Rewind Competitive Intelligence & Landscape
rewind.com ·
What is Rewind likely to do next?
ForesightIQ connects Rewind's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.
Senior hiring patterns point to a planned enterprise product line launching within two quarters.
Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.
Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.
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Overview
Rewind Overview
Rewind offers a comprehensive suite of backup and recovery services, catering to a wide range of SaaS applications across various industries. Its core products include backups for e-commerce platforms like Shopify, BigCommerce, Klaviyo, and Mailchimp; software development tools such as GitHub, Jira, Confluence, Bitbucket, Azure DevOps, and Miro; accounting software like QuickBooks Online; and productivity platforms including monday.com and Trello.
Rewind also provides backups for IT & Security applications like Okta and MS Entra ID. The platform emphasizes surgical, item-level recovery that understands parent-child dependencies, allowing teams to recover specific data elements in minutes, not days. This capability is crucial, as SaaS providers typically operate under a shared responsibility model, meaning account-level data protection often falls to the customer.
Targeting over 25,000 organizations in more than 100 countries, Rewind serves a global market of businesses of all sizes that rely on SaaS applications. The company's value proposition centers on empowering businesses to take control of their data with automated, on-demand, and granular recovery options.
Rewind is committed to the highest standards of security and privacy, holding certifications such as SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA compliance. Its Trust Center highlights a secure platform where customers decide data storage locations, rigorous independent verification of data protection controls, and transparent privacy practices, reflecting its core value of being trustworthy.
Sources
About Us | Rewind
rewind.com
Rewind
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Rewind's Trust Center
rewind.com
Why We Started Rewind: Backups for Cloud Apps
rewind.com
Rewind Celebrates 10 Years of Safeguarding SaaS Data - Rewind
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Careers - Rewind
rewind.com
Security at Rewind - Rewind
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Privacy Notice - Rewind
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Reviews of Rewind Backups and Copy Apps
rewind.com
Rewind recap: 2022 and beyond
rewind.com
Competitors
Rewind Competitors
One significant competitor is Rubrik, a well-funded company specializing in data security and cloud data management. While Rewind focuses on SaaS application backups with granular recovery, Rubrik offers broader enterprise data protection, disaster recovery, and data governance across hybrid and multi-cloud environments. This positions Rubrik as a more comprehensive enterprise solution compared to Rewind's targeted SaaS application backup approach, potentially appealing to larger organizations with diverse infrastructure needs.
Druva is another prominent competitor, recognized for its SaaS platform that provides data protection, cyber response, and recovery across enterprise, cloud, and SaaS environments. Similar to Rewind in offering cloud-based backup, Druva differentiates itself with a broader suite of data security solutions, including data governance and compliance, catering to a wider array of business sectors and emphasizing cyber resilience alongside data protection. This makes Druva a direct competitor in the SaaS backup space but with a more extensive security and compliance offering.
Veeam stands out as a top competitor, frequently mentioned alongside Rewind in competitor analyses.
Veeam is a leader in backup, recovery, and data management solutions, particularly strong in virtual, physical, and multi-cloud environments. While Rewind excels at granular recovery within specific SaaS applications, Veeam provides a more generalized, robust data protection platform for diverse IT infrastructures, including on-premises and cloud workloads, often serving a broader customer base with complex hybrid environments.
Carbonite and CrashPlan are also considered primary competitors, offering backup solutions for individuals and businesses. These companies generally provide broader data backup services for endpoints, servers, and cloud data. While they compete with Rewind in the general backup market, Rewind's specialization in providing specific, surgical backups for critical SaaS applications like Shopify and Jira offers a more tailored and often more granular recovery experience within those platforms, a key differentiator against more generalized backup providers.
