SalesScreen

SalesScreen Competitive Intelligence & Landscape

salesscreen.com ·

SalesScreen
ForesightIQ Predictions

What is SalesScreen likely to do next?

ForesightIQ connects SalesScreen's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

SalesScreen Overview

SalesScreen (salesscreen.com) is a global gamification platform designed to motivate and engage modern sales teams, ultimately driving consistent sales performance. The company’s core offering leverages AI to identify early performance issues hidden in daily team behavior, then uses gamification to facilitate the right responses, transforming inconsistent performance into predictable results. Their platform helps instill accountability, enable autonomy with real-time data, broadcast wins, recognize hard work, boost productivity, reinforce good behavior, and motivate middle performers. SalesScreen's mission is to create a culture where sales teams are motivated, engaged, and empowered to achieve their best work, believing that sales performance is about more than just numbers.

The SalesScreen platform provides a comprehensive suite of solutions including Gamification to help reps achieve goals, Scout AI for automated sales strategy, Coaching to visualize CRM data, and Integrations to build habit-forming behaviors. Key features encompass visualization, competition, recognition, and rewards. The company targets a wide range of industries, including Insurance, Financial Services, Real Estate, Telco, Recruitment, and Call Centers. Their solutions are trusted by top sales teams globally, and they are recognized as a leader in various G2 reports, affirming their effectiveness in building results and strong customer relationships.

While specific founding year and company size are not explicitly stated on the provided homepage or career page, SalesScreen has a global presence with ambitions to expand worldwide, maintaining offices in the Nordics and Europe and a growing customer base across the globe, including explorations into the USA and Asia. The company values talent, dedication, and a playful spirit, actively recruiting for a diverse global team of innovators. They operate under a Master Services Agreement with their customers, emphasizing their commitment to providing robust services and protecting user privacy as outlined in their Privacy Policy.

Competitors

SalesScreen Competitors

SalesScreen (salesscreen.com) offers an AI-powered gamification platform designed to boost sales team motivation and productivity by surfacing performance insights early and driving positive behaviors. Their core offerings include real-time data visualization, gamification features like leaderboards and achievements, and coaching tools. They aim to transform inconsistent performance into predictable results through an integrated approach of AI insights and engaging gamification.

One of SalesScreen's closest direct competitors is Spinify. Both companies provide sales gamification platforms with similar feature sets, including CRM-driven leaderboards, badges, and real-time celebratory broadcasts. The choice between Spinify and SalesScreen often hinges on factors like specific integration needs, geographical presence, and procurement preferences [https://leaderboarded.com/salesscreen-alternatives/]. However, Spinify has notably shifted its market positioning to target larger enterprises, requiring a higher minimum user count for its standard plan [https://leaderboarded.com/salesscreen-alternatives/]. Reviewers have also cited SalesScreen's potentially "pricy contracts" and reported issues with integrations and buggy reports, which Spinify aims to address with its real-time data and flexible month-to-month plans [https://spinify.com/salesscreen-alternative/].

Ambition is another significant competitor to SalesScreen, also focusing on sales performance management and gamification [https://www.saashub.com/salesscreen-alternatives]. While specific pricing and market share comparisons are not readily available in the provided sources, Ambition is frequently mentioned alongside Spinify and LevelEleven as a top alternative [https://www.saashub.com/salesscreen-alternatives]. Both SalesScreen and Ambition strive to motivate sales teams through data-driven insights and engaging challenges, making them direct competitors in the sales engagement and gamification space.

LevelEleven stands out as a competitor that, like SalesScreen, offers sales activity management and gamification solutions [https://www.saashub.com/salesscreen-alternatives]. It provides tools for tracking KPIs and motivating sales reps, similar to SalesScreen's core functionality [https://www.owler.com/company/salesscreen]. The differentiation between SalesScreen and LevelEleven often lies in user ratings, pricing models, and specific feature implementations, with both platforms aiming to improve sales team performance through structured motivation and accountability [https://topbusinesssoftware.com/compare/SalesScreen-vs-LevelEleven/].

