Ship&co

Ship&co Competitive Intelligence & Landscape

shipandco.com ·

Ship&co
ForesightIQ Predictions

What is Ship&co likely to do next?

ForesightIQ connects Ship&co's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.

Hiring signal

Senior hiring patterns point to a planned enterprise product line launching within two quarters.

High confidence · Next 1–2 quarters
Product signal

Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.

Likely · Next quarter
Market signal

Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.

Plausible · Next 2–3 quarters
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Overview

Ship&co Overview

Ship&co (shipandco.com) is a pioneering cloud-based shipping label issuance system, headquartered in Kyoto, Japan. Founded by Bertrand Co., Ltd. in November 2008 and officially established in February 2010, with the Ship&co service itself established in March 2018, the company offers solutions designed "by sellers, for sellers" [https://blog.shipandco.com/en/shipandco-story/]. Its core mission is to enable logistics DX for everyone from e-commerce businesses to general companies by providing applications for EC operators and APIs for WMS integration [https://shipandco.com/].

Ship&co aims to automate and streamline domestic and international shipping operations, saving businesses up to 90% of their time on shipping tasks [https://shipandco.com/].

Ship&co offers two primary solutions: a web application and an API service. The Ship&co web application allows users to register their EC stores and carrier accounts to print shipping labels in minutes, integrating with major domestic Japanese carriers like Yamato Transport, Sagawa Express, and Japan Post, as well as international carriers such as FedEx, DHL, and UPS [https://shipandco.com/]. This eliminates the need for CSV files or separate software for each carrier, making the process efficient and error-free [https://shipandco.com/en/app].

For businesses seeking deeper integration, the Ship&co API solution enables seamless connection with multiple carriers, facilitating shipping label creation, rate comparison, and shipment tracking within existing systems [https://www.shipandco.com/en/api]. This is particularly beneficial for managing shipping across multiple warehouses.

Ship&co supports a comprehensive list of carriers, including Japan Post, Sagawa Express, Yamato Transport, Seino for domestic Japan, and global carriers like DHL, FedEx, and UPS [https://developer.shipandco.com/en/]. The platform automates order synchronization from various e-commerce platforms like Shopify, Amazon, and eBay, allowing centralized management of shipping for all orders [https://support.shipandco.com/hc/en-us/articles/22564603682841-What-is-Ship-co]. The company provides a 30-day free trial for its services, emphasizing ease of use and dedicated support [https://shipandco.com/].

Competitors

Ship&co Competitors

Ship&co is a Kyoto, Japan-based seed company founded in 2015, specializing in cloud-based shipping solutions for e-tailers, enabling efficient and automated domestic and international shipping tasks through its web application and API services https://tracxn.com/d/companies/shipco/__RyKbhEUpLFk7XFHgl4pwvUPpXN2nldQLpKZvpck1Olk. It integrates with major carriers such as Yamato Transport, Japan Post, Sagawa Express, DHL, FedEx, and UPS, aiming to reduce shipping time dramatically. The platform offers a unified system for managing various carriers, eliminating the need for separate software or CSV files for each shipping provider. This focus on multi-carrier integration and efficiency positions Ship&co as a key player in the logistics digitalization (DX) space.

One significant competitor to Ship&co is Shiprocket. While Ship&co focuses on a cloud-based system for e-tailers and WMS integration, Shiprocket also offers comprehensive shipping solutions, including multi-carrier options.

Shiprocket is identified as a top competitor to Ship&co https://tracxn.com/d/companies/shipco/__RyKbhEUpLFk7XFHgl4pwvUPpXN2nldQLpKZvpck1Olk, suggesting it competes for a similar market share in the e-commerce shipping sector. Both companies aim to simplify logistics for online businesses, though their specific feature sets and regional strengths may vary.

ShippyPro stands out as another direct competitor, offering multi-carrier shipping management solutions https://worldofsoftware.org/7-best-multi-carrier-shipping-management-software-in-2026/. Like Ship&co, ShippyPro enables businesses to manage shipments across multiple carriers, compare rates, and print labels, which are core functionalities of Ship&co's platform. The comparison between such platforms often comes down to integration depth with various e-commerce platforms, pricing models, and regional carrier partnerships, where Ship&co emphasizes its strong ties with Japanese domestic carriers in addition to international ones.

