Rewind

Rewind Competitive Intelligence & Landscape

rewind.com ·

Rewind
ForesightIQ Predictions

What is Rewind likely to do next?

ForesightIQ connects Rewind's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Rewind Overview

Rewind (rewind.com) is a leading provider of automated backup and recovery solutions for Software-as-a-Service (SaaS) applications. Founded in Ottawa, Canada, in June 2015 by Mike Potter and James Ciesielski, Rewind was initially designed to automatically back up Shopify stores, a critical need identified by its founders. The company's mission is to back up the cloud and restore it in seconds, ensuring that no business-critical cloud data is ever lost. This commitment provides organizations with the peace of mind to focus on resilience and growth, offering a vital safety net against AI errors, automation errors, and human mistakes that can lead to data loss across critical platforms.

Rewind offers a comprehensive suite of backup and recovery services, catering to a wide range of SaaS applications across various industries. Its core products include backups for e-commerce platforms like Shopify, BigCommerce, Klaviyo, and Mailchimp; software development tools such as GitHub, Jira, Confluence, Bitbucket, Azure DevOps, and Miro; accounting software like QuickBooks Online; and productivity platforms including monday.com and Trello.

Rewind also provides backups for IT & Security applications like Okta and MS Entra ID. The platform emphasizes surgical, item-level recovery that understands parent-child dependencies, allowing teams to recover specific data elements in minutes, not days. This capability is crucial, as SaaS providers typically operate under a shared responsibility model, meaning account-level data protection often falls to the customer.

Targeting over 25,000 organizations in more than 100 countries, Rewind serves a global market of businesses of all sizes that rely on SaaS applications. The company's value proposition centers on empowering businesses to take control of their data with automated, on-demand, and granular recovery options.

Rewind is committed to the highest standards of security and privacy, holding certifications such as SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA compliance. Its Trust Center highlights a secure platform where customers decide data storage locations, rigorous independent verification of data protection controls, and transparent privacy practices, reflecting its core value of being trustworthy.

Competitors

Rewind Competitors

Rewind (rewind.com) operates in a competitive landscape for cloud-based data backup management software, facing numerous direct and indirect competitors. According to Tracxn, Rewind has over 1300 active competitors. Key players in this space, often compared to Rewind due to their focus on data security and recovery, include established enterprise solutions and niche SaaS backup providers. The core offering of Rewind centers on surgical, item-level recovery for popular SaaS applications like Shopify, Jira, GitHub, monday.com, and more, highlighting its specialization in protecting critical operational data.

One significant competitor is Rubrik, a well-funded company specializing in data security and cloud data management. While Rewind focuses on SaaS application backups with granular recovery, Rubrik offers broader enterprise data protection, disaster recovery, and data governance across hybrid and multi-cloud environments. This positions Rubrik as a more comprehensive enterprise solution compared to Rewind's targeted SaaS application backup approach, potentially appealing to larger organizations with diverse infrastructure needs.

Druva is another prominent competitor, recognized for its SaaS platform that provides data protection, cyber response, and recovery across enterprise, cloud, and SaaS environments. Similar to Rewind in offering cloud-based backup, Druva differentiates itself with a broader suite of data security solutions, including data governance and compliance, catering to a wider array of business sectors and emphasizing cyber resilience alongside data protection. This makes Druva a direct competitor in the SaaS backup space but with a more extensive security and compliance offering.

Veeam stands out as a top competitor, frequently mentioned alongside Rewind in competitor analyses.

Veeam is a leader in backup, recovery, and data management solutions, particularly strong in virtual, physical, and multi-cloud environments. While Rewind excels at granular recovery within specific SaaS applications, Veeam provides a more generalized, robust data protection platform for diverse IT infrastructures, including on-premises and cloud workloads, often serving a broader customer base with complex hybrid environments.

Carbonite and CrashPlan are also considered primary competitors, offering backup solutions for individuals and businesses. These companies generally provide broader data backup services for endpoints, servers, and cloud data. While they compete with Rewind in the general backup market, Rewind's specialization in providing specific, surgical backups for critical SaaS applications like Shopify and Jira offers a more tailored and often more granular recovery experience within those platforms, a key differentiator against more generalized backup providers.

