Roofr Competitive Intelligence & Landscape

Roofr is an all-in-one software company dedicated to empowering roofing professionals. Established in 2016 [https://roofr.com/blog/introducing-roofr], Roofr provides a comprehensive suite of tools designed to streamline operations, enhance sales, and manage roofing businesses efficiently [https://roofr.com/]. The company's mission is to be "the trusted foundation for roofing professionals to build their success" [https://roofr.com/about].

Roofr offers core products that include a robust CRM (Customer Relationship Management) system to manage the entire sales process, an Instant Estimator for quick quotes, and accurate Measurement Reports that can be generated in as little as two hours [https://roofr.com/]. Additional features encompass stunning Proposals to close deals faster, integrated Material Ordering with supplier quotes, and Payments & Invoicing capabilities [https://roofr.com/]. These tools are built with feedback from actual roofing businesses, ensuring they meet the specific needs of the industry [https://roofr.com/products].

The target market for Roofr consists exclusively of roofing professionals and service providers [https://roofr.com/terms]. The platform assists these businesses in obtaining tools for roofing measurements, estimating, and workflow automation.

Roofr is backed by prominent investors such as YCombinator, Crosslink Capital, and TCV, having raised $45 million in funding [https://roofr.com/careers]. Based in San Francisco, California [https://roofr.com/blog/roofr-raises-series-b-funding-from-tcv-and-abc-supply-to-expand-roofing-crm], the company employs over 200 team members and serves more than 14,000 roofers [https://roofr.com/careers].

Roofr (roofr.com) offers a comprehensive suite of tools designed to streamline roofing businesses, encompassing everything from lead generation to payment collection. Their core product offerings include a CRM for managing the sales process, an Instant Estimator for qualifying and quoting leads rapidly, Proposals for creating contracts, Measurements for accurate roof reports, and integrated Payments & Invoicing and Material Ordering functionalities. This integrated workflow aims to help roofers measure more roofs, win more deals, and save significant time, all accessible from a single platform and login.

Roofr provides a flexible pricing structure, starting with a Base Plan that allows users to order roof measurements and explore the platform for $0/month, with no commitment. This free tier includes key features like $19 measurement reports delivered in 24 hours or less, one basic job board, 10 trial proposals, invoices & work orders, 5 automated actions, material ordering & supplier integrations, email & email templates, and a calendar for job events. ESX files are available for an additional $12 USD per report. For more advanced features, Roofr offers paid plans like Measure+, though specific details and pricing for this and other higher tiers beyond the free plan are not fully detailed in the provided information, with a note indicating that pricing and plan names have changed since some historical blog posts [https://roofr.com/product-blog/updates-to-roofrs-pricing-heres-what-you-need-to-know].

A significant feature, the Instant Estimator, is designed to capture qualified leads by offering homeowners immediate roof estimates based on custom pricing, in exchange for their contact information [https://roofr.com/products]. This tool generates quotes with price ranges, providing a ballpark figure without commitment, and delivers job details directly into the user's Job Board [https://roofr.com/]. While material calculations are automatically included in roof reports for paid plans, free accounts can add them on [https://roofr.com/faqs]. The Instant Estimator itself is exclusively available on Roofr's Elite subscription plan, where access is included in the monthly fee with no additional costs for extra links or regions [https://roofr.com/faqs, https://info.roofr.com/frequently-asked-questions].

Roofr emphasizes its commitment to continuous improvement, regularly updating its product features and pricing to enhance workflow efficiency and provide greater value to its users [https://roofr.com/product-blog/updates-to-roofrs-pricing-heres-what-you-need-to-know].

Despite recent reports of raising Series B funding to expand its roofing CRM and achieve a goal of hiring more people, Roofr (roofr.com) currently lists zero open positions across all locations and departments on its careers page [https://roofr.com/careers]. This may indicate a period of strategic internal development or a highly selective hiring process following a significant funding round, which included investments from TCV, ABC Supply, Crosslink Capital, Euclid Ventures, MGFO, and i2BF [https://roofr.com/blog/roofr-raises-series-b-funding-from-tcv-and-abc-supply-to-expand-roofing-crm].

The company's blog and careers page emphasize a "people-first culture" and invite interested individuals to learn more about working at Roofr [https://roofr.com/blog/roofr-earns-dual-recognition-as-a-top-place-to-work-for-its-people-first-culture]. While no current job openings are listed, Roofr states it is "growing rapidly" and seeks talented individuals to help achieve its mission, encouraging a view of joining the team as a career move rather than just a job [https://roofr.com/careers]. This suggests a long-term investment in its workforce and an expectation of future growth.