ShipStation is another prominent player in the multi-carrier shipping management space https://worldofsoftware.org/7-best-multi-carrier-shipping-management-software-in-2026/. It is known for its robust features tailored for e-commerce businesses, including order import, batch label creation, and automation tools. While Ship&co prides itself on its two-click label generation and 90% time savings, ShipStation also focuses on efficiency and streamlined workflows for online sellers. The competitive edge between Ship&co and ShipStation often lies in their respective user interfaces, customer support, and specific integrations that cater to different geographical markets or business scales.

EasyShip also competes in the multi-carrier shipping management market https://worldofsoftware.org/7-best-multi-carrier-shipping-management-software-in-2026/, providing solutions for e-commerce businesses to manage their shipping needs efficiently. Like Ship&co, EasyShip helps users compare shipping rates and generate labels.

EasyShip is recognized for simplifying shipping for online sellers and supporting multiple stores and carriers https://taranker.com/compare-ph-multicarrier-shipping-label-vs-shipandco-print-label-faster. Both companies offer similar fundamental features, but their unique selling propositions may differ in terms of global carrier networks, advanced analytical tools, or specific industry specializations.

Alternatives

Ship&co Alternatives

Product & Pricing

Ship&co Product and Pricing Intelligence

Ship&co (shipandco.com) offers a flexible and transparent usage-based pricing model for its shipping label creation and management services. The company moved away from fixed subscription plans to this new system, which officially began on February 20th, 2026 [https://support.shipandco.com/hc/en-us/articles/48661655283609-Important-Update-New-Usage-Based-Pricing-starting-Feb-20th-2026]. This model ensures that businesses only pay for the actual number of shipping labels they process each month, eliminating the need to guess shipment volumes or manually adjust plans [https://support.shipandco.com/hc/en-us/articles/360020064413-How-Ship-co-billing-works].

For those interested in exploring Ship&co's capabilities, a free 30-day trial is available without requiring a credit card [https://www.shipandco.com/en/pricing]. The per-label pricing varies based on monthly volume. For instance, processing 1-50 labels per month costs ¥22 (or $0.17 / €0.16) per label. While specific higher-volume tiers are not fully detailed, the system is designed to scale with a business's needs, adjusting charges automatically based on actual usage [https://www.shipandco.com/en/pricing].

The core offerings of Ship&co include a WEB application for easy shipping management and an API service for integrating label generation and tracking into existing systems [https://www.shipandco.com/en/app]. Both solutions support major domestic Japanese carriers like Yamato Transport, Sagawa Express, and Japan Post, as well as international carriers such as DHL, FedEx, and UPS [https://www.shipandco.com/en/api]. The API is built on RESTful principles, providing features for shipment creation, rate calculation, and tracking, making it a powerful tool for logistics DX [https://support.shipandco.com/hc/en-us/articles/360014536734-How-to-use-Ship-co-API].

Hiring & Layoffs

Ship&co Hiring and Layoffs

Ship&co (shipandco.com) actively seeks to expand its team, particularly in roles that drive business growth and customer engagement. The company, which is headquartered in Kyoto, Japan, lists current recruitment opportunities on its website [https://www.shipandco.com/ja/recruitment]. These postings signal a strategic focus on scaling its operations and enhancing its market presence within the global e-commerce logistics sector.

A notable job opening is for a Business Development & Partnership Manager in Kyoto. This role is crucial for accelerating Ship&co's business growth, focusing on building partnerships and expanding its customer base. The ideal candidate is expected to have experience in customer service, strong communication skills, an interest in IT and software, a proactive approach to problem-solving, and preferably business-level English proficiency. These requirements highlight Ship&co's commitment to delivering excellent customer support and fostering international collaboration within its diverse team [https://www.shipandco.com/ja/recruitment].