Alternatives

Rewind Alternatives

Product & Pricing

Rewind Product and Pricing Intelligence

Rewind (rewind.com) offers comprehensive cloud backup and data recovery solutions for a wide array of SaaS applications, ensuring businesses can undo mistakes and recover critical data quickly. Their product suite includes dedicated backups for popular platforms like Shopify, BigCommerce, Klaviyo, Mailchimp, QuickBooks Online, Jira, GitHub, Confluence, monday.com, Trello, Okta, and Microsoft Entra ID [rewind.com/products/]. These solutions are designed to protect against human errors, automation issues, and AI-driven mishaps, providing granular, item-level recovery that respects parent-child dependencies [rewind.com]. Features commonly available across their backup services include automated daily backups, unlimited cloud storage for backups, and on-demand restores [rewind.com/pricing/].

Rewind's pricing structure generally offers two main tiers for many of its integrations: a Flat Fee plan and a Professional Plan. For many applications such as Shopify, Jira, GitHub, and Jira Service Management, the Flat Fee plan starts at $40.00 per month. This plan typically includes automated daily backups, a 365-day backup history, unlimited cloud storage for backups, and fast, on-demand restores [rewind.com/pricing/]. The Professional Plan, often priced at $200.00 per month for various integrations, builds upon the Flat Fee offerings by adding features like full backup coverage, data residency, and SSO support [rewind.com/pricing/].

Specific pricing variations exist for certain products. For GitHub, there's an Individual Plan starting from $14 per month, tailored for personal GitHub accounts, offering unlimited repositories, daily backups, on-demand restores, and 30 days of cloud data retention. The Professional Plan for GitHub is priced starting at $4/user per month [rewind.com/backups-101/rewind-github-features/]. For larger enterprises or those with specific compliance needs, Rewind also offers advanced features such as SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA compliance [rewind.com]. While there isn't a free tier, Rewind encourages users to start a free trial or request a demo to experience their services [rewind.com].

Hiring & Layoffs

Rewind Hiring and Layoffs

Rewind (rewind.com), a leading provider of cloud backup solutions, actively seeks to expand its team, reflecting its mission to safeguard critical business data for over 25,000 organizations globally. The company consistently promotes career opportunities on its website, inviting passionate and talented individuals to join its growing workforce. This continuous recruitment aligns with Rewind's strategic focus on expanding its services for various SaaS applications, including popular platforms like Shopify, Jira, GitHub, QuickBooks Online, and many others, as evidenced by their active product development and marketing.

Rewind emphasizes a supportive and rewarding work environment, detailing a comprehensive benefits package that includes a sabbatical program, generous paid parental leave, a work-wellness allowance, professional development funding, and a holiday company shutdown in December [rewind.com/blog/sabbatical-stories/]. This commitment to employee well-being and growth is a key component of their talent acquisition strategy, aiming to attract and retain top-tier talent. The hiring process at Rewind involves multiple rounds, starting with a pre-screen phone call with the People Team, followed by several interviews to ensure a good fit for both the candidate and the company [rewind.com/careers/].

The company's consistent push for new hires, particularly in engineering roles, signals a robust growth trajectory and an ongoing investment in product development and innovation [rewind.com/blog/infrastructure-as-code-how-terraform-makes-it-all-possible-for-us/].

Rewind's commitment to supporting a remote workforce is also a significant aspect of its corporate responsibility, allowing for a broader talent pool [rewind.com/wp-content/uploads/2026/01/Corporate-Responsibility-at-Rewind.pdf]. There are no public indications of layoffs; instead, the company's messaging consistently points towards expansion and a need for skilled professionals to help protect the data of businesses worldwide [rewind.com/about-us/].

