Waylay Competitive Intelligence & Landscape

Waylay offers three core products tailored for specific customer needs: the Enterprise Platform, Digital Twin, and FraudAway. The Enterprise Platform is a low-code hyper-automation solution designed for various industries including telecom, manufacturing, finance, connected assets, specialty vehicles, smart buildings, and logistics [https://www.waylay.io/platform].

Waylay Digital Twin is a SaaS application for IIoT asset monitoring and predictive maintenance, helping manage connected assets and maximize uptime [https://waylay.io/index.html].

FraudAway is a revolutionary finance solution integrating hyperautomation, machine learning, and generative AI [https://waylay.io/]. Additionally, Waylay provides solutions like Xperts CRM for seamless system connectivity, Explainable GenAI for intelligent troubleshooting, and API Orchestration, all while supporting deployment anywhere—any cloud, hybrid, or private data center [https://waylay.io/].

Waylay's solutions are utilized across numerous sectors, including automotive, telecom, finance, and field service, providing real-time intelligent asset performance management for connected industrial assets and optimizing service management [https://waylay.io/]. The company emphasizes AI-driven decision rules, combining rules with cutting-edge AI capabilities, and boasts an award-winning patented rules engine [https://www.waylay.io/components/ai--driven-decision-rules]. All their products are GenAI-ready, leveraging the latest advancements in generative AI technology [https://www.waylay.io/product-overview]. As of August 26, 2025, Waylay NV was acquired by Vertiv Holdings Co (NYSE: VRT) to enhance critical digital infrastructure operational intelligence, optimization, and services, integrating Waylay's advanced technology with Vertiv's global expertise in smart monitoring, predictive maintenance, and performance optimization for data centers [https://www.waylay.io/articles/vertiv-acquires-waylay].

Waylay emphasizes a "Deploy Anywhere" model, supporting any cloud environment, on-premises, or hybrid configurations, providing flexibility for businesses of all sizes and deployment preferences [https://www.waylay.io/components/deploy-anywhere].

While Waylay offers powerful solutions, specific pricing plans, tiers, and details about free versus paid features are not explicitly published on their website. Instead, the company encourages potential customers to request a personalized demo to experience the value of their automation platforms firsthand [https://www.waylay.io/demo]. This approach suggests a tailored pricing model based on individual business needs, solution complexity, and deployment choices (SaaS, on-premises, or hybrid). The platform's core, the Waylay Automation/Rules Engine, is described as a low-code tool, allowing for rapid application creation through visual interfaces and pre-built components, reducing development time [https://www.waylay.io/components/low-code].

Recent developments include Vertiv's acquisition of Waylay NV, indicating a strategic move to enhance critical digital infrastructure operational intelligence, optimization, and services. This acquisition underscores Waylay's leadership in Generative AI software and its impact on various sectors. The company's commitment to innovation is also evident in its GenAI Package, designed to de-risk and roll out new Generative AI initiatives for clients. Though precise pricing changes are not disclosed, the focus on customized demos and strategic acquisitions suggests a high-value, solution-oriented approach to customer engagement and pricing. Customers interested in Waylay Enterprise, Waylay Digital Twin, or Waylay IO can book a free demo to explore their specific requirements and potential solutions [https://www.waylay.io/demo].

While specific layoff details are not publicly disclosed on Waylay's official website, the company's recent acquisition by Vertiv in 2024 (as seen on waylay.io's homepage and other pages like [https://www.waylay.io/about], [https://www.waylay.io/demo], and [https://www.waylay.io/service-packages]) suggests a period of integration and potential restructuring. However, the consistent messaging about career opportunities and expanding capabilities, particularly in Generative AI, points towards a growth-oriented strategy under Vertiv.

Waylay has also participated in job fairs, such as the VTK Job Fair in February 2021 [https://www.waylay.io/events/vtk-job-fair] and Jobbeurs Technologiecampus in March 2021 [https://www.waylay.io/events/jobbeurs-technologiecampus], further indicating a focus on talent acquisition.

The current hiring patterns at Waylay signal a clear strategic direction: aggressive expansion in the fields of intelligent automation, Generative AI, and digital transformation. The emphasis on roles that involve low-code platforms, machine learning, and advanced analytics aligns with the company's core offerings and its mission to empower enterprises with "intelligent automation and integration" [https://www.waylay.io/about]. The integration with Vertiv is poised to further accelerate Waylay's market penetration and product development, requiring a continuous influx of skilled professionals to support these ambitious growth objectives.

Further solidifying its market position, Waylay announced that Vertiv acquired the company to enhance critical digital infrastructure operational intelligence, optimization, and services [Source: https://www.waylay.io/about]. This acquisition by Vertiv, a global provider of critical digital infrastructure and continuity solutions, highlights Waylay's value as a generative AI software leader. The platform boasts impressive operational metrics, executing over 10 billion rules per month, demonstrating its robust and scalable low-code hyperautomation technology [Source: https://waylay.io/].

From a financial health and operational perspective, Waylay has strategically expanded its reach and capabilities. In 2023, Waylay partnered with AWS Marketplace, making its Waylay Enterprise Platform readily available to a broader customer base and further integrating its advanced hyperautomation and analytics solutions into key industries such as financial services, telecommunications, and industrial sectors [Source: https://www.waylay.io/articles/waylay-joins-aws-marketplace-delivering-advanced-hyperautomation-and-analytics-for-financial-services-telecommunications-and-industrial-customers]. Earlier, in 2020, Waylay also formed a partnership with EPAM Systems, Inc. to build and design complex integrated IoT solutions, further extending its market penetration and service offerings [Source: https://www.waylay.io/articles/waylay-announces-partnership-with-epam-systems-inc].

Historically, Waylay has engaged with other major industry events such as DTW 2023 in September 2023 and the Salesforce World Tour Dusseldorf in November 2023. Further demonstrating its commitment to thought leadership and technological advancement, Waylay has also attended events like Unicon - The Enterprise Automation Rock Stars event of 2021, the Serverless Architecture Conference in April 2021, and IoT Tech Expo in October 2022.

Beyond physical events, Waylay offers a rich repository of online content, including webinars and video discussions. Notable video resources on their site include a