantly impacts its competitive positioning by lowering the barrier to entry for small organizations and clubs. This strategy allows RaiseNow to attract new users at the grassroots level, providing a scalable entry point that can grow into paid 'Growth' plans as their fundraising needs evolve, effectively expanding its market reach and user base against competitors with upfront costs.

What does RaiseNow's stated goal to become the European market leader in digital fundraising by 2028 indicate about its future M&A and product development?

RaiseNow's ambition to become the European market leader in digital fundraising by 2028 indicates a highly aggressive strategy, likely involving continued M&A activity similar to its merger with gettup, to expand its offerings and market presence. Furthermore, it suggests a strong focus on product development, driven by strategic C-level changes such as the appointment of a CPO, to enhance its platform's innovation and competitive edge across Europe.

How do RaiseNow's CRM integrations (Salesforce, Microsoft Dynamics) contribute to its competitive advantage?

RaiseNow's deep integrations with leading CRM systems like Salesforce Nonprofit Cloud/NPSP and Microsoft Dynamics 365 are a significant competitive advantage. These integrations provide real-time donation data flow and a 360-degree view of fundraising activities, enabling organizations to maintain their preferred tools while streamlining workflows. This focus on seamless data management helps RaiseNow differentiate itself by offering a more comprehensive and less disruptive solution for nonprofits already invested in established CRM platforms.

What distinguishes RaiseNow from competitors like Fundraise Up and Zeffy, given their respective value propositions?

RaiseNow distinguishes itself from Fundraise Up and Zeffy through a balance of comprehensive payment solutions and strategic integrations, offered under a flexible pricing model. While Fundraise Up focuses on conversion optimization and a data-driven approach to maximizing digital revenue, and Zeffy offers a completely free, zero-fee platform, RaiseNow provides an all-in-one platform for donations and payments with both free and paid tiers, leveraging partnerships and CRM integrations to offer a holistic, scalable solution for diverse European non-profits.

What is the significance of RaiseNow's emphasis on "Tech 4 Good" in its hiring and mission?

RaiseNow's emphasis on "Tech 4 Good" in its hiring and mission highlights its commitment to leveraging technology for social impact. This focus helps attract talent aligned with its core belief that technology can empower changemakers, while also communicating a clear brand identity. This principled approach resonates with its target market of nonprofits and socially-driven organizations, reinforcing its mission to facilitate lasting positive change through its digital fundraising and payment solutions.

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