Whale Competitive Intelligence & Landscape

Whale (usewhale.io) is a Belgian SaaS tech company that provides an AI-powered SOP (Standard Operating Procedure) platform designed to help teams document, share, and manage their knowledge and processes. Its core offering is an AI SOP platform that standardizes work, making it easier to capture, share, and manage process documentation efficiently. The platform includes features such as an AI Writing Assistant, Step Recorder, Video Screen Recorder, Video to SOP Converter, and AI-Generated Quizzes to facilitate faster process documentation and better team training.

Whale's mission is to help scale-ups unlock the next level of growth by taking knowledge transfer seriously and fostering a strong company culture. The company emphasizes turning process and SOP documentation into a channel for employee training and growth. Its target market includes businesses looking to improve SOP & Process Documentation, Employee Training & Onboarding, and Process Compliance & Operations, with a specific mention of companies running on EOS® (Entrepreneurial Operating System).

The company announced a 2.5 million Euros raise from existing investors Volta Ventures and Peak, indicating significant growth and investment in its mission to boost knowledge sharing and employee training.

Whale BV operates from Belgium and is dedicated to making it easy for teams to document, share, and manage standard operating procedures, policies, and other important company knowledge efficiently. The company is experiencing rapid growth, reportedly growing 100% year-over-year, and is actively expanding its sales team.

Whale (usewhale.io) offers an AI-powered platform designed to streamline standard operating procedures (SOPs), process documentation, and employee training. Key features include an AI Writing Assistant, Step Recorder for capturing clicks and generating guides (reducing documentation time by 84% [https://usewhale.io/product/all-features/]), a Video Screen Recorder, and AI-Generated Quizzes for training flows [https://usewhale.io/product/features/training-flows/]. The platform also provides SOP Templates for various use cases, which can be integrated into training flows and utilized by Alice, Whale’s AI assistant [https://usewhale.io/product/features/sop-process-templates/].

Whale provides a tiered pricing structure that includes a "Free Forever" plan, a "Scale Plan," and an "Enterprise Plan." The Free Forever plan allows up to 5 members and 1 creator, offering AI-assisted documentation, a trial of Whale AI, Step Recorder, Screen Recorder, Video to SOP Converter, and Checklists [https://usewhale.io/pricing/]. This plan is ideal for teams looking to document and share process documentation [https://usewhale.io/pricing/].

For growing teams, the Scale Plan includes everything in the Free Plan, but offers unlimited members who can view content, search, use Ask AI, comment, and complete training and quizzes. It also includes 3 creators, with additional creators costing $29/month. This plan features secure authenticated access [https://usewhale.io/pricing/].

Whale also offers a 20% discount for qualified non-profit organizations and a one-time Professional Services add-on for $1,999, which includes live trainings, 1-1 coaching, and migration services [https://usewhale.io/pricing/calculator/].

The Enterprise Plan is designed for larger organizations needing to scale operational knowledge and capture complex workflows. This plan focuses on automatically turning processes into polished documentation with features like video capture, screenshots, and automatic sensitive data redaction [https://usewhale.io/product/enterprise/]. Pricing for the Enterprise Plan is available upon request [https://usewhale.io/alternative/getguru/].

Whale's pricing is seat-based, regardless of user roles [https://usewhale.io/faq/]. While currently not supporting public sharing, Whale is exploring this as an option [https://usewhale.io/faq/].

Whale (usewhale.io) is currently in a significant growth phase, actively seeking to expand its team. The company, a Ghent-based SaaS provider from Belgium, emphasizes its mission to be the fastest way to align teams, particularly through its AI-powered SOP platform [https://usewhale.io/careers/ai-developer-ai-engineer/]. This growth is evident in numerous open positions across various departments, signaling a strategic effort to scale its operations and market presence.

Recent job postings indicate a strong focus on both technical and sales roles, with a particular emphasis on expanding in the U.S. market. Notable openings include "Sales Account Executive US" [https://usewhale.io/careers/sales-account-executive-us-based/], "Business Development Representative US" [https://usewhale.io/careers/business-development-representative-us/], "AI Developer / AI Engineer" [https://usewhale.io/careers/ai-developer-ai-engineer/], "Medior Python Backend Engineer" [https://usewhale.io/careers/medior-python-backend-engineer/], and "Senior React Developer" [https://usewhale.io/careers/senior-react-developer/]. These roles highlight Whale's commitment to enhancing its core AI-powered SOP platform and broadening its customer base.