Sources
Rewind - 2026 Company Profile, Team, Funding & Competitors
tracxn.com
Top Rewind Alternatives, Competitors
cbinsights.com
32 Rewind Alternatives and Competitors in 2026 | Progsoft
progsoft.net
Top 10 Rewind Alternatives 2026
peerspot.com
Rewind
rewind.com
Rewind - Sales Rep Reviews & Ratings - RepVue
repvue.com
SaaS Backup and Disaster Recovery 2026: How to Protect Your Startup from Data Loss (Rewind vs. Backupify vs. Spanning)
automaiva.com
Rewind - Products, Competitors, Financials, Employees, Headquarters Locations
cbinsights.com
Backblaze vs Rewind: Pricing Comparison (2026) | PulseSignal
getpulsesignal.com
Rewind Company Overview, Contact Details & Competitors | LeadIQ
leadiq.com
Alternatives
Rewind Alternatives
Product & Pricing
Rewind Product and Pricing Intelligence
Rewind's pricing structure generally offers two main tiers for many of its integrations: a Flat Fee plan and a Professional Plan. For many applications such as Shopify, Jira, GitHub, and Jira Service Management, the Flat Fee plan starts at $40.00 per month. This plan typically includes automated daily backups, a 365-day backup history, unlimited cloud storage for backups, and fast, on-demand restores [rewind.com/pricing/]. The Professional Plan, often priced at $200.00 per month for various integrations, builds upon the Flat Fee offerings by adding features like full backup coverage, data residency, and SSO support [rewind.com/pricing/].
Specific pricing variations exist for certain products. For GitHub, there's an Individual Plan starting from $14 per month, tailored for personal GitHub accounts, offering unlimited repositories, daily backups, on-demand restores, and 30 days of cloud data retention. The Professional Plan for GitHub is priced starting at $4/user per month [rewind.com/backups-101/rewind-github-features/]. For larger enterprises or those with specific compliance needs, Rewind also offers advanced features such as SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA compliance [rewind.com]. While there isn't a free tier, Rewind encourages users to start a free trial or request a demo to experience their services [rewind.com].
Sources
Pricing | Rewind
rewind.com
Rewind Protection Suite for Shopify - Rewind
rewind.com
Rewind For GitHub - Features - Rewind
rewind.com
Jira Backups and Cloud Data Recovery - Rewind
rewind.com
Cloud and SaaS Data Protection - Rewind
rewind.com
Backup and Cloud Data Recovery Solutions - Rewind
rewind.com
Jira Service Management Backups and Data Protection - Rewind
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GitHub Cloud Backup and Restore - Rewind
rewind.com
Backups for Development Teams - Rewind
rewind.com
Shopify Backups and Cloud Data Recovery - Rewind
rewind.com
Hiring & Layoffs
Rewind Hiring and Layoffs
Rewind emphasizes a supportive and rewarding work environment, detailing a comprehensive benefits package that includes a sabbatical program, generous paid parental leave, a work-wellness allowance, professional development funding, and a holiday company shutdown in December [rewind.com/blog/sabbatical-stories/]. This commitment to employee well-being and growth is a key component of their talent acquisition strategy, aiming to attract and retain top-tier talent. The hiring process at Rewind involves multiple rounds, starting with a pre-screen phone call with the People Team, followed by several interviews to ensure a good fit for both the candidate and the company [rewind.com/careers/].
The company's consistent push for new hires, particularly in engineering roles, signals a robust growth trajectory and an ongoing investment in product development and innovation [rewind.com/blog/infrastructure-as-code-how-terraform-makes-it-all-possible-for-us/].
Rewind's commitment to supporting a remote workforce is also a significant aspect of its corporate responsibility, allowing for a broader talent pool [rewind.com/wp-content/uploads/2026/01/Corporate-Responsibility-at-Rewind.pdf]. There are no public indications of layoffs; instead, the company's messaging consistently points towards expansion and a need for skilled professionals to help protect the data of businesses worldwide [rewind.com/about-us/].
Sources
Careers
rewind.com
Inside Rewind’s sabbatical program
rewind.com
What is Infrastructure as Code? | Rewind
rewind.com
What it's Like to Work at Rewind
rewind.com
Rewind's diversity goal: 50% female employees by 2024
rewind.com
About Us
rewind.com
Security at Rewind - Rewind
rewind.com
Corporate Responsibility at Rewind
rewind.com
Contact us
rewind.com
rewind
rewind.com
Leadership
Rewind Management and Leadership Team
James Ciesielski, the other co-founder, serves as the Chief Technology Officer (CTO) of Rewind [rewind.com/blog/meet-the-team-james-ciesielski-co-founder-chief-technology-officer-rewind/]. Having known Mike Potter since 2012 and previously working together, Ciesielski brought the initial idea for a new entrepreneurial venture to Potter. As CTO, he oversees the technical aspects of the business and has been a key figure in the company's development since its early stages when the team comprised just 25 individuals [rewind.com/blog/meet-the-team-james-ciesielski-co-founder-chief-technology-officer-rewind/].