Leadership

Rewind Management and Leadership Team

Rewind, a leader in cloud and SaaS data backup and recovery, is spearheaded by its co-founder and CEO, Mike Potter [rewind.com/about-us/]. A self-proclaimed serial entrepreneur, Potter initiated his startup journey with InTheHack.com before co-founding Rewind in 2015. His leadership is central to the company's mission and cultural values [rewind.com/about-us/]. He has been instrumental in the company's growth, including a significant Series B funding round, emphasizing the need to educate technology professionals about data control and the company's vision to back up the entire cloud [rewind.com/news/rewind-closes-usd-65-million-series-b-as-demand-for-cloud-backup-and-recovery-solutions-continues-to-grow/].

James Ciesielski, the other co-founder, serves as the Chief Technology Officer (CTO) of Rewind [rewind.com/blog/meet-the-team-james-ciesielski-co-founder-chief-technology-officer-rewind/]. Having known Mike Potter since 2012 and previously working together, Ciesielski brought the initial idea for a new entrepreneurial venture to Potter. As CTO, he oversees the technical aspects of the business and has been a key figure in the company's development since its early stages when the team comprised just 25 individuals [rewind.com/blog/meet-the-team-james-ciesielski-co-founder-chief-technology-officer-rewind/].

Rewind is committed to fostering a diverse and inclusive leadership team. The company set a goal to have 20% representation of marginalized genders within its leadership team by the end of 2022, signifying a top-down approach to supporting cultural changes and shifts within the organization [rewind.com/blog/international-womens-day-2024/]. This commitment extends to increasing overall diversity at the manager and executive levels, ensuring that a broad range of perspectives contributes to Rewind's strategic direction [rewind.com/blog/diversity-dei-rewind-numbers-stats-full-story/].

Financials

Rewind Financial Performance, Fundraising, M&A

Rewind, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, has demonstrated significant financial growth and successful fundraising. While the company did not take significant initial funding, focusing on early customer feedback to determine product value and revenue generation [rewind.com/blog/ask-me-anything-james-ciesielski-co-founder-and-cto-of-rewind/], it later secured substantial investments. In January 2021, Rewind closed a USD $15 million Series A funding round led by Inovia Capital, with participation from Ridge Ventures and Bessemer Venture Partners. This financing followed a remarkable 1,113% revenue growth, reflecting the escalating demand for cloud data protection [rewind.com/news/rewind-closes-usd-15-million-series-a-to-meet-mounting-market-demand-for-cloud-data-protection/].

Building on this momentum, Rewind announced a USD $65 million Series B financing round in September 2021, led by Insight Partners. This round also saw participation from existing investors like Bessemer Venture Partners, Inovia Capital, and Ridge Ventures, alongside new investors FundFire, ScaleUp Ventures, and Union Ventures. This significant funding was aimed at scaling Rewind's efforts to expand its backup and recovery solutions for widely used SaaS tools [rewind.com/news/rewind-closes-usd-65-million-series-b-as-demand-for-cloud-backup-and-recovery-solutions-continues-to-grow/]. The company's rapid revenue growth has also been recognized by its inclusion in the Deloitte Technology Fast 50™ and Fast 500 awards program for three consecutive years, most recently in 2023 [rewind.com/press-releases/].

Rewind’s financial health is underpinned by its robust customer base and the sheer volume of data it protects. The company serves over 25,000 organizations worldwide across more than 100 countries, safeguarding critical business data in cloud applications such as eCommerce, accounting, productivity, and development platforms [rewind.com/about-us/]. As of early 2023, Rewind was storing 7.4 petabytes of data, encompassing 154 billion files, and backing up 86 terabytes of data or 800 million files weekly [rewind.com/]. This extensive data protection highlights its operational scale and market penetration. Furthermore, Rewind's commitment to security, holding SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA compliance, reinforces its trusted position in the market [rewind.com/trust/].