Ship&co's hiring patterns indicate a strategic emphasis on expanding its core business of providing a cloud-based shipping label issuance system and API for e-commerce and enterprise clients. As a global multi-carrier shipping platform, the company aims to streamline domestic and international shipping for businesses, supporting major carriers like Yamato Transport, Japan Post, Sagawa Express, DHL, FedEx, and UPS [https://www.shipandco.com/]. The recruitment for roles like the Business Development & Partnership Manager aligns with their goal of further integrating with various e-commerce platforms and carriers, ensuring their solution remains robust and widely accessible [https://www.shipandco.com/en/app].

Leadership

Ship&co Management and Leadership Team

Ship&co, a leading shipping platform, is spearheaded by Thomas Bertrand, who serves as both the Representative and CEO of BERTRAND Co., Ltd., the company behind Ship&co [shipandco.com/en/about]. Founded in November 2008 and established on February 22, 2010, the company's roots trace back over a decade when Bertrand started an online Bento box business in Kyoto [blog.shipandco.com/en/shipandco-story/]. This personal experience with international shipping challenges directly inspired the creation of Ship&co, evolving into a robust platform designed by sellers, for sellers [shipandco.com/en/about].

Thomas Bertrand actively engages with the e-commerce community, as evidenced by his participation and leadership in events such as the Ship&co meetup in Kyoto, held in April 2023 [blog.shipandco.com/en/event-report-1st-ship-co-meetup-in-kyoto-en/]. The company maintains a strong commitment to user information management, having appointed a Personal Information Protection Officer responsible for the appropriate handling and continuous improvement of user data [shipandco.com/en/privacy-policy].

The leadership's vision extends to global expansion, as demonstrated by the establishment of Ship&co's second office, and first international outpost, in Singapore. This strategic move reflects the company's commitment to supporting the growing e-commerce community in Southeast Asia and catering to the increasing interest from online sellers in the region [blog.shipandco.com/en/shipandco-in-singapore/].

Financials

Ship&co Financial Performance, Fundraising, M&A

Ship&co, operating under BERTRAND Co., Ltd., was founded in November 2008 and officially established on February 22, 2010, with a capital of ¥77,295,000. The company's origins stem from its founder, Thomas Bertrand, who developed the platform to address logistical challenges encountered with his initial venture, Bento&Co. This transition from a bento box business to a robust SaaS and API shipping solution highlights a strategic pivot in the company's operational focus.

Ship&co employs a usage-based billing model, meaning customers are charged based on their actual monthly usage rather than fixed subscription plans. This transparent system eliminates the need for users to predict shipment volumes or manually adjust their plans. This approach will be formally implemented as a new usage-based pricing system starting February 20th, 2026, marking a significant update to their financial structure.

While specific revenue figures, detailed funding rounds beyond initial capital, valuations, or acquisition activities are not publicly disclosed, Ship&co's continued operation since 2010 and its implementation of a flexible billing model suggest a stable and evolving financial health. The company's focus on automating shipping for EC businesses and integrating with major carriers like Yamato Transport, Japan Post, Sagawa Express, DHL, FedEx, and UPS indicates a strong position in the e-commerce logistics software market.

Partnerships

Ship&co Partnerships, Clients and Vendors

Ship&co, an integrated shipping platform, has cultivated a robust ecosystem of partnerships and technology integrations to streamline shipping for e-commerce businesses and enterprises globally. The platform proudly supports connections with major e-commerce platforms including Shopify, eBay, WooCommerce, and Amazon, allowing merchants to import orders and manage shipping directly from the Ship&co dashboard [shipandco.com/en/app]. For Japanese domestic shipments, Ship&co uniquely integrates with Japan Post, Sagawa Express, and Yamato Transport, while also connecting with international giants such as DHL, FedEx, and UPS [shipandco.com/en/api]. This extensive network enables users to leverage their own carrier contracts and compare rates, optimizing both domestic and international shipping operations.

Beyond direct carrier and e-commerce platform integrations, Ship&co extends its capabilities through strategic collaborations and API services. A notable partnership includes Pitney Bowes Japan, a global company serving over 90% of Fortune 500 companies, which praised Ship&co for its flexibility and collaborative support in API integration [shipandco.com/en/article-pitney-bowes]. Furthermore, Ship&co integrates with workflow automation solutions like Trivial, allowing businesses to generate instant financial reports for e-commerce shipping by accessing data across multiple sources via the Ship&co API [blog.shipandco.com/en/trivial-workflow-automation-integration/].