Centrical (formerly GamEffective) is identified as a top competitor to SalesScreen by CB Insights [https://www.cbinsights.com/company/dogu/alternatives-competitors].

Centrical offers an AI-powered employee engagement and performance management platform that uses gamification, personalized coaching, and real-time feedback to drive performance across various departments, including sales. While SalesScreen focuses specifically on sales teams, Centrical has a broader application, potentially serving a wider range of enterprise functions with its advanced analytics and personalized learning paths, positioning it as a strong contender in the broader performance management and gamification market.

Alternatives

SalesScreen Alternatives

Product & Pricing

SalesScreen Product and Pricing Intelligence

SalesScreen (salesscreen.com) offers a robust sales performance management platform, driven by gamification and AI, designed to boost motivation, accountability, and productivity within sales teams. The core of their offering revolves around surfacing performance issues early with AI, driving the right responses through gamification, and ultimately making sales performance predictable [https://www.salesscreen.com/]. Key features include gamification to motivate reps, Scout AI for sales strategy on autopilot, and Coaching for visualizing CRM data [https://www.salesscreen.com/]. The platform also emphasizes real-time data for accountability, broadcasting wins, recognizing hard work, and reinforcing good behavior [https://www.salesscreen.com/].

For those looking to explore SalesScreen's capabilities, the company provides an Essentials plan, which includes core gamification mechanics and performance visibility [https://www.salesscreen.com/pricing]. This plan comes with a one-month free trial, with no credit card required, allowing small teams or those new to gamification to experience the benefits effortlessly [https://www.salesscreen.com/essentials/]. After the 30-day trial, users can opt to continue with a monthly Essentials plan. This structured approach to pricing allows businesses to test the platform's value before committing to a paid subscription, making it accessible for various organizational sizes and needs.

Beyond the Essentials plan, SalesScreen emphasizes a comprehensive suite of features aimed at driving sales success. These include creating engaging and fun competitions with multiple layouts [https://www.salesscreen.com/essentials/], celebrating milestones on TV screens with personalized content, and a social feed for team collaboration and encouragement [https://www.salesscreen.com/resources/features-and-benefits-1pager]. The platform also enables managers to give reps autonomy with Missions, a feature that provides structured goal-setting and motivation [https://www.salesscreen.com/missions]. This focus on a holistic approach to sales performance, from individual motivation to team-wide competitions, underscores SalesScreen's commitment to transforming sales goals into sales wins [https://www.salesscreen.com/try-salesscreen].

Hiring & Layoffs

SalesScreen Hiring and Layoffs

SalesScreen emphasizes a strong commitment to hiring top talent, reflecting its strategy to innovate and expand its global team. The company actively seeks individuals who align with its values of motivation, dedication, and a playful spirit, contributing to its mission of revolutionizing sales performance through gamification and AI [https://www.salesscreen.com/careers]. There is no indication of recent layoffs; instead, SalesScreen consistently highlights its efforts to attract and retain skilled professionals.

Recent hiring trends at SalesScreen signal a strategic focus on leadership and expertise in revenue growth and operational excellence. A notable example is the appointment of Frank Matticola, a former executive from Yahoo, Google, and Demandbase, as the new Chief Revenue Officer (CRO) [https://salesscreen.com/blog/former-yahoo-google-and-demandbase-executive-joins-salesscreen-as-cro/]. This move underscores SalesScreen's ambition to scale and enhance its market position, leveraging experienced leaders to drive growth.

The company's hiring patterns indicate a proactive approach to talent acquisition, with a strong emphasis on cultural fit and long-term retention.

SalesScreen publishes resources like

Leadership

SalesScreen Management and Leadership Team

SalesScreen (salesscreen.com) is led by its Founder & CEO, Sindre Haaland, who frequently participates in webinars to discuss sales performance strategies, including the role of gamification and effectively addressing underperforming sales teams [https://salesscreen.com/webinars/transforming-an-underperforming-sales-team/][https://www.salesscreen.com/webinars/gamifying-the-right-metrics-for-maximum-impact/]. His expertise centers on leveraging data-driven tracking and gamification to boost sales performance.