The hiring patterns suggest Whale's strategy involves strengthening its product development with AI and engineering talent, while simultaneously driving aggressive market expansion, especially in the US. The company has reached over 1,000 customers and is actively scaling its engine, as indicated by roles like "Product Growth Marketer" [https://usewhale.io/careers/product-growth-marketer/] and "Performance Marketing Specialist" [https://usewhale.io/careers/performance-marketing-specialist/]. The demand for a "Freelance GitLab / DevOps Engineer" also indicates a focus on optimizing internal development and delivery pipelines [https://usewhale.io/careers/].

There is no information available to suggest any recent layoffs at Whale (usewhale.io). Instead, all available data points to a company actively recruiting and experiencing a period of substantial growth. The company's career page consistently uses phrases like "on a growth trajectory" and "entering an exciting new phase of growth," reinforcing its expansion strategy [https://usewhale.io/careers/]. The emphasis on roles that support an AI-powered platform and a global expansion, particularly into the U.S., clearly signals a confident and forward-looking company strategy.

Whale (usewhale.io) is a Belgian SaaS tech company that focuses on AI SOP software to streamline process documentation and employee training. The company successfully raised 2.5 million Euros from existing investors Volta Ventures and Peak. This funding round was aimed at further developing their platform, which helps companies transform process and SOP documentation into a channel for employee training and growth [https://usewhale.io/blog/belgian-startup-whale-raises-2-5-million/].

While specific overall revenue figures are not publicly disclosed, Whale operates on a subscription-based pricing model, offering various plans for different company sizes [https://usewhale.io/pricing/]. They also provide a 20% discount for nonprofits [https://usewhale.io/pricing/] and an ROI calculator to help potential clients understand the value and efficiency gains from implementing their solution [https://usewhale.io/roi-calculator/].

Whale encourages growth through an affiliate and partner program, allowing partners to earn recurring commissions up to 25% by referring clients [https://usewhale.io/partner-program/]. Affiliate partners can earn a revenue share ranging from 10% for sales up to $5,000, with increasing percentages for higher total sales generated [https://usewhale.io/affiliates-terms-and-conditions/]. The company proudly states it is trusted by 5K+ teams of all sizes and maintains a strong customer satisfaction rating of 4.8/5 based on over 180 reviews [https://usewhale.io/product/features/reporting/]. No information regarding M&A activity has been released by Whale.

Whale (usewhale.io) actively engages with its community and customers through a variety of event participations, including workshops, webinars, and live training sessions. They host interactive product training workshops such as "AI-Powered SOPs: Your Shortcut to Done," which teaches users to build SOPs efficiently with AI tools, and "Train Smarter, Not Harder: Build Flows That Run Themselves," focused on creating scalable training flows [https://usewhale.io/whale-workshops/]. These workshops are designed to provide in-depth knowledge of the Whale platform and its features, catering to administrators and content creators alike.

Whale also offers various webinars, providing valuable insights into process documentation and business growth. Notable examples include "Let’s Talk Process Webinar!" with their CEO, which delves into how processes transform businesses, and "From Zero Processes to Followed By All in 2 Weeks," a guide on efficient process documentation [https://usewhale.io/resources/lets-talk-process-webinar/][https://usewhale.io/resources/from-zero-processes-to-followed-by-all-in-2-weeks/]. These webinars often include practical exercises and resources, demonstrating Whale's commitment to educating its user base.

Furthermore, Whale fosters communities for like-minded professionals in specific industries, such as Property Management, Second Gear Community, and Countertop, offering live sessions and industry-specific templates [https://usewhale.io/communities/]. The company also provides live group demos for prospective and current users, covering aspects like pricing, problem-solving with Whale, content creation, organization, and team training [https://usewhale.io/whale-workshops/general-introduction-of-the-whale-platform/]. These sessions are crucial for onboarding and continuous learning, ensuring users maximize the platform's potential.

In addition to these hosted events, Whale team members, as subject matter experts, are known to speak at conferences, amplifying the brand's visibility and sharing their knowledge with broader audiences [https://usewhale.io/blog/subject-matter-experts/]. The company's engagement across these diverse formats, from hands-on workshops and insightful webinars to community building and external conference participation, underscores its dedication to customer success and thought leadership in the AI SOP and process documentation space.