Rewind is committed to fostering a diverse and inclusive leadership team. The company set a goal to have 20% representation of marginalized genders within its leadership team by the end of 2022, signifying a top-down approach to supporting cultural changes and shifts within the organization [rewind.com/blog/international-womens-day-2024/]. This commitment extends to increasing overall diversity at the manager and executive levels, ensuring that a broad range of perspectives contributes to Rewind's strategic direction [rewind.com/blog/diversity-dei-rewind-numbers-stats-full-story/].
Sources
About Us | Rewind
rewind.com
Meet the Team: James Ciesielski, Co-founder and CTO | Rewind
rewind.com
IWD 2025: Spotlighting Rewind’s women in tech
rewind.com
International Women’s Day 2024
rewind.com
Diversity at Rewind: the numbers, the stats, and the full story
rewind.com
Ask Me Anything | James Ciesielski, Rewind Co-Founder | Rewind
rewind.com
ARC On-Demand: Annual Resilience Conference - Rewind
rewind.com
Mike Potter, Author at Rewind
rewind.com
Your Data, Your Responsibility: Safeguarding your SaaS apps
rewind.com
Rewind Closes USD $65 Million Series B | Rewind
rewind.com
Financials
Rewind Financial Performance, Fundraising, M&A
Building on this momentum, Rewind announced a USD $65 million Series B financing round in September 2021, led by Insight Partners. This round also saw participation from existing investors like Bessemer Venture Partners, Inovia Capital, and Ridge Ventures, alongside new investors FundFire, ScaleUp Ventures, and Union Ventures. This significant funding was aimed at scaling Rewind's efforts to expand its backup and recovery solutions for widely used SaaS tools [rewind.com/news/rewind-closes-usd-65-million-series-b-as-demand-for-cloud-backup-and-recovery-solutions-continues-to-grow/]. The company's rapid revenue growth has also been recognized by its inclusion in the Deloitte Technology Fast 50™ and Fast 500 awards program for three consecutive years, most recently in 2023 [rewind.com/press-releases/].
Rewind’s financial health is underpinned by its robust customer base and the sheer volume of data it protects. The company serves over 25,000 organizations worldwide across more than 100 countries, safeguarding critical business data in cloud applications such as eCommerce, accounting, productivity, and development platforms [rewind.com/about-us/]. As of early 2023, Rewind was storing 7.4 petabytes of data, encompassing 154 billion files, and backing up 86 terabytes of data or 800 million files weekly [rewind.com/]. This extensive data protection highlights its operational scale and market penetration. Furthermore, Rewind's commitment to security, holding SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA compliance, reinforces its trusted position in the market [rewind.com/trust/].
Sources
Rewind
rewind.com
Rewind Closes USD $65 Million Series B
rewind.com
Rewind Closes USD $15 Million Series A | Rewind
rewind.com
Press releases - Rewind
rewind.com
Ask Me Anything - James Ciesielski, Co-Founder and CTO of Rewind
rewind.com
The future of SaaS resilience: Rewind’s Q1 update
rewind.com
About Us | Rewind
rewind.com
Rewind’s Trust Center - Rewind
rewind.com
Pricing | Rewind
rewind.com
Rewind in AWS Marketplace FAQs – Rewind Knowledge Base
help.rewind.com
Partnerships
Rewind Partnerships, Clients and Vendors
Rewind’s commitment to its partnerships is underscored by significant accolades and strategic alliances. Notably, Rewind was awarded the Atlassian Partner of the Year 2026: Marketplace Partner Channel Growth, recognizing its exceptional contributions within the Atlassian ecosystem throughout 2025 [rewind.com/press-releases/]. A key strategic collaboration includes a partnership with monday.com, announced in February 2025, to provide tailored data protection solutions for monday.com customers. This collaboration led to the launch of a native backup solution for monday.com, ensuring enterprise teams can securely back up and recover their business data while meeting compliance requirements like SOC 2 [rewind.com/news/rewind-and-monday-com/][rewind.com/news/native-backup-for-monday/].