Roofr's core business involves providing a suite of tools for roofing businesses, including a CRM, instant estimates, proposals, measurements, payments, material ordering, and a Job Board for managing workflows [https://roofr.com]. The focus on job tracking software and an interactive job pipeline within their CRM suite highlights the importance of efficient project management for their customers [https://roofr.com/crm]. While there are no indications of layoffs, the absence of open roles at a company that recently secured significant funding and has a stated intent to hire could point to a temporary pause in external recruitment, possibly while they integrate new capital and refine their strategic hiring plan.

Roofr, a leading provider of roofing software, has demonstrated strong financial growth and fundraising success, indicating a healthy financial trajectory. The company's platform has enabled users to achieve substantial results, with one customer closing a $52,000 job and another earning $2.5 million in a single year using Roofr's tools [https://roofr.com/]. These figures highlight the significant revenue-generating potential that Roofr offers to roofing businesses, underscoring its value proposition in a competitive market. The company transparently outlines its pricing structure, offering both flexible pay-as-you-go options and cost-effective annual billing, further supporting its commitment to customer success and financial accessibility [https://roofr.com/pricing].

Roofr has successfully secured substantial funding through multiple rounds to fuel its expansion and product development. In September 2022, Roofr closed a $12 million Series A investment round [https://roofr.com/blog/roofr-the-roofing-platform-for-roofers-by-roofers-closes-12-million-series-a-round]. This was followed by a significant $23.5 million funding round, which the company announced would accelerate the development of groundbreaking roofing solutions, including new features like its CRM, Payment Processing, and Material Purchasing [https://roofr.com/blog/roofr-raises-23-5m-in-funding-to-build-out-the-end-to-end-roofing-software]. Most recently, in January 2025, Roofr announced its Series B funding round, led by TCV and ABC Supply, aimed at further expanding its all-in-one roofing CRM [https://roofr.com/blog/roofr-raises-series-b-funding-from-tcv-and-abc-supply-to-expand-roofing-crm].

The company's strategic financial decisions are complemented by key leadership appointments.

Roofr named Kathy Arcano as its first Chief Financial Officer, a move intended to accelerate the next phase of growth [https://roofr.com/blog]. Furthermore, Ryan O'Nell was appointed as Chief Revenue Officer, bringing over two decades of experience in scaling high-growth SaaS companies like GitLab and SurveyMonkey, to drive revenue and innovation [https://roofr.com/blog]. These leadership additions, combined with consistent funding, position Roofr for continued expansion and market penetration within the roofing software industry.

Roofr (roofr.com) actively engages with the roofing community through various events, demonstrating its commitment to educating professionals and fostering industry connections. The company hosts and attends major industry conferences like RoofCON, where they showcased their all-in-one platform at booth #610 and hosted networking events like a Topgolf gathering in 2024 [https://roofr.com/roofcon]. They also plan to participate in events such as FRSA's 104th Annual Convention & Expo in June 2026 [https://roofr.com/events].

Beyond large conferences, Roofr conducts localized events to connect directly with roofers. This includes their innovative Food Truck Tour, partnering with companies like ABC Supply and QXO to deliver platform demonstrations, discuss material ordering integrations, and provide complimentary meals and swag [https://roofr.com/food-truck-tour][https://roofr.com/qxo-food-truck-tour]. Furthermore, Roofr organizes the RISE Roadshow, a nationwide initiative offering hands-on business training sessions and insights into cutting-edge technology for roofing professionals. The third RISE Roadshow successfully concluded, building on the second annual iteration in Spring 2024 which connected with roofers across North America [https://roofr.com/blog/roofrs-rise-roadshow-successfully-concludes-empowering-roofing-business-owners-nationwide][https://roofr.com/blog/rise-a-recap].

Roofr also offers extensive virtual learning opportunities through Roofr Academy, an on-demand learning hub with step-by-step lessons [https://roofr.com/implementation]. They host live weekly education sessions for users to ask questions about specific tools and features [https://roofr.com/implementation]. Additionally, Roofr Masterclasses are a regular feature, such as the "Ask Us Anything, LIVE from RoofCon" session where experts discussed industry trends and new features [https://roofr.com/masterclass/ask-us-anything-live-from-roofcon], and the "First Masterclass of 2025" webinar focusing on strategies for business growth and new features [https://roofr.com/masterclass/ask-us-anything-january-2025]. These diverse event participations highlight Roofr's dedication to supporting and empowering the roofing business community.