Vividly Competitive Intelligence & Landscape

Vividly (govividly.com) is a leading provider of Trade Promotion Management (TPM) and deduction management software, specifically designed for Consumer Packaged Goods (CPG) brands [https://govividly.com/]. The company's core mission is to empower CPG brands to streamline their trade promotion strategies, reconcile deductions using AI, and significantly increase their trade ROI through real-time forecasting and in-depth analytics [https://govividly.com/].

Vividly is distinguished by its AI-driven approach, offering solutions for trade planning, forecasting with up to 98% accuracy, demand planning, and Trade Promotion Optimization (TPO) [https://govividly.com/].

Vividly offers a comprehensive suite of services that include deduction management, aiming to recover up to 10% of trade spend, and cash application automation for reduced errors and real-time insights [https://govividly.com/]. Their platform supports various CPG use cases, including alcohol, home and kitchen, health and beauty, toys, electronics, and food and beverage sectors [https://govividly.com/]. The company serves sales teams by providing accurate planning, forecasting, and historical data, while finance teams benefit from efficient deduction processing, identification of invalid deductions, and faster payments [https://govividly.com/].

Vividly also facilitates ROI analysis to understand promotion performance and offers robust analysis and reporting tools [https://govividly.com/].

Headquartered in San Francisco, CA, Vividly was formerly known as Cresicor and underwent a rebrand to Vividly on August 29, 2023 [https://www.govividly.com/blog/vividly-raises-18m-in-series-a-funding-to-power-cpg-growth-in-retail, https://www.govividly.com/blog/meet-vividly]. The company has secured significant funding, including an $18M Series A round in August 2022 and a $30M Series B funding round to expand its AI capabilities [https://www.govividly.com/blog/vividly-raises-18m-in-series-a-funding-to-power-cpg-growth-in-retail, https://www.govividly.com/blog/vividly-funding-30m-series-b].

Vividly is highly regarded, boasting 4.9/5 ratings on G2 and Capterra, and is trusted by over 3,500 CPG professionals, including category leaders and disruptors [https://govividly.com/, https://www.govividly.com/contact]. The company operates with a modern, remote-first workplace culture, enabling its diverse team to work globally [https://www.govividly.com/careers, https://www.govividly.com/careers-copy].

Vividly (govividly.com) offers specialized Trade Promotion Management (TPM) and deduction management software for CPG brands, featuring transparent pricing and customizable packages to suit various company sizes and budgets [https://www.govividly.com/trade-spend-management-software]. The platform is designed to provide end-to-end workflow management, a unified calendar for promotions, and the ability to plan a full year of promotions efficiently [https://www.govividly.com/smart-trade-promotion-planning]. While specific pricing tiers beyond the "foundational tier" are not explicitly detailed with price points, Vividly emphasizes its ability to get clients up and running significantly faster than competitors, with implementations often completed in under 90 days [https://www.govividly.com/implement-trade-promotion-management-solution].

The core offerings from Vividly include robust features for trade planning, forecasting with up to 98% accuracy using AI, and comprehensive deduction management that can help recover up to 10% of trade spend [https://www.govividly.com/]. Their foundational tier is tailored for CPG companies aiming to enhance their understanding of trade promotion performance, analyze spend and unit sales, and optimize the utilization of deduction actuals [https://www.govividly.com/pricing]. This includes functionalities to upload revenue and deductions for tracking and visualize the inflow by first receiver, retailer, and promotion [https://www.govividly.com/pricing].

Vividly Plus provides advanced forecasting and ROI analysis capabilities, enabling brands to improve trade promotion visibility and effectiveness [https://plus.govividly.com/]. The platform also offers intelligent trade promotion forecasting, allowing users to create multiple forecast scenarios that adapt to unique sales patterns, with real-time promotion modeling and automated distributor allocation, all without reliance on spreadsheets [https://www.govividly.com/intelligent-trade-promotion-forecasting]. Additionally, Vividly's deduction management system supports over 50 common sources, including UNFI, KeHE, Target, and McLane, and can transform large PDF files into spreadsheets for easier reconciliation [https://www.govividly.com/deduction-scanner].

Vividly (govividly.com) is actively expanding its team, signaling strong growth and strategic investment in its core offerings. The company, which specializes in Trade Promotion Management (TPM) software for CPG brands, posted 67 job openings recently [https://www.govividly.com/job-board]. This significant number of vacancies, including roles like Lead Product Operations in Los Angeles, CA, indicates a robust hiring push across various departments, including engineering, product, sales, and marketing [https://www.govividly.com/blog/vividly-raises-18m-in-series-a-funding-to-power-cpg-growth-in-retail].