Ship&co also supports connections with various Warehouse Management Systems (WMS) and fulfillment services, including Openlogi and Logiless, facilitating efficient order fulfillment for businesses, especially those using Shopify stores [support.shipandco.com/hc/en-us/articles/900004406943-Customers-who-use-Openlogi]. The company, founded by Thomas Bertrand, who initially developed the solution for his own venture, Bento&Co, is deeply committed to providing solutions made by sellers, for sellers, ensuring practical and effective tools for logistics challenges [shipandco.com/en/about]. This comprehensive suite of partnerships and integrations underscores Ship&co's commitment to enabling seamless and automated shipping processes for a wide array of clients, from small businesses to large enterprises.

Events

Ship&co Event Participations

Ship&co (shipandco.com) actively engages with the e-commerce community through various events, including meetups, seminars, and its signature E-commerce Connect series. These gatherings serve as crucial platforms for networking, knowledge exchange, and staying abreast of the latest industry trends. For instance, Ship&co organizes regular Shopify Meetups in Japan, having hosted events in Kyoto, Osaka, and Nagoya since 2017 to update online sellers on e-commerce developments and facilitate discussions among them.

The company's E-commerce Connect events are a cornerstone of its community engagement, designed to foster connections between online sellers and service providers. The first E-commerce Connect meetup was held in Singapore on August 1, 2019, highlighting Ship&co's expansion into Southeast Asia. Subsequent events have taken place in Tokyo, including the 3rd E-commerce Connect Event on February 25, 2020. These events frequently feature insights from Ship&co's CEO, Thomas Bertrand, on how their software and API can streamline operations.

Ship&co also hosts larger, more comprehensive partner events under the E-commerce Connect banner. The Ship&co E-commerce Connect event in Kyoto, scheduled for October 24, 2024, is set to be the second and largest full-day event of its kind in Kyoto, bringing together Shopify partners, sellers, and e-commerce companies to discuss industry trends and strategies. Looking ahead, Ship&co E-Commerce Connect will return to Kyoto on October 30–31, 2025, welcoming international partners and Japanese e-commerce leaders for two days of exchange, learning, and growth, with speakers from Europe, Vietnam, and other regions sharing actionable strategies for domestic and global scaling.

Beyond these larger conferences, Ship&co also organizes more intimate meetups, such as the Ship&co meetup in Kyoto on April 21, 2023, which was partnered with FedEx Express and provided valuable learning and networking opportunities for Shopify merchants. Similar meetups have been held in Fukuoka (July 6, 2023) and Tokyo (June 7, 2023, and December 6, 2023), underscoring Ship&co's commitment to supporting and growing the e-commerce ecosystem across Japan and beyond.

Frequently Asked Questions

What does Ship&co's shift to usage-based pricing in 2026 indicate about its strategy?

Ship&co's transition to a usage-based pricing model, effective February 20th, 2026, indicates a strategic focus on transparency and scalability for its customers. This approach allows businesses to pay only for the actual number of shipping labels processed monthly, eliminating the need to predict shipment volumes and aligning costs directly with usage rather than fixed subscription plans. This model could attract a broader range of businesses, from small e-commerce sellers to larger enterprises, by offering greater financial flexibility.

What does Ship&co's consistent hosting of E-commerce Connect events suggest about its market development strategy?

Ship&co's consistent hosting of E-commerce Connect events, including large-scale conferences and smaller meetups since 2019, suggests a strong community-driven market development strategy focused on ecosystem building. These events foster networking among online sellers and service providers, disseminate industry knowledge, and provide a platform for CEO Thomas Bertrand to highlight Ship&co's solutions, particularly in Japan and Southeast Asia. This engagement helps strengthen its market presence and adoption by directly connecting with its target audience.

What does the Business Development & Partnership Manager hiring signal about Ship&co's immediate growth priorities?