Partnerships

Rewind Partnerships, Clients and Vendors

Rewind (rewind.com) has established a robust network of partnerships, clients, and technology integrations to deliver comprehensive SaaS data resilience. The company actively collaborates with Solution Partners in ecosystems like Atlassian, GitHub, and monday.com, enabling these partners to offer secure, scalable SaaS data backup and recovery solutions to their own clientele [rewind.com/partners/]. Furthermore, Rewind supports a thriving community of eCommerce Agencies that serve fast-growing online brands utilizing platforms such as Shopify, BigCommerce, Klaviyo, and Mailchimp [partners.rewind.com/]. These partnerships not only expand Rewind's reach but also allow agencies to introduce new revenue streams and provide enhanced value by protecting their clients' critical data and avoiding costly delays [rewind.com/agency-partner-program/].

Rewind’s commitment to its partnerships is underscored by significant accolades and strategic alliances. Notably, Rewind was awarded the Atlassian Partner of the Year 2026: Marketplace Partner Channel Growth, recognizing its exceptional contributions within the Atlassian ecosystem throughout 2025 [rewind.com/press-releases/]. A key strategic collaboration includes a partnership with monday.com, announced in February 2025, to provide tailored data protection solutions for monday.com customers. This collaboration led to the launch of a native backup solution for monday.com, ensuring enterprise teams can securely back up and recover their business data while meeting compliance requirements like SOC 2 [rewind.com/news/rewind-and-monday-com/][rewind.com/news/native-backup-for-monday/].

Beyond these, Rewind has also formed partnerships with consulting firms such as Woodard®, enabling them to offer Rewind's backup and restore capabilities for QuickBooks Online and MS 365 to their clients [rewind.com/news/rewind-enters-reseller-partnership-with-woodard/]. The company’s solutions are trusted by over 25,000 organizations globally, safeguarding more than 7 PB of data across various critical platforms.

Rewind ensures compliance with stringent security standards including SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA, reinforcing its position as a trusted provider in the SaaS data backup and recovery market [rewind.com/]. These strong partnerships and broad client base demonstrate Rewind's integral role in enhancing data resilience across diverse industries.

Events

Rewind Event Participations

Rewind actively participates in and hosts numerous events to engage with its community and showcase its SaaS data backup solutions. Their calendar includes upcoming Partner Meetups in Toronto and Ottawa in July, September, and October 2026, fostering relationships with key collaborators. They are also scheduled to be present at industry-leading conferences such as Elevate NYC from October 28-29 and Elevate London on November 24, 2026, demonstrating their commitment to supporting platforms like monday.com by safeguarding critical data.

Looking further ahead, Rewind has a strong presence at major industry gatherings. They are set to attend Shoptalk Spring 2026 in Las Vegas from March 24-26, where they will have an exhibition floor presence. Additionally, Rewind will be at Atlassian Team '26 in Anaheim from May 5-7, 2026, a global conference for AI-forward teams, highlighting their specialized backup solutions for Atlassian Cloud data. They also participate in cybersecurity events like AWS re:Inforce, having attended from June 16-18, where they presented their automated data backups and granular recovery features available through AWS Marketplace.

Rewind also hosts and participates in its own dedicated events and webinars to educate users on data resilience. Their Annual Resilience Conference (ARC On-Demand) is a key event focused on building robust data protection strategies and staying ahead of new risks in SaaS data security, with Rewind ARC '25 also on the horizon. Past webinars include "Spring '25 Compliance & Control Release" which detailed new features for compliance and data protection, and various other webinars covering topics like securing Atlassian Cloud transformations, enhancing data resilience for monday.com, and safeguarding GitHub data, reflecting their broad expertise across different SaaS applications and emphasizing the shared responsibility for SaaS data.

Frequently Asked Questions

What does Rewind's consistent hiring, particularly in engineering, imply about its strategic direction?

Rewind's consistent hiring, especially in engineering roles, signals a robust growth trajectory and ongoing investment in product development and innovation. The company's continuous recruitment aligns with its strategic focus on expanding services for various SaaS applications like Shopify, Jira, and GitHub, indicating a commitment to evolving its offerings and safeguarding critical business data for a growing global client base.

What do Rewind's recent participation in and hosting of events suggest about its market strategy?