Recent leadership changes at SalesScreen include the appointment of Frank Matticola as the new Chief Revenue Officer (CRO) [https://salesscreen.com/blog/former-yahoo-google-and-demandbase-executive-joins-salesscreen-as-cro/]. Matticola brings extensive experience from leadership roles at major technology companies such as Yahoo!, Doubleclick, Google, Chango, Demandbase, and Leanplum. His focus at SalesScreen is on driving revenue growth, fostering partnerships, and enhancing operational excellence to expand the company's reach globally [https://www.salesscreen.com/blog/qa-with-salesscreens-new-cro-frank-matticola-/].

Prior to Matticola's appointment, Dana Mirabella was promoted to Chief Revenue Officer in 2022 from her role within the CSM team, marking a significant internal advancement within the company's leadership [https://www.salesscreen.com/blog/salesscreen-2022-a-year-in-review/]. Other key leadership team members include Lewis Worlidge, VP of Sales, who shares insights on retaining top sales talent [https://salesscreen.com/webinars/how-to-retain-top-sales-talent-creatively/]. The company has also expanded its regional leadership with hires like Nuno Pereira as VP of Sales, APAC [https://www.salesscreen.com/blog/interview-with-nuno-pereira/] and Richard Harsevoort as the Sales Director for Benelux, based in their Amsterdam office [https://salesscreen.com/blog/meet-our-new-sales-director-benelux/].

Financials

SalesScreen Financial Performance, Fundraising, M&A

SalesScreen has demonstrated robust financial performance and a strategic approach to growth. The company, founded in 2011 by students from the Norwegian University of Science and Technology, achieved over 185% year-on-year revenue growth since 2012. What began with a few thousand dollars in personal savings has blossomed into a business generating over $3 million in annual revenue [https://www.salesscreen.com/blog/were-hiring-join-our-family-/]. This sustained growth is a testament to the effectiveness of their sales gamification platform, which consistently delivers lifts in activity, productivity, and key performance indicators for clients within the first six months [https://salesscreen.com/].

While specific details on extensive fundraising rounds or valuations are not publicly detailed, SalesScreen has indicated future intentions for growth through funding. The company recently hired Frank Matticola as their Chief Revenue Officer (CRO), a move explicitly aimed at expanding their growth across the USA and internationally. Matticola will also play a key role in leading the company through its next phase of revenue growth and towards a future funding round [https://www.salesscreen.com/blog/former-yahoo-google-and-demandbase-executive-joins-salesscreen-as-cro/]. This strategic hire underscores their ambition for continued expansion and financial development.

SalesScreen appears to have primarily focused on organic growth and customer acquisition, rather than significant M&A activities. Their strong performance is consistently recognized by G2, where they have topped the charts as a Sales Gamification Leader [https://salesscreen.com/] and were ranked the #1 Sales Gamification software in the Winter 2024 report [https://salesscreen.com/blog/salesscreen-ranked-number-1-sales-gamification-software-by-g2/]. They have also earned High Performer and Leader recognition across various Sales Gamification and Sales Performance Management reports, based on verified customer reviews [https://www.salesscreen.com/blog/g2-summer-report]. These accolades reflect a healthy and competitive position within their market, driven by strong product efficacy and customer satisfaction.

Partnerships

SalesScreen Partnerships, Clients and Vendors

SalesScreen actively cultivates a robust ecosystem of partnerships and client relationships, enabling sales teams globally to enhance performance through gamification. The company offers a "Partner with Us" program, inviting collaborations that leverage SalesScreen's solutions to transform sales organizations through seamless integrations and impactful marketing activities [https://www.salesscreen.com/partner-with-us]. This strategy allows for broader market reach and provides diverse solutions to various industries.

