Reckon Competitive Intelligence & Landscape

Reckon offers a diverse portfolio of products and services designed to meet various business needs. Core offerings include Reckon One for small business accounting, Reckon Cloud POS for point-of-sale operations, and Reckon Accounts Hosted for more comprehensive online accounting tailored even for larger businesses. They also provide solutions like Mobile Payroll App and Invoices App. The company supports various industries and provides features such as invoicing and billing, bank reconciliation, employee payments, and timesheets, all available with flexible plans, often starting from $1 per month and including a 30-day free trial with unlimited users.

Reckon's target market primarily includes small to medium businesses, accountants, and bookkeepers seeking efficient and compliant financial management tools. The company supports a vast network of over 6,000 certified Reckon Partners, who are accountants and bookkeepers proficient in using their products. While Reckon has recently divested its Accountants Group (including APS and Reckon Elite) to The Access Group in a $100 million agreement, its core focus remains on providing robust accounting and payroll solutions to its established customer base.

Reckon emphasizes affordability, with some services starting from just $1/month, and provides a 30-day free trial with unlimited users across many of its platforms, allowing businesses to test features without commitment.

For accounting, Reckon One provides online accounting basics starting from $1/month, enabling businesses to monitor income, expenses, and cash flow with real-time reporting [https://www.reckon.com/au/accounting-software/core/]. This includes managing receipts, invoices, and payments. Features like tracking GST, managing BAS, and sending unlimited invoices are available. For more comprehensive needs, Reckon Accounts offers desktop accounting with advanced features like customizable invoices, inventory tracking, job management, and over 200 report types for detailed business insights [https://www.reckon.com/au/reckon-accounts/].

Reckon Accounts Hosted is designed for larger businesses, offering similar robust reporting and customization options, including job cost reports and transaction lookups [https://www.reckon.com/au/accounts-hosted/].

Reckon also provides dedicated payroll solutions.

Reckon Payroll offers affordable online payroll management, with comparisons highlighting various pricing tiers. For example, some plans are advertised at $16 per month, with options for additional annual costs like $444 per year or $708 per year, depending on the features and number of employees supported (e.g., up to 4 employees with free phone support and onboarding) [https://www.reckon.com/au/payroll-software/compare/].

Reckon's pricing strategy is designed to be competitive, with a "clever pricing system" that aims to undercut rivals in both accounting and payroll software markets. Many of their solutions include core features such as managing wages, leave, superannuation, and Single Touch Payroll (STP) compliance [https://www.reckon.com/au/].

While specific recent hiring trends or large-scale layoffs are not detailed, Reckon's careers page and "About Us" section consistently invite potential employees to explore job openings [reckon.com/au/about-us/]. The presence of Jessica Morris as General Manager of People & Culture further underscores a structured approach to recruitment and employee management [reckon.com/au/contact-us/]. Their resources for small businesses on "Recruiting & Onboarding" also demonstrate internal expertise and a practical understanding of effective hiring practices, including leveraging platforms like LinkedIn [reckon.com/au/small-business-resources/hiring-staff-process/recruiting-onboarding/].

Reckon's commitment to Diversity, Equity, and Inclusion (DEI) in the workplace, as championed by its CEO, reflects a modern and competitive hiring approach. This strategy aims to secure a skilled workforce from diverse backgrounds, fostering innovation and a welcoming environment, which can attract top talent [reckon.com/au/blog/dei-in-the-workplace-from-reckon-ceo-innovation-through-diversity/]. The company also offers "Free onboarding sessions" for its customers to learn how to add employees and set up payroll, indicating a robust infrastructure around employee management, both internally and as a service for its users [reckon.com/au/]. This consistent focus on talent acquisition and development across its offerings and internal policies suggests a strategy of sustained growth and operational efficiency.

Reckon prides itself on being built for Australian businesses, ensuring data stays local, simplifying compliance, payroll, and reporting in alignment with Australian tax and superannuation requirements. Their offerings also extend to business loans, point-of-sale systems, and various app integrations.

Financially, Reckon demonstrates steady performance, with its full-year 2021 (CY2021) normalized revenue reaching $71.3 million, a 1.6% increase from the prior corresponding period. Normalized EBITDA for CY2021 stood at $29.5 million, up 1.4%, and normalized NPAT increased by 7.8% to $7.9 million. The company's annual recurring revenue (ARR) was $65.3 million, representing 92% of total revenue. In the first half of 2021 (H1 CY2021), Reckon reported normalized revenue of $37.5 million and normalized EBITDA of $16.7 million, alongside a normalized NPAT of $5.4 million. Net debt was reduced to $13 million during this period following the sale of ReckonDocs and ongoing cost control measures.

Reckon has been active in mergers and acquisitions, contributing to its growth. In its half-year results for 2025, the company highlighted improvements due to investments in cloud products, operational efficiency, and the acquisition of Cashflow Manager. Previously, Reckon also revealed plans to take a 70% stake in the SaaS developer Zebraworks, expanding its legal offering to include practice management. The company has also launched Reckon Loans for business financing, further diversifying its service portfolio and maintaining continuous growth through strategic initiatives in cloud and mobile technologies.

Beyond its dedicated partner conference, Reckon also undertakes significant roadshow events to directly support businesses. The Reckon Payday Super Roadshow 2026, for example, is visiting nine locations nationwide between April 15 and May 21, 2026. This initiative aims to help businesses prepare for the upcoming Payday Super legislation, offering 1.5 CPD credits for attendees [reckon.com/au/payday-super-roadshow/]. The company also participates in industry-specific events and expos, with past attendances at events like ICB (Institute of Certified Bookkeepers) conferences across various Australian cities (Hobart, Sydney, Canberra, Brisbane, Cairns, Darwin, Perth, Adelaide, Melbourne), First Class Accounts National Workshop, and the Accounting Business Expo [reckon.com/au/events-form/].

Reckon maintains a robust webinar program, offering both live and on-demand sessions for businesses, accountants, and bookkeepers [reckon.com/au/webinars/]. These webinars cover a wide range of topics, from mastering cashflow with the "Show Me The Money – Managing Cashflow Masterclass" hosted by Reckon Accredited Trainer Clayton Oates [reckon.com/au/webinars/upcoming/show-me-the-money/] to detailed guides on employee management, such as the "How to Hire, Fire & Retire Masterclass" [reckon.com/au/webinars/upcoming/reckon-payroll-how-to-hire-fire-retire-masterclass/]. Other webinars focus on optimizing software usage, including sessions on "Managing Customers, Suppliers & Items – Reckon Accounts" [reckon.com/au/webinars/upcoming/managing-customers-suppliers-items-reckon-accounts/] and "File Maintenance – New Hosted Experience – Reckon Accounts" [reckon.com/au/webinars/upcoming/file-maintenance-hosted/]. The Reckon Learning Hub provides unlimited access to all available on-demand webinars, upcoming live webinars, and expert guides, offering over $4000 in value through 30+ webinars and comprehensive workbooks [learning.reckon.com/].