Beyond these, Rewind has also formed partnerships with consulting firms such as Woodard®, enabling them to offer Rewind's backup and restore capabilities for QuickBooks Online and MS 365 to their clients [rewind.com/news/rewind-enters-reseller-partnership-with-woodard/]. The company’s solutions are trusted by over 25,000 organizations globally, safeguarding more than 7 PB of data across various critical platforms.
Rewind ensures compliance with stringent security standards including SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA, reinforcing its position as a trusted provider in the SaaS data backup and recovery market [rewind.com/]. These strong partnerships and broad client base demonstrate Rewind's integral role in enhancing data resilience across diverse industries.
Sources
Partners - Rewind
rewind.com
Find the right Rewind Service Partner
partners.rewind.com
Solution Partners - Rewind
rewind.com
Introducing the Rewind Enterprise Engine: With New Enterprise-Grade Features for SaaS Data Resilience and Visibility - Rewind
rewind.com
Rewind and monday.com Partner to Enhance Enterprise-Grade Backup Solution for Business Continuity - Rewind
rewind.com
Press releases - Rewind
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Join Rewind’s Agency Partner Program - Rewind
rewind.com
Rewind earns trust of popular ecommerce agency
rewind.com
Rewind Enters Reseller Partnership with Woodard - Rewind
rewind.com
Rewind launches native backup and restore solution for monday.com - Rewind
rewind.com
Events
Rewind Event Participations
Looking further ahead, Rewind has a strong presence at major industry gatherings. They are set to attend Shoptalk Spring 2026 in Las Vegas from March 24-26, where they will have an exhibition floor presence. Additionally, Rewind will be at Atlassian Team '26 in Anaheim from May 5-7, 2026, a global conference for AI-forward teams, highlighting their specialized backup solutions for Atlassian Cloud data. They also participate in cybersecurity events like AWS re:Inforce, having attended from June 16-18, where they presented their automated data backups and granular recovery features available through AWS Marketplace.
Rewind also hosts and participates in its own dedicated events and webinars to educate users on data resilience. Their Annual Resilience Conference (ARC On-Demand) is a key event focused on building robust data protection strategies and staying ahead of new risks in SaaS data security, with Rewind ARC '25 also on the horizon. Past webinars include "Spring '25 Compliance & Control Release" which detailed new features for compliance and data protection, and various other webinars covering topics like securing Atlassian Cloud transformations, enhancing data resilience for monday.com, and safeguarding GitHub data, reflecting their broad expertise across different SaaS applications and emphasizing the shared responsibility for SaaS data.
Sources
Events - Rewind
rewind.com
ARC On-Demand: Annual Resilience Conference - Rewind
rewind.com
Rewind ARC '25 - Rewind
rewind.com
Rewind at Atlassian Team 2026 in Anaheim – Rewind Backups for SaaS Apps
saas.rewind.com
Rewind at Shoptalk Spring 2026 in Las Vegas – Rewind Backups for SaaS Apps
saas.rewind.com
Spring ‘25 Compliance & Control - Rewind
rewind.com
Elevate your monday.com experience with Rewind
rewind.com
Past events - Rewind
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AWS re:Inforce - Rewind
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Webinars Archives - Rewind
rewind.com
Frequently Asked Questions
What does Rewind's consistent hiring, particularly in engineering, imply about its strategic direction?
Rewind's consistent hiring, especially in engineering roles, signals a robust growth trajectory and ongoing investment in product development and innovation. The company's continuous recruitment aligns with its strategic focus on expanding services for various SaaS applications like Shopify, Jira, and GitHub, indicating a commitment to evolving its offerings and safeguarding critical business data for a growing global client base.
What do Rewind's recent participation in and hosting of events suggest about its market strategy?