Key technology integrations are central to SalesScreen's offerings. The platform seamlessly connects with a wide array of tools, from CRM systems to communication platforms, ensuring teams remain connected, motivated, and efficient [https://www.salesscreen.com/integrations]. Notable integrations include Seismic, a sales enablement software that allows clients to track content sharing and prospect engagement, gamifying content performance insights [https://salesscreen.com/integrations/seismic/]. Furthermore, SalesScreen integrates with Zapier, making it a universal destination for performance data from virtually any tool in a company's tech stack, including CRMs, billing platforms, and support tools [https://www.salesscreen.com/integrations/zapier]. The company also launched SalesScreen Essentials with Outreach as its first integration partner, a foundational gamification solution [https://www.salesscreen.com/news].

SalesScreen boasts an impressive roster of clients who have successfully leveraged its gamification platform to drive sales performance and team motivation [https://www.salesscreen.com/customers]. Prominent clients include Acrisure, which achieved a 45% year-over-year growth in new revenue using SalesScreen [https://www.salesscreen.com/customers/how-acrisure-achieved-45-yearoveryear-growth-in-new-revenue-using-salesscreen], and Hinterview, a global video-based sales firm that reinforced a performance culture with SalesScreen's real-time competition dashboards and immediate reinforcement via coin awards [https://www.salesscreen.com/customers/hinterview-]. Other notable customers include Utleiemegleren, Sparebank 1, Dacha Real Estate, Blink, and Ocean.io, an ABM data provider [https://www.salesscreen.com/customers]. These diverse client success stories underscore SalesScreen's adaptability across various industries and business models. Additionally, SalesScreen partnered with RevGenius to bring gamification to RevLeague Sales Development, a competitive learning fellowship [https://www.salesscreen.com/news].

Events

SalesScreen Event Participations

SalesScreen actively engages with its audience through a robust program of expert-led webinars, focusing on crucial topics for sales performance and team motivation. These virtual events delve into subjects such as scaling best practices, modern sales levers, and strategies to drive results and achieve sales goals [https://www.salesscreen.com/webinars]. A key area of focus for SalesScreen webinars is gamification, demonstrating how it can revolutionize sales team motivation and impact key metrics [https://www.salesscreen.com/webinars/gamifying-sales-a-new-approach-to-team-motivation-and-results].

SalesScreen frequently hosts and co-hosts webinars that feature internal experts alongside industry leaders. For instance, Lewis Worlidge, VP of Sales at SalesScreen, has joined forces with professionals from Trailstone Insurance Group and East Coast Executives in a virtual workshop, in partnership with the Sales Management Association, to discuss creative strategies for retaining top sales talent [https://salesscreen.com/webinars/how-to-retain-top-sales-talent-creatively/]. Other webinars have featured SalesScreen CEO Sindre Haaland and GTM Director Brittney Moseley, exploring topics like boosting sales performance through gamification and activity tracking, and creating thriving sales environments [https://www.salesscreen.com/webinars/gamifying-the-right-metrics-for-maximum-impact/][https://salesscreen.com/webinars/motivate-and-gamify-your-sales-teams/].

The company's webinar series covers a broad spectrum of critical sales challenges and solutions. Topics include building a winning sales culture, supercharging sales strategy [https://salesscreen.com/webinars/how-to-build-a-winning-sales-culture-supercharge-your-sales-strategy/], keeping SDR teams engaged, enhancing sales accountability through data visualization [https://www.salesscreen.com/webinars/enhancing-sales-accountability-through-data-visualization/], and building predictable pipelines for consistent revenue generation [https://salesscreen.com/webinars/how-to-build-predictable-pipeline-to-steady-your-course-to-revenue-and-hit-your-numbers/]. These events underscore SalesScreen's commitment to educating and empowering sales professionals with actionable insights and innovative tools, particularly its sales gamification platform [https://www.salesscreen.com/webinars/how-to-motivate-your-salesforce-with-a-sales-gamification-platform/].

Frequently Asked Questions

What does SalesScreen's recent CRO hire, Frank Matticola, signal about its strategic direction?

SalesScreen's appointment of Frank Matticola as Chief Revenue Officer (CRO) signals a clear strategic focus on aggressive international expansion and preparation for a future funding round. Matticola, with executive experience from Yahoo, Google, and Demandbase, is specifically tasked with driving revenue growth across the USA and globally, and leading the company through its next phase of financial development.