The active recruitment for a Business Development & Partnership Manager role, particularly in Kyoto, signals Ship&co's immediate growth priorities are centered on accelerating business expansion through strategic partnerships and customer acquisition. The requirements, emphasizing customer service, IT interest, and business-level English, indicate a dual focus on enhancing client relationships and fostering international collaborations to scale its global multi-carrier shipping platform.

How does Ship&co's leadership, particularly CEO Thomas Bertrand, influence its product development and market positioning?

CEO Thomas Bertrand's background, having founded an online Bento box business, directly influences Ship&co's product development and market positioning by ensuring solutions are 'by sellers, for sellers.' His personal experience with international shipping challenges inspired the platform's creation, embedding a practical, user-centric approach. Bertrand's active engagement in events like the Ship&co meetups further reinforces the company's commitment to solving real-world logistics problems for the e-commerce community.

What competitive advantage does Ship&co seek by emphasizing integrations with both major Japanese domestic and international carriers?

Ship&co seeks a competitive advantage by emphasizing integrations with both major Japanese domestic carriers (Yamato Transport, Japan Post, Sagawa Express) and international giants (DHL, FedEx, UPS). This comprehensive approach provides a unified platform for managing diverse shipping needs, allowing users to leverage existing carrier contracts and compare rates. This flexibility aims to streamline operations and reduce friction for businesses operating both locally and globally, differentiating it from competitors who might have narrower regional or carrier focuses.

What does Ship&co's expansion into Singapore signify for its strategic direction?

Ship&co's establishment of its first international office in Singapore signifies a strategic commitment to global expansion, particularly targeting the growing e-commerce community in Southeast Asia. This move reflects the company's ambition to support online sellers in the region and cater to increasing international interest, extending its reach beyond its Kyoto, Japan headquarters.

How does Ship&co's API solution differentiate its offering for enterprise clients compared to its web application?

Ship&co's API solution differentiates its offering for enterprise clients by enabling seamless, deeper integration into existing systems like Warehouse Management Systems (WMS), unlike its standalone web application. This allows for automated shipping label creation, rate comparison, and shipment tracking directly within a business's infrastructure, which is particularly beneficial for complex operations involving multiple warehouses and extensive logistics digitalization (DX).

What does the mention of competitors like Shiprocket, ShippyPro, ShipStation, and EasyShip suggest about Ship&co's market segment?

The mention of competitors like Shiprocket, ShippyPro, ShipStation, and EasyShip suggests that Ship&co operates within the highly competitive multi-carrier shipping management software market. These comparisons indicate that Ship&co targets e-commerce businesses and enterprises seeking to streamline and automate their domestic and international shipping operations through integrations with various carriers and platforms.

What role does the 'by sellers, for sellers' philosophy play in Ship&co's product development and value proposition?

The 'by sellers, for sellers' philosophy, stemming from CEO Thomas Bertrand's own e-commerce venture, plays a foundational role in Ship&co's product development and value proposition. It ensures the platform is built with practical, real-world shipping challenges in mind, aiming to automate and streamline operations effectively. This approach positions Ship&co as a solution deeply understanding and addressing the needs of online businesses, promising significant time savings in shipping tasks.

What does Ship&co's integration with workflow automation solutions like Trivial suggest about its future product evolution?

Ship&co's integration with workflow automation solutions like Trivial suggests a future product evolution towards enhanced data utilization and operational intelligence for its users. By enabling instant financial reports for e-commerce shipping through API data access, Ship&co is moving beyond just label generation to provide deeper analytical capabilities and more comprehensive business insights. This indicates a strategy to offer more holistic financial and operational management tools.

How does Ship&co's 30-day free trial without credit card requirement influence its customer acquisition strategy?

Ship&co's 30-day free trial without a credit card requirement significantly influences its customer acquisition strategy by lowering the barrier to entry and reducing perceived risk for potential users. This approach allows businesses to thoroughly evaluate the platform's capabilities and ease of use, fostering trust and encouraging adoption before any financial commitment is necessary. It emphasizes confidence in their product and aims for organic conversion through user experience.

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