Rewind's active participation in and hosting of events, such as Partner Meetups, Elevate NYC/London, Shoptalk Spring, and Atlassian Team '26, indicate a multi-faceted market strategy. It aims to strengthen partner relationships, showcase its specialized SaaS data backup solutions for platforms like monday.com and Atlassian Cloud, and educate users on data resilience through events like its Annual Resilience Conference, reinforcing its commitment to supporting key ecosystems and customer education.
What does Rewind's funding history, including the Series A and B rounds, signal about its financial health and market perception?
Rewind's successful Series A ($15 million in January 2021) and Series B ($65 million in September 2021) funding rounds, following 1,113% revenue growth, signal strong financial health and positive market perception. These investments indicate escalating demand for cloud data protection and validate Rewind's strategy to expand its backup and recovery solutions for widely used SaaS tools, underscoring investor confidence in its growth potential and market leadership.
How does Rewind's partnership with monday.com impact its competitive positioning?
Rewind's partnership with monday.com, announced in February 2025, significantly enhances its competitive positioning by providing a native backup solution tailored for monday.com customers. This collaboration helps Rewind secure a key integration, ensures enterprise teams can meet compliance requirements like SOC 2, and strengthens its market presence in productivity platforms, setting it apart from more generalized backup providers.
What are the key differentiators in Rewind's product offering compared to competitors like Rubrik and Veeam?
Rewind's key differentiators lie in its specialization in surgical, item-level recovery for specific SaaS applications like Shopify, Jira, and GitHub, and its focus on the shared responsibility model for SaaS data. While competitors like Rubrik offer broader enterprise data protection and Veeam provides generalized robust data protection across diverse IT infrastructures, Rewind excels in providing tailored, granular recovery within popular cloud platforms, making it highly effective for specific SaaS data resilience needs.
What does Rewind's emphasis on security certifications (SOC 2, ISO 27001, HIPAA) convey about its strategic priorities?
Rewind's emphasis on stringent security certifications like SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA conveys a strategic priority on trustworthiness, data integrity, and compliance. This commitment aims to instill confidence in its over 25,000 global customers by assuring them that their business-critical cloud data is protected to the highest standards, which is crucial for organizations dealing with sensitive information and regulatory requirements.
What does Rewind's dual-tier pricing structure (Flat Fee and Professional Plan) indicate about its target market and go-to-market strategy?
Rewind's dual-tier pricing structure, featuring a Flat Fee plan (starting at $40/month) and a Professional Plan (starting at $200/month), indicates a strategy to target a broad market segment, from small businesses to larger enterprises. The Flat Fee appeals to smaller operations needing essential backups, while the Professional Plan, with full backup coverage, data residency, and SSO support, targets larger organizations with more extensive compliance and security requirements, enabling a scalable go-to-market approach.
How does Rewind's origin story, starting with Shopify backup, influence its current product strategy?
Rewind's origin story, founded in 2015 to automatically back up Shopify stores, profoundly influences its current product strategy by emphasizing deep integration and granular, item-level recovery for specific SaaS applications. This foundational experience highlighted the critical need for specialized data protection within popular platforms, leading Rewind to expand its offerings to other key SaaS tools like Jira, GitHub, and monday.com with the same focus on surgical, dependency-aware recovery.
What does Rewind's target of 20% marginalized gender representation in leadership by 2022 signify about its corporate strategy?
Rewind's target of 20% marginalized gender representation in its leadership team by the end of 2022 signifies a strategic commitment to fostering a diverse and inclusive organizational culture. This top-down approach indicates that the company views diversity as integral to its strategic direction, aiming to bring a broader range of perspectives to management and executive levels and support cultural shifts within the organization.
What is the strategic significance of Rewind's partnerships with consulting firms like Woodard?
Rewind's partnerships with consulting firms such as Woodard are strategically significant as they expand Rewind's market reach and distribution channels. By enabling Woodard to offer Rewind's backup solutions for QuickBooks Online and MS 365 to their clients, Rewind leverages trusted advisors to penetrate new customer segments, particularly among small to medium-sized businesses and accounting professionals who rely on these platforms.
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