Vividly embraces a remote-first workplace culture, empowering employees to perform their best work with just a WiFi connection [https://www.govividly.com/careers-copy]. This flexible approach allows them to attract talent globally, as evidenced by their 50+ new hires in 2024 hailing from across the world [https://www.govividly.com/2024-year-in-review]. The company emphasizes its commitment to a culture of innovation and continuous learning, seeking individuals who share their vision for transforming the CPG industry [https://www.govividly.com/careers-copy]. Notable job openings include Customer Success Specialist - Insights and Customer Success Manager, both available remotely within the United States [https://www.govividly.com/careers].

Vividly has experienced substantial growth in its workforce, expanding from five employees to 35 full-time employees in 2021 [https://www.govividly.com/blog/2021-year-in-review]. This rapid expansion, including over 50 new hires in 2024, demonstrates a consistent upward trajectory in its staffing. There is no information available suggesting any layoffs at Vividly. The continuous hiring, coupled with the emphasis on industry experience and a supportive work environment, indicates Vividly's strategic focus on scaling its operations and enhancing its leading-edge TPM solutions for CPG brands.

Vividly, a leader in Trade Promotion Management (TPM) software, has demonstrated robust financial growth and attracted substantial investor confidence. The company announced a significant Series B funding round of $30 million to further expand its AI capabilities and revolutionize financial operations for consumer packaged goods (CPG) brands [Source: https://www.govividly.com/blog/vividly-funding-30m-series-b]. This follows an impressive Series A funding round of $18 million in August 2022, led by 645 Ventures and Vertex Ventures US, with continued participation from existing investors Costanoa Partners and Torch Capital, alongside industry veterans Green Spoon Sales [Source: https://www.govividly.com/blog/vividly-raises-18m-in-series-a-funding-to-power-cpg-growth-in-retail]. The company's financial journey also includes prior Series Seed Funding [Source: https://www.govividly.com/blog/vividly-series-seed-funding].

Vividly's financial performance is underscored by its impact on client operations. In 2025, customers planned nearly 500,000 trade events through the platform, optimizing a substantial $4.6 billion in total trade dollars [Source: https://www.govividly.com/2025-year-in-review]. This indicates significant transaction volume and a strong value proposition for its users. The company's solutions, including Deduction Management and Trade Promotion Optimization, are designed to save clients up to 20% in unexpected trade dollars and improve cash flow by freeing teams from manual reconciliation [Source: https://govividly.com/].

Beyond fundraising, Vividly (formerly Cresicor) is committed to operational excellence and security, being both SOC 1 Type II and SOC 2 Type II Compliant [Source: https://www.govividly.com/blog]. The company’s focus on helping CPG brands master their finances, track spending, and manage deductions effectively highlights its crucial role in the financial health of its clients [Source: https://www.govividly.com/blog/metrics-lenders-investors-care-about; https://www.govividly.com/blog/cpg-funding-2023]. With a high customer satisfaction (CSAT) score of 9.8/10 and an implementation time significantly faster than competitors, Vividly continues to demonstrate strong performance and a commitment to its customer base [Source: https://www.govividly.com/pricing].

Vividly (govividly.com) actively engages its audience and clients through a variety of educational and community events, primarily focusing on webinars that address crucial topics in the Consumer Packaged Goods (CPG) industry. These include recurring webinars like "How to Become a Successful CPG Entrepreneur," "Navigating Retail and E-commerce in 2024," "2024 Planning - Essential Tips for CPG Brands," and "Trade Promotion Creation - Best Practices." These sessions are designed to provide valuable insights and best practices for CPG companies looking to optimize their trade promotions and overall business strategies.

Beyond live online events, Vividly offers a robust educational resource called "Vividly University," providing over 50 tutorials, best practices, and advanced strategy suggestions. The company also creates CPG and TPM Playbooks to guide professionals in trade promotion management and frequently publishes blog content that includes conversations with industry leaders, such as "CPG Trends in 2024 and Beyond: A Conversation with C.A. Fortune." These resources, alongside features like a monthly event calendar within their product updates, underscore Vividly's commitment to continuous learning and support for its user base.

Vividly also highlights its broader engagement through annual reviews, as seen in their "2025 Year in Review" and "2024 Year in Review" pages. The "2025 Year in Review" specifically mentions taking Vividly "to the screen," suggesting potential video content or broadcasts on various channels. The company encourages ongoing connection through social media for updates and behind-the-scenes content, fostering a sense of community among its users and the wider CPG industry.