Rewind's active participation in and hosting of events, such as Partner Meetups, Elevate NYC/London, Shoptalk Spring, and Atlassian Team '26, indicate a multi-faceted market strategy. It aims to strengthen partner relationships, showcase its specialized SaaS data backup solutions for platforms like monday.com and Atlassian Cloud, and educate users on data resilience through events like its Annual Resilience Conference, reinforcing its commitment to supporting key ecosystems and customer education.

What does Rewind's funding history, including the Series A and B rounds, signal about its financial health and market perception?

Rewind's successful Series A ($15 million in January 2021) and Series B ($65 million in September 2021) funding rounds, following 1,113% revenue growth, signal strong financial health and positive market perception. These investments indicate escalating demand for cloud data protection and validate Rewind's strategy to expand its backup and recovery solutions for widely used SaaS tools, underscoring investor confidence in its growth potential and market leadership.

How does Rewind's partnership with monday.com impact its competitive positioning?

Rewind's partnership with monday.com, announced in February 2025, significantly enhances its competitive positioning by providing a native backup solution tailored for monday.com customers. This collaboration helps Rewind secure a key integration, ensures enterprise teams can meet compliance requirements like SOC 2, and strengthens its market presence in productivity platforms, setting it apart from more generalized backup providers.

What are the key differentiators in Rewind's product offering compared to competitors like Rubrik and Veeam?

Rewind's key differentiators lie in its specialization in surgical, item-level recovery for specific SaaS applications like Shopify, Jira, and GitHub, and its focus on the shared responsibility model for SaaS data. While competitors like Rubrik offer broader enterprise data protection and Veeam provides generalized robust data protection across diverse IT infrastructures, Rewind excels in providing tailored, granular recovery within popular cloud platforms, making it highly effective for specific SaaS data resilience needs.

What does Rewind's emphasis on security certifications (SOC 2, ISO 27001, HIPAA) convey about its strategic priorities?

Rewind's emphasis on stringent security certifications like SOC 2 Type II, ISO 27001, DORA, HIPAA, and CCPA conveys a strategic priority on trustworthiness, data integrity, and compliance. This commitment aims to instill confidence in its over 25,000 global customers by assuring them that their business-critical cloud data is protected to the highest standards, which is crucial for organizations dealing with sensitive information and regulatory requirements.

What does Rewind's dual-tier pricing structure (Flat Fee and Professional Plan) indicate about its target market and go-to-market strategy?

Rewind's dual-tier pricing structure, featuring a Flat Fee plan (starting at $40/month) and a Professional Plan (starting at $200/month), indicates a strategy to target a broad market segment, from small businesses to larger enterprises. The Flat Fee appeals to smaller operations needing essential backups, while the Professional Plan, with full backup coverage, data residency, and SSO support, targets larger organizations with more extensive compliance and security requirements, enabling a scalable go-to-market approach.

How does Rewind's origin story, starting with Shopify backup, influence its current product strategy?

Rewind's origin story, founded in 2015 to automatically back up Shopify stores, profoundly influences its current product strategy by emphasizing deep integration and granular, item-level recovery for specific SaaS applications. This foundational experience highlighted the critical need for specialized data protection within popular platforms, leading Rewind to expand its offerings to other key SaaS tools like Jira, GitHub, and monday.com with the same focus on surgical, dependency-aware recovery.

What does Rewind's target of 20% marginalized gender representation in leadership by 2022 signify about its corporate strategy?

Rewind's target of 20% marginalized gender representation in its leadership team by the end of 2022 signifies a strategic commitment to fostering a diverse and inclusive organizational culture. This top-down approach indicates that the company views diversity as integral to its strategic direction, aiming to bring a broader range of perspectives to management and executive levels and support cultural shifts within the organization.

What is the strategic significance of Rewind's partnerships with consulting firms like Woodard?

Rewind's partnerships with consulting firms such as Woodard are strategically significant as they expand Rewind's market reach and distribution channels. By enabling Woodard to offer Rewind's backup solutions for QuickBooks Online and MS 365 to their clients, Rewind leverages trusted advisors to penetrate new customer segments, particularly among small to medium-sized businesses and accounting professionals who rely on these platforms.

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