How do SalesScreen's webinar topics reflect its current product focus and market positioning?

SalesScreen's webinar topics prominently feature gamification, AI, and data-driven sales strategies, directly reflecting its core product offerings. Webinars cover subjects like gamifying sales for motivation and results, boosting performance through gamification and activity tracking, and enhancing sales accountability through data visualization, aligning with their platform's focus on AI-powered gamification and real-time data insights.

What is the implication of SalesScreen's sustained revenue growth without significant public fundraising?

SalesScreen's sustained year-on-year revenue growth of over 185% since 2012, reaching over $3 million annually, suggests a strong organic growth model driven by effective product-market fit. While primarily self-funded to date, the recent hire of a CRO with a mandate to lead towards a 'future funding round' indicates a strategic shift towards seeking external capital to accelerate further expansion.

What does the 'Scout AI' feature imply about SalesScreen's differentiation in the gamification market?

The 'Scout AI' feature implies that SalesScreen is differentiating itself by moving beyond simple gamification to offer automated, intelligent sales strategy. By leveraging AI to identify early performance issues and facilitate appropriate responses, SalesScreen aims to transform inconsistent performance into predictable results, offering a more proactive and analytical approach compared to traditional gamification platforms.

How does SalesScreen's 'Essentials' plan and free trial impact its customer acquisition strategy?

SalesScreen's 'Essentials' plan, including a one-month free trial with no credit card required, suggests a customer acquisition strategy focused on low-barrier entry and product-led growth. This approach allows smaller teams or new users to experience the platform's core gamification and performance visibility benefits, aiming to convert trial users into monthly subscribers and potentially upsell to more comprehensive solutions.

What do SalesScreen's technology integrations, particularly with Seismic and Zapier, indicate about its ecosystem strategy?

SalesScreen's integrations with Seismic and Zapier indicate a strategic focus on building a broad and flexible ecosystem, enabling deep connectivity with existing sales tech stacks. Integration with Seismic allows gamification of sales enablement content performance, while Zapier positions SalesScreen as a universal hub for performance data from diverse tools, underscoring a commitment to seamless data flow and comprehensive insight generation.

What are the core competitive advantages highlighted by SalesScreen against rivals like Spinify?

SalesScreen's core competitive advantages against rivals like Spinify revolve around its AI-powered gamification for early performance issue detection and predictive results. While Spinify offers similar gamification, reviewers have cited potential issues with SalesScreen's 'pricy contracts' and buggy integrations, which Spinify aims to address. SalesScreen, however, emphasizes its AI capabilities ('Scout AI') for automated sales strategy, aiming for a more intelligent and proactive solution.

How does SalesScreen's target industry focus influence its product development and market reach?

SalesScreen's target industry focus on sectors like Insurance, Financial Services, Real Estate, Telco, Recruitment, and Call Centers likely influences its product development towards features applicable to high-volume, performance-driven sales environments. This broad but specific industry targeting allows them to tailor solutions for diverse sales models while maintaining a wide market reach within professions reliant on measurable sales activity.

What does the promotion of Dana Mirabella to CRO in 2022, followed by Frank Matticola's recent appointment, suggest about SalesScreen's leadership development and growth trajectory?

The promotion of Dana Mirabella from CSM to CRO in 2022 indicated a strong emphasis on internal talent development and customer-centric growth. Frank Matticola's subsequent appointment as CRO, bringing extensive external experience from major tech companies, suggests an accelerated strategic shift towards global market expansion and preparation for a funding round, signaling SalesScreen's increasing ambition and rapid growth trajectory.

What is the strategic significance of SalesScreen's partnership with RevGenius for RevLeague Sales Development?

SalesScreen's partnership with RevGenius for RevLeague Sales Development signifies a strategic move to embed its gamification platform directly into competitive sales training and development programs. This collaboration enhances brand visibility among emerging sales talent and positions SalesScreen as a foundational tool for motivating and engaging sales development representatives early in their careers, potentially fostering long-term adoption.

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